Today’s guest saw a need in the dental industry and is focused on meeting it. Brian Heyndrickx came from the health care industry where he worked with manufacturers and GPOs (Group Purchasing Organizations). After getting to know several dentists, he wondered why the GPO model hadn’t made it into the dental industry. So he joined forces with other like-minded professionals and co-founded IndepenDENT Dental Solutions in order to help independent dentists save money, stay independent, and leverage their buying power. So join in with Victoria and Chad as they chat with Brian about:
What GPOs are
Why GPOs are so important to dentistry and how they’re disrupting the current model
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