PDA | Coaching


The Nation's Leading Business Development Courses for Dentists

Learn how to increase your productivity, decrease stress, and deliver an outstanding patient experience from some of America's most productive dentists.

PDA Events

July 10, 2020 - August 29, 2020

Trade Shows

No Events
Are you ready to take great care of your patients?

Call (888) 603-2809

Unlock the power of your potential.

Learn From the Best

Dr. Bruce B. Baird and multi-practice owner Victoria Peterson founded PDA with one simple goal – to help doctors take better care of themselves, their team, and their patients. We’ve helped thousands of dentists across the country do just that while increasing productivity and minimizing stress. While the doctor is a key player, the success of a practice depends on the entire team working together. PDA | Seminars are full-immersion events open to doctors, hygienists, assistants, administrative teams, and specialists with breakout sessions for each department.

PDA members discover:

  • How to refine systems for maximum efficiency
  • How to schedule to productivity
  • Ways to develop communication & leadership skills
  • Strategies to get your entire team on board

Productivity Workshops

Our award-winning Productivity Workshop is the nation’s leading dental Continuing Education course in Business Management for dentists. 2.5 days of in-depth learning and collaboration helps doctors and teams improve clinical excellence, refine current systems, schedule to productivity, and learn how to effectively market and grow your practice.

Team Breakout Sessions for Hygiene, Assisting, and Administrative teams allow us to dig deeper into the issues of each department to bring all the moving parts together and allow your entire team to get on board toward achieving your goals.


Private & Regional Events

If you and your team could benefit from a more intimate, more personalized workshop setting and are wondering if PDA holds private events, the answer is YES! If you are a multi-practice dentist looking to get all your teams on board, a dental specialist looking to improve relationships with referring doctors, or have a network of regional doctors you think could benefit from a PDA Workshop, we would love to host a Private or Regional Event in your area. Private events can be custom-tailored to fit the needs of your group, from a single day workshop to a full 2.5 day event.



We offer free online webinars to help arm dentists and their teams with the knowledge and information they need to make informed decisions and win in the dental industry. From business best practices to financial advice, leadership and teamwork instruction, and hygiene practices, to crash courses on marketing topics such as pay-per-click and ROI reporting, PDA webinars offer helpful material and instruction on a wide range of topics.


Take the First Step
Reserve a Spot at Our Next Event

If you're ready to get off the financial rollercoaster, reenergize your team, and start taking better care of your patients, you’ve come to the right place.

Call (888) 603-2809

Helping doctors increase productivity and minimize stress since 2004.

At PDA, we've helped thousands of doctors significantly increase their hourly production, while improving systems and scheduling efficiency, thus minimizing anxiety and stress. The following stats show the average production increase our doctors see within 8 weeks of attending our Productivity Workshop.

Hourly Production Increase
Yearly Production Increase
Weeks Post Workshop

"I love attending PDA workshops. I felt like Dr. Baird was speaking directly to me and the things that have been weighing on me. I actually had tears in my eyes a couple of times as he described some of his past professional struggles – because it’s what I’m trying to grow past right now. Thanks Susan and Victoria for the help and advice. Thanks for an incredible learning experienced!"

Shelby, OH

"I started at $600/hour and I am now at $2600 personally and $3000+ as an office (3 Hygienists). I work 3 days per week and 7 hours per day, 45 weeks per year. We hover around $3M as a solo practice. I'm telling you this to encourage you to continue changing struggling dentists’ lives. You and your team have opened our lives to what's possible, which is anything we set goals for. Thank You Again and Again."


"It's been a long time since I've been this excited. My team really sees the difference. We’ve gone from $240 – $440 in just two weeks! Think about how great this will be when I bring the team back. Thanks Bruce!"

Academy of General Dentistry | PACE: Program Approval for Continuing Education

Productive Dentist Academy is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership, and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 10/1/2016 to 11/30/2020. Provider ID# 217561