Build a Practice That Markets Itself (E.335) – Part 2

“Marketing to a poor business is not going to work.” – Dr. Devin Giron

Brief Overview of the Episode

Marketing can bring attention to a dental practice.

What happens next determines whether that investment produces growth or disappears.

In Part Two, Dr. Devin Giron joins Regan Robertson and Sara Hansen to examine the internal systems that support successful marketing. Devin explains why a practice must reduce friction from the first phone call through the patient’s final interaction with the team.

The conversation moves beyond campaigns and clicks into the details patients actually experience.
Can the team answer the phone?
Can they communicate value?
Can patients get scheduled quickly?
Does the experience inside the practice match what was promised in the marketing?

Devin also shares how VIDA Dental Studio creates personal moments for patients, including giving team members a weekly allowance they can use to recognize anniversaries, losses, celebrations, and other meaningful events.

The result is a practice where patients feel seen, the team has clear expectations, and marketing reflects something real. 

What This Episode Reveals

A marketing campaign cannot overcome an inconsistent patient experience.

Every interaction either strengthens the promise made in the marketing or creates doubt.

Strong practices remove unnecessary friction, train communication, define expected behaviors, and give team members the authority to care for patients in meaningful ways.

Devin also reveals that communication, treatment acceptance, and leadership are skills that can be practiced. Doctors do not have to be naturally gifted communicators, but they must be willing to improve.

What You’ll Learn

• Why marketing fails when internal systems are not ready
• How to reduce friction throughout the patient experience
• Why phone conversion and scheduling matter as much as visibility
• How small personal gestures can create loyalty and referrals
• Why team behaviors must be clearly defined
• How the patient experience should support the promise made in your marketing

If This Sounds Familiar

Your marketing is generating calls, but too few become appointments.

Patients are waiting too long to get into the schedule.

Your website promises personal care, but the experience feels inconsistent.

You expect team members to use common sense, yet everyone defines that standard differently.

You are spending money to attract patients without measuring what happens after they call.

You want patients to feel cared for, but your team lacks a clear system for delivering that experience.

Next Steps

Walk through the practice from the patient’s point of view.

Start with the first phone call and follow every step through scheduling, arrival, treatment, checkout, and follow-up.

Identify where patients experience delays, confusion, or inconsistent communication.

Write down the behaviors you expect from the team. Do not rely on common sense. Define what great service looks and sounds like inside your practice.

Then compare your marketing promise with the real patient experience.

Make sure the practice can deliver what patients were told to expect before investing more money in visibility.

TRANSCRIPT

00;00;00;04 – 00;00;03;04

Speaker 1
The Productive Dentist Academy podcast network.

00;00;03;07 – 00;00;20;23
Dr. Giron
I think ultimately it runs down or comes down to you running an exceptional business that you’re proud of, that you know, almost every kink is from that patient falling to that patient entering the building to that patient leaving. All of those things are as frictionless as possible.

00;00;20;24 – 00;00;39;15
Regan Robertson.
Thanks for tuning in to the everyday practice of Dental podcast I’m Regan Robertson. My co-host Sara Hansen, and I interview real dentists and experts who grow their dental practices using authentic marketing in a way that you can remember, repeat, and use in your own practice to get the patients you deserve. Let’s dive in. Let’s tackle one of the fears.

00;00;39;15 – 00;00;59;06
Regan Robertson.
So the biggest fear that I would you know, talking to as many Dennis, if we have is what if it doesn’t work. And I’m not at a size practice yet and my budget is tight. How long do you wait? Because I heard you say some doctors are saying, okay, I tried it for a couple of months. It didn’t work.

00;00;59;06 – 00;01;19;11
Regan Robertson.
I’m done now, which we know is a recipe for disaster. You have to let things sink in. But what is your, like, criteria for getting something to stick and say, okay, this truly works. Do you expect to see a return within a month, two months? Three months? Does it depend on the individual tactics being deployed or the delivery channels?

00;01;19;11 – 00;01;27;06
Regan Robertson.
What is your has been your experience with that so that you know, okay, I’m going to wait a little bit longer or no, I’m going to switch gears.

00;01;27;08 – 00;01;48;29
Dr. Giron
I think ultimately it runs down or comes down to you running an exceptional business that you’re proud of, that you know, almost every kink is from that patient calling to that patient entering the building to that patient leaving. All of those things are as frictionless as possible. The more friction you add, which you can add if you want a certain type of patient.

00;01;48;29 – 00;02;12;06
Dr. Giron
But typically most dentists want the least amount of friction for people say yes if you don’t hire, if you don’t iron those systems out and you don’t train your staff or take time to train your staff, you’re screwed. I don’t care how much money you spend at it, you’re just burning money. So that being said, we’re assuming that you’re running a good business.

00;02;12;06 – 00;02;41;27
Dr. Giron
You’re taking the time to curate something that’s very special. You’re taking ownership of your business 100%. We’re saying you’re doing that already, and then you start to add a marketing element to it. The thing that you need is Sarah Hansen or your marketing agency giving you your true ROI and measuring if what you’re doing is working, if you’re just throwing money at a problem, you don’t know if it’s working, if you’re not measuring it.

00;02;42;02 – 00;02;54;07
Dr. Giron
So, I mean, that’s kind of it. Reagan, have your business work it really well. Get a really solid business, then start thinking about park. Think about marketing. Marketing to a poor business is not going to work.

00;02;54;09 – 00;03;12;03
Regan Robertson.
Yeah, well, I was definitely going down the path of, you know, you mentioned 1200 reviews and and having a great solid product. I mean, having a great solid product and having great services makes marketing a lot easier. And it’s a lot. It just makes marketing is going to have to work a lot harder and it’s going to work against each other.

00;03;12;03 – 00;03;31;23
Regan Robertson.
So I do think it creates a natural friction point. If you were throwing money towards marketing and the service, then isn’t able to pick it up and run with it and meet the expectations that are stated in marketing. How many campaigns do you two have running at any given time? Is it? One. One controlling idea with multiple delivery channels?

00;03;31;23 – 00;03;47;11
Regan Robertson.
Or is it a couple of different controlling ideas like you mentioned, emergency services being one? Is there, you know, a special for like specific cosmetics or same day. How many in your beautiful dashboard are you running at any given time?

00;03;47;13 – 00;04;12;26
Sara Hansen
Yeah. So this is yeah, I say this is what it’s like, I don’t know. This is what’s fun about Devin though, is that yes, it’s one overarching controlling idea. However, again, you know, we are marketing a lot of those great services. So what’s great is Devin and Doctor Galen. They really complement each other with their services and how they speak to patients and things like that.

00;04;12;26 – 00;04;35;21
Sara Hansen
And so what I know about Galen is that, you know, he loves a lot of the cosmetic side and like really taking his time. He’s spoken about that many times. And so it’s great because when we talk about emergency campaign, for example, the language we use still ties back to the practice. But it’s a little bit different when we start talking about cosmetics, same day dentistry, all those different things.

00;04;35;21 – 00;04;56;05
Sara Hansen
We can pull in different marketing elements from what the doctors are saying. So to tie that back to a patient experience, what I love about Devin, because I’ve been in his office and I’ve heard him say to patients, hey, I’m Devin. He comes in and introduces himself. He’s not, you know, Doctor Huron and he’s not. He is their friend.

00;04;56;05 – 00;05;21;23
Sara Hansen
And those patients come in feeling that. And so I get to pull a lot of that language out of what he does every day and put that into his marketing. And so yes, there is a controlling idea. However, we’ve got these little offshoots of messaging as well that we pull into an overarching campaign to really give the entire patient experience kind of get it kicked off.

00;05;21;23 – 00;05;42;12
Sara Hansen
So and that really is my goal as a marketer is what those patients are seeing out in the community, out in the marketplace. I want them to feel that as they come into the practice. And so, Devin, you and I have had the conversation about when he transitioned from being an in work provider to being a full fee for service.

00;05;42;12 – 00;06;09;14
Sara Hansen
We know those patients were coming to Devin because he was on a list in the very beginning. Now it’s an entire different, you know, type of situation for the practice is now those patients are coming to him because of who he is, who his team is, who the other doctors are. And that is a goal that we were talking about in network and full fee for service earlier in the podcast, but that really is the goal is about that patient experience.

00;06;09;14 – 00;06;20;24
Sara Hansen
So, Devin, can you talk to some of our listeners about some of the things that you do that create a really, really great patient experience for those patients coming in?

00;06;20;26 – 00;06;23;29
Dr. Giron
Oh, goodness.

00;06;24;01 – 00;06;30;19
Dr. Giron
Trying to think here, there’s a book out there, gosh, if your hospital was run by Disney.

00;06;30;21 – 00;06;32;05
Sara Hansen
Oh yeah.

00;06;32;07 – 00;07;05;14
Dr. Giron
You read that. And those are the small. So every let’s see here every single assistant in hygienists and team we give them I believe it’s $100 a week each to spend on a patient. So if you hear about, hey, they’re having an anniversary coming up. Hey, we level by a dinner, something they need flowers, things like that.

00;07;05;14 – 00;07;24;24
Dr. Giron
So every day or we know every once a week. So $100. So we have probably have like 1560. We have like 20 staff members. So if they were to actually do it and listen to the patient get to know the patient where they’re going, what are they doing in their life? They have carte blanche to spend 100 bucks on them a week.

00;07;24;27 – 00;07;46;19
Dr. Giron
And I think that’s some staff members have really taken to that. And some are like, hey, whatever. But I think that it’s the thought that counts. And. Just doing that for even if it’s five patients a week, it’s way better than not doing it. And it makes me feel good and it makes Doctor Dietrich feels good. It makes the staff feel good when they do it.

00;07;46;22 – 00;08;04;11
Dr. Giron
And you’d be surprised how many patients write this thank you letters like, I’m so glad. Thank you so much for thinking of me. They lose a pet, you know? Yeah. So I think that’s really cool. I mean, of course they get like a pre phone call before they come to our practice introducing ourselves. That’s super simple. That’s a phone call.

00;08;04;13 – 00;08;14;08
Dr. Giron
Just leaves a message automatically on their phone. Yeah. I think of course the post op calls. You have those as well. Those are recorded as well I don’t know. Right.

00;08;14;09 – 00;08;44;09
Sara Hansen
But and Devin I’m going to shout you out just a little bit because I think you’re cutting yourself short about even just the feeling and the practice. And that really starts with you and the other doctors as leaders in the practice. You know, again, it’s how you approach every patient. I know you and Doctor Galen really take a lot of time spending with those patients, getting to know them, which then, you know, trickles down to exactly what you were talking about earlier, which is giving them $100 to go celebrate an anniversary on us.

00;08;44;11 – 00;09;11;20
Sara Hansen
I mean, those are those little things that make a huge difference in the patient experience. And maybe it costs your practice, quote unquote, $2,000 a week. But when we talk about your patient value and now those patients are referring other patients that $2,000, now you’re getting a 1012 to 1 ROI on celebrating your patients. And you now have them as a lifelong patient as well.

00;09;11;20 – 00;09;34;23
Sara Hansen
So those are those little pieces that I love that you do for a patient experience. Reagan. It reminds me of your, you know, shinju in experience of being seen and heard. And that’s really what patients want. And Devin, you do such a good job at that. From the new patient phone calls when you’re, you know, when Cindy talks to all the new patients in the practice, they feel heard.

00;09;34;23 – 00;09;58;01
Sara Hansen
And I mean, her call conversion rate is unreal. But again, it’s that time that she takes she listens to those patients. She truly addresses their needs and is a full fee for service practice. That is something Reagan and I have talked about endless amounts of time is that the patient experience is everything for those practices.

00;09;58;03 – 00;10;17;16
Regan Robertson.
In this world. I was putting I’m going to put some data with this because I did. I had to hop over to your Google reviews doctor and see how are we really doing with these reviews? The data is really wild with this one. If you’re if you’re going out of your way to recognize a patient on a personal level like that, it creates a wow moment.

00;10;17;16 – 00;10;38;24
Regan Robertson.
It’s very will. If you look at unreasonable hospitality. That book is phenomenal also, and really has some tangible actions that that I think you do intuitively, Devin, that that listeners can benefit from. But you have five, five, five, five star reviews just in the last 20 hours, which is really interesting. That’s a lot just in one day alone.

00;10;38;26 – 00;11;07;17
Regan Robertson.
But two of them specifically mention an amazing experience from the front desk to the dental assistant to the dentist was one. And another one says everyone who works there, from the doctor to the receptionist, is very professional, friendly and helpful. So you are demonstrating and it makes sense that you’re reading your reviews and paying attention to them, that you clearly have a very well oiled machine that is consistent in meeting expectations at each of those patient touchpoints.

00;11;07;17 – 00;11;38;08
Regan Robertson.
And I think it does not surprise me that you have probably the the ROI number. I bet with referrals. I bet you can pull it up. Sarah is probably absolutely enormous. It’s probably 300 to 1, if not more, because just being able to be seen in our society today and to have an experience that doesn’t feel rushed, that doesn’t feel like we’re just a number that’s coming in and out of your practice and we’re just a tooth means a lot to everybody today.

00;11;38;11 – 00;12;03;06
Regan Robertson.
We do have shorter attention spans, but to it creates it creates a disruption in our everyday to be really fully seen and celebrated. So if we mention something in my own, you know, dental practice when my hygienists. Hey, I remember you were taking your daughter to London. How did that go? I’m really excited to hear about that. That means something to me that shows me that you’re seeing me as a as a person and not not just a mouth to work on.

00;12;03;06 – 00;12;12;26
Regan Robertson.
So I definitely want to shout you out for that. Five in less than a day is pretty wild to be able to get that. I think.

00;12;12;28 – 00;12;13;19
Dr. Giron
Go ahead.

00;12;13;25 – 00;12;15;25
Sara Hansen
No, you go ahead.

00;12;15;27 – 00;12;42;18
Dr. Giron
I think if you were to talk to my staff or by front office like you’re autistic, dude, you’re autistic dude. And I’m like, okay, let’s say I say, if I’m so autistic, then why do I have the best treatment plan? Acceptance. And by a law. And I think it’s a I don’t think you can be born with it.

00;12;42;19 – 00;13;07;07
Dr. Giron
Galen is born with it. I’m not. And if you’re to look at this podcast, I’m not particularly good looking. You look kind of scary, intimidating. So that’s intimidating. But I think it’s something you work on and it’s something that you have to train for. And so I knew when I was starting out, like, it was like I would have conversations in the car for a long time.

00;13;07;10 – 00;13;25;29
Dr. Giron
And so for doctors out there, it’s like, if I can do it, I mean, hell, I mean, you can do it. So that’s that’s something that if I’m autistic and can apparently do this, you can do it too. It’s not that it’s not rocket science, right?

00;13;26;02 – 00;13;26;17
Sara Hansen
Yeah.

00;13;26;20 – 00;13;28;24
Dr. Giron
It’s something you have to work on.

00;13;28;27 – 00;13;49;23
Sara Hansen
And and that’s just it. I think that’s that’s the piece that I want you to talk to other doctors about. Because, Devin, you have not always had a full fee for service. Multi doctor you know, raving practice. You you had to work really hard. You had to trust. You had to bring in partners that could help you. Right.

00;13;49;24 – 00;14;10;24
Sara Hansen
Kind of grow your business. It’s like any good CEO has others around them. Hey my weakness is not finance. So I’m bringing in a financial person, right? My, I’m not a good marketer. I’m bringing in a good marketing person. So again, and that’s what you did. You brought in really good resources, partners, all of that kind of stuff to build your business.

00;14;10;24 – 00;14;30;15
Sara Hansen
So I, I want doctors to hear that you didn’t start out this way. You’re not a doctor that. Oh, I now I have a multi-million dollar practice full fee for service. I mean, when I first met you, I believe you were a little emotional and said, I don’t know if I want to be a dentist anymore. I’m ready to close the doors of my practice.

00;14;30;15 – 00;14;54;17
Sara Hansen
You were really frustrated. You were like, ready to give up dentistry altogether. You didn’t know where the next paycheck was coming from. So again, you also have taken some big leaps of faith to be able to grow your practice. So what would you say to that doctor who’s maybe in your situation that you were in several years ago?

00;14;54;17 – 00;15;04;29
Sara Hansen
Just saying. I don’t know if dentistry is for me. This is too expensive. I’m writing off so much I don’t know if this is for me. What would you say to them? Is their mentor?

00;15;05;02 – 00;15;11;11
Dr. Giron
I would say it’s a pretty big.

00;15;11;13 – 00;15;35;03
Dr. Giron
I. I would say to them that there’s light, the end of the tunnel. It’s okay to feel that way. But it’s some point in time you have to trust in people and trust that they have your best interest in mind, even if you’ve been burned in your life, for whatever reason, the majority of people, including your staff, are there to help you out.

00;15;35;05 – 00;16;11;22
Dr. Giron
Yeah, and you can’t believe that I don’t know what to tell you. You think you have trust issues? Trust issues are very hard to get over. Number two. I didn’t believe this, but I believe it. Now your practice has to run off of defined key core behaviors, and you have to hire according to your key or behaviors what things you want done that you think are common sense, that are not common sense.

00;16;11;24 – 00;16;38;08
Dr. Giron
So if you’re not hiring appropriately, you’re really setting yourself up for disaster because there’s only so much you can get, a patient or not a patient, a staff member to be something they’re not. And so I didn’t believe that core behaviors were things. But it’s so important.

00;16;38;10 – 00;17;04;02
Regan Robertson.
How do those could you give us give us an example of what one of those core behaviors is and how? And then Sarah, I want to log that over to you. How does that show up in the marketing campaigns? Because that, to me is a very important piece that any practice can put into play right away and demonstrate consistency from moment of marketing awareness through to the patient experience.

00;17;04;04 – 00;17;17;23
Dr. Giron
So, I mean, even looking at Ritz-Carlton key core behaviors, using that as a template, smart. We doing everything. The opposite of what Loews does is smart. There was like it’s over there and I know 15.

00;17;17;26 – 00;17;21;23
Speaker 6
The opposite of what Loews does I like that. Yeah.

00;17;21;25 – 00;17;42;09
Dr. Giron
I almost wrote Loews. I was like, I’m getting old, I’m getting too old for this because I was like, dude, you know, whatever helps me here. Like, for instance, we don’t direct you to the bathroom. You show you to the bathroom. Right? And so a question you could ask a hygienist, this came up. I just have the core values in front of me, and I’m like, you know what happens if someone needs to use the restroom?

00;17;42;09 – 00;18;11;02
Dr. Giron
What would you do? And she was like, I would take them to the bathroom and probably wait outside, and then I support them back. I’m like, sweet. So you have that in you. But we I think we have like 24 of them. But you need these. You need them. The things that make you go. Oh, like what did you just say that like, those are things that need to be on that list of things that you think are common sense, but they’re not.

00;18;11;04 – 00;18;34;01
Dr. Giron
Right. Like you should have a clean operatory. Makes sense. Right? Yeah. Yesterday there are three days ago, there was a moth in my operatory next to the hand sanitizer, trying to sell $10,000 worth of treatment. Still sold it. But in the back of my head, I’m thinking there’s a dead moth behind me. This patient’s probably seen it. What else is she thinking?

00;18;34;01 – 00;18;55;27
Dr. Giron
Are these instruments clean? Did he wash his hands like so? It’s easy to go back to the assistant, be like, hey, look, we know our core values are this keeping off whatever clean things that we do do we talk about things that we do do not necessarily don’t do these things. These are things that we do do here.

00;18;55;29 – 00;19;05;12
Dr. Giron
And we can point to that and be like, hey, we got to make sure we do that. Okay, cool, cool. Like they’re just easy things to reference.

00;19;05;14 – 00;19;37;22
Sara Hansen
Yeah, yeah. And one of the the phrases that we have, Devin, on your marketing is say where your smile and aural help get the attention you want. Yeah. And so what I love is that you you’re sharing examples of how often do we get walked to the bathroom. You know how often I mean, again, it’s it’s this whole higher level of feeling like you’re seen and heard at the moment that you step into Devin’s office.

00;19;37;22 – 00;19;58;29
Sara Hansen
And so, again, I’m really passionate about if we’re going to be marketing that, you provide comfort level care that we listen, that you get the attention that you want, then my expectation would be as the marketer to say, hey, then when they walk in the office, they better fill that way. Well, just like the Google reviews have said, that’s exactly what’s happening.

00;19;59;00 – 00;20;20;29
Sara Hansen
And so there is this cohesive messaging and filling within Devin’s marketing that it’s not just me as a marketer, right? My job is to get the messaging out there. It’s his job and the team’s job to now create that patient experience that I’ve been talking about. And so his his practice just does this beautiful job of yes, we put that out into the market and a patient’s like,

00;20;21;05 – 00;20;42;26
Sara Hansen
I wonder what that’s all about. Right. And then they call, they get a probably 30 minute conversation with Cindy where she listens to them. She finds the solutions for their problems, you know, then they come in, they’re welcomed with different things. They meet the doctor. I’ve seen Devin. He sits right next to them, you know, talks to them as if he’s their friend, not, you know, shaming them or any of those things.

00;20;42;26 – 00;20;59;22
Sara Hansen
So again, it’s about the entire patient experience. And I’m just lucky when that gets to share what they do. Right. It’s it’s really dividends team showing up in such a high caliber manner for every single patient that walks in through those doors.

00;20;59;24 – 00;21;10;21
Dr. Giron
Like if you’re looking for specifics like it’s Reagan, it’s like smile. We’re always on stage. Preferred language. Yep. Be an ambassador of our practice.

00;21;10;23 – 00;21;11;19
Speaker 6
Yep.

00;21;11;21 – 00;21;23;06
Dr. Giron
Protect patient privacy, professional communication, key operators, patient friendly and maintain a common safety first professional appearance. And underneath all of these are examples or.

00;21;23;09 – 00;21;33;13
Dr. Giron
Things that you need to do to to do the job really well. So and there’s going through now there are 22 of them.

00;21;33;16 – 00;22;01;11
Regan Robertson.
Well you know what. Thank you for sharing that because I went to the website and Vita Dental listeners, by the way, the hero banner section, which so, you know, you pull up the website. So it’s the first message, it’s your first chance to make that impression. It says comprehensive dentistry, comprehensive dentistry focused on your entire well-being. And I think that the characteristics that you just pointed out tell me that you’re going to care about my entire experience.

00;22;01;11 – 00;22;23;26
Regan Robertson.
And one of the Google reviews actually used the word meticulous. It’s a meticulous practice, and I think that that’s an appropriate term to use. But that is how you get there is is to not assume, you know, the things that you think that are the normal standard, aren’t everybody else’s standard. And I appreciate the contrast, the opportunity with lows.

00;22;23;27 – 00;22;44;05
Regan Robertson.
There’s nothing more disappointing than you just want help. Lows is large even. There’s some grocery stores that are large and having to flag someone down and then having, you know, asking them, where are the sesame seeds? That was my current one. Where are the sesame seeds? Oh, well, it’s down there. I think it’s on the end cap of 13, but it might also be over on 26.

00;22;44;07 – 00;23;01;24
Regan Robertson.
Good luck. And you know that’s a that’s a hike that takes time. So removing the friction points and making it easy for someone each little micro step, you know, micro interaction that you have completes what I would consider a comprehensive experience. So you promise it on the website. And I love to see how you infuse it on the inside.

00;23;01;24 – 00;23;08;24
Regan Robertson.
This is how marketing becomes easy and joyful, as opposed to a pain in the butt. That just cost me a lot of money. Yeah, right.

00;23;08;25 – 00;23;14;24
Dr. Giron
I mean, you can have a really nice website and a shitty crack. Looks like it’s not going to help you. Yeah, yeah, yeah.

00;23;14;26 – 00;23;48;27
Sara Hansen
Polish and Devin, that also speaks to, you know, really well what your patients want. So I can pull demographic reports. I’ve been to Santa Fe. Right. I know, but I mean, we’re talking about you and I have had conversations for years. The color of the website with which Reagan, I think you were a part of designing that, you know, that that wine color and this we specifically chose certain campaigns, certain colors to speak to the patients that you’re wanting to attract.

00;23;49;01 – 00;24;10;00
Sara Hansen
Right. Not every area has an active next door neighbor chat room. Santa Fe does. So you better believe we’re going to be utilizing that. So again, it’s about those extra pieces of you being really in tune with what’s happening in your area and, you know, listening to what the patients are saying, what they want, how they’re showing up.

00;24;10;02 – 00;24;30;21
Sara Hansen
That is such a critical piece as well to identifying those patients that you want. So you can say to me, Sarah, these are the patients I want. This is how I know that they’re moving. This is what they’re saying in community chat rooms. And then it allows those campaigns to unfold. And now, you know, you’re not saying to me, Sarah, why am I attracting teenagers?

00;24;30;22 – 00;24;40;08
Sara Hansen
Right? We’re getting the patients that you really want. So I appreciate that that, you know, you and I are so aligned that way.

00;24;40;10 – 00;25;01;08
Regan Robertson.
Well, my takeaway from this incredible hour of time with you, which we’re really grateful for, is you get what you focus on and it is an investment and and it’s an investment in maybe a way that, that people don’t traditionally think. So marketing is not something that you can push a button and say, okay, they’re going to go do this for me, and I’m not going to invest in my community.

00;25;01;08 – 00;25;27;29
Regan Robertson.
I’m not going to take the time to listen and really understand what they need. It won’t be successful. And I think that’s what you’ve demonstrated today for us so clearly is you have to care about your community. You have to put the time in to listen to your community. And if that is not important to you, I would highly recommend you find someone in your team that does, because it’s it’s definitely going to exponentially increase the success of your marketing that you’re putting out there.

00;25;28;06 – 00;25;33;02
Regan Robertson.
Devin Watts, any last thoughts with us today?

00;25;33;04 – 00;25;52;09
Dr. Giron
Yeah, you’re and this is a whole team approach from the marketing team to your coaches to your team. And I know you feel like you’re on an island by yourself. It’s okay I mean, I felt that way before, but it’s really the more you spread out the low trust in people, work with people, make sure they’re good cultural fits.

00;25;52;15 – 00;26;07;13
Dr. Giron
Work on your culture, work on your business. The better you’ll you’ll get incrementally better every day doesn’t seem like it, but just continue to work hard and and it’ll work out. Trust in people.

00;26;07;15 – 00;26;17;05
Sara Hansen
I love that. True words spoken by a fantastic dentist and businessman. Devin, thank you so much for being here. You’re the best.

00;26;17;10 – 00;26;18;09
Dr. Giron
Thanks for having me, guys.

00;26;18;10 – 00;26;35;14
Regan Robertson.
Hey, thanks for joining us on Everyday Practices Dental Podcast. It would mean the world to me if you could leave us a like or a review on iTunes, or go to Productive Dentist Academy through Google and leave us a review there. You know, we are here each week to talk about what’s possible when you leave your practice with clarity and courage.

00;26;35;14 – 00;26;52;27
Regan Robertson.
If you are ready to build a business that supports your life and not the other way around, investment grade practice coaching powered by productive, dense academy can help. Visit investment grade practice to schedule your free 60 minute coaching session so you can start designing the practice and lifestyle you’ve been dreaming about all along.