Get Membership“When I started teaching my team what I was learning, everything changed. My job got easier, my team was more engaged, and patients got better care.”
- Dr. Bruce Baird, Co-Founder
You’re committed to comprehensive care.
... Is your team?
You’ve invested in continuing education. You stay on top of the latest research. You see the full picture when a patient sits in your chair.
But your team isn’t on the same page.
Your hygienist sees one thing. Your assistant sees another. Admins struggle to communicate treatment clearly, and your associate is inexperienced. Patients leave confused, or even worse, they say “no.”
Clinical Calibration Institute (CCI)
The online educational & resource platform that helps dentists:
- Standardize your diagnostic philosophy of care
- Compress decades of clinical learning into actionable team education
- Create shared language across your clinical and admin teams
- Drive better patient outcomes and higher case acceptance
No More Wasted CE!
CCI Membership will help you:
- Improve comprehensive diagnosis
- Enhance patient engagement
- Add $153,000 - $300,000 in annual productivity
What You Get
With CCI Membership
Instant Access to On-Demand Learning
You get a robust library of online courses designed to train your team together to build alignment and confidence in:
- Comprehensive Philosophy of Care
- Diagnostic Standards
- Scheduling and Time Management
- Communicating Care
Monthly Live Mastermind Sessions
You get live monthly coaching to align care, planning, scheduling, and retention—one team, one philosophy.
Private Online Support
You get to engage with fellow dentists, hygienists, assistants, and admin teams in CCI’s private online community so you can solve challenges, share wins, and stay calibrated 24/7.
Get MembershipThis Platform is For...
Dentists who believe in comprehensive, patient-centered care
Dental teams that want to grow together and support the dentist’s vision
Dentists who want to increase case acceptance and elevate patient health
“The core of everything in my practice is a standard of clinical excellence and mastery. PDA has helped my team grow in ways I couldn’t have achieved on my own.”
- Dr. FRANKLIN MAXIMO
Without Team-Wide
Alignment...
- Treatment gets lost in translation
- Your philosophy of care stays in your head
- Patients say no because they don’t understand the value
You deserve a team that gets your vision so patients say yes!
Start Your Calibration Today
For less than one crown a month, your entire team gets access to CCI’s full library of education, implementation resources, live masterminds, and online community.
Enroll for
less than a crown
UNLOCK PLATFORM
AND MASTERMINDS
BOOST CASE
ACCEPTANCE FAST
CCI TEAM
V. Kim Kutsch, DMD
Caries Researcher - Kois Center
Laila Hishaw, DDS, FAAPD
Board Certified Pediatric Dentist
Sam Shamardi, DMD, DABP
Board Certified Periodontist
Bruce B. Baird, DDS, DICOI, FAAID, FAGD
Diplomat of ICOI
Victoria Peterson, SsD, CEPA
Visionary Leadership
Wade Kifer, DDS
Kois Center Course Facilitator
Jackson Bean, DDS, PA
The Productive Dentist Mentor
Maggie Augustyn, DDS, FAAIP, FICOI
Endodontics for General Dentists
Machell Hudson-Hoover, RDH, FAAOSH
Team Calibration
Jonathan Ehlers, DDS
Mentor & Robotic Implant Placement
Jodie Heimbach, RDH, BS
Team Calibration
Kari Miller
PDA Coach & Admin Calibration
Bradon Baird, DDS
Associate Doctor Mentor
Free Download:
5 Hidden Signs That Kill Case Acceptance
What your team isn’t saying could be costing you thousands. Download the guide to pinpoint where case acceptance breaks down in your practice and how to fix it.
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Frequently Asked
Questions
How is this different from other online CE courses?
Most CE is fragmented, meaning your team hears different messages from different sources. CCI is one unified system with zero conflicting philosophies. Your whole team learns together and supports your standard of care with clarity.
How much time does this take from my team?
Most teams spend just 4-6 hours a month using CCI during existing staff meetings or huddles. It’s designed for consistency, not overwhelm.
What type of results can I expect?
Doctors who are part of the CCI and PDA communities report case acceptance increases from 17% to 70%, 60% growth in hygiene revenue, and 35% boosts in monthly production within months, not years.
Align Patient Care and Elevate Your Practice
Inconsistencies in your team's clinical decision-making can feel aggravating. While one hygienist may prioritize periodontal therapy, another sticks to prophies. Your new associate believes they know it all, but struggle to align with your diagnostic standards. Even simple treatment decisions can create confusion and inefficiency.
When this happens:
- Patient care is inconsistent.
- Productivity is lost.
- Treatment opportunities are missed.
The Clinical Calibration™ Institute (CCI) can help your entire team align with a standardized, risk-based approach to patient diagnosis and treatment planning—so your philosophy of care is reflected in every patient interaction.
Close The Gap Between Clinical Skills and Case Acceptance:
Through CCI, you will:
- Improve comprehensive diagnosis and patient engagement
- Increase associate productivity from $275/hr. to $600+/hr.
- Add $153,000 - $300,000 in annual productivity per associate
One Place. One Program. Complete Calibration.
CCI gives doctors and hygienists practical, real-time learning in a dynamic, team-driven environment—so your practice can diagnose consistently, communicate clearly, and increase case acceptance.
Comprehensive Curriculum for Clinical Excellence
- Differential Diagnosis & Treatment Planning: Align your team with risk-based assessments and a unified patient journey
- Advanced Diagnostic Protocols: CAMBRA, perio staging, airway screenings & oral cancer detection
- Case Acceptance & Communication Mastery: Practical coaching to improve patient engagement and treatment conversations
- Ongoing Mentorship & Support: Monthly masterminds, online community access & real-time learning
Track, Measure, & Improve Your Success with Data
Know where you stand and where to improve with CCI’s proprietary dashboard:
- Comprehensive Care Index
- Treatment Presented vs. Treatment Accepted
- Diagnostics Ratios
- Patient Lifetime Value
- Periodontal Therapy Percentages
- Ratios of Restorative & Preventive Care
The result:
A high-performing practice with a confident, calibrated team that delivers exceptional patient care.
"I’ve tried other coaches in the past, and I feel like they had a positive impact. But what PDA does, and what I’ve seen with some of my colleagues, is that it’s truly a holistic approach. It’s all the intangibles of having these industry leaders all part of one network where I feel like PDA really is a step above other organizations."
- Dr. Jonathan Ehlers
Train Your Entire Practice for Just $995/Mo.
Start your journey toward a calibrated team today.
Clinical Calibration™ Institute Team
Dr. Bruce B. Baird
Productive Dentist Academy
Dr. Wade Kifer
Northwest Arkansas Family Dental
Dr. Jackson Bean
Complete Dental Care
Dr. Maggie Augustyn, FAAIP, FICOI
Happy Tooth
Machell Hudson-Hoover, RDH, FAAOSH
Hygiene Consultant
Dr. Jonathan Ehlers
Tiger Family Dental
Jodie Heimbach, RDH, BS
Productive Dentist Academy
Kari Miller
Productive Dentist Academy
Clinical Calibration™ Institute is a Productive Dentist Academy service brand, PDA Holdings, Inc.
