DEPTH. INTEGRITY. SERVICE.

Dr. Bruce B. Baird

Bruce B. Baird, DDS is a well respected cosmetic and family dentist in the Dallas/Fort Worth area. His practice is located in Granbury, Texas. Dr. Baird’s expertise as an implant dentist has afforded him the skill to perform dental implant surgery and restorations since the mid-1980s. In 1990, he established the Texas Centers for Implant Dentistry, a mobile practice that allowed him to work with more than 25 doctors in the region. Recognizing his ability to help other dentists to achieve the same success he has experienced in his practice, Dr. Baird partnered with Vicki McManus, RDH to create Productive Dentist Academy. The Academy has been an invaluable resource to dentists nationwide.

Editorial Highlights with Dr. Bruce B. Baird

• Get off the roller coaster: Scheduling for productivity, not time
• Snoring or dying? There’s a difference
• How do you get off the dental roller coaster? Get real.
• Get off the dental roller coaster
• How do you get off the dental roller coaster? Get risky.

Vicki McManus Peterson

Smile Maker since 1979. Thirty years in dentistry has combined my education in dental hygiene and marketing/PR nicely. I’ve been coaching doctors to achieve business success since 1996. Our systems are based on clinical excellence, team communication, and streamlining data. As a public speaker, I’ve had the opportunity to share the stage with Tony Robbins, and most keynote speakers in Dentistry. From 1999 – 2003, I was co-director of the aesthetic hygiene program for PAC~Live at the University of Pacific, San Francisco. Teaching with David Hornbrook, and a great team of mentors. In 2005, Dr. Bruce Baird and I joined forces to create Productive Dentist Academy.

Editorial Highlights with Vicki McManus Peterson

• Women in Dentistry: The Sky’s the Limit
• Why marketing alone can never perform the common uncommonly well
• Mamma Mia! Media, Marketing and the Power of Mom’s Purse
• Navigate the rough waters of the insured/non-insured patient mix like a pro
• Reclaim your sanity as a leader with this 3 part strategy
• What can gratitude and faith do for your business?

Regan Robertson

“I believe at the heart of every business is the people and groups it serves. As a leader, I am responsible for developing and steering initiatives that create a positive transformation that enhances client experiences, employee satisfaction, and the overall market.

Success lies within teamwork. Fostering the collaboration between like minded businesses and teams to achieve the best results possible is a driving factor in my life. I help weave the vision of the company throughout divisions in a way that is consistent and translates seamlessly to the market.

My personal passion is in supporting the arts. A graphic designer, illustrator, and color guru at heart, it is our duty to help the next generation experience as many opportunities at flexing their creativity muscles as much as possible”.

Chris Moriarity

“If the Academy had a front door, that’s where you’d find me. Doctors and teams reach out to me everyday to see what we might accomplish together. I’ve spent years listening to doctors and teams from across the county describe the highs and lows of the profession. I’ve given hundreds of dental webinars and spoken at dozens of events on topics ranging from communication and marketing to dental caries. It’s absolutely amazing to watch our clients develop and I am humbled everyday by the trust and faith they have in the Academy”.

Editorial highlights with Chris Moriarity

• Complex terms and simple solutions
• 5 Questions every patient should ask before getting a dental implant
• How a $30,000 Ferrari helps with case acceptance
• You can’t pay bills with branding
• One act play
• Numbers don’t lie… or do they?

Tom Larkin, DDS

Patti Sooy, RDH-BS

“What our doctors appreciate the most from our Coaching program is that we provide a ‘safe place’ to vent frustrations. We give them peace of mind that we can help them handle their challenges and create wealth.”

Deidra Bentley

Business, leadership and helping others has always been a passion of mine . Prior to entering the world of dentistry I enjoyed a decade long career with Washington Mutual Bank and JPMorgan Chase as a Bank Branch Manager. I was able to work daily with individuals and Small Businesses to help them achieve their financial goals. I became passionate about leading my large team to achieve individual and team goals. I joined dentistry when my husband asked for me to lead his dental practice through a major transition. I fell in love with the field and never left. Over the last seven years I have enjoyed learning all aspects of what makes a successful dental practice thrive. From dental assisting to practice management, I’ve done it all. Our practice is part of the PDA alumni tribe and it’s awesome to see PDA systems in action every day. I have a B.A. in Communication from San Diego State University. When not business focused I love travelling the world enjoying new cultures, great food and great wine.

“The world of dentistry is a great place to be. Through smart, goal focused leadership we get to improve our patient’s lives while enriching the lives of every person on our team. Productive Dentist Academy has an amazing way of innovating processes that make all goals achievable.”

Bren Barbour

“I have over 30 years of experience in management and coaching general, periodontal, orthodontic and oral surgery dentists. I am passionate about being a part of the PDA team, and am grateful for the opportunities to assist dentists and their teams in achieving new levels of success.”

Sommer Carrol

“One of the biggest challenges facing assistants is time – time for training and time for patient care. Another challenge is earning the trust of the doctor in gaining more responsibilities once we are trained. The most rewarding part for assistants is the patient relationships – we really love our patients!”

Kathryn Gilliam, RDH, BA

Kathryn Gilliam, RDH, BA is a published author, consultant, and speaker who is passionate about empowering dental hygienists to elevate the standard of care for their patients. Under Kathryn’s guidance, dental hygienists become oral health care providers who powerfully impact the lives and health of their patients.

Comprehensive periodontal care results in improved systemic health and creates loyal patients who accept treatment and refer family and friends. This practice builder is a win-win for patients and care providers.

Jennifer Hinsley

How may I help you? I’m your first point of service as you begin your journey with the Academy. I’m happy to assist you with pre-seminar homework, hotel reservations, or any special needs that you may have. My passion is to handle the details so that our doctors and teams can focus on growth and success. Working with PDA for over 5 years, I’ve been honored to witness the accomplishments of so many dental offices. Please let me know how I can support you!

Susan Leckowicz, RDH-BS

“Some of the top challenges facing dentists today include understanding overhead and profitability, communication both with patients and their team, and of course, new patient acquisition. I love taking these challenges and turning them into success stories.”

Kari Miller

“What I enjoy most about my job is helping doctors achieve their goals by holding them accountable for their own vision, increasing productivity and profitability while reducing everyday stress in the office, and reenergizing their teams.”

Robyn Ramirez

“I love helping doctors get their entire team on board by making the team a part of the planning process, customizing systems by improving what is already working, and giving well-deserved recognition, kudos and incentives!”

Angela Sullivan

“The most important things I do for my doctors include providing insight into industry trends, providing necessary resources for growth, and most importantly, giving them confidence in themselves.”

Christine Uhen, GDH-BA

“The top 3 questions I hear from doctors are:

1. How do I create financial freedom in 5 years or less?
2. How can I be more productive without ‘working so hard’?
3. How can I get my team to support me?

I take great pride in providing tangible solutions to help my doctors achieve their goals.”

Rachel Wall, RDH-BS

“The biggest opportunities facing hygiene teams lie in individualizing the treatment plan, identifying site specific perio, co-diagnosing restorative care, and utilizing new preventive protocols for caries and perio care.”

Callie Ward

“I absolutely love to help doctors and teams learn how to set goals, create action steps and then celebrate their success. To be surrounded by positive people is addicting! I love my job!”