From business best practices to financial advice, leadership and teamwork instruction, and hygiene practices, to crash courses on marketing topics such as pay-per-click and ROI reporting, PDA webinars offer helpful material and instruction on a wide range of topics. Take a look at our upcoming webinars and watch recordings of past webinars.
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Hockey Hall of Famer Wayne Gretzky once said, “I skate to where the puck is going to be, not where it has been.” Just like hockey, being a successful dentist takes strategy, communication, teamwork, and a lot of commitment.
In this fast-paced live webinar, you’ll gain the exact strategies Dr. Bruce B. Baird, America’s Most Productive Dentist, and Victoria Peterson used in their own practices to remain fee-for-service and profitably manage their PPO participation.
Before you get bold and tell your PPO goodbye, learn about the times in a business lifecycle PPOs can be useful to your practice and discover how to move your business past that and start dropping PPOs. Take the first step and join us to begin your journey in mastering these three core components to running a successful FFS practice:
Like sleep, lost productivity can never be made up.
Gadgets, gizmos, facility and teamwork are all great, but they don’t guarantee you’ll be a dentist that produces $1,250 an hour or more. Have you ever purchased a new piece of technology with the hopes of growing the business, only to be disappointed six months down the line? Do you find yourself blaming the staff for the sad state of scheduling?
There is really only one thing that can sabotage your personal production… and that is YOU.
If you’re feeling a pit in your stomach, you are not alone. The good news is, we can help! Join Chris Moriarity, MA, FA, to learn how much revenue you’re losing each year due to:
Learn how to stop the loss and put this money back where it belongs…in your pockets.
A lot of dentists think that being more productive means working longer hours or charging patients more. That myth has duped thousands of dentists into leading a practice that is over worked and stressed out. There is a better way!
Just like the best NFL players, dentists thrive with expert guidance to reach their goals. In this webinar, find out how one of America’s most productive dentists – Dr. Bruce B. Baird – engineered his ideal work schedule of practicing just two days a week, out producing most dentists that work a full week.
Experience Dr. Bruce Baird’s secrets to:
Team incentives are a great way to motivate and reward your team and help keep them happy and dedicated. For many people, no incentives or bonuses mean that work is just work. But where do you start? What incentives are appropriate for your team? What kind of incentive does your team actually want? Whether you’re struggling to motivate your team, figure out what incentives are appropriate, or just want some more great ideas, this webinar is for you.
Your hosts, Christine Uhen, Business Development Strategist, and Patti Sooy, VP of Business Development Coaching, have coached dentist across the nation through business and leadership challenges and helped them inspire and motivate their teams to greatness. So join them for this insightful, engaging webinar on incentive programs and how to motivate your team.
Content to include:
As an independent dentist, competing against corporate docs can be daunting. At PDA, we are passionate about finding ways to grow your bottom line, and are bringing the savings straight to you. Through our alliance with IndepenDENT Dental Solutions, a group purchasing organization (GPO), we’ve found that doctors who use them are saving an average of 23% of dental supplies!
In this educational webinar hosted by PDA’s Chris Moriarity, MA, FA and IndepenDENT Dental Solutions’s Jordan Herbert, you’ll dip your toes into learning more about this innovative way to pull more down to your bottom line — without lowering your fees or skimping on necessities.
Topics to include:
Join Patti Sooy, RDH, BS and Pete Thompson, DDS for the final installment of this three-part series focusing on building your practice with comprehensive diagnosis and treatment planning.
Now that you have a good understanding of the basics of risk analysis and treatment plans, this final episode will bring it all together for managing a full mouth case from start to finish. Learn how to attract, schedule, and get these kind of patients to “yes”!
Topics will include:
Join Patti Sooy, RDH, BS and Pete Thompson, DDS for a three-part webinar series focusing on how to build your practice with comprehensive diagnosis and treatment planning. A PDA client for over 10 years, Dr. Thompson has been PDA’s top-producing doctor for 9 years running, averaging $2200 per hour for the past 5 years. How does Dr. Thompson maintain his production in a New Mexico town of 17,000? He focuses on customer service, team growth and delegation, comprehensive diagnosis and is backed by a strong marketing plan.
In the second part of this series, we’re building on what we learned last time by focusing on integrating your new skills to your practice while understanding your strengths, and knowing your limits.
Topics will include:
Join Patti Sooy, RDH, BS and Pete Thompson, DDS for a three-part webinar series focusing on how to build your practice with comprehensive diagnosis and treatment planning. A PDA client for over 10 years, Dr. Thompson has been PDA’s top-producing doctor for 9 years running, averaging $2200 per hour for the past 5 years. How does Dr. Thompson maintain his production in a New Mexico town of 12,000? He focuses on customer service, team growth and delegation, comprehensive diagnosis and is backed by a strong marketing plan.
Every dentist and practice has a different level of skill and service mix. So we’re kicking this series off by looking at how a doctor can start early in their career to gather the needed communication skills and eye for diagnosis. Join us for this webinar series to see how one of PDA’s most productive dentist creates success in his practice and learn the skills you need to apply these practices in your office.
Topics will include:
Join Dr. Bruce B. Baird, Dr. Kim Kutsch, Kerry Lepicek, RDH, and Sharlene Dean, MSCCJ, NRCMA, EMT and Machell Hudson, RDH, for a mastermind in risk factor screening. Featuring top experts in caries, airway/function, perio, and healthcare beyond the dental office, learn the screening processes and procedures that every dentist office should be addressing in order to take exceptional care of patients.
Hygienists love their patients, and we believe our patients deserve more than what insurance dictates. Patti Sooy, RDH, BS, VP of Business & Program Development at Productive Dentist Academy and Machell Hudson, RDH, PDA Hygiene Coach & Director of Oral/Systemic Health for Dr. Bruce Baird at Granbury Dental Center, will be your guides through a webinar series that will help hygienists improve productivity, scheduling, and protocols to better serve patients and improve productivity.
In the first part of this series, Patti and Machell will walk you through a quick self-discovery to see where your hygiene department is and discuss the keys for taking exceptional care of patients. In addition, Machell will review the main distinguishing factors of a healthy hygiene department that serves patients at a high level.
In Part 2 of the Productive Hygiene webinar series Productive Dentist Academy’s Patti Sooy, RDH, BS, VP of Business & Program Development and Kathryn Gilliam, RDH, BA, Hygiene Coach, will dive deeper into systemic hygiene, its effect on the patient, procedures, and appointment time management. They will explore what Level 2 Productive Hygiene is and what a Level 2 hygiene department looks like.
In Part 3 of the Productive Hygiene webinar series, Productive Dentist Academy’s Patti Sooy, RDH, BS, VP of Business & Program Development will be joined by Katy Cameron, RDH, LVI trained and certified in Comprehensive Hygiene and Level I and II Certification in soft tissue lasers, Katy is a dedicated hygienist.
Katy’s husband, Dr. Philip Cameron, DC, DIBAK is a chiropractic physician who operates a Wellness Center in Bozeman, MT. They work separately, yet together in treating their patients integratively. Relationships like these are a phenomenal way for dental offices to get referrals, naturally meet other members of their community who think like they do and take exceptional care of their patients above and beyond the normal.
You’ve probably heard of Productive Dentist Academy (PDA). Do you wonder why dentists rave about us? Do you want in on some of that action?
Pay-per-click (PPC) can be a powerful marketing tool that increases traffic to your website and the overall dollar value of patients. In this webinar, you will learn how PPC can work for you and what to expect from a PPC campaign.
If you’re a dentist who is looking for a new website, are updating your website, or want to know more about what your website should be doing for you, then this is the right webinar for you! PDA | Marketing Group Account Executive TJ Fantini will cover what makes a good dental website (the answers may surprise you!), common downfalls of design, look vs performance, the importance of geography, and much more. Here’s a quick look at what you will walk away from this webinar knowing:
Take control of how you rank online by learning these 5 simple ways YOU can boost your SEO RIGHT NOW. Hosted by PDA | Marketing Group’s Account Executive, TJ Fantini, you will walk away from this webinar armed with information you can apply to your online presence now to help ensure potential patients are finding your website when they search online.
Don’t let your practice get into the Danger Zone! Chris Moriarity, Vice President of Client Development will shine a light on why certain things are happening within your practice and explain why the outcomes aren’t coming out how they should. Join us and see how we identify which practice issues are being driven by.
**Warning** This will be fairly academic, but if you watch the webinar a couple of times, anyone can do it!!
In most businesses, 80% of the revenue comes from 20% of the customers. Do you know what your 20% is and how to attract that kind of patient? In Part Two of “Getting Out of the Dental Practice Danger Zone”, Chris Moriarity, MA, FA, Vice President of Client Development at Productive Dentist Academy will show you how to harness the power of your Dental Intelligence software.
Learn why practices who attend a PDA Productivity Workshop see an average increase of $8,000 per month within just 90 days of attending. You and your team deserve the patients and practice of your dreams.
Productive Dentist Academy is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 10/1/2016 to 9/30/2020. Provider ID# 217561
Bruce B. Baird, DDS is a well respected cosmetic and family dentist in the Dallas/Fort Worth area. His practice is located in Granbury, Texas. Dr. Baird’s expertise as an implant dentist has afforded him the skill to perform dental implant surgery and restorations since the mid-1980s. In 1990, he established the Texas Centers for Implant Dentistry, a mobile practice that allowed him to work with more than 25 doctors in the region. Recognizing his ability to help other dentists to achieve the same success he has experienced in his practice, Dr. Baird partnered with Victoria Peterson, RDH to create Productive Dentist Academy. The Academy has been an invaluable resource to dentists nationwide.
Editorial Highlights with Dr. Bruce B. Baird
“I have over 30 years of experience in management and coaching general, periodontal, orthodontic and oral surgery dentists. I am passionate about being a part of the PDA team, and am grateful for the opportunities to assist dentists and their teams in achieving new levels of success.”
Business, leadership and helping others has always been a passion of mine . Prior to entering the world of dentistry I enjoyed a decade long career with Washington Mutual Bank and JPMorgan Chase as a Bank Branch Manager. I was able to work daily with individuals and Small Businesses to help them achieve their financial goals. I became passionate about leading my large team to achieve individual and team goals. I joined dentistry when my husband asked for me to lead his dental practice through a major transition. I fell in love with the field and never left. Over the last seven years I have enjoyed learning all aspects of what makes a successful dental practice thrive. From dental assisting to practice management, I’ve done it all. Our practice is part of the PDA alumni tribe and it’s awesome to see PDA systems in action every day. I have a B.A. in Communication from San Diego State University. When not business focused I love travelling the world enjoying new cultures, great food and great wine.
“The world of dentistry is a great place to be. Through smart, goal focused leadership we get to improve our patient’s lives while enriching the lives of every person on our team. Productive Dentist Academy has an amazing way of innovating processes that make all goals achievable.”
“One of the biggest challenges facing assistants is time – time for training and time for patient care. Another challenge is earning the trust of the doctor in gaining more responsibilities once we are trained. The most rewarding part for assistants is the patient relationships – we really love our patients!”
Kathryn Gilliam, RDH, BA is a published author, consultant, and speaker who is passionate about empowering dental hygienists to elevate the standard of care for their patients. Under Kathryn’s guidance, dental hygienists become oral health care providers who powerfully impact the lives and health of their patients.
Comprehensive periodontal care results in improved systemic health and creates loyal patients who accept treatment and refer family and friends. This practice builder is a win-win for patients and care providers.
Jodie Heimbach, RDH, BS graduated from the Fones School of Dental Hygiene and O’Hehir University. After practicing in general, pediatric, and periodontal practices, Jodie joined Sunstar Americas in 2008, winning several awards in recognition of her efforts. Jodie has also served in various roles in the New Jersey Dental Hygienists Association including past President. She is a sought-after speaker and published author of several RDH Magazine and RDH E-Village newsletter articles. In 2008, Jodie received selected the RDH magazine/ Sunstar Award of Distinction. Jodie loves mentoring others to work smarter not harder, specifically by using her mastery of technology to implement streamlined systems. Jodie is dedicated to empowering dental practices to educate their patients in how to achieve optimal oral and general health.
How may I help you? I’m your first point of service as you begin your journey with the Academy. I’m happy to assist you with pre-seminar homework, hotel reservations, or any special needs that you may have. My passion is to handle the details so that our doctors and teams can focus on growth and success. Working with PDA for over 5 years, I’ve been honored to witness the accomplishments of so many dental offices. Please let me know how I can support you!
Machell Hudson, RDH, is the Director of Oral/Systemic Wellness for Granbury Dental Center and a Hygiene Consultant with Productive Dentist Academy. She is certified in laser, trained in Productive Dentist Academy methods of productivity, attended the BaleDoneen Method Preceptorship. She fell in love with the dentistry at 24 when she became a dental assistant, though that career was short lived as she quit to attend dental hygiene school. She has worked as a hygienist for Dr. Bruce Baird at Granbury Dental Center for 10 years where she has applied her passion for hygiene and helping people. Machell feels blessed to have a job where she is able to positively impact the lives and health of her patients who she considers as family. When she is not buried in books studying the oral/systemic connection she can be found playing outside, walking her dog, or spending quality time with her son who she considers to be her biggest blessing.
Dr. Chad Johnson is a practicing general dentist in Iowa.
He has served as Visiting Faculty at Spear Education in Scottsdale, AZ as part of the CEREC Mentor Group, used CAD/CAM and CBCT since 2011, and has served as a CEREC Trainer. He graduated from the University of Iowa College of Dentistry in 2005 and is a Fellow of the AGD. He is the immediate past president of the Iowa Academy of General Dentistry, and he also participates in the AACD, the AAFE, and the ALD. In addition, he is a Diplomate of the International Dental Implant Association. Passionate about digital dentistry and practice management, Dr. Johnson is dedicated to helping doctors actualize their potential within their practices. In his spare time, he enjoys swimming, cycling, and recreational basketball.
Smile Maker since 1979. Thirty years in dentistry has combined my education in dental hygiene and marketing/PR nicely. I’ve been coaching doctors to achieve business success since 1996. Our systems are based on clinical excellence, team communication, and streamlining data. As a public speaker, I’ve had the opportunity to share the stage with Tony Robbins, and most keynote speakers in Dentistry. From 1999 – 2003, I was co-director of the aesthetic hygiene program for PAC~Live at the University of Pacific, San Francisco. Teaching with David Hornbrook, and a great team of mentors. In 2005, Dr. Bruce Baird and I joined forces to create Productive Dentist Academy.
Editorial Highlights with Victoria Peterson
“What I enjoy most about my job is helping doctors achieve their goals by holding them accountable for their own vision, increasing productivity and profitability while reducing everyday stress in the office, and reenergizing their teams.”
“If the Academy had a front door, that’s where you’d find me. Doctors and teams reach out to me everyday to see what we might accomplish together. I’ve spent years listening to doctors and teams from across the county describe the highs and lows of the profession. I’ve given hundreds of dental webinars and spoken at dozens of events on topics ranging from communication and marketing to dental caries. It’s absolutely amazing to watch our clients develop and I am humbled everyday by the trust and faith they have in the Academy”.
Editorial highlights with Chris Moriarity
Robyn is passionate about strengthening emotional intelligence to help others overcome limiting beliefs, break cycles of negativity, and interact in more constructive, productive ways. She provides solid strategies to help manage stress and turn frustration into positive action, career success and personal well-being.
“I believe at the heart of every business is the people and groups it serves. As a leader, I am responsible for developing and steering initiatives that create a positive transformation that enhances client experiences, employee satisfaction, and the overall market.
Success lies within teamwork. Fostering the collaboration between like minded businesses and teams to achieve the best results possible is a driving factor in my life. I help weave the vision of the company throughout divisions in a way that is consistent and translates seamlessly to the market.
My personal passion is in supporting the arts. A graphic designer, illustrator, and color guru at heart, it is our duty to help the next generation experience as many opportunities at flexing their creativity muscles as much as possible”.
“I arise in the morning torn between a desire to improve the world and a desire to enjoy the world,” E.B. White once wrote. “This makes it difficult to plan the day.” – Adam Grant.
Patti Sooy is a speaker and author with 30 years of clinical, restorative, laser, practice management, dental hygiene, and business development coaching experience. In the past 9 years, she has helped her clients grow over $60,000,000. Patti also has experience as a clinical and restorative hygiene instructor at Eastern Washington University and continues to speak annually to the EWU graduating dental hygiene class. Her skills include office management, financial reporting, and new patient treatment coordination. Patti has been with PDA since 2009 where she develops training programs that allow doctors to grow their practices and lead their teams to success.
“What our doctors appreciate the most from our Coaching program is that we provide a ‘safe place’ to vent frustrations. We give them peace of mind that we can help them handle their challenges and create wealth.”
Christine started her career as a dental hygienist and expanded her extensive clinical experience to include surgical assisting and office management. She went on to start a business in which she had national speaking engagements, became a published author, wrote and developed successful marketing strategies and worked as dental business consultant for both general and specialty dental practices.
Christine joined the Productive Dentist Academy in 2007 as a Business Development Coach. She has used proven skills and strategies to help dentists and their teams enhance communications, improve office efficiency and elevate patient care standards which led to their business success.
Currently, as PDA’s lead Business Strategist, Christine oversees the onboarding of all new clients by designing implementation strategies that move dental practices toward achieving higher levels of success through exceptional patient care.
The top 3 questions I hear from doctors are:
I take great pride in providing tangible solutions to help my doctors achieve their goals.
“I absolutely love to help doctors and teams learn how to set goals, create action steps and then celebrate their success. To be surrounded by positive people is addicting! I love my job!”