Investment Grade Practice™ News – September 2024
Dear Doctor,
It’s no secret that dentistry can feel isolating, and the best medicine to conquer this feeling is to surround oneself with productive peers in a safe and inspiring learning environment.
At PDA, we believe you deserve to feel re-energized and passionate about dentistry, which is why we were honored to hold the Productive Dentist Academy’s 20th Anniversary Conference earlier this month. The energy in Frisco was electric as dentists from around the country, and as far as New Zealand, came together to grow and make new friends. From thought-provoking breakout sessions to transformative networking, attendees are now equipped to face the challenges of the modern dental practice head-on.
For those who joined, thank you for celebrating this 20-year milestone event. We know you are already implementing the game-changing strategies you learned into play.
If you missed out, you will be delighted to know that registration is now open for the next PDA Conference this March 13-15, 2025, in Frisco, Texas. Mark your calendars now and schedule your Discovery Session with us so you can elevate your practice and career.
In this newsletter, we spotlight PDA Marketing Consultant Sara Hansen, and Dr. Amy Wenninghoff of Roots Dental (Lincoln, Nebraska), who are featured on the cover of the Summer 2024 edition of Dental Entrepreneur magazine. Their story about creating an authentic marketing plan for Dr. Amy’s brand new dental practice, and the success they’ve had reminds us all that success requires support.
You also have access to valuable resources below to help you keep up your momentum through Q4.
Whether you joined us in September, or plan to attend our March conference, we are grateful to provide frameworks and support so you can turn your dreams into reality.
Warm regards,
Regan Robertson
Chief Communications Officer
Productive Dentist Academy
PS: Read our Google Reviews to hear what dentists and team have to say about PDA.
The Authentic Blueprint for Dental Practice Success
An interview with Sara Hansen and Dr. Amy Wenninghoff
It gives us great pleasure to share that PDA Marketing Consultant Sara Hansen, and Owner of Roots Dental Dr. Amy Wenninghoff are the featured cover story subjects for the Summer 2024 edition of Dental Entrepreneur magazine.
This interview dives deep into how authenticity and community have shaped Sara’s and Dr. Amy’s journeys. Dr. Amy shares her path from dental school in Minnesota to opening her dream practice, Roots Dental, while Sara reflects on her transition from dental assistant to marketing consultant, emphasizing the power of authentic marketing.
Listen to the entire interview on The Future of Dentistry Podcast CLICK HERE
20th Anniversary Conference Shows Just How Far PDA Has Come
By Stan Goff, Managing Editor, Dental Products Report
Dental Products Report featured the Productive Dentist Academy 20th Anniversary Conference, which took place September 12-14, 2024, at the Hyatt Regency in Frisco, Texas. In his article, DPR Managing Editor Stanley Goff covered some of the event’s highlights, including an inspiring keynote from Pro Football Hall of Fame Running Back Emmitt Smith, interactive sessions on boosting productivity, and the first-ever Dental Media Roundtable with leading dental editors discussing the future of the dental profession.
Burnout Buster and Content King: Benjamin Lund’s Storytelling Secrets for Dental Success – The Mint Door Podcast
Feeling the burnout blues in the dental world? This episode of Talk It Out is your escape route. Join Dr. Karen Tindall and Dr. Laura Schwindt as they dive deep with PDA Sr. Writer & PR Specialist Benjamin Lund, the “Content Energizer” behind Productive Dentist Academy. For 20 years, Benjamin has been on the front lines of dental content, witnessing the highs and lows of the industry firsthand. But he’s got a secret weapon: storytelling! In this episode Benjamin reveals how he uses the power of narrative to create content that resonates with dentists, combats burnout, and keeps them engaged.
How Dentists Create and Motivate the Productive
Dental Assistant – The DrBicuspid Podcast
DrBicuspid Chief Editor Kevin Henry interviewed PDA Co-founder & CEO Dr. Victoria Peterson live at the PDA 20th Anniversary Conference. They discuss the evolving role of dental assistants, the importance of delegation in dental practice, strategies for attracting and retaining talent, and the overall impact of a supportive team environment on patient care and practice success.
All four episodes of Dr. Victoria Peterson‘s brilliant podcast series about winning the talent war in the dental profession are now available! If you ever wanted to improve your hiring and on-boarding processes, you cannot miss this incredible series!
- Part 1: Winning the Talent War in Dentistry
- Part 2: Hiring: Proactive vs. Reactive
- Part 3: Employer Branding Marketing
- Part 4: But They Were So Good In The Interview…
Dr. Jonathan Ehlers – Tiger Family Dental – Sedalia, Missouri
Dr. Jonathan Ehlers of Tiger Family Dental in Sedalia, Missouri, partnered with Productive Dentist Academy to revitalize his practice and personal well-being. Facing burnout, Dr. Ehlers sought PDA’s expertise to boost efficiency and align his team with his vision. The results were transformative: a 30% increase in total production, 61% growth in hourly production, and a 59% rise in monthly net production. PDA’s comprehensive approach, including business advisory, clinical calibration, and marketing services, led to significant practice growth and a better work-life balance. Dr. Ehlers now enjoys a more fulfilling career, stating, “I’m a better father, a better clinician, and a better business owner.”
Angela Golden Earns CEPA Certification
PDA IGP Business Advisor Angela Golden has officially become a Certified Exit Planning Advisor (CEPA). As a CEPA, Angela is equipped with a unique set of skills that allow her to serve as a trusted advisor to dental practice owners, helping them prepare for life after their business, and to build significant value within their practice before their exit. Angela’s expertise enables her to take a holistic approach to exit planning, addressing both business and personal financial matters to ensure a smooth and effective transition. Angela joins PDA IGP Business Advisor Christine Uhen, GDH, BA, as one of two Certified Exit Planning Advisors on our team. Together they bring unparalleled expertise and insight to PDA, ensuring that our clients receive the highest level of support and guidance as they navigate the complexities of practice transitions.
Clinical Calibration:
Be the Leader That Brings Out the Best in Your Team
Have you ever experienced frustration from your teams lack of support over your treatment recommendations? Or maybe you’ve sensed a disconnect in your team’s interpretation of clinical information? These feelings are not uncommon and can have a significant impact on the efficiency and quality of patient care.
You deserve the opportunity to align your team for success, and that’s why PDA offers our Clinical Calibration program taught by Business Development Consultant Jodie Heimbach, RDH, BS: an on-site, hands-on seminar tailored to expedite your team’s development and align skill sets to identify patient risks.
To learn more about PDA’s Clinical Calibration program CLICK HERE
Episode 223 – Unlock the Secret to Successful Cosmetic Dentistry
In this episode of the Productive Dentist Podcast, Dr. Bruce B. Baird takes a deep dive into the world of cosmetic dentistry, offering invaluable insights that can transform your practice. With decades of experience under his belt, Dr. Baird takes us on a journey from the early days of cosmetic dentistry to the cutting-edge techniques and materials that define the field today.
Episode 249 – Adapting to Constant Change
Change is inevitable, but how do you and your team handle it? Are you excited by the new possibilities, or do you feel the weight of uncertainty pressing down on you? In this episode of Everyday Practices Dental Podcast, host Regan Robertson is joined by a special guest, PDA’s Chief HR Officer, Adrienne Reynolds, Ph.D., SPHRi, SHRM-SCP, for an insightful discussion on a topic that affects every dental practice owner: adapting to constant change.
Dentist Job Connect is a fast-growing job connection platform designed exclusively for dentists by a dentist! We help practice owners hire the right associates to unlock clinical freedom, free time with family and fewer hygiene checks!
Our platform allows dentists to create a listing, search through resumes and start connecting with 4,000+ job seekers. In addition, listings are shared with our dental network of 70,000+ members through social media, targeted texts and emails.
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