Investment Grade Practice™ News – June 2024

Dear Doctor,

It takes more than courage to turn your dream into reality.

In fact, many aren’t up to the task.

The reality is that it requires self awareness, emotional resilience, discipline, and sacrifice.

Most of all, it calls for clarity.

When I learned how to ride a horse, I was taught that the horse will go where my focus goes. If I pulled the reigns to the right, but my focus was elsewhere, the horse would instinctively know to go where my force was. What we think we want, and where we are going, can be miles apart.

The good news is that it’s never too late to correct course.

This year marks PDA’s 20th anniversary, and our theme is “Turn Your Dreams Into Reality” for this very reason. Regardless of age, geographic location, number of operatories, service mix, or even clinical ability, doctors who live their dream have these three characteristics in common:

  • Clarity
  • Refinement
  • Alignment

In this month’s newsletter we highlight Dr. Chad Johnson, a practicing dentist from Des Moines, Iowa, and co-host of the Everyday Practices Dental Podcast. In a special episode, I interview Chad about the exact steps he took to turn his dreams into reality, and the support he gathered along the way to make it happen.

As PDA Co-founder & CEO Dr. Victoria Peterson often says, “Success requires support.” We are grateful to have supported thousands of practices, and we are here for you, too.

Discover the roadmap so you can turn your dreams into reality.

Schedule a complimentary discovery call with PDA VP of Client Services Brent Hogan. He is a sound advisor and active listener who can help you clarify your vision, refine your plan, and align your goals.

Regan Robertson

Don’t let time slip away from you. Schedule your complimentary call with Brent today.

Best Regards,

Regan Robertson
Chief Communications Officer
Productive Dentist Academy


Celebrate 20 Years of PDA in September and Secure Your Spot for the Sept. 12-14, 2024, Conference Now

Discover PDA firsthand and turn your dreams into reality when you attend the final Productivity Conference of 2024. This is your last opportunity in 2024 to be one of the few in the nation to receive transformative insights that are proven to amplify your efficiency, accelerate production, boost your bottom line, and improve team cohesion.

This event is renowned as the most productive way to get your team aligned to your vision of success so you can achieve your goals and deliver the care your patients deserve.


PDA 20th Anniversary Conference Keynote Speaker

Pro Football Hall of Fame Running Back & Entrepreneur Emmitt Smith to Keynote at Productive Dentist Academy Conference

Last month, PDA officially announced that Pro Football Hall of Fame Running Back & Entrepreneur Emmitt Smith would be the keynote speaker at the PDA Conference, September 12-14, 2024, at the Hyatt Regency in Frisco, Texas. You can read more about this exciting event via the following links:


“Heading Toward Servant Leadership:
A Transformation in Overcoming Toxic Leadership”

PDA Faculty and owner/dentist at Happy Tooth in Elmhurst, IL

Dr. Maggie Augustyn

This article reflects Dr. Augustyn’s transformation from being a “boss-hole” leader to becoming a servant leader.

This informative article covers: 

  • Toxic leadership and its causes
  • Empathy and outdated leadership models
  • How prioritizing relationships, creating a positive work environment, and focusing on the well-being of both patients and team members support the servant leadership mindset

Dentaltown Profile: Productive Dentist Academy: Turning Dreams Into Reality for 20 Years

PDA Article

Featured in the June 2023 edition of Dentaltown magazine, Productive Dentist Academy continues its 20-year celebration in a full-page profile which also highlights the upcoming PDA Conference, September 12-14, in Frisco, Texas.

You can find this article in the digital edition of Dentaltown magazine HERE.

Or you can read the HTML version HERE.

Financially Led Logo

We help families and business owners be Financially LED through Cash Flow Coaching – a simple, guided system for you to supercharge your finances in 3 easy steps:

  • Lift the Burden from Fixed Debt Payments
  • Expand Your Cash Reserves
  • Deploy the extra dollars into Assets

As a result, you maintain your lifestyle, keep more money each month, and achieve your dreams faster.

Book a Discovery Call


Clinical Calibration:
Be the Leader That Brings Out the Best in Your Team

Jodie H

Have you ever experienced frustration from your teams lack of support over your treatment recommendations? Or maybe you’ve sensed a disconnect in your team’s interpretation of clinical information? These feelings are not uncommon and can have a significant impact on the efficiency and quality of patient care.

You deserve the opportunity to align your team for success, and that’s why PDA offers our Clinical Calibration program taught by Business Development Consultant Jodie Heimbach, RDH, BS: an on-site, hands-on seminar tailored to expedite your team’s development and align skill sets to identify patient risks.

To learn more about PDA’s Clinical Calibration program CLICK HERE


Over The Shoulder:
Witness Productive Dentistry in Action

Dr. Wade Kifer

How would you feel if you had a first-hand glimpse into the daily routine of a productive dentist? 

At the PDA Over-the-Shoulder program you can witness firsthand how productive dentists translate theory into practice. 

Guided by PDA coaches, and led by esteemed PDA Faculty Dr. Wade Kifer, this is a unique opportunity to learn practical applications of concepts taught at the PDA Productivity Workshops/Conferences.

Reported outcomes from doctors who have applied these strategies are astounding, in some cases production growth surpasses eight-times the norm.

Attendee Dr. Devin Giron states, “My biggest takeaway from Over-The-Shoulder was listening to how the doctor and team communicate. My team and I took down an entire page of phrases. A few of these have already made a big impact on our practice. I printed it out and put it up on my office wall to review every day.”

To learn more about PDA’s Over-the-Shoulder program,

Schedule a complimentary discovery call with PDA VP of Client Services Brent Hogan


Episode 208 – Navigating Uncertainty

Navigating Uncertainty
The Productive Dentist Podcast with Dr. Bruce B. Baird

Uncertainty surrounds us, and it’s made even worse by external chatter about market fluctuations, looming elections and everything else that takes your focus away from what’s most important in your life. It’s time to stop paying attention to the noise and spend more time working on what really matters: building trust with your patients, providing exceptional care, and setting and achieving goals. In this episode of The Productive Dentist Podcast, your host Dr. Bruce B. Baird encourages you to eliminate the negatives and embrace the positives, as he provides you with tips and insights to better take control of your own destiny.

Listen & Subscribe Here

Episode 239 – From Good to Great

From Good to Great
Everyday Practices Dental Podcast with Regan Robertson & Dr. Chad Johnson

For dentists looking to elevate your practice and achieve a balanced, fulfilling life, this episode of Everyday Practices Dental Podcast is a can’t miss. Co-host Dr. Chad Johnson shares his candid experiences and insights on how personalized consulting from Productive Dentist Academy transformed his career and personal life. From overcoming initial fears of coaching to realizing the invaluable benefits it rings, Dr. Chad walks us through his journey of growth and self-discovery. Learn how he moved from a mindset of “can’t afford it” to understanding the true value of investing in coaching and personal development.

Listen & Subscribe Here

Smile Advantage Logo

Smile Advantage specializes in creating, promoting, and managing personalized in-office membership programs for growth-minded dental offices. As a leader since 2014, we offer zero fee-per-member pricing, tailored marketing tools, and a robust, cloud-based, time-saving, membership management platform. We empower your program, patients, and revenue through our expertise, quick turnarounds, custom designs, and exceptional support. Our education-based approach includes initial and ongoing training, while our cloud-based software streamlines administration with auto-payments, renewals, patient communication, and performance metrics. Our unique, customized marketing materials set us apart, ensuring your program’s success.

Learn More

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If you have trouble seeing web pages, the US Social Security Administration offers these tips for optimizing your computer and browser to improve your online experience.

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Closed Captioning
Closed captioning provides a transcript for the audio track of a video presentation that is synchronized with the video and audio tracks. Captions are generally visually displayed over the video, which benefits people who are deaf and hard of hearing, and anyone who cannot hear the audio due to noisy environments. Most of our website’s video content includes automated captions. Learn how to turn captioning on and off in YouTube.

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Read More About Accessibility and Why It Matters

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Helpful Resources

Below are links you may find helpful when scheduling an appointment with us.


Episode 218: Associates Deserve Clinical Calibration

 “On the backside of fear we find confidence. And once we’re...

Episode 218: Associates Deserve Clinical Calibration (featured image)

Episode 243 – The Blueprint: Successfully Moving Out of Network with Your PPO

“It was starting to affect my health, just the stress and trying to...

Episode 243 – The Blueprint: Successfully Moving Out of Network with Your PPO (featured image)

Episode 121 – Success Requires Support

 “Success requires support, but which support, who are you...

Episode 121 – Success Requires Support (featured image)
In the Press

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years.

from Dental Entrepreneur – Winter 2023 By Dr. Maggie Augustyn...

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years. (featured image)
From Our Blog

Embrace the Digital Communication Shift

Why More Practices Are Moving Away from Phones and Towards Text &...

Embrace the Digital Communication Shift (featured image)
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Privacy Policy

This privacy notice discloses our privacy practices and the use of Google Analytics 4(GA4), an analytic advertising feature. This privacy notice applies solely to information collected by this website and the GA4 platform. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website and GA4 platform, how it is used, and with whom it may be shared.
  2. The choices available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

While Productive Dentist Academy is the primary data controller, Google, in the context of providing Google Analytics service, acts as a data processor. We use Google Analytics 4, a widely recognized web analytics service provided by Google, Inc., to track user interactions and gather data for advertising purposes. As a third-party vendor, Google Analytics operates independently and maintains its own privacy policy, which can be found at We carefully select our third-party vendors for their commitment to user privacy and adherence to data protection standards. As part of our ongoing commitment to your privacy, we implement measures to ensure that services like GA4 comply with our high standards of data protection.

GA4 collects certain personally identifiable information from you as you interact with our website. This information includes but is not limited to your device ID, IP address, and geographic location. The information collected through GA4 is used to analyze user behavior, optimize our website’s performance, and tailor our content to better serve your needs. This data is compiled and anonymized, ensuring that it cannot be linked back to individual users.

Please note that GA4 may share the information collected with Google and other third-party service providers to enable data processing and reporting on website usage. However, we will not sell, rent, or share your information, especially your personally identifiable information, with any third party outside of our organization.

Your Access to and Control Over Information

You have certain rights regarding the data collected by GA4. You have the right to do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

In addition to opting out of any future communications from us at any time, you may also opt out of the GA4 feature if you so choose. You can opt out of the GA4 Advertising Features we use through Ads Settings, Ad Settings for mobile apps, or through the NAI’s. This link points to Google Analytics’ currently available opt-outs for the web 


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. GA4 also follows industry best practices to protect your data both online and offline.

To ensure data protection while we are using GA4, we are implementing additional security measures that include and are not limited to:

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  • managing data sharing with Google

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

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If you have any concerns about the use of GA4 or believe that we are not abiding by this privacy policy, please contact us immediately. We are committed to addressing any privacy-related issues promptly and transparently.

By using our website and consenting to the use of GA4, you acknowledge and agree to the data collection and processing practices described in this notice. For more information about GA4 and its privacy practices, please review Google’s Privacy Policy on this link

If you feel that we are not abiding by this privacy policy, you should contact us immediately.

Read More About Our Privacy Policy and Why It Matters

Terms of Service
Terms of Service

Entering this site or the links accessible through this site, you agree to be bound by this agreement. The information and the resources contained on and accessible through this site are made available by Productive Dentist Academy and/or its suppliers and vendors, and are subject to your agreement to their terms and conditions.

All contents copyright (c) Productive Dentist Academy

All rights reserved, Productive Dentist Academy makes this website available to all users for the sole purpose of providing educational information on health-related issues.

The accuracy of website, information, and resources identified are not warranted or guaranteed, or intended to be a substitute for professional health advice, to contradict health advice given, or for health care of any kind.

Your use of this website indicates your agreement to be bound by the Terms of Use and you expressly agree to be bound to the foregoing terms and conditions.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy, or its suppliers or vendors, and are protected by U.S. and international copyrights.

Material on this site may be used for personal use only. Commercial use of any sort is strictly prohibited.

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This site may not be used as a supplement or alternative for health care, and is not intended and does not warrant or guarantee the quality or quantity of any services of any of the advertisers identified; further, the information provided is merely for educational purposes, and its accuracy is not guaranteed. Do not use this site as a substitute for health care. Please consult with your doctor or other health care provider regarding any health questions you may have. This site may not be used for health diagnosis or treatment. Do not use this site to disregard any health advice, nor to delay seeking health advice, because of something you read or see in this site.

You understand and agree that neither Productive Dentist Academy nor its suppliers or vendors or linked domain names are responsible or liable for any claim, loss, or damage of any kind, directly or indirectly resulting from your use of this site or the information or the resources contained on or accessible through it.

Productive Dentist Academy expressly disclaims any implied warranty or representation about the information or accuracy, relevance, completeness, timeliness or appropriateness for any particular purpose of any kind. Your use of this site is also subject to all additional disclaimers that may appear throughout the site.

Other Internet Sites Links
This site also includes links to other internet sites created and maintained by Productive Dentist Academy’s suppliers, vendors, affiliates, or subscribers. Be aware that Productive Dentist Academy does not control, makes no guarantees about, and disclaims any express or implied representations or warranties about the accuracy, relevance, completeness, timeliness or appropriateness for a particular purpose of the information or the resources contained on these or any other internet sites.

Further, the inclusion of these links is merely for your convenience and is not intended and does not reflect Productive Dentist Academy’s opinion on the accuracy or the importance of these other sites; further, Productive Dentist Academy does not endorse in any manner any of the views expressed in, or products or services offered by these other sites. All information in any site by Productive Dentist Academy, or associated or linked site, is extracted, read, used, or relied upon by you at your own risk.

Disclaimer of Warranty
Productive Dentist Academy and its suppliers and vendors disclaim all express or implied representations or warranties regarding the information, services, products, materials, and any other resources contained on or accessible through this site, including without limitation any implied warranties of merchantability or fitness for a particular purpose. All information provided by Productive Dentist Academy is made available “as is” and “as available” without warranty of any kind, or any express or implied promise, including, by way of example, its continuing availability.

Limitation of Liability
With respect to products, goods, or services purchased from any entity identified, listed, named or contacted through Productive Dentist Academy’s website, or any links to Productive Dentist Academy’s website, to the maximum extent permitted by applicable law, in no event shall Productive Dentist Academy or its suppliers or vendors be liable for any direct, indirect, special, punitive, incidental, exemplary, contractual, or consequential damages, or any damages whatsoever of any kind, resulting from any loss, which by way of example, includes loss of use, loss of data, loss of profits, business interruption, litigation, or any other pecuniary loss, whether based on breach of contract, tort (including negligence), product liability, or otherwise, arising out of or in any way connected with the use or performance of this site, with the delay or inability to use this site, or with the provision of or failure to make available any information, services, products, materials, or other resources contained on or accessible through this site, even if advised of the possibility of such damages.

You acknowledge and agree that the limitations set forth above are elements of this agreement, and that this site would not be provided to you absent such limitations.

You agree to indemnify, defend, and hold harmless Productive Dentist Academy and its suppliers and vendors from any liability, loss, claim, and expense (including reasonable attorneys’ fees) related to your violation of this agreement or use of this site in any manner. Your use of this site shall constitute your acceptance of the terms of this Agreement, as revised and modified, if any, each time you access this site. Productive Dentist Academy may modify this agreement at any time, and such modifications shall be effective immediately upon posting of the modified agreement.

Productive Dentist Academy’s failure to insist upon strict enforcement of any provision(s) of this agreement shall not be construed as a waiver of any provision or right.

This agreement and the resolution of any dispute related to this agreement or this site shall be governed by and construed in accordance with the laws of the State of Washington, without giving effect to any principles or conflicts of law. Any legal action or proceeding between Productive Dentist Academy or its links, suppliers or vendors and you related to this agreement or this site shall be brought exclusively in a state or federal court of competent jurisdiction sitting in Skagit County, Washington.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy or its suppliers or vendors, and are protected by U.S. and international copyrights.

This site contains links to other sites. Productive Dentist Academy is not responsible for the privacy practices of other sites that are linked to us.

Should you have any questions or concerns regarding Productive Dentist Academy’s Privacy Policy and Terms of Use, please contact us.

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