Power Up Your Practice With Proven Methods that Bring Profit & Peace of Mind

PDA Business Impact: Foundations Program

Begins January 14, 2021

Every hour spent practicing dentistry without a strong business strategy and united team is costing you money.

Ask Yourself This:

  • Am I tired of running the rat race, hoping to collect enough to pay bills?
  • Am I ready to use a predictable set of metrics to guarantee success?
  • Is it time to get into the driver’s seat and lead with confidence?

PDA Business Impact: Foundations Program addresses all of this and more. Crafting a plan that is fluid enough to change as you grow, yet tactical enough to lead your team in the daily hustle.

PDA Business Impact: Foundations Program Begins January 14, 2021

Register Now!

Program Schedule

Designed with your (busy) life in mind. This interactive virtual experience provides online curriculum, weekly live 90-minute interactive peer group sessions facilitated by Victoria Peterson, and a private, judgement-free online community with your peers.

Philosophy of Care:
Clarify Your Vision

  • Understand Your Why
  • Solidify Your Purpose & Goal
  • Learn How to Inspire and Carry Your Team Through Tough Times

Patient Experience:
Create Your Patient Journey Map

  • Identify Patient Needs
  • Discover Trust Breaks
  • Learn Moments of Trust Model
  • Define Care Commitment

Building The Master Plan:
Begin With The End in Mind

  • Align Priorities to a 2-year Business Plan
  • Identify Milestones That build The Business Value
  • Reduce The Noise & Distractions of Life
  • Clarify How You Will Transform Your Business

Predictive Analytics:
Building Value In Your Business

  • Measure Outcomes Towards the Business Road map
  • Identify Behaviors That Support Results
  • Know When to Pivot Before You Are In Trouble

Team Engagement:
Communication Strategy For a High Performing Team

  • Visualize The Team Journey
  • Create Robust Ads that Attract
  • Practice Behavioral Interviewing
  • Get The Onboarding Process Right
  • Master Giving Feedback

Authentic Marketing:
Harnessing Your Biggest Competitive Advantage

  • Build Your Authentic Story
  • Discover How to Use Authority To Expand Your Reach
  • Identify The Ideal Target Market

Mitigating Risk:
Identifying and Managing Business Risk

  • Gain an Understanding Of Risk Tolerance
  • Identification of Top Business Risks in Dentistry
  • How to Prioritize Your Risk Reduction Strategy

Bring your Plan to Life

  • Solidify Your Two Year Plan
  • Witness A Peer Walk-Through A Facilitated Process
  • Discover How to Work With a Thinking Partner to Clarify Goals

PDA Business Impact: Foundations Program provides 8 credits of non-clinical CE.

How PDA Business Impact: Foundations Program Works

Designed with your (busy) life in mind. PDA’s unique approach creates a virtual experience to deliver results fast. This is an 8-week online AGD accredited program with weekly facilitated live peer learning sessions.

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Curriculum is released every Friday for on demand learning
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90-minute interactive peer group sessions every Thursday evening facilitated by CEO Victoria Peterson
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Real-time coaching and feedback provided so you know you will gain the best results for your practice
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Access to the private PDA Community to collaborate with other participants and PDA faculty

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One-Time Tuition:

Special Tuition Price Ends January 14, 2021.


  • 8 week online curriculum
  • Live facilitated peer sessions
  • Workbook
  • Real-time feedback from master coaches
  • Access to private PDA community

Register Now

Program is Limited to 30 Doctors.

Meet Your Instructors

Dr. Bruce B. Baird

Dr. Bruce B. Baird

Dr. Bruce B. Baird is a cosmetic and family dentist based in the Dallas-Fort Worth metroplex. He also is the co-founder of Productive Dentist Academy, a business consulting and marketing company that equips dentists with strategies to improve treatment planning, team performance and marketing, and the founder and chairman of the board for Compassionate Finance Inc, a financial services company that offers payment solutions for dentists and other healthcare providers. With nearly 35 years of experience leading a successful dental practice, Granbury Dental Center, Dr. Baird is an expert voice in dentistry and private practice ownership. He is also the host of the weekly podcast, The Productive Dentist.

Victoria Peterson

Victoria Peterson

Victoria Peterson, SsD combines 30 years of dental entrepreneurial experience with a degree in Spiritual Studies to bring a refreshing approach to business. Victoria is the CEO & co-founder of Productive Dentist Academy, a four-time recipient of Inc 5000 fastest growing privately held companies. She has also been awarded 2013 Silver Stevie Female Entrepreneur of the Year. She is an advisor to Dental Entrepreneur Women (DeW) and on faculty with Dental Speakers Institute and spends time each year in mission work in the Dominican Republic.

Regan Robertson

Regan Robertson

Regan Robertson is President and CMO of Productive Dentist Academy. As a Certified Storybrand Guide, Color Consultant for Eiseman & Associates and member of the Women Presidents’ Organization, she is driven to help business owners communicate their authentic self to attract the patients they deserve. As an award-winning design and marketing professional, she is passionate about marketing ROI for dentists so they can generate a lasting impact in their community.

Renee Lewis

Renee Lewis

Renee Lewis is the COO for Productive Dentist Academy and certified Master Business Coach. A successful business owner, Renee has held every C-Suite position and supported a multitude of merger and acquisition transactions throughout her career. As a recipient of the 2019 Enterprising Women of the Year award and Chapter Chair of the Women Presidents’ Organization, she is deeply passionate about helping others start and grow their small to medium size businesses. Driven by the inspired, Productive Dentists benefit from her unique perspective.

Program FAQ

If I miss a live session, can I watch it later?
Yes. All live sessions will be recorded and available for you to review within 24 hours of the session.
I’m really busy right now. Will this work with my schedule?
We designed this course for busy dentists like you. The program is self-paced so you can view material when it’s convenient for you. Weekly modules contain about 45 minutes of video content and 45 minutes of self-evaluation materials. Weekly live sessions are 1.5 hours.
Can I get CE if I can’t attend the live sessions?
Yes. The live sessions dive deeper into the online content. As long as you complete your course materials, you will earn CE credit.
May I begin the program early?
You will have access to the online curriculum on Friday, January 15, six days before your first peer learning session. Access the Program 24 hours a day, when your schedule permits. The earlier you sign up, the more gems we will send you before the course!
I have registered. What happens next?
Congratulations! Watch your email because we will be sending you everything you need to know. If you would like direct assistance, reach out to our Director of Educational Programs, Dana Salisbury.

Refunds for online education will incur a credit card cancellation fee.

Academy of General Dentistry | PACE: Program Approval for Continuing Education

Productive Dentist Academy is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership, and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 10/1/2016 to 11/30/2020. Provider ID# 217561