Never Stop Learning

In June of 2017, The Academy brought together the entire company, including our co-founders, business development coaches, marketing group, educators, and administration to review how far they have come as a company, to grow together, and look ahead at the next year and its trends in the dental industry. We had the opportunity to expand […]

This article was printed in Dental Town. Do you have an Instant Pot? Even if you haven’t bought one yet, there’s a good chance that several people on your team, and many of your patients, have embraced this popular kitchen gadget. If you ask about it, you’re likely to end up listening to a spiel […]

This article was printed in The Profitable Dentist. Have you ever spent time learning about penguins? They survive the harsh Antarctic winter by forming a ‘huddle.’ When the Penguins spend time in close contact, they’re safe from the weather, safe from predators, and able to survive until spring. A huddle’s not a static group. It’s […]

This article was printed in Modern Hygienist. In the first part of this series, I explained why it’s important for hygienist to be able to build strong emotional connections with patients. Connection skills, what the experts call EQ,  come more easily to some people than others, but all of us have times where we fall […]

This article was printed in Modern Hygienist. You can tell the patient in your chair is frightened. She tenses up when you ask her to open her mouth and grimaces before you even touch her teeth or gums. Her mouth is in pretty bad shape, and when you mention something about tartar, she starts to […]

Is your website a dynamic portal for your practice, or a static, online brochure? For too many dental practices, creating a website is the equivalent of checking off an item on a list. You hire a designer, you approve the final draft, and you put it online. You pay the web hosting service once a […]

The day had gone wrong from the start. The computer system was on the fritz, and patient check-in was taking forever. The hygienists were having trouble accessing patient charts. There was no way to book new appointments. Everyone was trying to use paper-based workarounds, and their frustration levels soared.  Meanwhile, the waiting room filled up. […]

How one hour a week can turn your practice from good to great As a dentist, it’s understandable that you tend to focus your energy on taking excellent care of your patients. It’s what you’re passionate about, it’s what you went to school for, it’s what you know. It’s easy to focus on what we’ve […]

Our Tribe has grown. It’s been quite a year. A year full of cheer, another year we’re still here! We are grateful and faithful as we look ahead, to a year that promises bright times are ahead. This season we wish you a happy heart and healthy body, surrounded by those you love. We created […]

Q: My team does not interact with the Associate in the same way as they do with me. What can I do? A:  Ah, the substitute teacher syndrome! Mentoring Associates on communication style is one of the toughest aspects of being an owner. Without proper training, the team gains mixed messages. Whenever there is confusion, […]

One of the most effective ways for the practice to grow is through an internal referral system. The referral program is created as a Thank You program for your existing patients. It is designed to give your patient’s an incentive to refer their friends, family, neighbors and colleagues. A referral program allows your marketing dollars to be spent after a referral […]

We’ve all experienced the excitement of cheering for our favorite athlete or team, especially when they have a great start! While it is important to take an early lead, that is not always the determining factor in who wins the game; the same is true for dental marketing. Most practices focus on measuring “fast start” […]