Investment Grade Practice™ News – July 2025
Dear Doctor,
Even though we’re at the halfway mark, you can still finish your year strong.
If you feel like you’ve fallen behind or aren’t where you want to be, you can turn it around. Now’s the time to reclaim momentum, reset your tone, and soar to new heights.
We know how overwhelming it can be to figure out where to start, which is why this month’s newsletter has proven resources to help you take action. Below you’ll find ways to:
- Uncover hidden revenue
- Turn your hygiene program into a growth engine
- Get ahead of the September slump
Successful dentists don’t hesitate.
Use these resources and pick one area to take action on for the next 30 days.
There’s still time, but you have to make the first move.
To Your Success,
Dr. Bruce B. Baird
Co-founder, Productive Dentist Academy
Honored Fellow of the AAID
Diplomate of the ICOI
Fellow of the AGD
Author of Legendary Leadership
Podcast host of The Productive Dentist Podcast
P.S. You’re not alone. Grab 30 minutes with Angela Golden, CEPA and VP of PDA Client Services. She can help you clear a path for the rest of the year so you can grow.
Flossed & Found: Discover Untapped Revenue Through Internal Marketing
Presented by Phoenix Dental Agency Sr. Marketing Advisor Sara Hansen
Tired of chasing new patients while money sits right under your nose? Learn how to uncover the hidden revenue streams already in your schedule and turn existing patients into your biggest growth engine. Sara Hansen specializes in authentic marketing strategies that help practices become the go-to dental authority in their community.
In this webinar, you will learn:
- How to turn referrals, reviews, and reactivations into daily habits
- How to spot the revenue holes in your current schedule
- Simple strategies to boost case acceptance and keep your patients coming back
- Ways to get your team excited about driving internal growth
The Seven Reasons Great Dentists Plateau
How to Grow Faster, Work Less & Actually Enjoy the Ride by Dr. Bruce B. Baird, Co-founder, Productive Dentist Academy
Most dentists we meet aren’t broken, they’re just doing it alone. If you’ve hit a plateau or feel like the more you work, the less you enjoy it, this is the resource for you.
In this exclusive white paper, PDA Co-founder Dr. Bruce B. Baird reveals the seven reasons why high-performing dentists stall out, and how the right coaching can lead to exponential growth, improved team alignment, and a schedule (and life!) that you’ll actually enjoy.
Real data. Real stories. Real results.
When you’re ready to learn a smarter way forward, download your white paper now!
Are These Five Internal Marketing Mistakes Costing You Growth?
You don’t need to spend more on ads, you need to start looking inside your practice. In this must-read white paper, Phoenix Dental Agency Sr. Marketing Advisor Sara Hansen reveals the five most common internal missteps that quietly sabotage your marketing ROI, and shows you how to fix them.
What Would You Do if a Ransomware Attack Hit Your Practice Tomorrow?
A Step-by-step Guide to Building a Cybersecurity Response Plan That Protects Your Dental Practice from Costly Downtime and Data Loss by PDA Information Security Officer/SysAdmin Robert Niles
Ransomware attacks on dental practices are on the rise, and without a plan, they can bring your operations and your reputation to a halt. In his Dentaltown article, PDA’s Robert Niles explains how to protect your practice by planning ahead, preventing common vulnerabilities, and preparing your team to respond. From creating and testing an incident response playbook to maintaining strong backups, software updates, and staff training, even small steps can make a big difference. The key takeaway? Don’t wait until it happens, take action now to keep your data, your patients, and your practice secure.
The Hidden Cost of “Good Enough”
What Most Dental Practices Get Wrong About Hygiene Schedules by PDA VP of Client Services Angela Golden
Even a couple of unfilled hygiene slots each day can quietly drain tens of thousands from your practice each year. In her Dentistry Today article, PDA VP of Client Services Angela Golden reveals how rethinking your hygiene program can unlock huge gains in productivity, profitability, and patient care, without burning out your team. If you’re ready to make 2025 your most productive year yet, this article is a must-read.
How Dental Practices Can Say Goodbye to Sucktember
How Smart Planning Can Make September Your Best Month Ever by PDA Lead IGP Business Advisor Joanne Miles, RDA, DAADOM
In dentistry, September is notorious for slow schedules and stalled momentum, but it doesn’t have to be that way. In her article for DrBicuspid.com, PDA Lead IGP Business Advisor Joanne Miles, RDA, DAADOM, shares practical strategies to avoid the dreaded “Sucktember” slump and keep your team focused, productive, and on track to finish 2025 strong. There’s still plenty of time left this year to hit your goals and it starts with how you show up this fall.
From Search to Schedule
Why Your Website Alone Won’t Win You New Dental Patients by PDA SEO Manager Shaun Spence
Is Your Website Working as Hard as You Are?
Your website is the front door to your practice, but too many dental websites sit stagnant, with outdated content and poor search visibility. That means missed opportunities to attract and convert the right patients.
In his recent article for Dentistry Today, PDA SEO Manager Shaun Spence explains why so many dental websites fail to deliver, and what makes a modern website truly work for your practice
[Free Mastermind] Co-Diagnosis with Dr. Kim Kutsch & Machell Hoover
![[Free Mastermind] Co-Diagnosis with Dr. Kim Kutsch & Machell Hoover](https://productivedentist.com/wp-content/uploads/2025/09/image-7-991x330.png)
What if your team could help prevent future caries before they even begin?
Join us for a free, live mastermind session on Tuesday, July 29 at 1:00 PM ET with caries expert Dr. Kim Kutsch and clinical educator Machell Hoover, RDH, FAAOSH. Learn how co-diagnosis and caries risk assessment can transform patient outcomes and elevate team collaboration.
What you’ll gain:
- Insight into caries risk & prevention strategies
- Co-diagnosis best practices for aligned care
- A preview of the collaborative learning inside CCI
Don’t miss this chance to grow with the Clinical Calibration™ community.
How to Boost Your Practice’s Profitability
(Even if You’re Not Selling Yet)
Many dentists have a ballpark idea of their practice’s value, but few know the real numbers or how to increase them. The IGP Value Gap Assessment reveals your current estimated value range, identifies hidden risks that might be dragging down your potential, and shows you how to build a more attractive, sellable, and profitable practice, even if you’re not planning to sell anytime soon.
Schedule Your Complimentary IGP Value Gap Assessment with PDA VP of Client Services Angela Golden and uncover where your value gaps lie (and how to close them)
The Real Stress in Dentistry
Dr. Bruce Baird reveals how misalignment creates stress for dentists, teams, and patients and how Clinical Calibration eliminates friction so your practice can grow with purpose.
What you’ll learn
- How Clinical Calibration creates confident teams and loyal patients
- Why patients really walk out the door without scheduling
- How “calibration” reduces stress for you, your team, and your patients
- The key to handling objections before they surface
- Why your team’s stress often mirrors your own
Your Schedule is Costing You More Than You Think
Victoria Peterson and special guest Dr. Bruce Baird reveal how reactive scheduling erodes production and practice value. Learn how aligning your schedule with your philosophy of care can increase revenue, reduce stress, and create a practice that sells for what it’s worth.
You’ll learn:
- Why scheduling to productivity (not time) changes everything
- The $800/hour shift that transformed Bruce’s practice
- How scheduling impacts long-term practice valuation
- The hidden cost of seeing new patients in hygiene first
- Why the “crown of the month club” mindset keeps practices stuck
Patients Don’t Buy Dentistry. They Buy Trust
Dr. Michael Sonick joins Chad Johnson, Maggie Augustyn, and Regan Robertson to share how emotional presence and trust, not treatment plans, drive real case acceptance.
What you’ll learn:
- What patients actually remember about their visit
- How to structure the first 90 seconds to build trust
- The “wow” factor that drives case acceptance
- What emotional hospitality looks like in practice
- Why offering the “do nothing” option builds more trust
- How to train your team to listen, without slowing production
Where will PDA Show Up Next?
Here’s a list of upcoming events where you can catch up with PDA in person!
2025
- October 5-7, Intellicon, Salt Lake City, Utah
- October 5-7, HR for Health, Boston, Massachusetts
- November 13-15, DeW Life Retreat, Charlotte, North Carolina
2026
- April 16-18, AACD Annual Conference, Aventura, Florida
- May 7-8, Dental Speaker Institute WEvolution, Chandler, Arizona
Professional Transition Strategies is the leading private dental practice transition advisory firm, helping dental entrepreneurs navigate selling, partnering or expanding. With deep industry expertise and data-driven guidance, PTS empowers doctors to make confident, strategic decisions about their practice’s future.
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Drs. Clint & Kelly Euse
PDA Members Since 2008
Advanced Dentistry by Design
Carson City, NV
