Investment Grade Practice™ News – June 2025
Dear Doctor,
Summer can be a challenging season in dentistry. School’s out, patients are on vacation, and your schedule might be starting to show signs of a slowdown. If you’ve ever looked at your numbers this time of year and thought, “We should be doing more,” you’re not alone.
Here’s the good news: slow seasons aren’t the problem, how we respond to them is.
At PDA, we believe summer could be your secret weapon, not your excuse. This is your opportunity to tighten systems, energize your team, and create momentum that lasts all year long. Whether you’re struggling with inconsistent production, patient engagement, or hiring the right people, the resources below are designed to help you not only survive the summer, but use it to grow!
Let’s heat things up! We can’t wait to see how you use this season to grow with clarity and purpose.
ALSO – if you would like personalized advice on how to improve your production, energize your team, or strengthen systems, schedule a one-on-one session with PDA VP of Client Services Angela Golden. She’s excited to guide you through today’s challenges to turn them into tomorrow’s wins!
To Your Success,
Dr. Bruce B. Baird
Co-founder, Productive Dentist Academy
Honored Fellow of the AAID
Diplomate of the ICOI
Fellow of the AGD
Author of Legendary Leadership
Podcast host of The Productive Dentist Podcast
Want to Triple Your Practice Growth? Learn How Clarksburg Dental Center Did It!
When Clarksburg Dental Center (Germantown, MD) hit a plateau, they turned to Phoenix Dental Agency, and the results were nothing short of astounding. In this case study, discover how strategic support and expert project management helped the practice achieve a 3x increase in growth, build a more cohesive team, and transform their patient experience.
6 Dental Production Fixes for Summer Slumps
Presented by PDA Co-founder & CEO Victoria Peterson, S.s.D. • Hosted by Dentist Advisors
Each season brings reasons for declining production: holidays, vacations, school breaks.
If summer feels like a slow season in your dental practice, you’re not alone.
The real issue, however, isn’t the calendar, and you don’t have to rely on the highs and lows anymore. Join PDA Co-founder & CEO Victoria Peterson, S.s.D., as she offers you tools to help you break free from the summer slump and create consistent, reliable production year-round. In this webinar, you will learn how to:
- Plan your schedule with six simple strategies that keep summer productive
- Spot the subtle language that undermines your schedule and how to shift your team’s mindset towards positivity
- Implement team processes that are simple, but smooth out your production flow
Create Your Summer Strategy
A Blueprint for Smarter Growth: Lessons from One of Nevada’s Leading Practices
This month, Dentaltown magazine spotlights the husband-and-wife team behind Advanced Dentistry by Design in Carson City, Nevada.
This story explores how Drs. Clint and Kelly Euse built one of the state’s leading practices by aligning their professional goals with their personal values.
From adopting advanced technology like the Yomi robotic dental implant system, to expanding their facility, and with guidance from Productive Dentist Academy, optimizing their schedules and redefining work-life balance, the Euses continue to grow their practice while staying grounded in their values and vision.
Built to Lead: Shaping Stronger Practices Through Smarter Office Management
by PDA Lead IGP Business Advisor Joanne Miles, RDA, DAADOM
In this article from The Profitable Dentist, PDA Lead IGP Business Advisor Joanne Miles, RDA, DAADOM, shares her inspirational journey from dental assistant to industry leader, and discusses how investing in office managers can transform entire practices. With heartfelt insights and hard-won lessons, Joanne explores what happens when administrative team members are empowered to lead, think strategically, and act as true co-pilots in business. If you want to know what it takes to create loyalty, growth and long-term success through smarter office management, read on.
Breaking the Cycle of Disappointing Hiring Decisions in the Dental Practice
by PDA Chief HR & Learning Officer Adrienne Reynolds, Ph.D., SPHRi, SHRM-SCP
In this article published on DrBicuspid.com, Dr. Adrienne Reynolds offers a clear-eyed, actionable guide to solving one of dentistry’s biggest challenges: hiring and keeping the right people. Drawing on decades of experience and evidence-based research, Dr. Reynolds explains why HR by intuition leads to costly mistakes, and how to replace guesswork with systems that actually work. Readers will learn the five key areas every practice should develop to build a high-performing team, how behavioral competencies outperform resumes, and why strategic HR isn’t just a necessity, it’s your competitive advantage.
From Confusion to Calibration: CCI Mastermind Helps Teams Improve Case Acceptance & Productivity
Inconsistent care and communication cost dental practices time and trust. Productive Dentist Academy’s new Clinical Calibration™ Institute provides monthly mastermind training for entire teams to align diagnostic standards, improve case acceptance, and boost productivity. Enroll now and save with the Founders Promo for just $595/month at ClinicalCalibration.com.
Join CCI To Get Access to Masterminds Like This
Marketing isn’t just about promotion – it’s about partnership.
Join us Monday, June 30 at 11 AM PST as Marketing Consultant Kate Kitzes shares how to redefine your marketing strategy from the inside out.
This session is exclusive to CCI members – If you’re ready to bridge the gap between clinical care and clear communication?
Give Your Website a Summer Glow-Up Before July 12
Is your website working hard enough to attract new patients? If not, now is the perfect time to fix it without breaking the bank. For a limited time, get a Foreversite for half the build fee and enjoy built-in SEO, custom content, and continuous updates that keep your site fresh.
Offer ends July 12, 2025!
How to Boost Your Practice’s Profitability
(Even if You’re Not Selling Yet)
Many dentists have a ballpark idea of their practice’s value, but few know the real numbers or how to increase them. The IGP Value Gap Assessment reveals your current estimated value range, identifies hidden risks that might be dragging down your potential, and shows you how to build a more attractive, sellable, and profitable practice, even if you’re not planning to sell anytime soon.
Schedule Your Complimentary IGP Value Gap Assessment with PDA VP of Client Services Angela Golden and uncover where your value gaps lie (and how to close them)
Are These Five Internal Marketing Mistakes Costing You Growth?
You don’t need to spend more on ads, you need to start looking inside your practice. In this must-read white paper, Phoenix Dental Agency Sr. Marketing Advisor Sara Hansen reveals the five most common internal missteps that quietly sabotage your marketing ROI, and shows you how to fix them.
The Next Recession (E.250)
In this episode, PDA Co-founder Dr. Bruce B. Baird speaks directly to dentists who weathered 2008, survived COVID, and are eyeing the horizon with justified caution. But instead of fear, Dr. Baird calls for action as he reframes how we prepare for recessions – not by retreating, but by building something stronger: an investment-grade practice. That means high profitability, low stress, and systems so dialed in that even chaos can’t shake you. You’ll learn how to:
- Lead your team with clarity before a crisis forces your hand
- Redefine affordability without slashing prices
- Stop blaming the economy and start optimizing operations
- Use financing tools to create predictable income, even during downturns
Who Really Owns Your Dental Data? (E.288)
Ready to rev up your marketing strategy this summer? This two-part podcast series flexes the essentials of building a lean, high-performing dental brand and reveals how to transform your internal culture to generate more referrals without begging for reviews. You’ll learn:
- How to diagnose weak spots in your current strategy
- How to align internal culture with external messaging
- Why internal marketing often fails, even with great teams
- The “three Rs” that drive practice growth (without a big ad spend)
- A step-by-step reframe that makes asking for referrals feel natural
Where will PDA Show Up Next?
Here’s a list of upcoming events where you can catch up with PDA in person!
2025
- August 15, Principles of Influence for Dentistry, Kansas City, Missouri
- September 4-6, AADOM, Round Rock, Texas
- October 5-7, Intellicon, Salt Lake City, Utah
- October 5-7, HR for Health, Boston, Massachusetts
- November 13-15, DeW Life Retreat, Charlotte, North Carolina
2026
- April 16-18, AACD Annual Conference, Aventura, Florida
- May 7-8, Dental Speaker Institute WEvolution, Chandler, Arizona
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Drs. Clint & Kelly Euse
PDA Members Since 2008
Advanced Dentistry by Design
Carson City, NV
