Investment Grade Practice™ News – February 2025
Dear Doctor,
Have you ever hired someone thinking they’d be the perfect fit, only to realize they’ve cost you time, money, and patience?
We know employees can be the greatest gift, or the source of your biggest headaches.
Better hires mean higher profits and happier patients. The truth is that many dental practices treat hiring like a guessing game with no proven system to attract, hire, and retain the right people.
And when hiring goes wrong, it’s costly – one bad hire can drain up to 5x their salary!
You deserve to be strategic about your people and your business, which is why this newsletter is packed with resources to help you save time, money, and sanity.
📌 Inside this issue:
✅ How to take the guesswork out of employee attraction and retention
✅ Know why mastering your P&L is the key to financial freedom
✅ How Two Cousins Built a Thriving Dental Practice Against the Odds
✅ Navigating addiction and mental health in dentistry
🤒 Got a headache right now? If you’re seeing red when it comes to employee issues, click here and schedule a complimentary advisory call with Brent Hogan. He can help you wade through the muck with expert guidance for fast relief.
Regan Robertson
Chief Communications Officer, Productive Dentist Academy
Host of Everyday Practices Dental Podcast
Business Made Simple Certified Coach
Storybrand Certified Coach
Take The Guesswork Out of Employee Attraction, Training, and Retention
Recent research indicates that only 34 percent of employees feel truly loyal to their organizations, while 58% feel trapped in their current roles.
Dental tQ, powered by Productive Dentist Academy, is a membership-based service that provides evidence-based solutions to common workforce challenges, such as competitive salaries, lack of systems, workforce planning, strategic thinking, turnover, and hiring.
In this special interview with Dr. Adrienne Reynolds, PDA’s Chief HR Officer and Dental tQ champion, you’ll discover the exact tools required to stop hiring mistakes and start building a high-performing team.
Your P&L Is Your Path To Success.
Do You Know Your Numbers?
“The most powerful document you have as a dentist and business owner is your P&L. If you don’t understand your numbers, you’re setting goals blindfolded. The difference between a struggling practice and a thriving one? Knowing where every dollar is going.”
– Matt Mulcock, CFP and CEO, Dentist Advisors
This exclusive video gives you a sneak peek into some of the expert guidance attendees experience at the PDA Conference. Watch now to unpack the common misconception that dentists are solely clinicians and learn how to shift your mindset from clinician to CEO, and learn how to leverage your financial data to diagnose and solve operational challenges.
How Two Dentists Overcame Relocation Challenges To Build a Thriving Practice
Office Visit with Drs. Edmund Liu and Chung Lin
Drs. Liu and Lin, first cousins, teamed up to open Clarksburg Dental Center in Germantown, Maryland, where they’ve built a thriving practice rooted in trust, teamwork and cutting-edge care.
Beyond their clinical skills, Liu and Lin credit much of their success to their commitment to ongoing education. Learn how they transformed how they approach practice management, patient communication, and efficiency.
2-Part Series: Addiction in Dentistry
“Addiction and mental health struggles thrive in isolation, but by sharing these stories, we’re building a bridge of understanding and support that can truly save lives.”
– Dr. Chad Johnson, practicing dentist and co-host of Everyday Practices
This special two-part series on addiction in healthcare features engaging and intimate conversations with Dr. Alan Mead and therapist Evan Rosanthal.
Breaking The Silence: A Dentist’s Story of Overcoming Mental Health Struggles
This article in Dentistry Today by PDA Faculty Dr. Maggie Augustyn sheds light on the pressures within the profession and highlights the importance of seeking support before it’s too late. If you’re facing similar struggles, this is a must read.
The Impact of Team Building Seminars on Practice Success
A high-performing dental practice depends on more than individual skills. It thrives on:
- Teamwork
- Clear Communication
- Trust
The PDA Conference helps foster these qualities within your practice to unite your team around common goals and help everyone work together effectively.
The Cure for Wasted Time = More Profit (E. 272)
“Don’t be stupid. Don’t be cheap. There’s plenty of money in this game if you manage your finances correctly.”
– Dr. Andres Gamboa
In this episode, Dr. Andres Gamboa explains how one strategic decision after the PDA Conference boosted his revenue by 30 percent in just a few months. Hear his story about how he transformed his practice into a patient-focused, efficient operation and get clear steps you can use now.
You Market To Attract Patients, But How Do You Attract High-Quality Talent Into Your Practice?
Dentistry is a competitive landscape, and attracting high performance employees can feel tougher than ever. At the PDA Conference last September, PDA provided professional videography with expert storytelling guides and marketers to help doctors feel confident in front of the camera.
Check out two great examples of how you can differentiate yourself and market authentically to your patients, and to attract the employees you deserve.
| Dr. Brent Wong (Shine Dental, Winnipeg, Manitoba, Canada): Dr. Wong was incredibly comfortable on camera. With just a few cues, we worked together to produce a polished video to thank new patients for their first appointments. His performance sets the bar for what’s possible, showing other doctors how impactful these videos can be. |
| Dr. Jessica Brigati (Jessica H. Brigati, DDS, PLLC, Family Dentistry, Fort Worth, Texas): Dr. Brigati was a bit nervous at first, but by the end of our session, she was able to show her authentic self. I’m confident that when patients see this video, they’ll connect with who she truly is. |
Overjet is the world-leader in dental AI. Founded by experts from MIT and Harvard, Overjet builds artificial intelligence that helps dentists give patients the highest quality of care. Check out why thousands of dental organizations are choosing Overjet for their practices.
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Drs. Clint & Kelly Euse
PDA Members Since 2008
Advanced Dentistry by Design
Carson City, NV
