Investment Grade Practice™ News – December 2023

Dear Doctor,

As we enter the final stretch of 2023, we reflect on the extraordinary achievements we have achieved together. Through your vision and challenges, we’ve witnessed your ability to rise above, breakthrough, and experience triumph.

It is an honor to have you as part of our PDA community.

We are member built and driven, which is why it is especially touching that next year marks PDA’s 20th anniversary. We know our mission to empower dental professionals like you to grow the value of your practice, become more productive, reclaim your life, and create generational wealth is more important than ever before.

We look forward to helping you celebrate your milestones on our journey together.

Remember to make space for precious moments with your family and friends. Seize this opportunity to reflect, recharge, and prepare for a bright 2024. Our newsletter this month is a curated collection of insights, success stories, and valuable updates to inspire your creativity and prepare you for the New Year.

May your holidays be filled with connection, warmth, and rejuvenation.

“Allow for growth that’s healthy for your patients and staff”

– Dr. Jonathan Ehlers, PDA Client

Tiger Family Dental Owner/Dentist Dr. Jonathan Ehlers is featured on the cover of the November edition of Dentaltown magazine.

In this feature, Dr. Ehlers explains how he has moved from $800-$900 an hour to $1,800-$2,500 an hour with some holistic help from Productive Dentist Academy.

In the interview Dr. Ehlers says, “PDA helped us have a mindset shift regarding scheduling… This has really made a tremendous improvement in our production and stress level.”

Read the Article


Free Webinar This Friday

Join us at 1pm EST, Friday, December 7, for the groundbreaking webinar “Female Leaders in the Dental Business: Breaking Barriers” hosted by DentistJobConnect. Discover secrets to success in business by the trailblazing women who are reshaping the dental profession. PDA Co-founder & CEO Dr. Victoria Peterson will share her insights alongside other luminaries. See you then!

Register Here

December Only: Doctors Attend at Team Rate

Discover PDA firsthand and unlock the potential of yourself and your team when you attend the first Productivity Workshop of 2024.

This is a LIMITED SEATING event that sells out. Be one of the few in the nation to receive transformative knowledge so you can:

  • Optimize your practice
  • Accelerate production
  • Align your team
  • …and Boost your bottom line

Register before December 31st and doctors attend at the TEAM rate. Use code SAVE700.

Cyber Special


Productive Dentist Academy Introduces Reduced Motion and Dyslexia-friendly Features for Dentist Websites

Kenny Davenport, PDA UX Design Engineer
Kenny Davenport,
PDA UX Design Engineer

On November 8, 2023, PDA announced a significant step forward in its commitment to inclusivity and online accessibility. Moving forward, all dental practice websites produced by PDA will offer improved accessibility options, including reduced motion features and dyslexia-friendly enhancements This ensures an inclusive digital experience for users of all abilities. You can read about these new features via the following links:


Rising Above “The Gaze” – Challenges Faced by the Female Provider & How to Overcome Them

Dr. Maggie Augustyn
by Dr. Maggie Augustyn
PDA Faculty and dentist in Elmhurst, Illinois

Dentistry Today recently published the article “Rising Above ‘The Gaze’ – Challenges Faced by the Female Provider & How to Overcome Them” by PDA Faculty Member Dr. Maggie Augustyn.

In the article, Dr. Augustyn recounts the story of a 60-year-old male patient (“Tim”) who had faithfully visited his previous dentist for 15 years before both retired. Despite being informed of a clean bill of health just six months prior, Tim’s new exam revealed some serious dental issues. When Dr. Augustyn presented these findings to Tim, she not only had to overcome the shock and disappointment he experienced, but she also faced an additional layer of gender bias.

Dr. Augustyn writes, “For female providers, there is an added layer of apprehension: the fear of being unheard, dismissed, and having our expertise and professional opinion disregarded the moment we walk into the room.” Then she shares her strategies for handling challenging patient interactions, particularly those influenced by gender dynamics.

Read the Article

Targeting a Good Night’s Sleep

Dr. Dassani
by Dr. Meghna Dassani
PDA Faculty and dentist in Houston, Texas

Featured in the November 2023 edition of Dentaltown magazine, PDA Faculty Member Dr. Meghna Dassani writes:

High-quality sleep is essential for good health. Sleep allows the mind and body to rest and rejuvenate, and helps with memory consolidation, learning and decision making. It also helps with mood regulation and weight management.

But for many adults, consistent high-quality sleep remains a hard-to-reach goal because of sleep apnea, a common yet often undiagnosed condition. Navigating the complexities of sleep apnea requires effective screening and comprehensive clinical examinations. That way, patients get the right diagnosis and find the right treatment option to get the rest they need. Dr. Dassani implores dentists to provide effective screening during clinical exams to inform their patients of the risks of sleep apnea.

Read the Article

Authenticity in Leadership: Cultivating the Real You Builds Trust and Inspires Loyalty

Sara Hansen
by PDA Marketing Consultant Sara Hansen

In this article, published in the Summer 2023 edition of Dental Entrepreneur Woman magazine, author Sara Hansen asks, “What are you a champion of?” The article explores Sara’s journey of self-discovery and leadership. She reflects on childhood dreams of empowerment, the challenges of teenage self-doubt, and the pivotal moment as a mother when she realized the importance of embodying self-belief.

Emphasizing the difference between authority and authentic leadership, she shares her path to becoming one of the dental profession’s best marketing consultants, helping dentists find and amplify their voices. Sara also advocates for understanding one’s “why” and provides practical steps for those seeking authenticity.

Read the Article


The Overjet artificial intelligence platform supports providers and payers to enhance clinical care and administrative efficiency. They are on the quest to improve oral health by creating a future that is clinically precise, efficient & patient-centric.

Learn More Get Your Demo

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Accessibility On Our Website

We are committed to continuously improving access to our goods and services by individuals with disabilities. If you are unable to use any aspect of this website because of a disability, please call (800) 757-6077 and we will provide you with prompt personalized assistance.

If you have trouble seeing web pages, the US Social Security Administration offers these tips for optimizing your computer and browser to improve your online experience.

If you are looking for mouse and keyboard alternatives, speech recognition software such as Dragon Naturally Speaking may help you navigate web pages and online services. This software allows the user to move focus around a web page or application screen through voice controls.

If you are deaf or hard of hearing, there are several accessibility features available to you.

Closed Captioning
Closed captioning provides a transcript for the audio track of a video presentation that is synchronized with the video and audio tracks. Captions are generally visually displayed over the video, which benefits people who are deaf and hard of hearing, and anyone who cannot hear the audio due to noisy environments. Most of our website’s video content includes automated captions. Learn how to turn captioning on and off in YouTube.

Volume Controls
Your computer, tablet, or mobile device has volume control features. Each video and audio service has its own additional volume controls. Try adjusting both your device’s volume controls and your media players’ volume controls to optimize your listening experience.

Read More About Accessibility and Why It Matters

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Helpful Resources

Below are links you may find helpful when scheduling an appointment with us.


Episode 213 – Requested Replay: The Waiting is the Hardest Part

“You’re not doing your patients any favors because their...

Episode 213 – Requested Replay: The Waiting is the Hardest Part (featured image)

Episode 239 – From Good to Great

“I’ve found ways to become free.” ~Dr. Chad Johnson Discover...

Episode 239 – From Good to Great (featured image)

Episode 116 – Requested Replay: Creating Patient Connections

In this episode of the Investment Grade Practices podcast, we invite...

Episode 116 – Requested Replay: Creating Patient Connections (featured image)
In the Press

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years.

from Dental Entrepreneur – Winter 2023 By Dr. Maggie Augustyn...

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years. (featured image)
From Our Blog

Free Case Study PDF: Results That Speak For Themselves

Dentistry is tough–you deserve support. But hiring a consultant can...

Free Case Study PDF: Results That Speak For Themselves (featured image)
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Your Privacy
Privacy Policy

This privacy notice discloses our privacy practices and the use of Google Analytics 4(GA4), an analytic advertising feature. This privacy notice applies solely to information collected by this website and the GA4 platform. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website and GA4 platform, how it is used, and with whom it may be shared.
  2. The choices available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

While Productive Dentist Academy is the primary data controller, Google, in the context of providing Google Analytics service, acts as a data processor. We use Google Analytics 4, a widely recognized web analytics service provided by Google, Inc., to track user interactions and gather data for advertising purposes. As a third-party vendor, Google Analytics operates independently and maintains its own privacy policy, which can be found at We carefully select our third-party vendors for their commitment to user privacy and adherence to data protection standards. As part of our ongoing commitment to your privacy, we implement measures to ensure that services like GA4 comply with our high standards of data protection.

GA4 collects certain personally identifiable information from you as you interact with our website. This information includes but is not limited to your device ID, IP address, and geographic location. The information collected through GA4 is used to analyze user behavior, optimize our website’s performance, and tailor our content to better serve your needs. This data is compiled and anonymized, ensuring that it cannot be linked back to individual users.

Please note that GA4 may share the information collected with Google and other third-party service providers to enable data processing and reporting on website usage. However, we will not sell, rent, or share your information, especially your personally identifiable information, with any third party outside of our organization.

Your Access to and Control Over Information

You have certain rights regarding the data collected by GA4. You have the right to do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

In addition to opting out of any future communications from us at any time, you may also opt out of the GA4 feature if you so choose. You can opt out of the GA4 Advertising Features we use through Ads Settings, Ad Settings for mobile apps, or through the NAI’s. This link points to Google Analytics’ currently available opt-outs for the web 


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. GA4 also follows industry best practices to protect your data both online and offline.

To ensure data protection while we are using GA4, we are implementing additional security measures that include and are not limited to:

  • limiting data access, 
  • using secure protocols, 
  • managing data sharing with Google

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Contact Us

If you have any concerns about the use of GA4 or believe that we are not abiding by this privacy policy, please contact us immediately. We are committed to addressing any privacy-related issues promptly and transparently.

By using our website and consenting to the use of GA4, you acknowledge and agree to the data collection and processing practices described in this notice. For more information about GA4 and its privacy practices, please review Google’s Privacy Policy on this link

If you feel that we are not abiding by this privacy policy, you should contact us immediately.

Read More About Our Privacy Policy and Why It Matters

Terms of Service
Terms of Service

Entering this site or the links accessible through this site, you agree to be bound by this agreement. The information and the resources contained on and accessible through this site are made available by Productive Dentist Academy and/or its suppliers and vendors, and are subject to your agreement to their terms and conditions.

All contents copyright (c) Productive Dentist Academy

All rights reserved, Productive Dentist Academy makes this website available to all users for the sole purpose of providing educational information on health-related issues.

The accuracy of website, information, and resources identified are not warranted or guaranteed, or intended to be a substitute for professional health advice, to contradict health advice given, or for health care of any kind.

Your use of this website indicates your agreement to be bound by the Terms of Use and you expressly agree to be bound to the foregoing terms and conditions.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy, or its suppliers or vendors, and are protected by U.S. and international copyrights.

Material on this site may be used for personal use only. Commercial use of any sort is strictly prohibited.

Use of Resources & Information
This site may not be used as a supplement or alternative for health care, and is not intended and does not warrant or guarantee the quality or quantity of any services of any of the advertisers identified; further, the information provided is merely for educational purposes, and its accuracy is not guaranteed. Do not use this site as a substitute for health care. Please consult with your doctor or other health care provider regarding any health questions you may have. This site may not be used for health diagnosis or treatment. Do not use this site to disregard any health advice, nor to delay seeking health advice, because of something you read or see in this site.

You understand and agree that neither Productive Dentist Academy nor its suppliers or vendors or linked domain names are responsible or liable for any claim, loss, or damage of any kind, directly or indirectly resulting from your use of this site or the information or the resources contained on or accessible through it.

Productive Dentist Academy expressly disclaims any implied warranty or representation about the information or accuracy, relevance, completeness, timeliness or appropriateness for any particular purpose of any kind. Your use of this site is also subject to all additional disclaimers that may appear throughout the site.

Other Internet Sites Links
This site also includes links to other internet sites created and maintained by Productive Dentist Academy’s suppliers, vendors, affiliates, or subscribers. Be aware that Productive Dentist Academy does not control, makes no guarantees about, and disclaims any express or implied representations or warranties about the accuracy, relevance, completeness, timeliness or appropriateness for a particular purpose of the information or the resources contained on these or any other internet sites.

Further, the inclusion of these links is merely for your convenience and is not intended and does not reflect Productive Dentist Academy’s opinion on the accuracy or the importance of these other sites; further, Productive Dentist Academy does not endorse in any manner any of the views expressed in, or products or services offered by these other sites. All information in any site by Productive Dentist Academy, or associated or linked site, is extracted, read, used, or relied upon by you at your own risk.

Disclaimer of Warranty
Productive Dentist Academy and its suppliers and vendors disclaim all express or implied representations or warranties regarding the information, services, products, materials, and any other resources contained on or accessible through this site, including without limitation any implied warranties of merchantability or fitness for a particular purpose. All information provided by Productive Dentist Academy is made available “as is” and “as available” without warranty of any kind, or any express or implied promise, including, by way of example, its continuing availability.

Limitation of Liability
With respect to products, goods, or services purchased from any entity identified, listed, named or contacted through Productive Dentist Academy’s website, or any links to Productive Dentist Academy’s website, to the maximum extent permitted by applicable law, in no event shall Productive Dentist Academy or its suppliers or vendors be liable for any direct, indirect, special, punitive, incidental, exemplary, contractual, or consequential damages, or any damages whatsoever of any kind, resulting from any loss, which by way of example, includes loss of use, loss of data, loss of profits, business interruption, litigation, or any other pecuniary loss, whether based on breach of contract, tort (including negligence), product liability, or otherwise, arising out of or in any way connected with the use or performance of this site, with the delay or inability to use this site, or with the provision of or failure to make available any information, services, products, materials, or other resources contained on or accessible through this site, even if advised of the possibility of such damages.

You acknowledge and agree that the limitations set forth above are elements of this agreement, and that this site would not be provided to you absent such limitations.

You agree to indemnify, defend, and hold harmless Productive Dentist Academy and its suppliers and vendors from any liability, loss, claim, and expense (including reasonable attorneys’ fees) related to your violation of this agreement or use of this site in any manner. Your use of this site shall constitute your acceptance of the terms of this Agreement, as revised and modified, if any, each time you access this site. Productive Dentist Academy may modify this agreement at any time, and such modifications shall be effective immediately upon posting of the modified agreement.

Productive Dentist Academy’s failure to insist upon strict enforcement of any provision(s) of this agreement shall not be construed as a waiver of any provision or right.

This agreement and the resolution of any dispute related to this agreement or this site shall be governed by and construed in accordance with the laws of the State of Washington, without giving effect to any principles or conflicts of law. Any legal action or proceeding between Productive Dentist Academy or its links, suppliers or vendors and you related to this agreement or this site shall be brought exclusively in a state or federal court of competent jurisdiction sitting in Skagit County, Washington.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy or its suppliers or vendors, and are protected by U.S. and international copyrights.

This site contains links to other sites. Productive Dentist Academy is not responsible for the privacy practices of other sites that are linked to us.

Should you have any questions or concerns regarding Productive Dentist Academy’s Privacy Policy and Terms of Use, please contact us.

Read More About Our Terms of Service and Why It Matters

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