Productive Dentist Academy helps dentists get off the month-to-month financial roller coaster so they can stop worrying about their practice and focus on creating a great patient experience.
Productive Dentist Academy understands what it’s like to spend a decade in dental school, earn your degree, and be excited about finally starting your own practice – only to end up stressed out and drowning in debt. PDA Co-Founder Dr. Bruce B. Baird is one of America's most productive dentists, and Co-Founder Vicki McManus Peterson owns multiple dental practices in Wisconsin. We know how to make your productivity soar – not by increasing your fees, investing in new systems or technology, or packing your schedule full – but by scheduling to productivity, optimizing your current systems, and getting your entire team on board.
95% of our doctors see productivity increase by $50/hour or $78,000 annually within the first 8 weeks of attending our 2.5 day, full-immersion Productivity Workshop.
Your personal business development coach helps you refine every level of your practice including scheduling, systems, culture, finance, marketing, and everything in between – holding you and your team accountable, and providing unlimited resources.
PDA | Marketing Group creates custom-tailored branding and marketing solutions to attract the right kind of patients from your community and beyond.
Member-built and driven
Whether you're just beginning your journey with a scratch-start practice, you've hit a mid-career plateau, or are looking to expand, PDA has helped thousands of doctors across the country just like you. Productive Dentist Academy established its roots 12 years ago in 2004 when Founder, President, and dental practice owner, Dr. Bruce Baird combined forces with Co-Founder, CEO, and multi-practice owner, Vicki McManus Peterson. The two saw an opportunity in a glaring need that wasn’t being met by any other company out there – and with uncommon effort, they took it.
What began as a few doctors sitting around an office table learning how to be more productive has expanded into a full-service dental practice consulting, continuing education, and marketing group that helps doctors increase productivity, grow their practice, and most importantly – take better care of their patients.
PDA | Education gives doctors an opportunity to not only experience AGD accredited continuing education courses, but to meet and collaborate with like-minded dentists from across the country. PDA Workshops provide an open, collaborative environment for doctors to share their frustrations and concerns, and hear success stories from PDA Graduates and some of the most productive dentists in America.
If you're new to PDA, the Productivity Workshop is a great place to start. You'll learn the language that is the foundation for success and hear from dental industry experts on topics from systems optimization, to scheduling, to marketing and strategy; you’ll learn what it takes to establish a positive foundation for you and your team to build upon.
PDA | Education is developed specifically to help dentists and teams in varying stages of their career. We welcome doctors from scratch-start to mid-career through expansion, as well as their teams. Team Breakout Sessions for Assistants, Hygienists, and Administration allow us to dig in deeper and get each member of your team on board.
Where some dental practice consulting firms try and force your practice into their template and make you adopt their systems, PDA is different. We understand that every practice is unique. We optimize your current systems and hold your team accountable to maximize efficiency and boost productivity, while minimizing stress.
If you’re looking for “the silver bullet to success” you’re searching for something that doesn’t exist. The reality is, an all-inclusive, multi-faceted approach is necessary to grow your practice. This includes team training in systems, finance, internal and external communication, as well as scheduling to productivity and increasing case-acceptance.
PDA | Coaching clients work one-on-one with their own personal Business Development Coach, and gain access to the unlimited resources PDA has to offer including specialty coaching in Marketing, Periodontics, Hygiene, and Assistants.
PDA | Marketing Group specializes in creating custom-tailored brand and marketing solutions to attract the right kind of patients from your community and beyond. Your dental practice is unique, and your marketing plan should be equally distinct. Our team of in-house dental marketing strategists, web developers, designers, copywriters, SEO and social media specialists helps you discover which marketing programs will attract your preferred patients, and which channels to activate from print and digital, to social media and beyond.
Who lives in your community? What are their values? What dental services do they need? What is your target demographic? Our in-depth market research reveals the roadmap to develop strategically targeted campaigns that speak to the type of patients you want to attract.
Are you tired of paying an arm and leg and still wondering, "Is this working?" PDA | Marketing Group communicates your results transparently with every campaign including tracking and analytics so you can see how we turn clicks into calls and calls into new patients.
PDA gave my team and I collaborative tools and processes we could implement immediately after attending the Productivity Workshop. The synchronicity that has resulted between my team has dramatically elevated our patient experience, the way we present treatment and financial plans, and has strengthened our practice overall.
"We don’t know of a better way to transform your office and increase production than having an Academy coach and marketing to help you along the way. For dentists who are fresh out of college, to doctors with over twenty years of experience, PDA invigorates and energizes in a way we haven’t seen before."
"The numbers don’t lie. We’ve been with PDA for over six years now and have more than doubled our production. Not only is the increased production awesome, but we have a space where we can bounce ideas off of industry experts. There is a security and peace of mind working with advisors in the areas you need most."
"PDA allowed me to live my dream. Bruce and Vicki have assembled a world-class team that supported me while I took a year out of practice. When I came back, the business was stronger than when I left! Two years later, PDA helped me transition my practice and I love being an associate in the practice that I built."
"I have been working with Productive Dentist Academy for over a year now. They have helped me fine tune my practice and have improved our work environment. Our coach provides us with intelligent and sensible steps to take as a team to achieve our desired changes. We are committed to developing stronger relationships with our referring offices which, in turn, helps us treat your patients with the best care possible. Our team growth has also contributed to an increase in our production, collections, and has helped to fill our schedule. PDA has been a true asset and Bren's insight is exceptional."