Investment Grade Practice™ News – February 2024

Being Seller-Readiness Ready - Video Thumbnail

Dear Doctor,

This year marks the 20th anniversary of Productive Dentist Academy – two decades of unwavering commitment to the success and growth of both dentists and your practices. As we celebrate, it’s an opportune time to think about the following question:

What would make 2024 your best year ever?

Maybe it’s embracing new strategies for growth in this ever-evolving landscape. Maybe it’s exploring new ways to maximize your practice’s potential as you move closer toward generational wealth? Whatever your goals, PDA is here to support your success.

In the video above, our co-founders Dr. Bruce B. Baird and Dr. Victoria Peterson highlight the changing dynamics in the dental profession. The key takeaway is the significance of being “seller-readiness ready,” which means if you are considering transitioning your practice – be it five or 25 years down the line – you can be equipped with the knowledge and tools to optimize your practice’s value while mitigating risks.

Proactive preparation not only ensures a smooth transition, but also lays the foundation for a prosperous future (whether you choose to sell or not).

Below are resources you can tap into to enhance your professional journey.

From the cover story of the February edition of Dentaltown magazine featuring PDA faculty member Dr. Meghna Dassani, to articles by IGP Business Advisor Joanne Miles and PDA faculty Dr. Maggie Augustyn, to podcasts hosted by PDA leadership, these can empower you with actionable strategies and insights to make 2024 your best year yet!

Victoria and Bruce

Best of Success,

Dr. Victoria Peterson, Co-founder & CEO
and Dr. Bruce B. Baird, Co-founder
Productive Dentist Academy


Productive Dentist Academy Launches
Investment Grade Practice Seller Readiness Program

On January 31, 2024, PDA officially launched “Seller Readiness,” the newest program under the PDA suite of services. Designed to empower dental practice owners looking to maximize the value of their business during the time of transition, Seller Readiness offers an unrivaled opportunity to enhance profitability and boost business valuation. You can read more about these new features via the following links:


February Dentaltown Office Visit Features
PDA Faculty Dr. Meghna Dassani

DentalTown Meghna Dassani

Dr. Meghna Dassani, owner/dentist at Dassani Dentistry in Houston, Texas, is featured on the cover of the February edition of Dentaltown magazine.

In this feature, Dr. Dassani shares her passion and knowledge for screening technology, airway treatments and taking referrals to the next level.

in this interview, Dr. Dassani says of coaching, “I am a firm believer in coaches and mentors, especially if one is seeking growth and evolution. I’ve always had a coach, if not multiple coaches. Along with the many coaches I’ve had the honor of working with, Bruce Baird and Victoria Peterson of Productive Dentist Academy have been my constants. And for that, I’m extremely grateful.”

Read the Article

The Million-Dollar Associate Dentist – Your Associate is More Important to Your Business Than You Think

by Joanne Miles, RDA, DAADOM, IGP Business Advisor

Featured in the January 2023 edition of AADOM, PDA Investment Grade Practice Business Advisor Joanne Miles, RDA, DAADOM, writes:

In any dental practice, the owner dentist holds a pivotal role, being both the linchpin and potential vulnerability. If the owner faces setbacks like a debilitating injury, the practice could come to a halt.

Recognizing the critical role of an associate dentist extends beyond mere support during absences; they may play a more integral role in the business’s success than the owner might realize.

Joanne Miles explores the strategies and practices that can elevate an associate dentist’s career to unprecedented heights. She shares the key principles that have proven to be the foundation of million-dollar success stories in the dental field.

Gain invaluable knowledge and practical tips that could pave the way for your triumph by immersing yourself in this must-read resource.

Read the Article

Forgoing Healing at the Expense of FOMO (Fear of Missing Out)

by PDA Faculty Dr. Maggie Augustyn, FAAIP, FICOI

Unlike prehistoric times, the rise of social media has turned comparison into an inescapable trap and the “thief of joy.” The misrepresented and unrealistic displays of happiness and success on social media platforms create a false narrative, making us believe that others’ lives are a continuous stream of perfect moments. In reality, life is not always positive; it isn’t a constant stream of rainbows and butterflies. 

In Dr. Maggie Augustyn’s article, featured in Dentistry Today’s December issue, she explores the potential consequences of neglecting one’s health because of the fear of missing out (FOMO), trying to stay connected and relevant.

With a keen focus on the intersection of lifestyle choices and oral health, Dr. Maggie provides valuable insights into the impact of FOMO on individuals’ dental habits. She further explains the dynamics at play and advises on how to maintain a healthy balance between social engagement and self-care.

Read the Article


Elevating Case Acceptance

Podcast Elevating Case Acceptance
Everyday Practices Dental Podcast with Regan Robertson & Dr. Chad Johnson

In this episode of Everyday Practices Dental Podcast, Regan Robertson is joined by Dr. Edmund Liu of Clarksburg Dental Center in Germantown, Maryland, his dental wellness coordinator Cierra Johnson, and AcceptCare CMO Oliver Gelles, to discover the transformative power of AcceptCare. Discover how this new case acceptance assistance software has revolutionized treatment plan acceptance rates and learn practical strategies, unique approaches, and the profound impact technology can have on reshaping the case acceptance percentages in dental practice.

Listen & Subscribe Here

Strategic Plans for the New Year

The Productive Dentist Podcast with Dr. Bruce B. Baird
The Productive Dentist Podcast with Dr. Bruce B. Baird

In this podcast, Dr. Bruce B. Baird shares his insights gathered from 42 years in the operatory and the meticulous planning he and his partner undertake each year. Discover the strategic approach to setting goals, crafting schedules, and predicting the trajectory of your dental practice. Learn the significance of comparing year-over-year data, and sharing anecdotes of how your practice can be led to remarkable achievements.

Listen & Subscribe Here

Morning Smiles Podcast Hosts PDA Co-founder & CEO Dr. Victoria Peterson

Sober Life Rocks Podcast with host Margy Schaller
Sober Life Rocks Podcast with host Margy Schaller

In this episode of Morning Smiles, host Margy Schaller (co-founder of Sober Life Rocks) and PDA Co-founder & CEO Dr. Victoria Peterson talk about Victoria’s journey with PDA, discussing challenges she faced navigating a professional environment often centered around alcohol, and how she maintained a sober-ish lifestyle while succeeding in her career.

Here the Podcast

Dentist Advisors Ad

Money is more complicated for dentists. Few careers offer the financial upside of dentistry. yet more income, debt, and practice demands can lead to costly mistakes and feeling behind. Book a free consultation to learn how dentist-specific financial guidance makes all the difference.

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Helpful Resources

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Episode 218: Associates Deserve Clinical Calibration

 “On the backside of fear we find confidence. And once we’re...

Episode 218: Associates Deserve Clinical Calibration (featured image)

Episode 244 – Navigating the Dental Media

“If I can help my audience and make sure they don’t fall into the...

Episode 244 – Navigating the Dental Media (featured image)

Episode 121 – Success Requires Support

 “Success requires support, but which support, who are you...

Episode 121 – Success Requires Support (featured image)
In the Press

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years.

from Dental Entrepreneur – Winter 2023 By Dr. Maggie Augustyn...

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years. (featured image)
From Our Blog

Embrace the Digital Communication Shift

Why More Practices Are Moving Away from Phones and Towards Text &...

Embrace the Digital Communication Shift (featured image)
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