Maximize The Value of Your Dental Practice Today! | Schedule Consultation

Investment Grade Practice™ News – April 2024

Dear Doctor,

It is with great pleasure that we reach out to you following the resounding success of our March 2024 Productivity Workshop & IGP Summit in Frisco, Texas. The energy and enthusiasm of our attendees was truly inspiring as they learned new strategies for:

  • Scheduling to productivity,
  • Advocating for their patients through comprehensive diagnosis,
  • Aligning their teams with their visions,
  • Maximizing marketing ROI, and
  • Embracing new technologies.

Looking ahead, we are thrilled to extend an invitation to our September PDA Conference, where we officially mark PDA’s 20th Anniversary!

There’s a lot of time between now and the September PDA Conference, and we recognize there is still a lot of ground to cover and insights to share. In this edition of Investment Grade Practice News, we are excited to present a carefully curated selection of impactful articles, resources, and information designed to empower you with actionable strategies for elevating your practice to new heights.

Thank you for being an integral part of our community! Let’s unlock the full potential of your practice and create a legacy of excellence!

Best Regards,

Dr. Victoria Peterson
Co-founder & CEO
Productive Dentist Academy


Celebrate 20 Years of PDA in September! Secure Your Spot for the Sept. 12-14, 2024, Conference Now!

Come and celebrate 20 years of Productive Dentist Academy! Discover PDA firsthand and unlock the full potential of your practice when you attend the final Productivity Conference of 2024. This is your last opportunity in 2024 to be one of the few in the nation to receive transformative insights to amplify your efficiency, accelerate production, boost your bottom line, and improve team cohesion.

This event is renowned as the most productive way to get your team aligned to your vision of success so you can achieve your goals and deliver the care your patients deserve.

That’s not all! As part of our 20-year celebration, we are pleased to announce that Pro Football Hall of Fame Running Back & Entrepreneur Emmitt Smith will give the Keynote address in September.

PDA 20th Anniversary Conference Keynote Speaker


Five Lakes Logo

Unlock growth for your dental practice with Five Lakes.Our tailored solutions empower practices nationwide to thrive in a competitive market. From marketing analysis to insurance management, trust our expertise since 2010. Join more than 2,200 successful practices and let’s grow together.

Learn More


Productive Dentist Academy Sweeps DentWoo’s Top Three 2023 Fan-Favorite Podcast Spots

Last month, PDA proudly announced its three wildly popular dental podcasts – “The Productive Dentist Podcast,” “Investment Grade Practices™” and “Everyday Practices Podcast” – swept DentWoo’s top three fan-favorite podcast spots in 2023. All three podcasts not only clinched the top three spots, but also garnered an overwhelming response from the dental community, with a total of 3,145 votes. You can read more about PDA’s podcast achievement via the following links:


Clinical Calibration:
Be the Leader That Brings Out the Best in Your Team!

Have you ever experienced frustration from your teams lack of support over your treatment recommendations? Or maybe you’ve sensed a disconnect in your team’s interpretation of clinical information? These feelings are not uncommon and can have a significant impact on the efficiency and quality of patient care.

You deserve the opportunity to align your team for success, and that’s why PDA offers our Clinical Calibration program taught by Business Development Consultant Jodie Heimbach, RDH, BS: an on-site, hands-on seminar tailored to expedite your team’s development and align skill sets to identify patient risks.

To learn more about PDA’s Clinical Calibration program CLICK HERE

Over The Shoulder:
Witness Productive Dentistry in Action!

Are you curious about the daily routine of a productive dentist?

We are proud to introduce the PDA Over-the-Shoulder program: your gateway to witnessing firsthand how productive dentists translate theory into practice. Guided by PDA coaches, and led by esteemed PDA Faculty Dr. Wade Kifer, this is a unique opportunity to learn practical applications of concepts taught at the PDA Productivity Workshops/Conferences.

Reported outcomes from doctors who have applied these strategies are astounding, in some cases production growth surpasses eight-times the norm.

To learn more about PDA’s Over-the-Shoulder program, CLICK HERE


February Dentaltown Office Visit Features
PDA Faculty Dr. Meghna Dassani

DentalTown Meghna Dassani

Dr. Meghna Dassani, owner/dentist at Dassani Dentistry in Houston, Texas, is featured on the cover of the February edition of Dentaltown magazine.

In this feature, Dr. Dassani shares her passion and knowledge for screening technology, airway treatments and taking referrals to the next level.

in this interview, Dr. Dassani says of coaching, “I am a firm believer in coaches and mentors, especially if one is seeking growth and evolution. I’ve always had a coach, if not multiple coaches. Along with the many coaches I’ve had the honor of working with, Bruce Baird and Victoria Peterson of Productive Dentist Academy have been my constants. And for that, I’m extremely grateful.”

Read the Article

The Million-Dollar Associate Dentist – Your Associate is More Important to Your Business Than You Think

by Joanne Miles, RDA, DAADOM, IGP Business Advisor

Featured in the January 2023 edition of AADOM, PDA Investment Grade Practice Business Advisor Joanne Miles, RDA, DAADOM, writes:

In any dental practice, the owner dentist holds a pivotal role, being both the linchpin and potential vulnerability. If the owner faces setbacks like a debilitating injury, the practice could come to a halt.

Recognizing the critical role of an associate dentist extends beyond mere support during absences; they may play a more integral role in the business’s success than the owner might realize.

Joanne Miles explores the strategies and practices that can elevate an associate dentist’s career to unprecedented heights. She shares the key principles that have proven to be the foundation of million-dollar success stories in the dental field.

Gain invaluable knowledge and practical tips that could pave the way for your triumph by immersing yourself in this must-read resource.

Read the Article

Recognizing the Shared Cost of Mentorship in Dentistry

by PDA Faculty Dr. Maggie Augustyn, FAAIP, FICOI

Dr. Maggie Augustyn writes: Mentorship is an invaluable investment in the future of dentistry. It reflects a deep understanding that the growth and success of young dentists are intertwined with the vitality and innovation within a dental practice. In an era where mentorship is becoming a rarity, it is crucial to recognize its immense worth and embrace it as a shared responsibility.

The costs associated with hiring an associate dentist are daunting, and not just at first glance; they continue throughout the associate’s stay. The owners see them on QuickBooks ledges, they see the dollars being withdrawn from checking accounts. It is only when they are viewed as a long-term investment that those costs reveal their true value. What most associates don’t realize, however, is that they themselves might also carry the cost of this mentorship; it’s a crucial part of the working formula. Ultimately, mentorship not only benefits the mentee but also enhances the quality of care for patients, promotes growth within a practice, and cultivates a learning environment that goes beyond traditional employer-employee dynamics.

Read the Article


How Communication Builds an Investment Grade Practice

Investment Grade Practices Podcast with Dr. Victoria Peterson - How Communication Builds An Investment Grade Practice
Investment Grade Practices Podcast with Dr. Victoria Peterson and special guest Dr. Christopher Bowman

Communication is the cornerstone of building an Investment Grade Practice. In the 100th episode of the award-winning Investment Grade Practices Podcast, your host Dr. Victoria Peterson is joined by Dr. Christopher Bowman of Advanced Dentistry of Charlotte (Charlotte, NC). They discuss the intricacies of effective communication, and insights into how communication intertwines with marketing strategies, leading to predictable and durable dental practice growth. From defining the elusive “yes” from patients, to navigating obstacles within dental practices, you will learn practical strategies for developing strong relationships with your patients and fostering trust through effective communication.

Listen & Subscribe Here

The Future is Bright

The Productive Dentist Podcast with Bruce B. Baird - The Future Is Bright
The Productive Dentist Podcast with Dr. Bruce B. Baird

Taking inspiration from the country song “Don’t Let The Old Man In” by the late Toby Keith, Dr. Bruce B. Baird, host of The Productive Dentist Podcast, emphasizes the importance of staying resilient and adaptable in the always changing dental profession. In this episode, Dr. Baird discusses the future of dentistry, emerging technologies like AI and 3D printing, and despite the industry’s shift toward consolidation, the core principles of patient care and practice leadership will always remain at the forefront of practice success.

Listen & Subscribe Here

Pro-Fi 20/20 Logo

Partner with Pro-fi 20/20’s dental CPAs for financial clarity and wealth creation. Take our 30-second challenge for a no-cost financial x-ray and start maximizing profitability. We are certified profit first experts dedicated to your practice’s success, ensuring profitability, financial security, and peace of mind.

Learn More

Follow us on Social to Stay Connected

Have a great experience with PDA recently?

Leave a Review

Need help?
Accessibility Options
Accessibility On Our Website

We are committed to continuously improving access to our goods and services by individuals with disabilities. If you are unable to use any aspect of this website because of a disability, please call (800) 757-6077 and we will provide you with prompt personalized assistance.

If you have trouble seeing web pages, the US Social Security Administration offers these tips for optimizing your computer and browser to improve your online experience.

If you are looking for mouse and keyboard alternatives, speech recognition software such as Dragon Naturally Speaking may help you navigate web pages and online services. This software allows the user to move focus around a web page or application screen through voice controls.

If you are deaf or hard of hearing, there are several accessibility features available to you.

Closed Captioning
Closed captioning provides a transcript for the audio track of a video presentation that is synchronized with the video and audio tracks. Captions are generally visually displayed over the video, which benefits people who are deaf and hard of hearing, and anyone who cannot hear the audio due to noisy environments. Most of our website’s video content includes automated captions. Learn how to turn captioning on and off in YouTube.

Volume Controls
Your computer, tablet, or mobile device has volume control features. Each video and audio service has its own additional volume controls. Try adjusting both your device’s volume controls and your media players’ volume controls to optimize your listening experience.

Read More About Accessibility and Why It Matters

Need help?

Oops! We could not locate your form.

Do not include sensitive personal, financial, or other confidential information (Social Security, account number, login, passwords, etc.). This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Helpful Resources

Below are links you may find helpful when scheduling an appointment with us.


Episode 209 – Requested Replay: What Does PDA Do?

“We didn’t set out to do it, it was our members who said we want...

Episode 209 – Requested Replay: What Does PDA Do? (featured image)

Episode 235 – Empowered Voices

“There is a privilege of standing at the podium. It’s not about...

Episode 235 – Empowered Voices (featured image)

Episode 112 – Requested Replay: Your Philosophy of Care

“Figure out who you are, who you serve, and then develop your...

Episode 112 – Requested Replay: Your Philosophy of Care (featured image)
In the Press

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years.

from Dental Entrepreneur – Winter 2023 By Dr. Maggie Augustyn...

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years. (featured image)
From Our Blog

Investment Grade Practice™ News – May 2024

Dear Doctor, Spring signals a time of renewal and re-energization....

Investment Grade Practice™ News – May 2024 (featured image)
Follow Us On Social Media


Stay informed on updates and upcoming events from our office.


Connect and learn more about Productive Dentist Academy.


Subscribe to our YouTube channel.


View fun photos and follow our team on Instagram.

Your Privacy
Privacy Policy

This privacy notice discloses our privacy practices and the use of Google Analytics 4(GA4), an analytic advertising feature. This privacy notice applies solely to information collected by this website and the GA4 platform. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website and GA4 platform, how it is used, and with whom it may be shared.
  2. The choices available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

While Productive Dentist Academy is the primary data controller, Google, in the context of providing Google Analytics service, acts as a data processor. We use Google Analytics 4, a widely recognized web analytics service provided by Google, Inc., to track user interactions and gather data for advertising purposes. As a third-party vendor, Google Analytics operates independently and maintains its own privacy policy, which can be found at We carefully select our third-party vendors for their commitment to user privacy and adherence to data protection standards. As part of our ongoing commitment to your privacy, we implement measures to ensure that services like GA4 comply with our high standards of data protection.

GA4 collects certain personally identifiable information from you as you interact with our website. This information includes but is not limited to your device ID, IP address, and geographic location. The information collected through GA4 is used to analyze user behavior, optimize our website’s performance, and tailor our content to better serve your needs. This data is compiled and anonymized, ensuring that it cannot be linked back to individual users.

Please note that GA4 may share the information collected with Google and other third-party service providers to enable data processing and reporting on website usage. However, we will not sell, rent, or share your information, especially your personally identifiable information, with any third party outside of our organization.

Your Access to and Control Over Information

You have certain rights regarding the data collected by GA4. You have the right to do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

In addition to opting out of any future communications from us at any time, you may also opt out of the GA4 feature if you so choose. You can opt out of the GA4 Advertising Features we use through Ads Settings, Ad Settings for mobile apps, or through the NAI’s. This link points to Google Analytics’ currently available opt-outs for the web 


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. GA4 also follows industry best practices to protect your data both online and offline.

To ensure data protection while we are using GA4, we are implementing additional security measures that include and are not limited to:

  • limiting data access, 
  • using secure protocols, 
  • managing data sharing with Google

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Contact Us

If you have any concerns about the use of GA4 or believe that we are not abiding by this privacy policy, please contact us immediately. We are committed to addressing any privacy-related issues promptly and transparently.

By using our website and consenting to the use of GA4, you acknowledge and agree to the data collection and processing practices described in this notice. For more information about GA4 and its privacy practices, please review Google’s Privacy Policy on this link

If you feel that we are not abiding by this privacy policy, you should contact us immediately.

Read More About Our Privacy Policy and Why It Matters

Terms of Service
Terms of Service

Entering this site or the links accessible through this site, you agree to be bound by this agreement. The information and the resources contained on and accessible through this site are made available by Productive Dentist Academy and/or its suppliers and vendors, and are subject to your agreement to their terms and conditions.

All contents copyright (c) Productive Dentist Academy

All rights reserved, Productive Dentist Academy makes this website available to all users for the sole purpose of providing educational information on health-related issues.

The accuracy of website, information, and resources identified are not warranted or guaranteed, or intended to be a substitute for professional health advice, to contradict health advice given, or for health care of any kind.

Your use of this website indicates your agreement to be bound by the Terms of Use and you expressly agree to be bound to the foregoing terms and conditions.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy, or its suppliers or vendors, and are protected by U.S. and international copyrights.

Material on this site may be used for personal use only. Commercial use of any sort is strictly prohibited.

Use of Resources & Information
This site may not be used as a supplement or alternative for health care, and is not intended and does not warrant or guarantee the quality or quantity of any services of any of the advertisers identified; further, the information provided is merely for educational purposes, and its accuracy is not guaranteed. Do not use this site as a substitute for health care. Please consult with your doctor or other health care provider regarding any health questions you may have. This site may not be used for health diagnosis or treatment. Do not use this site to disregard any health advice, nor to delay seeking health advice, because of something you read or see in this site.

You understand and agree that neither Productive Dentist Academy nor its suppliers or vendors or linked domain names are responsible or liable for any claim, loss, or damage of any kind, directly or indirectly resulting from your use of this site or the information or the resources contained on or accessible through it.

Productive Dentist Academy expressly disclaims any implied warranty or representation about the information or accuracy, relevance, completeness, timeliness or appropriateness for any particular purpose of any kind. Your use of this site is also subject to all additional disclaimers that may appear throughout the site.

Other Internet Sites Links
This site also includes links to other internet sites created and maintained by Productive Dentist Academy’s suppliers, vendors, affiliates, or subscribers. Be aware that Productive Dentist Academy does not control, makes no guarantees about, and disclaims any express or implied representations or warranties about the accuracy, relevance, completeness, timeliness or appropriateness for a particular purpose of the information or the resources contained on these or any other internet sites.

Further, the inclusion of these links is merely for your convenience and is not intended and does not reflect Productive Dentist Academy’s opinion on the accuracy or the importance of these other sites; further, Productive Dentist Academy does not endorse in any manner any of the views expressed in, or products or services offered by these other sites. All information in any site by Productive Dentist Academy, or associated or linked site, is extracted, read, used, or relied upon by you at your own risk.

Disclaimer of Warranty
Productive Dentist Academy and its suppliers and vendors disclaim all express or implied representations or warranties regarding the information, services, products, materials, and any other resources contained on or accessible through this site, including without limitation any implied warranties of merchantability or fitness for a particular purpose. All information provided by Productive Dentist Academy is made available “as is” and “as available” without warranty of any kind, or any express or implied promise, including, by way of example, its continuing availability.

Limitation of Liability
With respect to products, goods, or services purchased from any entity identified, listed, named or contacted through Productive Dentist Academy’s website, or any links to Productive Dentist Academy’s website, to the maximum extent permitted by applicable law, in no event shall Productive Dentist Academy or its suppliers or vendors be liable for any direct, indirect, special, punitive, incidental, exemplary, contractual, or consequential damages, or any damages whatsoever of any kind, resulting from any loss, which by way of example, includes loss of use, loss of data, loss of profits, business interruption, litigation, or any other pecuniary loss, whether based on breach of contract, tort (including negligence), product liability, or otherwise, arising out of or in any way connected with the use or performance of this site, with the delay or inability to use this site, or with the provision of or failure to make available any information, services, products, materials, or other resources contained on or accessible through this site, even if advised of the possibility of such damages.

You acknowledge and agree that the limitations set forth above are elements of this agreement, and that this site would not be provided to you absent such limitations.

You agree to indemnify, defend, and hold harmless Productive Dentist Academy and its suppliers and vendors from any liability, loss, claim, and expense (including reasonable attorneys’ fees) related to your violation of this agreement or use of this site in any manner. Your use of this site shall constitute your acceptance of the terms of this Agreement, as revised and modified, if any, each time you access this site. Productive Dentist Academy may modify this agreement at any time, and such modifications shall be effective immediately upon posting of the modified agreement.

Productive Dentist Academy’s failure to insist upon strict enforcement of any provision(s) of this agreement shall not be construed as a waiver of any provision or right.

This agreement and the resolution of any dispute related to this agreement or this site shall be governed by and construed in accordance with the laws of the State of Washington, without giving effect to any principles or conflicts of law. Any legal action or proceeding between Productive Dentist Academy or its links, suppliers or vendors and you related to this agreement or this site shall be brought exclusively in a state or federal court of competent jurisdiction sitting in Skagit County, Washington.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy or its suppliers or vendors, and are protected by U.S. and international copyrights.

This site contains links to other sites. Productive Dentist Academy is not responsible for the privacy practices of other sites that are linked to us.

Should you have any questions or concerns regarding Productive Dentist Academy’s Privacy Policy and Terms of Use, please contact us.

Read More About Our Terms of Service and Why It Matters

Search the Website

Use keywords in the search box below to find what you're looking for.

Go to the Top of the Page