Productive Dentist

GROW YOUR PRACTICE
& TAKE BETTER CARE
OF YOUR PATIENTS

Productive Dentist Academy helps dentists get off the month-to-month financial roller coaster so they can stop worrying about their practice and focus on creating a great patient experience.

HELPING DOCTORS TURN FRUSTRATION INTO SUCCESS SINCE 2004

Productive Dentist Academy understands what it’s like to spend a decade in dental school, earn your degree, and be excited about finally starting your own practice – only to end up stressed out and drowning in debt. PDA Co-Founder Dr. Bruce B. Baird is one of America's most productive dentists, and Co-Founder Vicki McManus Peterson owns multiple dental practices in Wisconsin. We know how to make your productivity soar – not by increasing your fees, investing in new systems or technology, or packing your schedule full – but by scheduling to productivity, optimizing your current systems, and getting your entire team on board.

SEMINARS

AGD ACCREDITED CE

95% of our doctors see productivity increase by $50/hour or $78,000 annually within the first 8 weeks of attending our 2.5 day, full-immersion Productivity Workshop.

UPCOMING EVENTS

COACHING

BUSINESS DEVELOPMENT

Your personal business development coach helps you refine every level of your practice including scheduling, systems, culture, finance, marketing, and everything in between – holding you and your team accountable, and providing unlimited resources.

MEET OUR COACHES

MARKETING

ALL-INCLUSIVE SERVICE

PDA | Marketing Group creates custom-tailored branding and marketing solutions to attract the right kind of patients from your community and beyond.

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READY TO TAKE YOUR DENTAL PRACTICE TO THE NEXT LEVEL?

Get Your Complimentary Practice Assessment

Inc. 5000 - America's Fastest-Growing Private Companies. Silver Stevie® Winner 2013. Bronze Stevie® Winner 2013.

Member-built and driven

DOING GOOD
WHILE DOING GOOD

Whether you're just beginning your journey with a scratch-start practice, you've hit a mid-career plateau, or are looking to expand, PDA has helped thousands of doctors across the country just like you. Productive Dentist Academy established its roots 12 years ago in 2004 when Founder, President, and dental practice owner, Dr. Bruce Baird combined forces with Co-Founder, CEO, and multi-practice owner, Vicki McManus Peterson. The two saw an opportunity in a glaring need that wasn’t being met by any other company out there – and with uncommon effort, they took it.

What began as a few doctors sitting around an office table learning how to be more productive has expanded into a full-service dental practice consulting, continuing education, and marketing group that helps doctors increase productivity, grow their practice, and most importantly – take better care of their patients.

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Productive Dentist Academy Education

AGD Accredited
Continuing Education

PDA | Education gives doctors an opportunity to not only experience AGD accredited continuing education courses, but to meet and collaborate with like-minded dentists from across the country. PDA Workshops provide an open, collaborative environment for doctors to share their frustrations and concerns, and hear success stories from PDA Graduates and some of the most productive dentists in America.

LEARN THE LANGUAGE

If you're new to PDA, the Productivity Workshop is a great place to start. You'll learn the language that is the foundation for success and hear from dental industry experts on topics from systems optimization, to scheduling, to marketing and strategy; you’ll learn what it takes to establish a positive foundation for you and your team to build upon.

ALL-INCLUSIVE

PDA | Education is developed specifically to help dentists and teams in varying stages of their career. We welcome doctors from scratch-start to mid-career through expansion, as well as their teams. Team Breakout Sessions for Assistants, Hygienists, and Administration allow us to dig in deeper and get each member of your team on board.

UPCOMING EVENTS

OUR NEXT EVENT BEGINS IN
Productive Dentist Academy Coaching

Business Development & Consulting

Where some dental practice consulting firms try and force your practice into their template and make you adopt their systems, PDA is different. We understand that every practice is unique. We optimize your current systems and hold your team accountable to maximize efficiency and boost productivity, while minimizing stress.

360° APPROACH

If you’re looking for “the silver bullet to success” you’re searching for something that doesn’t exist. The reality is, an all-inclusive, multi-faceted approach is necessary to grow your practice. This includes team training in systems, finance, internal and external communication, as well as scheduling to productivity and increasing case-acceptance.

UNLIMITED RESOURCES

PDA | Coaching clients work one-on-one with their own personal Business Development Coach, and gain access to the unlimited resources PDA has to offer including specialty coaching in Marketing, Periodontics, Hygiene, and Assistants.

MEET OUR COACHES

Productive Dentist Academy Marketing Group

Full-Service In-House Marketing

PDA | Marketing Group specializes in creating custom-tailored brand and marketing solutions to attract the right kind of patients from your community and beyond. Your dental practice is unique, and your marketing plan should be equally distinct. Our team of in-house dental marketing strategists, web developers, designers, copywriters, SEO and social media specialists helps you discover which marketing programs will attract your preferred patients, and which channels to activate from print and digital, to social media and beyond.

STRATEGIC TARGETING

Who lives in your community? What are their values? What dental services do they need? What is your target demographic? Our in-depth market research reveals the roadmap to develop strategically targeted campaigns that speak to the type of patients you want to attract.

TANGIBLE RESULTS

Are you tired of paying an arm and leg and still wondering, "Is this working?" PDA | Marketing Group communicates your results transparently with every campaign including tracking and analytics so you can see how we turn clicks into calls and calls into new patients.

VISIT OUR MARKETING WEBSITE

The Average Dentist vs. The Productive Dentist

THE AVERAGE DENTIST

  • Works 134 hours per month
  • Takes 2 weeks of vacation
  • Personally produces $400,000
  • Works 1,600 hours per year

THE PRODUCTIVE DENTIST

  • Works 100 hours per month
  • Takes 10 weeks of vacation
  • Personally produces $1,000,000
  • Works 1,200 hours per year

EDUCATIONAL PARTNERS

PDA only recommends products and services we use every day in our own practices.

Academy Newsletter

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Academy of General Dentistry | PACE: Program Approval for Continuing Education

McManus, Vicki is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 10/1/2013 to 9/30/2016. Provider ID# 217561