ACCESS TOP TALENT FOR MIND BLOWING RESULTS
Recognized by Inc. 5000 as one of the fastest growing private companies in America, PDA provides a full range of consulting, marketing, and learning services to propel your business forward.
Co-Founders Dr. Bruce B. Baird and Dr. Victoria Peterson began PDA with the belief that you deserve to own a dental practice you are proud of and others recognize the value, without suffering the burnout that often accompanies business ownership. By doing the right things at the right time for the right reasons, you can reclaim power and discover the freedom to practice dentistry and live life on your own terms.
A growing company, we are always seeking best-in-class talent to expand our team.
Below you can learn more about our history, mission, and culture of “Doing Good While Doing Good.”
Executive Leadership

Dr. Bruce Baird
Co-Founder

Dr. Victoria Peterson
Co-Founder & CEO

Regan Robertson
Chief Communications Officer

Dr. David Porritt
Chief Strategy Officer

Adrienne A. Reynolds, Ph.D., SPHRi, SHRM-SCP
Fractional CHRO
Advisors

Christine Uhen, GDH, BA
IGP Business Advisor

Joanne Miles, MAADOM, RDA
IGP Business Advisor

Matt Hutchings
Brand Strategist
Faculty

Dr. Chad Johnson
Veranda Dentistry

Dr. Dave Diehl
Dupont Family Dentistry

Dr. Wade Kifer
Northwest Arkansas Family Dental

Dr. Nikki Green
Ft. Worth Cosmetic & Family Dentistry

Dr. V. Brian Gagliardi
PDA Advisor
PDA History
Productive Dentist Academy was founded in 2004 with the belief that dentists and dental teams deserve more profit with less stress. As dental practice owners and entrepreneurs, co-founders Dr. Bruce B. Baird and Dr. Victoria Peterson seized the opportunity to innovate the business of dentistry by providing an easier way to generate productive outcomes. Strategic business planning, communication, marketing, training, and systems work together to elevate the patient experience and improve results.
The PDA Way™ methodology can be applied to a wide variety of dental business models from high-end aesthetic practices, to holistic care, to niche care such as sleep apnea or botox, bread and butter dentistry, or models with a comprehensive approach.
Whether you own a high-end aesthetic dental practice, provide a holistic approach, are passionate about treating airway challenges and sleep apnea, enjoy bread & butter dentistry, or yearn to practice more comprehensive care, PDA provides proven methods to address the unique challenges in each dental business model.
Productive Dentist Academy Launches Clinical Calibration
2021
Productive Dentist Academy Masters Virtual Delivery of Programs
2020
Productive Dentist Academy Becomes Employee-Owned
2019
Productive Dentist Academy joins Barnabas Task for Dental Mission Trip
2019
Productive Dentist Academy Awarded an Inc. 5000 fastest growing private company
2018
Productive Dentist Academy joins Barnabas Task for Dental Mission Trip
2017
Productive Dentist Academy Awarded an Inc. 5000 fastest growing private company
2014
Productive Dentist Academy Awarded an Inc. 5000 fastest growing private company
2013
CEO Victoria Peterson Receives Silver Stevie Award for Best Female Entrepreneur
2013
PDA Marketing Services Receives Bronze Stevie Award for Best Website Design
2013
Productive Dentist Academy Awarded an Inc. 5000 fastest growing private company
2012
Productive Dentist Academy Brings Marketing Services In-House
2010
Productive Dentist Academy Provides Doctor and Team Coaching Services
2005
Productive Dentist Academy launches Productivity Workshop
2004
Productive Dentist Academy Founded
2004
PDA Mission
Our focus is to positively impact the health of 20 million people by providing communication and business consulting for dentists and dental professionals. We are passionate about education, creative collaboration, fun and charitable giving.
Doing Good While Doing Good
Productive Dentist Academy volunteers and provides support to organizations that elevate humanity for the betterment of all. Some organizations we support:




PDA Award-Winning Talent
Service Team

Dale Niedergall, MAEd/AET
Director of Client Services

Kari Miller
Consultant, Business Development

Kristy Treasure
Team Development Coach

Jodie Heimbach, RDH, BS
Consultant, Business Development

Machell Hudson, RDH, FAAOSH
Hygiene Consultant

Sommer Carrol, RDA
Consultant, Patient Advocacy Specialist

Sara Hansen
Consultant, Marketing

Melissa Lowry
Team Development Coach

Taylor Hellmann
Consultant, Marketing

April Grant
Team Development Coach

Kelly Lynch
Team Development Coach

Bridgett Pross
Team Development Coach

Tyson Stanley
Marketing Client Project Manager

Andres Diaz
Marketing Consultant
Support Team

Kashmere A. Fitch, MA
Event & Podcast Producer

Hillary Kelly
Business Process Manager

Marshall Brooks
Digital Marketing Manager

Spencer Pope
Marketing Services

Yananai Chiwuta
Digital Marketing Coordinator

Robyn Damaris, BS
Brand Manager

Kenny Davenport
UX Design Engineer

Rick Holman
Multimedia Specialist

Pretty Manyewe
Dental Copywriter

Cathy Mason
Marketing Services

Robert Niles
Information Security Officer / SysAdmin

Amanda Peterson
Support Staff, Learning Services

Heather Roberts
Marketing Services, Reputation Management

Shaun Spence
SEO Marketing Coordinator

Yeukayi Kasangaya
Admin Assistant

Brent Hogan
Client Success Manager

Elise Krawczyk
Administrator, Accounting

Jason Jurek
Educational Content Manager

Benjamin Lund
Sr. Writer & PR Specialist

Sal DaiZovi
Graphic Designer

Freedom Matimbura
Digital Marketing Coordinator




PDA Careers
Our core values ensure we stay on course to our true North within our team and our members:
Trust
Strategic and creative thinking partners.
Respect
Long term commitment based on respect and trust.
Integrity
With it, nothing else matters. Without it, nothing else matters.
Be Uncommon
We have a role to help others become the most authentic, best versions of themselves.
Extraordinary Education & Experiences
Extend an extraordinary experience every time.
If these values resonate with you, join our TRIBE.
We are always seeking new opportunities to retain top talent in the areas of dental business consulting, marketing consulting, educational and advertising content writing, web site developers, graphic design, SEO specialists, and more. Submit your resume here.