PDA | About Us


We believe in doing good while doing good.

Member built and driven since 2004

At Productive Dentist Academy, our mission is to provide innovative guidance that helps develop robust dental businesses with integrity.

Productive Dentist Academy is a dental consulting, continuing education and full-service marketing company that has helped thousands of dentists across the United States build better practices and take better care of their patients. We work with General Dentists and Specialists from scratch-start practices, to mid-career slumps, to expansion and multi-practice owners to develop custom business development plans, while increasing productivity and decreasing stress.

PDA fulfills its mission by helping dentists achieve growth through the following methods:

Our Story

PDA established its roots in 2004 when Founder, President and practicing dentist, Dr. Bruce B. Baird, and Co-Founder, CEO and multi-practice owner, Victoria Peterson combined forces with one simple goal - to help dentists increase productivity. How were they going to do that? By equipping them with strategies to improve treatment planning and effective communications.

The two saw an opportunity in a common need that wasn't being met by any other company out there, and with uncommon effort, they took it. What began as a few doctors sitting around a table sharing ideas quickly grew into one of the fastest growing companies in America.

PDA holds seminars and workshops, and has coaches located across the United States to serve all of our clients' needs. For many years PDA was largely a virtual company. Today, we are happy to have a home base at PDA's Marketing Agency in the beautiful island town of Anacortes, Washington. We’ve built a vibrant brick and mortar space for our marketing team to create, and for our clients to come visit.

The key to success is we only teach what we do. Dr. Baird continues to practice clinically in Granbury, Texas, and is one of the most productive dentists in the nation. Victoria is the owner of multiple dental practices in Wisconsin and understands the challenges of small group practices.

We believe our experiences bring depth and integrity to all that we offer. To sum it all up, we believe in doing good while doing good.

Join Our Team

Success Stories

At Productive Dentist Academy, our goal is to empower dentists to achieve their business and life goals. We want you to love your job, your team, your practice, and your life. But don’t take our word for it! Hear from dentists just like you who have used our team and resources to achieve their success.

Read Our Stories


Contact Us

Meet Our Team

Executive Leadership

Dr. Bruce B. Baird, Co-Founder

Dr. Bruce B. Baird


Victoria Peterson, Co-Founder & CEO

Victoria Peterson

Co-Founder & CEO

Regan Robertson, President & CMO

Regan Robertson

President & CMO

Renee Lewis, Chief of Staff and Operations

Renee Lewis

Chief of Staff and Operations

Consulting Services

Patti Sooy, RDH, BS, VP of Business & Program Development

Patti Sooy, RDH, BS

VP of Business & Program Development

Christine Uhen, GDH, BA, Business Development Strategist

Christine Uhen, GDH, BA

Business Development Strategist

Bren Barbour, Business Development Coach

Bren Barbour

Business Development Coach

Deidra Bentley, Business Development Coach

Deidra Bentley

Business Development Coach

Valerie Kendrick, Business Development Coach

Valerie Kendrick

Business Development Coach

Joanne Miles, Business Development Coach

Joanne Miles

Business Development Coach

Kari Miller, Business Development Coach

Kari Miller

Business Development Coach

Robyn Ramirez, Business Development Coach

Robyn Ramirez

Business Development Coach

Callie Ward, Business Development Coach

Callie Ward

Business Development Coach

Jenni Bollman, Marketing Coach

Jenni Bollman

Marketing Coach

Sara Hansen, Marketing Coach

Sara Hansen

Marketing Coach

Annette Stevenson, Marketing Coach

Annette Stevenson

Marketing Coach

Kathryn Gilliam, RDH, BA, FAAOSH, Hygiene Coach

Kathryn Gilliam, RDH, BA, FAAOSH

Hygiene Coach

Jodie Heimbach, RDH, BS, Business Growth Consultant

Jodie Heimbach, RDH, BS

Business Growth Consultant

Katy Cameron, RDH, Hygiene Consultant

Katy Cameron, RDH

Hygiene Consultant

Machell Hudson, RDH, FAAOSH, Hygiene Consultant

Machell Hudson, RDH, FAAOSH

Hygiene Consultant

JoAnne Gray, Consulting Team Sales Support

JoAnne Gray

Consulting Team Sales Support

Shandra Aragon, Consulting Assistant

Shandra Aragon

Consulting Assistant

Sommer Carrol, Dental Assistant Mentor

Sommer Carrol

Dental Assistant Mentor

Marketing Services

Matt Hutchings, Creative Agency Director

Matt Hutchings

Creative Agency Director

Amy Angelli, Client Liaison

Amy Angelli

Client Liaison

Spencer Pope, Client Liaison

Spencer Pope

Client Liaison

Rachele Bates, Project Manager

Rachele Bates

Project Manager

Indra Black, Content Writer

Indra Black

Content Writer

Yananai Chiwuta, Digital Marketing Coordinator

Yananai Chiwuta

Digital Marketing Coordinator

Michael Cox, Digital Marketer

Michael Cox

Digital Marketer

Jason Damaris, Quality Assurance

Jason Damaris

Quality Assurance

Robyn Damaris, Brand Strategist & Lead Designer

Robyn Damaris

Brand Strategist & Lead Designer

Ken Davenport, Lead Web Developer

Ken Davenport

Lead Web Developer

Rick Holman, Web Developer

Rick Holman

Web Developer

Cathy Mason, Direct Mail Specialist

Cathy Mason

Direct Mail Specialist

Robert Niles, Development Operations Administrator

Robert Niles

Development Operations Administrator

Heather Roberts, Reputation Management Coordinator

Heather Roberts

Reputation Management Coordinator

Sipho Sibanda, Digital Marketing Coordinator

Sipho Sibanda

Digital Marketing Coordinator

Shaun Spence, SEO Digital Strategist & Web Team Lead

Shaun Spence

SEO Digital Strategist & Web Team Lead

Educational Services

Jennifer Hinsley, Educational Coordinator

Jennifer Hinsley

Educational Coordinator

Dana Salisbury, MBA, SHRM-CP, Director of Learning Systems and Practice Development

Dana Salisbury, MBA, SHRM-CP

Director of Learning Systems and Practice Development


Stacy Deemer, RDH, Client Development Specialist

Stacy Deemer, RDH

Client Development Specialist

Kari Stoddard, MBA, MSA, Financial Controller

Kari Stoddard, MBA, MSA

Financial Controller

Marketing and Promotion

Kashmere A. Fitch, MA, Brand Manager

Kashmere A. Fitch, MA

Brand Manager

Hillary Kelly, Marketing Data Coordinator

Hillary Kelly

Marketing Data Coordinator


Dr. V. Brian Gagliardi, Faculty

Dr. V. Brian Gagliardi


Chad Johnson, DDS, FAGD, Faculty

Chad Johnson, DDS, FAGD


Chris Moriarity, MA, FA, Faculty

Chris Moriarity, MA, FA


Academy of General Dentistry | PACE: Program Approval for Continuing Education

Productive Dentist Academy is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 10/1/2016 to 9/30/2020. Provider ID# 217561