PDA | About Us

DEPTH. INTEGRITY. SERVICE.

We believe in doing good while doing good.

Member built and driven since 2004

At Productive Dentist Academy, our mission is to provide innovative guidance that helps develop robust dental businesses with integrity.

Productive Dentist Academy is a dental consulting, continuing education and full-service marketing company that has helped thousands of dentists across the United States build better practices and take better care of their patients. We work with General Dentists and Specialists from scratch-start practices, to mid-career slumps, to expansion and multi-practice owners to develop custom business development plans, while increasing productivity and decreasing stress.

PDA fulfills its mission by helping dentists achieve growth through the following methods:

Our Story

PDA established its roots in 2004 when Founder, President and practicing dentist, Dr. Bruce B. Baird, and Co-Founder, CEO and multi-practice owner, Victoria Peterson combined forces with one simple goal - to help dentists increase productivity. How were they going to do that? By equipping them with strategies to improve treatment planning and effective communications.

The two saw an opportunity in a common need that wasn't being met by any other company out there, and with uncommon effort, they took it. What began as a few doctors sitting around a table sharing ideas quickly grew into one of the fastest growing companies in America.

PDA holds seminars and workshops, and has coaches located across the United States to serve all of our clients' needs. For many years PDA was largely a virtual company. Today, we are happy to have a home base at PDA's Marketing Agency in the beautiful island town of Anacortes, Washington. We’ve built a vibrant brick and mortar space for our marketing team to create, and for our clients to come visit.

The key to success is we only teach what we do. Dr. Baird continues to practice clinically in Granbury, Texas, and is one of the most productive dentists in the nation. Victoria is the owner of multiple dental practices in Wisconsin and understands the challenges of small group practices.

We believe our experiences bring depth and integrity to all that we offer. To sum it all up, we believe in doing good while doing good.

Join Our Team

Success Stories

At Productive Dentist Academy, our goal is to empower dentists to achieve their business and life goals. We want you to love your job, your team, your practice, and your life. But don’t take our word for it! Hear from dentists just like you who have used our team and resources to achieve their success.

Read Our Stories

READY TO JOIN OUR PDA TRIBE?

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Meet Our Team

Executive Leadership

Dr. Bruce Baird, Co-Founder

Dr. Bruce Baird

Co-Founder

Victoria Peterson, Co-Founder & CEO

Victoria Peterson

Co-Founder & CEO

Regan, President & CMO

Regan

President & CMO

Renee, Chief of Staff and Operations

Renee

Chief of Staff and Operations

Consulting Services

Patti, RDH, BS, VP of Business & Program Development

Patti, RDH, BS

VP of Business & Program Development

Christine, GDH, BA, Business Development Strategist

Christine, GDH, BA

Business Development Strategist

Bren, Business Development Coach

Bren

Business Development Coach

Valerie, Business Development Coach

Valerie

Business Development Coach

Joanne, FAADOM, RDA, Business Development Coach

Joanne, FAADOM, RDA

Business Development Coach

Kari, Business Development Coach

Kari

Business Development Coach

Callie, Business Development Coach

Callie

Business Development Coach

Sara, Marketing Coach

Sara

Marketing Coach

Annette, Marketing Coach

Annette

Marketing Coach

Danielle, Production Manager, Growth Coach

Danielle

Production Manager, Growth Coach

Kathryn, RDH, BA, FAAOSH, Hygiene Coach

Kathryn, RDH, BA, FAAOSH

Hygiene Coach

Jodie, RDH, BS, Business Growth Consultant

Jodie, RDH, BS

Business Growth Consultant

Machell, RDH, FAAOSH, Hygiene Consultant

Machell, RDH, FAAOSH

Hygiene Consultant

Sommer, Dental Assistant Mentor

Sommer

Dental Assistant Mentor

Marketing Services

Matt, Creative Agency Director

Matt

Creative Agency Director

Amy, Client Liaison

Amy

Client Liaison

Spencer, Reputation Management Coordinator

Spencer

Reputation Management Coordinator

Rachele, Marketing Business Manager

Rachele

Marketing Business Manager

Yananai, Digital Marketing Coordinator

Yananai

Digital Marketing Coordinator

Michael, Digital Marketer

Michael

Digital Marketer

Robyn, Brand Strategist & Lead Designer

Robyn

Brand Strategist & Lead Designer

Ken, Lead Web Developer

Ken

Lead Web Developer

Rick, Web Developer

Rick

Web Developer

Cathy, Direct Mail Specialist

Cathy

Direct Mail Specialist

Chandler, Customer Success Manager

Chandler

Customer Success Manager

Robert, CISSP, Development Operations Administrator

Robert, CISSP

Development Operations Administrator

Heather, Reputation Management Coordinator

Heather

Reputation Management Coordinator

Sipho, Digital Marketing Coordinator

Sipho

Digital Marketing Coordinator

Shaun, SEO Digital Strategist & Web Team Lead

Shaun

SEO Digital Strategist & Web Team Lead

Educational Services

Dana, MBA, SHRM-CP, Director of Educational Programs

Dana, MBA, SHRM-CP

Director of Educational Programs

Operations

Stacy, RDH, Client Development Specialist

Stacy, RDH

Client Development Specialist

Kari, MBA, MSA, Financial Controller

Kari, MBA, MSA

Financial Controller

Marketing and Promotion

Kashmere, MA, Producer, Digital Events

Kashmere, MA

Producer, Digital Events

Hillary, Marketing Data Coordinator

Hillary

Marketing Data Coordinator

Faculty

Dr. Gagliardi, Faculty

Dr. Gagliardi

Faculty

Dr. Johnson, DDS, FAGD, Faculty

Dr. Johnson, DDS, FAGD

Faculty

Academy of General Dentistry | PACE: Program Approval for Continuing Education

Productive Dentist Academy is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership, and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 10/1/2016 to 11/30/2020. Provider ID# 217561