PDA Conference | March 13-15, 2025 | Frisco, TX
Tap Into Growth
Break free from production plateaus so your dental practice can flourish and you can focus on providing great patient care.
Stop Losing Patients and Revenue
Are inefficient systems holding you back from the growth you deserve?
Production is Stagnant or Inconsistent
Your Schedule is Inefficient
New Patient Flow is Low, and Attrition is High
There is a Lack of Team Cohesion
You're Working Harder But Don't See Results
Transform Your Practice for Lasting Success
Experience happier patients and a motivated team
Boost Production for Consistent Growth
Implement Productive Scheduling
Increase New Patient Flow and Retain Patients
Have Your Team Working in Harmony
Turn "No" Into "Yes" for Treatment
We Understand Your Challenges
Since 2004, PDA has guided thousands of practices to success.
Recognized for our impactful contributions to dentistry
"We attended in March 2024. Our team learned how to de-clutter our schedule and how to build the perfect day. We can still see same-day emergencies while producing the best and most profitable dentistry we have ever done. We collected 30% more than we did in 2023 as a direct result of what we learned and implemented. I can honestly say this was the most impactful class I have taken in my 23 years as a dentist."
3 Simple Steps to Transform Your Practice
Register For the Conference
This limited seating conference is for dentists and dental team members.
Schedule Your Free Call
We discuss your unique goals and challenges so you get the most out of your experience at PDA.
Attend the
Conference
Discover strategies you and your team can use to grow.
Doctor: $2,195 pp | Team Member: $1,495 pp
Flexible Payment Options Available!
Call 1-800-757-6077 ext. 135 to arrange.
17 AGD CREDITS
Finding the right method and system can change everything.
Inefficiency stalls practice growth. The PDA Conference has general and breakout sessions for every member of the dental team so productivity is consistent throughout the patient experience.
Register today knowing you will get proven systems and strategies to turn your plateaus into consistent peaks.
Choose a Day
DAY ONE: Master the systems that drive profitable outcomes
Maximizing productivity in a dental practice requires a shift in mindset. In this course, Dr. Bruce B. Baird addresses common sources of stress and provides actionable strategies for improving efficiency and setting realistic goals. Participants will leave with a clear understanding of how to proactively manage challenges and reduce stress while enhancing performance.
Course Objectives
- Identify common stressors in dentistry and develop strategies to mitigate their impact.
- Set achievable productivity goals based on practice data and metrics.
- Challenge misconceptions about productivity and implement practices that boost efficiency and success.
Achieve greater case acceptance through enhanced diagnostics and treatment planning. In this course, Dr. Bruce B. Baird provides a step-by-step approach to conducting comprehensive risk assessments, presenting treatment options effectively, and overcoming patient objections.
Course Objectives
- Master techniques for evaluating risk factors and guiding treatment planning.
- Develop comprehensive treatment plans tailored to patient needs and preferences.
- Learn effective communication strategies to present options and address concerns, increasing case acceptance.
An optimized schedule is the cornerstone of a productive practice. This course explores strategies to align scheduling practices with productivity goals, minimize downtime, and create a better experience for patients and staff.
Course Objectives
- Create a schedule that maximizes efficiency and meets productivity goals.
- Streamline operations to reduce downtime between procedures.
- Implement scheduling practices that foster a harmonious and productive work environment.
The new patient exam is more than a clinical process—it’s an opportunity to build trust and connection. In this course, Dr. Bruce B. Baird explains how to approach the exam as a cohesive "one-act play," with every team member contributing to a seamless and meaningful patient experience.
Course Objectives
- Build rapport with patients through active listening and empathy.
- Master the essentials of a comprehensive exam, focusing on risk factors.
- Confidently discuss fees with integrity and execute effective team hand-offs.
breakout sessions:
This comprehensive workshop is designed for dental professionals seeking to enhance their practice by effectively managing risk factors and improving patient care. Participants will gain insights into the critical importance of identifying and addressing risk factors in dentistry, including biomechanical, periodontal, functional, physiologic, and esthetic considerations. Attendees will learn to conduct thorough exams and develop consistent treatment plans that integrate comprehensive risk assessments. By the end of this workshop, participants will be equipped with the tools and knowledge to develop and implement comprehensive treatment plans that prioritize patients while maintaining high standards of care.
Course Objectives
- Build rapport and establish a strong connection with patients to foster trust and enhance communication.
- Master discovery and examination techniques to thoroughly understand patient needs and concerns.
- Effectively present treatment plans, ensuring clear communication and patient understanding for optimal outcomes.
Tap into the potential of your existing patient database with proven re-engagement and reactivation strategies. This course provides practical tools for building consistent communication protocols, leveraging technology, and using data-driven approaches to increase practice production without relying solely on external marketing.
Course Objectives
- Develop internal marketing strategies to re-engage patients and maximize unscheduled treatment opportunities.
- Establish a consistent re-engagement framework with clear goals and measurable tracking systems.
- Utilize patient communication technology to streamline workflows and optimize reactivation efforts.
- Design an actionable plan to achieve growth targets through re-engagement initiatives.
This session is designed for dental hygienists and complements the Hygiene Schedule and Risk Factor Foundations course. Focusing on real-world application, attendees will deepen their understanding of key concepts from the morning lectures, with a focus on communication, health history, risk assessment, treatment planning, and patient education. Gain practical insights and strategies to apply directly to your practice for enhanced patient care.
Course Objectives
- Master Communication Skills:
- Build trust and rapport with patients through effective communication.
- Conduct comprehensive health history reviews to enhance care strategies.
- Connect patient health history to periodontal disease and caries risk.
- Integrate Health History with Risk Assessments:
- Utilize evidence-based approaches to guide treatment planning.
- "Perform Comprehensive Risk Assessments:
- Identify and address systemic and oral health risks.
- Incorporate head, neck, and sleep evaluations into routine hygiene practice.
- Develop Personalized Homecare Strategies:
- Tailor homecare recommendations based on individual patient needs.
- Improve patient compliance through engaging education and practical advice.
Master the art of delivering comprehensive care in a 60-minute hygiene recare appointment without feeling rushed. This course provides a practical framework for dividing the appointment into three 20-minute increments, ensuring you stay on time while delivering high-quality, five-star patient care. Learn how intentional scheduling and proactive strategies can streamline your day, improve patient experiences, and enhance overall practice efficiency. Walk away with actionable insights that lead to smoother, more productive appointments and happier patients.
Course Objectives
- Define your version of a five-star re-care appointment.
- Identify issues in your schedule.
- Problem solve to create your best day schedule.
Scheduling can be one of the most stressful aspects of running a dental practice. This course helps participants implement productive scheduling techniques that reduce stress, improve patient relationships, and consistently achieve daily production goals.
Course Objectives
- Calculate hourly production goals for each provider.
- Identify the five most common production block types and determine monthly needs.
- Conduct time studies to optimize procedure scheduling for providers.
This course is designed to enhance dental assistants' skills by mastering advanced techniques and strengthening patient advocacy. Participants will learn effective communication strategies, foster seamless collaboration within the dental team, and streamline patient care systems. The course will also focus on advocating for patients' oral health needs and educating them to improve patient satisfaction and treatment outcomes.
Course Objectives
- Learn how to improve customer service and better communication skills.
- Make educated decisions on recommended treatment. Advocate for patients by ensuring communication is clear.
- Develop actionable strategies for success, focusing on key techniques and best practices that drive patient care, teamwork, and overall practice efficiency.
Reunite with your team or peers in this collaborative session designed to solidify key learnings from the conference. Engage in meaningful discussions, share insights from breakout sessions, and develop a prioritized action plan for immediate implementation. Strengthen team cohesion and ensure that the momentum from the event translates into lasting improvements for your practice.
Course Objectives
- Collaborate with your team or peers to share insights and best practices learned during breakout sessions.
- Develop a prioritized action plan to implement new strategies effectively.
- Foster a team-oriented approach to ensure seamless execution of key initiatives.
DAY TWO: Connect to build trust and case acceptance
Transform your practice into a durable, highly attractive asset for potential buyers. This course explores strategies to streamline operations, improve profitability, and strengthen EBITDA. Participants will learn how to maximize long-term value while reclaiming their time to pursue what matters most.
Course Objectives
- Implement strategies to increase profitability and minimize overhead.
- Apply methodologies that create time freedom while maintaining high-quality care.
- Evaluate where your practice stands on the Investment Grade Practice scale and plan for improvement.
Every patient interaction is a journey of discovery. In this course, Dr. Bruce B. Baird shares his proven eight-step process for creating extraordinary experiences for patients and teams. Learn how to engage with patients, build excitement, and present treatment in a way that encourages trust and acceptance.
Course Objectives
- Create a "wow factor" that leaves a lasting impression on patients.
- Understand the importance of preparation in successful case presentation.
- Learn how to present treatment with enthusiasm, focusing on the benefits rather than the details.
breakout sessions:
Remove financial barriers and increase case acceptance by providing patients with flexible financial options. This course explores strategies to eliminate treatment rejection and increase acceptance rates by more than 35 percent with simple, effective changes. Learn how to transform the financial conversation in your practice to encourage more patients to say “yes” to treatment.
Course Objectives
- Eliminate the pain of financial rejection.
- Remove barriers to case acceptance.
- Increase case acceptance by 35 percent with one small change.
Are you frustrated by revenue that doesn’t match your team’s hard work? Do you feel your practice is underperforming but can’t pinpoint the cause? Watching income slip away can be discouraging — but you can fix those money leaks and transform your patient experience. This practical session designed to help dental teams identify revenue gaps and improve patient interactions. You’ll learn how to pinpoint where revenue is lost, correct team behaviors that cause missed opportunities, and create a superior patient journey. Gain actionable strategies that reduce revenue loss, boost team performance, and lead to a more profitable, patient-centered practice.
Course Objectives
- Pinpoint where revenue is slipping through the cracks.
- Address team behaviors that lead to missed opportunities.
- Enhance patient-staff interactions to create a superior patient journey.
- Dramatically reduce revenue loss through actionable fixes.
- Elevate your team’s performance, leading to more productive and rewarding patient experiences.
Unlock the path to financial freedom with strategies that could place you in the top five percent of dental practice owners who can retire with confidence. This course reveals actionable steps that can be implemented by and dentist, and shows you how you can identify your financial freedom number, increase cash flow, build long-lasting wealth, and distinguish between discretionary spending and EBITDA for valuation. Gain insights into the primary assets of successful practice owners and learn how to leverage these for financial independence.
Course Objectives
- Understand your Financial Freedom number and how it should guide your business decisions.
- Implement cash flow and wealth-creation strategies to accelerate your financial freedom strategy.
- Identify the top three assets of owner dentists.
Build trust, show value, and communicate with purpose. Designed for associate dentists, this course provides actionable strategies to enhance communication, boost case acceptance, and strengthen patient relationships. Attendees will practice concise dialogue, refine nonverbal communication skills, and learn how to use tools like intraoral cameras and digital health scans to simplify explanations and demonstrate value. Gain the confidence to speak with clarity and professionalism, making every patient interaction more effective.
Course Objectives
- Analyze how trust influences case acceptance and identify communication strategies that build confidence and credibility with patients.
- Practice concise, purposeful dialogue and use nonverbal cues such as body language, tone, and pauses to convey confidence and professionalism during patient interactions.
- Integrate tools like intraoral cameras and digital health scans into patient consultations to simplify explanations, demonstrate value, and make treatment plans more tangible.
This interactive session allows hygienists to work together in small groups to brainstorm solutions to their biggest obstacles, identified by pre-conference survey results. Groups will share their favorite “pearls” for practicing. Hygienists will feel empowered to deal with obstacles effectively, ensuring actionable takeaways and smoother days.
Course Objectives
- Identify the top three challenges facing dental hygienists.
- Collaborate to develop solutions to these obstacles.
- Create a list of three takeaways to implement now, next, and later.
Maximize the potential of dental technology to improve patient care, efficiency, and practice growth. Led by Dr. Bruce B. Baird and Dr. Jonathan Ehlers, this course explores how advanced technology enhances diagnostics, treatment planning, and risk management. Learn practical strategies for integrating AI and digital tools seamlessly into your workflow to optimize outcomes and increase case acceptance.
Course Objectives
- Utilize technology to expand treatment options and enhance diagnostic capabilities.
- Understand the impact of technology on periodontal diagnostics and overall patient outcomes.
- Implement AI-driven diagnostics to improve efficiency and treatment precision.
- Reduce risk and optimize patient care through seamless technology integration.
Take control of your career trajectory with this focused session on clinical development for associate dentists. Learn how to align continuing education with your professional goals, expand your skill set, and integrate new services into your treatment offerings. Gain the confidence and strategic insight needed to accelerate your growth and enhance patient care.
Course Objectives
- Develop communication skills that foster patient trust and treatment acceptance.
- Create a strategic continuing education roadmap to align with career goals.
- Implement effective methods for integrating new services into your treatment mix.
This dynamic presentation helps dental practice leaders understand how a strong employer brand attracts and retains team members who align with their values and culture. Just as marketing draws ideal patients, employer branding is key to building a sustainable, successful practice. Attendees will learn how to move from reactive hiring to a strategic approach guided by an authentic Employer Value Proposition (EVP), enhance their online presence, and showcase their team’s unique culture through storytelling. The goal is to reframe hiring as a growth-driving investment that boosts patient trust and team satisfaction.
Course Objectives
- "Learn how employer branding as equally important as patient marketing, recognizing it as a key driver of team alignment, patient loyalty, and practice success.
- "Understand the financial, emotional, and operational tolls of reactive hiring cycles and the long-term benefits of a proactive strategy.
- "Gain a clear roadmap for creating and executing a strong employer brand, including:
- Developing a compelling EVP that articulates their mission, values, and culture.
- Enhancing their online presence to attract aligned talent.
- Showcasing authenticity through photos, videos, and team storytelling.
- Discover how you can begin building your employer brand immediately, including examples of EVPs, optimized profiles, and authentic content strategies.
- Take ownership of your employer brand and align your hiring practices with your long-term vision.
In today's competitive healthcare landscape, building trust with patients is essential to long-term success. Listen to Lead: How to Build Patient Trust Through Authentic Marketing is designed to help healthcare professionals harness the power of active listening, curiosity, and authenticity to connect more deeply with patients and grow their practices. By the end of this course, you’ll have the tools to engage patients in a way that builds trust, enhances satisfaction, and establishes your practice as a compassionate, patient-centered provider.
Course Objectives
- Learn how to be an active listener.
- Understand the power of the curious mindset.
- Identify your authentic value proposition.
Engage in a fast-paced, interactive session designed to tackle real-world challenges in dentistry through collaborative discussions. Participants will rotate through solution-focused roundtables, each led by industry experts presenting common practice challenges and facilitating strategic problem-solving discussions. Gain actionable insights and practical solutions that can be immediately applied to enhance efficiency and productivity in your practice.
Course Objectives
- Identify key challenges in dental practice management and operations.
- Evaluate and compare effective solutions to common industry issues.
- Strengthen collaborative problem-solving skills through guided discussions with peers and industry professionals.
DAY THREE: Lead with confidence
Coaching is a transformative process that fosters personal and professional growth, helping practice leaders and their teams rediscover purpose and passion. This course explores the collaborative nature of coaching, emphasizing trust, accountability, and emotional resilience. Participants will learn how coaching clarifies goals, strengthens leadership, and builds meaningful connections within the practice, creating a foundation for growth, innovation, and shared success.
Course Objectives
- Develop leadership skills and enhance team collaboration to create deeper connections with staff and patients.
- Discover how coaching strategies encourage accountability, emotional resilience, and renewed passion for dentistry.
- Learn the value of an accountability partner in fostering self-discovery and achieving alignment with personal and professional goals.
Life in a dental practice can feel like an endless cycle, making it easy to lose purpose and motivation. When we neglect our own well-being, it impacts team dynamics, patient care, and personal fulfillment. In this interactive course, every dental team member will gain a practical framework to reconnect with their purpose, boost their mindset, and elevate their performance. You’ll explore key strategies for improving physical, mental, emotional, and financial well-being, discover what great leadership looks like in any role, and learn a simple framework for setting goals that last.
Course Objectives
- Discover the hallmark of great leadership and how it applies to every role in the practice.
- Assess and enhance your physical, mental, emotional, and financial well-being.
- Discover a simple, effective framework for setting and achieving goals that stick.
The difference between success and failure is action. This course provides a closing opportunity for teams to solidify their commitment to patient care and implement the changes needed to enhance practice productivity. Participants will leave with a renewed dedication to excellence and actionable steps to improve outcomes.
Course Objectives
- Articulate the impact this course will have on your practice.
- Commit to implementing systems that support productivity and growth.
- Keep patient care at the center of every decision and action.
Transform insights into action with this hands-on session designed to help you implement key takeaways from the PDA Conference. Participants will develop a structured action plan tailored to their practice, ensuring they leave the event with a clear roadmap for success. Walk away with the confidence to apply new strategies and increase productivity from the moment you return to the office.
Course Objectives
- Identify the most impactful strategies learned during the PDA Conference and apply them to your practice.
- Use proven productivity frameworks to enhance efficiency and streamline operations.
- Learn how to utilize specific methodologies to streamline your operations.
Meet Your Speakers
Victoria Peterson, S.s.D., CEPA
Victoria Peterson combines 30 years of dental entrepreneurial experience with a Doctorate in Spiritual Studies to bring a refreshing approach to business. She is the CEO and co-founder of Productive Dentist Academy, a business consulting, marketing, and educational company named 4 times on the Inc. 5000 as one of the fastest growing privately held companies in America. Peterson is an international speaker and author, and the recipient of the Silver Stevie Female Entrepreneur of the Year award. She is an advisor to Dental Entrepreneur Women and on faculty with Dental Speakers Institute, and hosts the Investment Grade Practices Podcast.
Dr. Bruce B. Baird
Dr. Bruce B. Baird has a lifelong commitment to dental excellence. A nationally renowned cosmetic dentist, Dr. Baird is an international teacher and speaker on cosmetic, reconstructive, and implant dentistry, business management, and communication development. He is an Honored Fellow of the American Academy of Implant Dentistry and Diplomate of the International Congress of Oral Implantology and is a Fellow of the Academy of General Dentistry.
Dr. Baird is the co-Founder of Productive Dentist Academy, a business consulting, marketing, and education company, and founder of Compassionate Finance, a financial services company offering payment solutions for dentists and other healthcare providers. He is a best-selling author and the host of The Productive Dentist Podcast, recently voted as the People’s Choice winner of Best Dental Podcasts of 2023.
Dr. Wade Kifer
Northwest Arkansas Family Dental
Dr. Jackson Bean
Complete Dental Care
Dr. Maggie Augustyn, FAAIP, FICOI
Happy Tooth
Dr. Jonathan Ehlers
Tiger Family Dental
Dr. Bradon Baird
Associate, Legacy Dentistry
Dr. Chad Johnson
Veranda Dentistry
Adrienne A. Reynolds, Ph.D., SPHRi, SHRM-SCP
Chief HR Officer
Sommer Carrol, RDA
Consultant, Patient Advocacy Specialist
Kari Miller
IGP Business Advisor
Joanne Miles, RDA, DAADOM
Lead IGP Business Advisor
Jodie Heimbach, RDH, BS
Consultant, Business Development
Machell Hudson, RDH, FAAOSH
Hygiene Consultant
Sara Hansen
Consultant, Marketing
Robyn Damaris
Director of Operations
Matt Hutchings
Employer Branding Manager
Rosie Yacone
Team Development Coach
Matt Mulcock, CFP®
CEO/Senior Advisor, Dentist Advisors
Regan Robertson
Chief Communications Officer
Kimberlee Mulkay
Lead Sales Consultant, OrthoFi
Conference Venue
Hyatt Regency Frisco–Dallas
The best of Frisco is within easy access. Our hotel is attached to Stonebriar Centre mall, featuring 200 shops and restaurants. It’s also just a short drive from The Ford Center at The Star, PGA Frisco’s Field Ranch and the nightlife of Legacy West. Explore all the DFW metroplex has to offer from our Frisco hotel.
