Investment Grade Practice™ News – September 2025
Dear Doctor,
One of the biggest threats to your practice isn’t declining reimbursements or rising overhead.
It’s invisibility.
If patients can’t see who you are or why you’re different, they’ll choose the practice down the street, even if you deliver better care.
That’s why having a clear strategy to attract the right patients will increase your chances of case acceptance and lower your overhead.
This month our resources below will help you do exactly that:
- Free Gap Assessment: Find out exactly what’s holding you back so you can fix it
- Eliminate Money Leaks: 6-Part webinar with practical strategies to build value
- Grow Faster, Work Less: Whitepaper that shows you how to elevate with integrity
- Increase Case Acceptance: Article that shares a framework so patients say yes
- Build Patient Trust: Podcast interview about team calibration with Dr. Jackson Bean
- How to Stand Out: Podcast interview about how to make your website a lead magnet
- Spend Less on Marketing: Whitepaper with 5 tips to maximize your budget
- Stop Selling Dentistry: Why storytelling will win you better case acceptance
If you are spending money on marketing and “doing all the things” but still feel invisible, schedule a call with us here. We’ll help you be seen as the go-to in your neighborhood
To Your Success,
Dr. Bruce B. Baird
Co-founder, Productive Dentist Academy
Honored Fellow of the AAID
Diplomate of the ICOI
Fellow of the AGD
Author of Legendary Leadership
Podcast host of The Productive Dentist Podcast
Built to Sell, Ready to Reign
The full Investment Grade Practice “Built to Sell, Ready to Reign” webinar series is now available on demand! This free, six-part CE program (including a recording of the Live Expert Panel Q&A) has been recorded and uploaded so you can watch it at your convenience.
Led by PDA Co-founder & CEO Victoria Peterson along with top financial planners, transition consultants, and growth strategists, the series offers up to six free CE credits and practical strategies to help you lift valuation, eliminate hidden money leaks, navigate transitions with confidence, and reclaim your freedom.
Free IGP Business Value Gap Assessment
Do You Know What Your Practice is Really Worth?
Many dentists have a ballpark idea of their practice’s value, but few know the real numbers or how to increase them. The IGP Value Gap Assessment reveals your current estimated value range, identifies hidden risks that might be dragging down your potential, and shows you how to build a more attractive, sellable, and profitable practice, even if you’re not planning to sell anytime soon.
Schedule Your Complimentary IGP Value Gap Assessment with PDA VP of Client Services Angela Golden and uncover where your value gaps lie (and how to close them)
How to Grow Faster & Work Less
The full Investment Grade Practice “Built to Sell, Ready to Reign” webinar series is now available on demand! This free, six-part CE program (including a recording of the Live Expert Panel Q&A) has been recorded and uploaded so you can watch it at your convenience.
Led by PDA Co-founder & CEO Victoria Peterson along with top financial planners, transition consultants, and growth strategists, the series offers up to six free CE credits and practical strategies to help you lift valuation, eliminate hidden money leaks, navigate transitions with confidence, and reclaim your freedom.
Fixing Misalignment & Improving Case Acceptance
Misaligned teams don’t just create stress, they erode trust, lower case acceptance, and quietly drain revenue. In his latest Inside Dentistry article, “The Case Acceptance Crisis That’s Killing Your Practice,” PDA Co-founder Dr. Bruce B. Baird explains how inconsistency in diagnostics, treatment recommendations, and patient communication undermines growth and what you can do about it.
The Calibration Imperative
Then, on The Productive Dentist Podcast episode “The Calibration Imperative,” Dr. Baird and special guest Dr. Jackson Bean talk about why calibration is essential for consistent diagnostics, stronger associate training, and long-term patient trust. They also discuss how practices can move beyond insurance-driven thinking to make it happen.
If you are ready to stop losing revenue to team inconsistencies, and start practicing on your own terms, explore Clinical Calibration Institute. Our masterminds and coaching programs provide you with the frameworks, training, and support to align your entire team and achieve predictable and consistent growth.
You Only Get One Chance to Make a First Impression
Your website should do more than sit online, it should be the hardest-working member of your team. That’s why Phoenix Dental Agency builds Foreversites: modern, search-optimized, constantly updated websites that drive new patients to your practice while showcasing your team’s personality.
This month we are thrilled to celebrate two new launches: West Ashley Dental Center in Charleston, South Carolina, and Crystal Martin, DDS in Ellisville, Missouri. Both practices now have a digital home designed to:
- Attract and Convert: SEO-friendly architecture and patient-centered content put them in front of the right people.
- Reflect Their Brand: Each site’s look, voice, and messaging are tailored to the practice. No cookie-cutter templates here.
- Stay Fresh: Ongoing updates keep their online presence competitive as the digital landscape evolves.
Want more proof that a Foreversite is more than “just a website?” In “Turning Websites Into Patient Connections,” a recent episode of Everyday Practices Dental Podcast, Dr. Crystal Martin shares how her new site turns online visitors into real patient connections, and why intentional design and messaging matter more than ever.
A Foreversite isn’t simply a website, it’s a growth engine that works 24/7 to support your goals. Ready for your site to do the same?
Is Your Practice Losing Growth From Within?
This isn’t another course or a motivation boost… you need a coach. In this breakthrough white paper, discover the seven most common mistakes dentists make when trying to scale, and get the proven playbook productive dentists use to grow faster, lead more effectively, and reclaim the joy of dentistry.
Stop Selling Dentistry. Start Selling Stories
In this episode, Regan Robertson sits down with Everyday Practices producer and videographer Matt Hutchings to explore how dental practices can leverage their why into powerful storytelling. Building on insights from Dr. Gary Sanchez of the WHY Institute, this conversation unpacks how authentic video, testimonials, and branding turn abstract marketing into trust-building patient journeys.
What you’ll learn:
- The behind-the-scenes process of putting teams and patients at ease on camera
- Why patients connect more deeply to your why than your services
- How a simple 30-second video can shift trust and remove judgment fears
- Why authentic, unscripted testimonials outperform polished scripts
Where Will PDA Show Up Next?
Here’s a list of upcoming events where you can catch up with PDA in person!
2025
- October 5-7, Intellicon, Salt Lake City, Utah
- November 13-15, DeW Life Retreat, Charlotte, North Carolina
2026
- May 7-8, Dental Speaker Institute WEvolution, Chandler, Arizona
SupportDDS provides dental-certified, dedicated, university-educated remote/virtual teams. You have a dedicated person who works only for you! Our team members speak the Queen’s English and are engaging, value their work, and have no long-term contracts. We provide “End-to-End” RCM services, Accounting roles, and 10 additional defined dental roles including Director of First Impressions, Bilingual Spanish Speaking Team Members and so much more.
“As a client of SupportDDS since 2017, we’ve been able to delegate administrative and insurance tasks to skilled remote team members, which has improved patient service and significantly reduced payroll costs.” – Dr. Nikki Green
Have a great experience with PDA recently?
Download PDA Doctor Case Studies
Drs. Clint & Kelly Euse
PDA Members Since 2008
Advanced Dentistry by Design
Carson City, NV
