Maximize The Value of Your Dental Practice Today! | Schedule Consultation

Our Team

Award-Winning Dental Consultants since 2004

“Become The Best At Whatever You Do, Then Share It With Others” – Dr. Bruce B. Baird

Inc Power Partner 2022
Inc 5000 America's Fastest-Growing Private Companies
Stevie Silver Winner
Stevie Bronze Winner

As Seen In

Executive Leadership

Dr. Bruce Baird, Co-Founder

Dr. Bruce Baird


Dr. Victoria Peterson, Co-Founder & CEO

Dr. Victoria Peterson

Co-Founder & CEO

Regan Robertson, Chief Communications Officer, Business Made Simple Certified Coach and Storybrand Guide

Regan Robertson

Chief Communications Officer, Business Made Simple Certified Coach and Storybrand Guide

Dr. David Porritt, Chief Strategy Officer

Dr. David Porritt

Chief Strategy Officer

Adrienne A. Reynolds, Ph.D., SPHRi, SHRM-SCP, Chief HR Officer

Adrienne A. Reynolds, Ph.D., SPHRi, SHRM-SCP

Chief HR Officer

Client Operations

Brent Hogan, Client Success Manager

Brent Hogan

Client Success Manager

Dale Niedergall, MAEd/AET, Director of Operations

Dale Niedergall, MAEd/AET

Director of Operations

Sandy Porritt, VP of Partner Services

Sandy Porritt

VP of Partner Services


Dr. Chad Johnson, Veranda Dentistry

Dr. Chad Johnson

Veranda Dentistry

Dr. Dave Diehl, Dupont Family Dentistry

Dr. Dave Diehl

Dupont Family Dentistry

Dr. Wade Kifer, Northwest Arkansas Family Dental

Dr. Wade Kifer

Northwest Arkansas Family Dental

Dr. Nikki Green, Ft. Worth Cosmetic & Family Dentistry

Dr. Nikki Green

Ft. Worth Cosmetic & Family Dentistry

Dr. V. Brian Gagliardi, PDA Advisor

Dr. V. Brian Gagliardi

PDA Advisor

Dr. Maggie Augustyn, FAAIP, FICOI, Happy Tooth

Dr. Maggie Augustyn, FAAIP, FICOI

Happy Tooth

Dr. Meghna Dassani, Dassani Dentistry

Dr. Meghna Dassani

Dassani Dentistry

Dr. Wade Kifer with Dr. Bruce B. Baird
Spencer, Robert, and Kashmere having fun
Dr. Victoria Peterson and Dr. Jeff Buske
Some of our TRIBE members at an event

Service Team

Matt Hutchings, Employer Branding Manager

Matt Hutchings

Employer Branding Manager

Kari Miller, Consultant, Business Development

Kari Miller

Consultant, Business Development

Christine Uhen, GDH, BA, IGP Business Advisor

Christine Uhen, GDH, BA

IGP Business Advisor

Joanne Miles, RDA, DAADOM, IGP Business Advisor

Joanne Miles, RDA, DAADOM

IGP Business Advisor

Kristy Treasure, Team Development Coach

Kristy Treasure

Team Development Coach

Jodie Heimbach, RDH, BS, Consultant, Business Development

Jodie Heimbach, RDH, BS

Consultant, Business Development

Machell Hudson, RDH, FAAOSH, Hygiene Consultant

Machell Hudson, RDH, FAAOSH

Hygiene Consultant

Sommer Carrol, RDA, Consultant, Patient Advocacy Specialist

Sommer Carrol, RDA

Consultant, Patient Advocacy Specialist

Sara Hansen, Consultant, Marketing

Sara Hansen

Consultant, Marketing

Melissa Lowry, Team Development Coach

Melissa Lowry

Team Development Coach

Taylor Hellmann, Consultant, Marketing

Taylor Hellmann

Consultant, Marketing

April Grant, Team Development Coach

April Grant

Team Development Coach

Kelly Lynch, DAADOM, Team Development Coach

Kelly Lynch, DAADOM

Team Development Coach

Bridgett Pross, Team Development Coach

Bridgett Pross

Team Development Coach

Tyson Stanley, Marketing Client Project Manager

Tyson Stanley

Marketing Client Project Manager

Andres Diaz, Consultant, Marketing

Andres Diaz

Consultant, Marketing

Kim Bertagnolli, Team Development Coach

Kim Bertagnolli

Team Development Coach

Brenda Jarrell, IGP Business Advisor

Brenda Jarrell

IGP Business Advisor

Jodi Boni, Team Development Coach

Jodi Boni

Team Development Coach

Angel Skillman, IGP Business Advisor

Angel Skillman

IGP Business Advisor

Support Team

Hillary Kelly, Business Process Manager

Hillary Kelly

Business Process Manager

Robyn Damaris, BS, Brand Manager

Robyn Damaris, BS

Brand Manager

Robert Niles, Information Security Officer / SysAdmin

Robert Niles

Information Security Officer / SysAdmin

Marshall Brooks, Digital Marketing Manager

Marshall Brooks

Digital Marketing Manager

Spencer Pope, Marketing Services

Spencer Pope

Marketing Services

Yananai Chiwuta, Digital Marketing Coordinator

Yananai Chiwuta

Digital Marketing Coordinator

Kenny Davenport, UX Design Engineer

Kenny Davenport

UX Design Engineer

Rick Holman, Multimedia Specialist

Rick Holman

Multimedia Specialist

Pretty Manyewe, Dental Copywriter

Pretty Manyewe

Dental Copywriter

Cathy Mason, Marketing Services

Cathy Mason

Marketing Services

Amanda Peterson, Support Staff, Learning Services

Amanda Peterson

Support Staff, Learning Services

Heather Roberts, Marketing Services, Reputation Management

Heather Roberts

Marketing Services, Reputation Management

Shaun Spence, SEO Manager

Shaun Spence

SEO Manager

Yeukayi Kasangaya, Admin Assistant

Yeukayi Kasangaya

Admin Assistant

Elise Krawczyk, Administrator, Accounting

Elise Krawczyk

Administrator, Accounting

Benjamin Lund, Sr. Writer & PR Specialist

Benjamin Lund

Sr. Writer & PR Specialist

Sal DaiZovi, Graphic Designer

Sal DaiZovi

Graphic Designer

Freedom Matimbura, Digital Marketing Coordinator

Freedom Matimbura

Digital Marketing Coordinator

Lydia Gunter, Business Administrator

Lydia Gunter

Business Administrator

Eddie Keidat, Web Developer

Eddie Keidat

Web Developer

Our tribe celebrating
Dr. Chad Johnson fishing in a boat
Our Tribe doing yoga on a beach
Dr. Victoria Peterson and Regan Robertson


Subscribe to the Investment Grade Practice™ News.

Subscribe Here

Investment Grade Practices™ Newsletters
Need help?
Accessibility Options
Accessibility On Our Website

We are committed to continuously improving access to our goods and services by individuals with disabilities. If you are unable to use any aspect of this website because of a disability, please call (800) 757-6077 and we will provide you with prompt personalized assistance.

If you have trouble seeing web pages, the US Social Security Administration offers these tips for optimizing your computer and browser to improve your online experience.

If you are looking for mouse and keyboard alternatives, speech recognition software such as Dragon Naturally Speaking may help you navigate web pages and online services. This software allows the user to move focus around a web page or application screen through voice controls.

If you are deaf or hard of hearing, there are several accessibility features available to you.

Closed Captioning
Closed captioning provides a transcript for the audio track of a video presentation that is synchronized with the video and audio tracks. Captions are generally visually displayed over the video, which benefits people who are deaf and hard of hearing, and anyone who cannot hear the audio due to noisy environments. Most of our website’s video content includes automated captions. Learn how to turn captioning on and off in YouTube.

Volume Controls
Your computer, tablet, or mobile device has volume control features. Each video and audio service has its own additional volume controls. Try adjusting both your device’s volume controls and your media players’ volume controls to optimize your listening experience.

Read More About Accessibility and Why It Matters

Need help?

Oops! We could not locate your form.

Do not include sensitive personal, financial, or other confidential information (Social Security, account number, login, passwords, etc.). This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Helpful Resources

Below are links you may find helpful when scheduling an appointment with us.


Episode 176 – Dental Maturity: Are You In The Right Place?

How mature are you in your practice of dentistry? I’m not talking...

Episode 176 – Dental Maturity: Are You In The Right Place? (featured image)

Episode 203 – Breathe Easy

“The best appliance for a patient is the one they will use.”...

Episode 203 – Breathe Easy (featured image)

Episode 79 – Would You Throw Away $150,000?

“Part of having an Investment Grade Practice is having the...

Episode 79 – Would You Throw Away $150,000? (featured image)
In the Press

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years.

from Dental Entrepreneur – Winter 2023 By Dr. Maggie Augustyn...

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years. (featured image)
From Our Blog

Investment Grade Practice™ News – July 2023

Dear Doctor, We hope this newsletter finds you in good health and...

Investment Grade Practice™ News – July 2023 (featured image)
Follow Us On Social Media


Stay informed on updates and upcoming events from our office.


Connect and learn more about Productive Dentist Academy.


Subscribe to our YouTube channel.


View fun photos and follow our team on Instagram.

Your Privacy
Privacy Policy

This privacy notice discloses our privacy practices and the use of Google Analytics 4(GA4), an analytic advertising feature. This privacy notice applies solely to information collected by this website and the GA4 platform. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website and GA4 platform, how it is used, and with whom it may be shared.
  2. The choices available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

While Productive Dentist Academy is the primary data controller, Google, in the context of providing Google Analytics service, acts as a data processor. We use Google Analytics 4, a widely recognized web analytics service provided by Google, Inc., to track user interactions and gather data for advertising purposes. As a third-party vendor, Google Analytics operates independently and maintains its own privacy policy, which can be found at We carefully select our third-party vendors for their commitment to user privacy and adherence to data protection standards. As part of our ongoing commitment to your privacy, we implement measures to ensure that services like GA4 comply with our high standards of data protection.

GA4 collects certain personally identifiable information from you as you interact with our website. This information includes but is not limited to your device ID, IP address, and geographic location. The information collected through GA4 is used to analyze user behavior, optimize our website’s performance, and tailor our content to better serve your needs. This data is compiled and anonymized, ensuring that it cannot be linked back to individual users.

Please note that GA4 may share the information collected with Google and other third-party service providers to enable data processing and reporting on website usage. However, we will not sell, rent, or share your information, especially your personally identifiable information, with any third party outside of our organization.

Your Access to and Control Over Information

You have certain rights regarding the data collected by GA4. You have the right to do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

In addition to opting out of any future communications from us at any time, you may also opt out of the GA4 feature if you so choose. You can opt out of the GA4 Advertising Features we use through Ads Settings, Ad Settings for mobile apps, or through the NAI’s. This link points to Google Analytics’ currently available opt-outs for the web 


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. GA4 also follows industry best practices to protect your data both online and offline.

To ensure data protection while we are using GA4, we are implementing additional security measures that include and are not limited to:

  • limiting data access, 
  • using secure protocols, 
  • managing data sharing with Google

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Contact Us

If you have any concerns about the use of GA4 or believe that we are not abiding by this privacy policy, please contact us immediately. We are committed to addressing any privacy-related issues promptly and transparently.

By using our website and consenting to the use of GA4, you acknowledge and agree to the data collection and processing practices described in this notice. For more information about GA4 and its privacy practices, please review Google’s Privacy Policy on this link

If you feel that we are not abiding by this privacy policy, you should contact us immediately.

Read More About Our Privacy Policy and Why It Matters

Terms of Service
Terms of Service

Entering this site or the links accessible through this site, you agree to be bound by this agreement. The information and the resources contained on and accessible through this site are made available by Productive Dentist Academy and/or its suppliers and vendors, and are subject to your agreement to their terms and conditions.

All contents copyright (c) Productive Dentist Academy

All rights reserved, Productive Dentist Academy makes this website available to all users for the sole purpose of providing educational information on health-related issues.

The accuracy of website, information, and resources identified are not warranted or guaranteed, or intended to be a substitute for professional health advice, to contradict health advice given, or for health care of any kind.

Your use of this website indicates your agreement to be bound by the Terms of Use and you expressly agree to be bound to the foregoing terms and conditions.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy, or its suppliers or vendors, and are protected by U.S. and international copyrights.

Material on this site may be used for personal use only. Commercial use of any sort is strictly prohibited.

Use of Resources & Information
This site may not be used as a supplement or alternative for health care, and is not intended and does not warrant or guarantee the quality or quantity of any services of any of the advertisers identified; further, the information provided is merely for educational purposes, and its accuracy is not guaranteed. Do not use this site as a substitute for health care. Please consult with your doctor or other health care provider regarding any health questions you may have. This site may not be used for health diagnosis or treatment. Do not use this site to disregard any health advice, nor to delay seeking health advice, because of something you read or see in this site.

You understand and agree that neither Productive Dentist Academy nor its suppliers or vendors or linked domain names are responsible or liable for any claim, loss, or damage of any kind, directly or indirectly resulting from your use of this site or the information or the resources contained on or accessible through it.

Productive Dentist Academy expressly disclaims any implied warranty or representation about the information or accuracy, relevance, completeness, timeliness or appropriateness for any particular purpose of any kind. Your use of this site is also subject to all additional disclaimers that may appear throughout the site.

Other Internet Sites Links
This site also includes links to other internet sites created and maintained by Productive Dentist Academy’s suppliers, vendors, affiliates, or subscribers. Be aware that Productive Dentist Academy does not control, makes no guarantees about, and disclaims any express or implied representations or warranties about the accuracy, relevance, completeness, timeliness or appropriateness for a particular purpose of the information or the resources contained on these or any other internet sites.

Further, the inclusion of these links is merely for your convenience and is not intended and does not reflect Productive Dentist Academy’s opinion on the accuracy or the importance of these other sites; further, Productive Dentist Academy does not endorse in any manner any of the views expressed in, or products or services offered by these other sites. All information in any site by Productive Dentist Academy, or associated or linked site, is extracted, read, used, or relied upon by you at your own risk.

Disclaimer of Warranty
Productive Dentist Academy and its suppliers and vendors disclaim all express or implied representations or warranties regarding the information, services, products, materials, and any other resources contained on or accessible through this site, including without limitation any implied warranties of merchantability or fitness for a particular purpose. All information provided by Productive Dentist Academy is made available “as is” and “as available” without warranty of any kind, or any express or implied promise, including, by way of example, its continuing availability.

Limitation of Liability
With respect to products, goods, or services purchased from any entity identified, listed, named or contacted through Productive Dentist Academy’s website, or any links to Productive Dentist Academy’s website, to the maximum extent permitted by applicable law, in no event shall Productive Dentist Academy or its suppliers or vendors be liable for any direct, indirect, special, punitive, incidental, exemplary, contractual, or consequential damages, or any damages whatsoever of any kind, resulting from any loss, which by way of example, includes loss of use, loss of data, loss of profits, business interruption, litigation, or any other pecuniary loss, whether based on breach of contract, tort (including negligence), product liability, or otherwise, arising out of or in any way connected with the use or performance of this site, with the delay or inability to use this site, or with the provision of or failure to make available any information, services, products, materials, or other resources contained on or accessible through this site, even if advised of the possibility of such damages.

You acknowledge and agree that the limitations set forth above are elements of this agreement, and that this site would not be provided to you absent such limitations.

You agree to indemnify, defend, and hold harmless Productive Dentist Academy and its suppliers and vendors from any liability, loss, claim, and expense (including reasonable attorneys’ fees) related to your violation of this agreement or use of this site in any manner. Your use of this site shall constitute your acceptance of the terms of this Agreement, as revised and modified, if any, each time you access this site. Productive Dentist Academy may modify this agreement at any time, and such modifications shall be effective immediately upon posting of the modified agreement.

Productive Dentist Academy’s failure to insist upon strict enforcement of any provision(s) of this agreement shall not be construed as a waiver of any provision or right.

This agreement and the resolution of any dispute related to this agreement or this site shall be governed by and construed in accordance with the laws of the State of Washington, without giving effect to any principles or conflicts of law. Any legal action or proceeding between Productive Dentist Academy or its links, suppliers or vendors and you related to this agreement or this site shall be brought exclusively in a state or federal court of competent jurisdiction sitting in Skagit County, Washington.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy or its suppliers or vendors, and are protected by U.S. and international copyrights.

This site contains links to other sites. Productive Dentist Academy is not responsible for the privacy practices of other sites that are linked to us.

Should you have any questions or concerns regarding Productive Dentist Academy’s Privacy Policy and Terms of Use, please contact us.

Read More About Our Terms of Service and Why It Matters

Search the Website

Use keywords in the search box below to find what you're looking for.

Go to the Top of the Page