Investment Grade Practice™ News – June 2024
Dear Doctor,
It takes more than courage to turn your dream into reality.
In fact, many aren’t up to the task.
The reality is that it requires self awareness, emotional resilience, discipline, and sacrifice.
Most of all, it calls for clarity.
When I learned how to ride a horse, I was taught that the horse will go where my focus goes. If I pulled the reigns to the right, but my focus was elsewhere, the horse would instinctively know to go where my force was. What we think we want, and where we are going, can be miles apart.
The good news is that it’s never too late to correct course.
This year marks PDA’s 20th anniversary, and our theme is “Turn Your Dreams Into Reality” for this very reason. Regardless of age, geographic location, number of operatories, service mix, or even clinical ability, doctors who live their dream have these three characteristics in common:
- Clarity
- Refinement
- Alignment
In this month’s newsletter we highlight Dr. Chad Johnson, a practicing dentist from Des Moines, Iowa, and co-host of the Everyday Practices Dental Podcast. In a special episode, I interview Chad about the exact steps he took to turn his dreams into reality, and the support he gathered along the way to make it happen.
As PDA Co-founder & CEO Dr. Victoria Peterson often says, “Success requires support.” We are grateful to have supported thousands of practices, and we are here for you, too.
Discover the roadmap so you can turn your dreams into reality.
Schedule a complimentary discovery call with PDA VP of Client Services Brent Hogan. He is a sound advisor and active listener who can help you clarify your vision, refine your plan, and align your goals.

Don’t let time slip away from you. Schedule your complimentary call with Brent today.
Best Regards,
Regan Robertson
Chief Communications Officer
Productive Dentist Academy
Celebrate 20 Years of PDA in September and Secure Your Spot for the Sept. 12-14, 2024, Conference Now
Discover PDA firsthand and turn your dreams into reality when you attend the final Productivity Conference of 2024. This is your last opportunity in 2024 to be one of the few in the nation to receive transformative insights that are proven to amplify your efficiency, accelerate production, boost your bottom line, and improve team cohesion.
This event is renowned as the most productive way to get your team aligned to your vision of success so you can achieve your goals and deliver the care your patients deserve.

Pro Football Hall of Fame Running Back & Entrepreneur Emmitt Smith to Keynote at Productive Dentist Academy Conference
Last month, PDA officially announced that Pro Football Hall of Fame Running Back & Entrepreneur Emmitt Smith would be the keynote speaker at the PDA Conference, September 12-14, 2024, at the Hyatt Regency in Frisco, Texas. You can read more about this exciting event via the following links:
“Heading Toward Servant Leadership:
A Transformation in Overcoming Toxic Leadership”
BY DR. MAGGIE AUGUSTYN
PDA Faculty and owner/dentist at Happy Tooth in Elmhurst, IL

This article reflects Dr. Augustyn’s transformation from being a “boss-hole” leader to becoming a servant leader.
This informative article covers:
- Toxic leadership and its causes
- Empathy and outdated leadership models
- How prioritizing relationships, creating a positive work environment, and focusing on the well-being of both patients and team members support the servant leadership mindset
Dentaltown Profile: Productive Dentist Academy: Turning Dreams Into Reality for 20 Years

Featured in the June 2023 edition of Dentaltown magazine, Productive Dentist Academy continues its 20-year celebration in a full-page profile which also highlights the upcoming PDA Conference, September 12-14, in Frisco, Texas.
You can find this article in the digital edition of Dentaltown magazine HERE.
Or you can read the HTML version HERE.
We help families and business owners be Financially LED through Cash Flow Coaching – a simple, guided system for you to supercharge your finances in 3 easy steps:
- Lift the Burden from Fixed Debt Payments
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- Deploy the extra dollars into Assets
As a result, you maintain your lifestyle, keep more money each month, and achieve your dreams faster.
Clinical Calibration:
Be the Leader That Brings Out the Best in Your Team

Have you ever experienced frustration from your teams lack of support over your treatment recommendations? Or maybe you’ve sensed a disconnect in your team’s interpretation of clinical information? These feelings are not uncommon and can have a significant impact on the efficiency and quality of patient care.
You deserve the opportunity to align your team for success, and that’s why PDA offers our Clinical Calibration program taught by Business Development Consultant Jodie Heimbach, RDH, BS: an on-site, hands-on seminar tailored to expedite your team’s development and align skill sets to identify patient risks.
To learn more about PDA’s Clinical Calibration program CLICK HERE
FOR PDA MEMBERS ONLY
Over The Shoulder:
Witness Productive Dentistry in Action

How would you feel if you had a first-hand glimpse into the daily routine of a productive dentist?
At the PDA Over-the-Shoulder program you can witness firsthand how productive dentists translate theory into practice.
Guided by PDA coaches, and led by esteemed PDA Faculty Dr. Wade Kifer, this is a unique opportunity to learn practical applications of concepts taught at the PDA Productivity Workshops/Conferences.
Reported outcomes from doctors who have applied these strategies are astounding, in some cases production growth surpasses eight-times the norm.
Attendee Dr. Devin Giron states, “My biggest takeaway from Over-The-Shoulder was listening to how the doctor and team communicate. My team and I took down an entire page of phrases. A few of these have already made a big impact on our practice. I printed it out and put it up on my office wall to review every day.”
To learn more about PDA’s Over-the-Shoulder program,
Schedule a complimentary discovery call with PDA VP of Client Services Brent Hogan
Episode 208 – Navigating Uncertainty

Uncertainty surrounds us, and it’s made even worse by external chatter about market fluctuations, looming elections and everything else that takes your focus away from what’s most important in your life. It’s time to stop paying attention to the noise and spend more time working on what really matters: building trust with your patients, providing exceptional care, and setting and achieving goals. In this episode of The Productive Dentist Podcast, your host Dr. Bruce B. Baird encourages you to eliminate the negatives and embrace the positives, as he provides you with tips and insights to better take control of your own destiny.
Episode 239 – From Good to Great

For dentists looking to elevate your practice and achieve a balanced, fulfilling life, this episode of Everyday Practices Dental Podcast is a can’t miss. Co-host Dr. Chad Johnson shares his candid experiences and insights on how personalized consulting from Productive Dentist Academy transformed his career and personal life. From overcoming initial fears of coaching to realizing the invaluable benefits it rings, Dr. Chad walks us through his journey of growth and self-discovery. Learn how he moved from a mindset of “can’t afford it” to understanding the true value of investing in coaching and personal development.
Smile Advantage specializes in creating, promoting, and managing personalized in-office membership programs for growth-minded dental offices. As a leader since 2014, we offer zero fee-per-member pricing, tailored marketing tools, and a robust, cloud-based, time-saving, membership management platform. We empower your program, patients, and revenue through our expertise, quick turnarounds, custom designs, and exceptional support. Our education-based approach includes initial and ongoing training, while our cloud-based software streamlines administration with auto-payments, renewals, patient communication, and performance metrics. Our unique, customized marketing materials set us apart, ensuring your program’s success.
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