PDA | About Us


We believe in doing good while doing good.

Member built and driven since 2004

At Productive Dentist Academy, our mission is to provide innovative guidance that helps develop robust dental businesses with integrity.

Productive Dentist Academy is a dental consulting, continuing education and full-service marketing company that has helped thousands of dentists across the United States build better practices and take better care of their patients. We work with General Dentists and Specialists from scratch-start practices, to mid-career slumps, to expansion and multi-practice owners to develop custom business development plans, while increasing productivity and decreasing stress.

PDA fulfills its mission by helping dentists achieve growth through the following methods:

Our Story

PDA established its roots in 2004 when Founder, President and practicing dentist, Dr. Bruce B. Baird, and Co-Founder, CEO and multi-practice owner, Vicki McManus Peterson combined forces with one simple goal - to help dentists increase productivity. How were they going to do that? By equipping them with strategies to improve treatment planning and effective communications.

The two saw an opportunity in a common need that wasn't being met by any other company out there, and with uncommon effort, they took it. What began as a few doctors sitting around a table sharing ideas quickly grew into one of the fastest growing companies in America.

PDA holds seminars and workshops, and has coaches located across the United States to serve all of our clients' needs. For many years PDA was largely a virtual company. Today, we are happy to have a home base at PDA's Marketing Agency in the beautiful island town of Anacortes, Washington. We’ve built a vibrant brick and mortar space for our marketing team to create, and for our clients to come visit.

The key to success is we only teach what we do. Dr. Baird continues to practice clinically in Granbury, Texas, and is one of the most productive dentists in the nation. Vicki is the owner of multiple dental practices in Wisconsin and understands the challenges of small group practices.

We believe our experiences bring depth and integrity to all that we offer. To sum it all up, we believe in doing good while doing good.

Success Stories

At Productive Dentist Academy, our goal is to empower dentists to achieve their business and life goals. We want you to love your job, your team, your practice, and your life. But don’t take our word for it! Hear from dentists just like you who have used our team and resources to achieve their success.

Read Our Stories


Contact Us

Meet Our Team

Dr. Bruce B. Baird, Co-Founder

Dr. Bruce B. Baird


Vicki McManus Peterson, CEO / Co-Founder

Vicki McManus Peterson

CEO / Co-Founder

Regan Robertson, President & COO

Regan Robertson

President & COO

Chris Moriarity, MA, FA, VP of Client Development

Chris Moriarity, MA, FA

VP of Client Development

Patti Sooy, RDH-BS, VP of Business & Program Development

Patti Sooy, RDH-BS

VP of Business & Program Development

Kelly Bellinger, Director of Operations, Business Development Coaching

Kelly Bellinger

Director of Operations, Business Development Coaching

Deidra Bentley, Business Development Coach

Deidra Bentley

Business Development Coach

Bren Barbour, Business Development Coach

Bren Barbour

Business Development Coach

Sommer Carrol, Dental Assistant Mentor

Sommer Carrol

Dental Assistant Mentor

Kathryn Gilliam, RDH, BA, Hygiene Coach

Kathryn Gilliam, RDH, BA

Hygiene Coach

Jennifer Hinsley, Educational Coordinator

Jennifer Hinsley

Educational Coordinator

Kari Miller, Business Development Coach

Kari Miller

Business Development Coach

Robyn Ramirez, Business Development Coach

Robyn Ramirez

Business Development Coach

Angela Sullivan, Business Development Coach

Angela Sullivan

Business Development Coach

Christine Uhen, GDH-BA, Business Development Coach

Christine Uhen, GDH-BA

Business Development Coach

Machell Hudson, RDH, Hygiene Consultant

Machell Hudson, RDH

Hygiene Consultant

Callie Ward, Business Development Coach

Callie Ward

Business Development Coach

Academy of General Dentistry | PACE: Program Approval for Continuing Education

Productive Dentist Academy is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 10/1/2016 to 9/30/2020. Provider ID# 217561