Investment Grade Practice™ News – October 2024
Dear Doctor,
With Halloween just around the corner, there’s nothing more haunting than walking in the dark through business challenges you’ve never faced before. At PDA, we know that the real horrors aren’t jump scares, but the day-to-day challenges that pile up as you attempt to grow the practice of your dreams.
It’s enough to keep you up at night. Fortunately, you can get the support you deserve.
Whether you are looking for top-notch employees, desire a balance between your professional and personal life, or are looking to bring in new technology without killing your overhead, we’ve got you covered. Our dental coaching, marketing, and leadership programs are designed to shine a light in the dark so you have a clear path to your vision.
This month we help you slay the real monsters in your practice:
- How to Overcome Failure: Dust off the skeletons in the closet with this riveting article about self-reflection, ego, and mentorship by Dr. Maggie Augustyn.
- Innovating Your Practice: PDA members Drs. Adriane and Jim Lippian are featured in Texarkana Magazine share the ways they’ve driven growth in their practice and shape their community’s future.
- 2025 PDA Conference REGISTRATION OPEN: Get the tools to grow your practice, align your team, and eliminate stress so you can live your life the way you deserve.
- The Power of Authentic Marketing: Learn how Dr. Amy Wenninghoff created her dream practice and skyrocketed production per patient by 71% through marketing.
- Reclaim Your Time While Still Growing: Download a PDA member case study by Drs. Clint and Kelly Euse to learn how they balanced priorities to achieve success.
- Elevate Your Patient Communication: Learn how easy it is to create professional videos to make patient communication a breeze and watch examples that were created by participants at the September 2024 PDA Conferences. You’ll love these!
Remember, fear comes from the unknown. Stop scaring yourself and use the tools provided in this issue so you can finish your year strong.
Success requires support: You are never in this alone. Schedule a complimentary 60-Minute session with Brent Hogan, VP of Client Services, and get a roadmap that will pave the way for your greatest year yet.
Warm regards,
Regan Robertson
Chief Communications Officer
Productive Dentist Academy
PS: Read our Google Reviews to hear what dentists and team have to say about PDA.
Dusting Off The Skeletons in My Closet
By PDA Faculty Dr. Maggie Augustyn, FAAIP, FICOI
In this article, Dr. Maggie Augustyn (Happy Tooth, Elmhurst, Illinois) shares her personal journey of overcoming early failures in dentistry, largely driven by ego and the desire for validation. She highlights the isolation and lack of mentorship many young dentists face, which can lead to mistakes that damage professional relationships. Through her own experiences and a recent conversation with a young dentist, Dr. Augustyn emphasizes the importance of vulnerability, self-reflection, and mentorship in fostering personal and professional growth.
Lippian Family Dentistry Featured as an Industry Leader in Texarkana Magazine
The October 2024 edition of Texarkana Magazine includes an “Industry Influencers” section which features PDA clients Drs. Adriane and Jim Lippian of Lippian Family Dentistry (Texarkana, Texas). This special section showcases the leaders and innovators impacting Texarkana’s key industries. From entrepreneurs to local professionals, these individuals drive growth and shape the community’s future. This section provides an inside look at the visionaries who are raising the bar and inspiring those around them. (Lippian Family Dentistry can be found on p. 12 of the document).
Elevate Your Practice With A PDA Dental Practice Coach
In the competitive world of dentistry, clinical expertise alone isn’t enough to ensure the success of your practice. A thriving dental practice requires a strong foundation of effective management, patient engagement, and team dynamics. This is where a dental practice coach comes into play — offering the guidance and strategies needed to take your practice to new heights.
Register NOW & Tap Into the Potential of Your Practice at the PDA March 2025 Conference!
Prepare to kickstart 2025 with a game-changing experience at the first PDA event of the year! From March 13-15, 2025, this is your earliest opportunity to join an amazing group of dental professionals in transforming your practice and improving team alignment.
Discover new ways to amplify your practice’s efficiency, accelerate production, boost profitability, and strengthen team cohesion. PDA events are renowned for delivering transformative strategies that help you achieve your goals and provide the top-tier care your patients deserve.
Embrace this opportunity to make 2025 your most productive and profitable year yet!
The Authentic Blueprint for Dental Practice Success
An interview with Sara Hansen and Dr. Amy Wenninghoff
It gives us great pleasure to share that PDA Marketing Consultant Sara Hansen, and Owner of Roots Dental Dr. Amy Wenninghoff are the featured cover story subjects for the Summer 2024 edition of Dental Entrepreneur magazine.
This interview dives deep into how authenticity and community have shaped Sara’s and Dr. Amy’s journeys. Dr. Amy shares her path from dental school in Minnesota to opening her dream practice, Roots Dental, while Sara reflects on her transition from dental assistant to marketing consultant, emphasizing the power of authentic marketing.
Listen to the entire interview on The Future of Dentistry Podcast CLICK HERE
Drs. Clint & Kelly Euse – Advanced Dentistry by Design – Carson City, Nevada
As a dentist couple with children, Drs. Clint and Kelly Euse were faced with the challenge of growing their practice while simultaneously balancing their family life. To help them serve their patients, support their financial goals and be there for their boys, PDA worked with them to reduce their working hours and increase productivity. Today, they’ve done all of that and more. Learn how PDA helped them transform their practice. What could you achieve with PDA’s help? Download the case study now!
Employer Branding with PDA
It’s always a pleasure to work with our doctors and help them tell their stories. At the September Productive Dentist Academy Conference, we had the chance to sit down with nearly 20 doctors, coaching them to feel more confident in front of the camera. We wanted to create something meaningful that they could take back to their practices. Here are two standout interviews that highlight the power of these videos:
Dr. Brent Wong (Shine Dental, Winnipeg, Manitoba, Canada): Dr. Wong was incredibly comfortable on camera. With just a few cues, we worked together to produce a polished video to thank new patients for their first appointments. His performance sets the bar for what’s possible, showing other doctors how impactful these videos can be.
Dr. Jessica Brigati (Jessica H. Brigati, DDS, PLLC, Family Dentistry, Fort Worth, Texas): Dr. Brigati was a bit nervous at first, but by the end of our session, she was able to show her authentic self. I’m confident that when patients see this video, they’ll connect with who she truly is.
To learn more about Employer Branding, please contact PDA Employer Branding Manager Matt Hutchings at matt@productivedentist.com or PDA Vice President of Client Services Brent Hogan at brent@productivedentist.com.
Clinical Calibration:
Be the Leader That Brings Out the Best in Your Team
Have you ever experienced frustration from your teams lack of support over your treatment recommendations? Or maybe you’ve sensed a disconnect in your team’s interpretation of clinical information? These feelings are not uncommon and can have a significant impact on the efficiency and quality of patient care.
You deserve the opportunity to align your team for success, and that’s why PDA offers our Clinical Calibration program taught by Business Development Consultant Jodie Heimbach, RDH, BS: an on-site, hands-on seminar tailored to expedite your team’s development and align skill sets to identify patient risks.
To learn more about PDA’s Clinical Calibration program CLICK HERE
FOR PDA MEMBERS ONLY
Over the Shoulder: Witness Productive Dentistry in Action!
Are you curious about the daily routine of a productive dentist?
We are proud to introduce the PDA Over-the-Shoulder program: your gateway to witnessing firsthand how productive dentists translate theory into practice. Guided by PDA coaches, and led by esteemed PDA Faculty Dr. Wade Kifer, this is a unique opportunity to learn practical applications of concepts taught at the PDA Productivity Workshops/Conferences.
Reported outcomes from doctors who have applied these strategies are astounding, in some cases production growth surpasses eight-times the norm.
Schedule a complimentary discovery call with PDA VP of Client Services Brent Hogan
Episode 133 – Solving the Practitioner Health Problem
Investment Grade Practices Podcast host Dr. Victoria Peterson is joined by Dr. Sam Shamardi, a renowned periodontist and leader in dental education. Together, they tackle a subject that often goes overlooked when building successful dental practices: practitioner wellness. Dr. Shamardi shares his expertise on mental health, burnout, and a critical issue facing dental professionals: noise-induced hearing loss.
Episode 256 – The Dam Analogy: Battling Burnout in Dentistry
In this episode of Everyday Practices Dental Podcast, hosts Regan Robertson, Dr. Maggie Augustyn and Dr. Chad Johnson sit down with Dr. Eric Recker, a dentist and life coach, to explore the critical issue of burnout and work-life balance in the dental profession. Dr. Recker shares his personal journey and introduces his “dam analogy,” offering practical strategies for managing energy, avoiding burnout, and finding fulfillment.
Perio Protect generates so much revenue because there are so many patients who can benefit. Set your goals for patient health and boost your numbers with Perio Tray™ therapy. Visit www.perioprotect.com/PDA or contact us today: mstark@perio-protect.com or 314-256-0772.
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Drs. Clint & Kelly Euse
PDA Members Since 2008
Advanced Dentistry by Design
Carson City, NV
