One of the most effective ways for the practice to grow is through an internal referral system. The referral program is created as a Thank You program for your existing patients. It is designed to give your patient’s an incentive to refer their friends, family, neighbors and colleagues. A referral program allows your marketing dollars to be spent after a referral is received, and created for your practice.
A referral program can be a truly fun and unique way to thank your patients for their continued trust in referring patients to your practice. Follow these three steps in order to introduce an effective plan for growing your referrals:
Step One: Capture your practice brand message and culture into a conversational introduction of the program
Step Two: Implement into the current practice protocols and systems
Step Three: Ask for the Referral in a consistent, on purpose method
“Janet, have you been introduced to our new gift card program? We have developed a program to thank you for referring your friends, family, colleagues or even neighbors. For every patient you refer to our practice, you receive a $50 gift (recommend no lower than $50/card) card from either Home Depot, Target, Macy’s or Starbucks. If you send us five patients, you get five gift cards! Each new patient you send in ALSO receives a gift card of their choice at their first new patient appointment. It’s our way of thanking you for trusting us with your referral. Let me note your personal preference, so you get the gift card you’d like with your next referral!”
“John, gosh we’d love to meet your wife! You DO know about our thank you program, don’t you….?”
After receiving a compliment…
“Thank you so much for saying so. We take great pride in the care we give our patient’s which is why you won’t see us advertising much. We want to care for patient’s just like you, which is why most of our patients are referred to us. Do you know about our referral program?….
In conversation about work, family or neighborhood events….
“Wow you are busy mom! How do you do it? I think it’s time you earned a shopping trip!! Have you been told about our referral program yet….?”
Thank you Letter text:
We want to care for patients just like you, which is why most of our patients are referred to us. It was such a pleasure meeting ‘______.’ We consider it an honor that you would trust us with your friends and family and would like to extend this opportunity to you and anyone you refer for the entire year! Enclosed you will find more information about our Thank You program along with a special gift for you. Please give us a call to let us know you received your gift and allow us to capture your preferred gift choice for the next time you refer a patient.
We consider it an honor that you would trust us with your friends and family. Enclosed you will find more information about our Thank You program along with a special gift for you. It’s our way of thanking you for trusting us with your referral. Please contact us so that we may note your personal gift preference, so you get the gift card you’d like with your next referral! One of the most effective way for the practice to grow is through an internal referral system.
This is a truly fun and unique way to thank your patients for their continued trust in referring patients to your practice. With just a little creative input, we can always give them hints about how they can earn additional gift card rewards. Treat your business like family. Constantly inspire success in your patients, and continue to re-instill that confidence in their own lives, so they may refer you to others along the way!