Stop Blaming Your Marketing. Start Fixing Your Experience. (E.323)

“You can walk into a practice and tell that the team is aligned by a feeling. You can sense it.”
– Matt Hutchings

Brief Overview of the Episode

Sara Hansen sits down with Matt Hutchings, PDA Multimedia Content Manager and podcast producer, to talk about the moment marketing gets tested in real life. Matt shares what he notices the second he walks into a practice to film, from team energy to patient flow to whether the experience actually matches the message being promoted. Together, they show why the best marketing does not manufacture trust. It reveals what is already true.

What This Episode Reveals

• Patients are not just judging your ads, website, or videos. They are judging whether the real experience feels consistent with what they were promised.
• The front desk, check in process, tone of voice, and team energy all communicate before the doctor ever says a word.
• Great marketing cannot cover a weak experience for long. It can only amplify what is already happening inside the practice.
• The strongest practices feel aligned, prepared, and human from the first moment of contact.

What You’ll Learn

• Why patient trust is often won or lost in the first few minutes of arrival
• What Matt notices on video shoots that reveals whether a team is truly aligned
• How authentic video and short form content should reflect real patient experience, not staged perfection
• Why the best reels, testimonials, and brand videos feel believable because they are rooted in truth

If This Sounds Familiar

• Your marketing looks polished, but the in office experience does not feel as strong as the message
• Your team is good, but not everyone consistently carries the same tone, energy, or vision
• You want better video and social content, but you know the real issue may be alignment inside the practice
• Patients are coming in, but something is getting lost between first impression and long term trust

Next Steps

1. Audit the first five minutes of your patient experience and ask whether it matches the promise your marketing makes.
2. Get your team clear on the vision, the vibe, and the standard patients should feel every time they walk in.
3. If you want help shaping the story and making sure the experience supports the marketing, schedule time with Sara and the Phoenix team. Schedule Here

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TRANSCRIPT

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[00:00:00] Sara Hansen: I hear a lot of doctors say. They need better marketing sometimes. What they really need is an experience strong enough to support the marketing. They already have doctors. We are welcoming back a favorite. Matt Hutchins with Phoenix Dental Agency. He is our producer and really all things media. Right.

[00:00:26] Sara Hansen: Matt, 

[00:00:29] Matt Hutchings: thanks for having me back. 

[00:00:30] Sara Hansen: Yeah, so Matt, last time you were here, you came on with Reagan and you talked about authentic marketing and getting the message right with video. But today I really wanna talk about what happens after that because a practice can say the right things, record the right things, and still lose trust when the patient walks through the door.

[00:00:53] Sara Hansen: I know that you see this up close when you film inside practices. You can tell when the service is real, [00:01:00] when the team is aligned, and when something may look good on camera, but then not fully hold up in person. So that’s what I want to align with you today on is really what happens when the dental marketing meets through the reality of one of the first.

[00:01:17] Sara Hansen: Places patients fill it and that is the check-in and the reception area. So welcome Matt. 

[00:01:25] Matt Hutchings: Yeah, thanks for having me back on. I’m excited to be able to talk about like what the actual experience is beyond the video and once they come through your doors and how you meet that expectation of what was filmed.

[00:01:35] Sara Hansen: Yeah. So Matt, you and I have been on a few video shoots together for clients, but I really want the doctors to hear it from your perspective. So can you talk about really, what is some of the things that you notice when you walk inside a practice to do some filming or other media? 

[00:01:54] Matt Hutchings: My goal is, is like I talked about in the.

[00:01:56] Matt Hutchings: And the last episode is to introduce myself, kind [00:02:00] of joke around, get the nerves broken down so then that where people see me instead of a camera in the room and lights, you know, we try to do our best to do that. Um, but one of the things that you could feel right away, right, like regardless of the practice is open or not open, is just some of the like core human instincts that how people react.

[00:02:20] Matt Hutchings: Mm-hmm. And so these things start to come off, like it makes you think, oh man, like is there going to be a disconnect later on with. What the story is versus how some of these people act or the how the team acts, even though you can get them to act up and get real, you know, happy and excited. Right? Yeah.

[00:02:36] Matt Hutchings: What welcoming to you when you first came in, right? Yeah. Were they super responsible to you? Did they help you out? Did they offer things like water? Some of those things that they would do normally on a day-to-day basis is. Something that you would see or me I see, uh, translates in, in how they run their practice.

[00:02:52] Matt Hutchings: Here’s some of the, the snacks over here. Help yourself to that. You know, sit down. Yeah. Whatever you need. Um, those are some of the things that you notice right [00:03:00] away, you know, in how they greet you, even though you’re not a patient and you’re there to work. 

[00:03:03] Sara Hansen: Yeah. 

[00:03:04] Matt Hutchings: Some of those instinctual things in how they do their practice and how they run their day to day, you know, shows up in this initial part.

[00:03:11] Sara Hansen: I love that you’re talking about that because that really makes a big difference. Reagan and I have talked several EPIs, uh, about this and several episodes, which is what you’re marketing out there, is that what the patient feels when they come in, what are the sounds, you know, how’s the energy of the practice?

[00:03:30] Sara Hansen: All of that stuff plays into your marketing, but it’s even more crucial with video because now. We are actually seeing the team in action, we’re hearing their voices, right. Um, unlike a, just a still photo of maybe the team, but now we’re actually seeing them interact. So you’re exactly right, Matt. I love that, that we’re talking about this today, about what is that extension and what is it that we’re conveying to patients, and does that really align [00:04:00] with our, our office and what we want patients to know.

[00:04:04] Sara Hansen: So tell me about some really. Good experiences versus maybe some that you were like, oh, shoot, you know, maybe it took you back a little bit and let’s navigate those just a little bit. 

[00:04:16] Matt Hutchings: Yeah. Like, so one of the things that’ll never translate in a video is the vibe, the feeling. 

[00:04:22] Mm-hmm. 

[00:04:23] Matt Hutchings: Like we walk into a place, right?

[00:04:24] Matt Hutchings: So we try to capture the message, we try to get, you know, try to authentically capture you. But there is a difference between when you walk into a room, like you can feel it, you can feel the warmth, you can feel, mm-hmm. You know, the compassion you can feel, you know, if they’re there to help. Um, or you can feel if they’re just trying to get it to move along.

[00:04:44] Matt Hutchings: Are there some of the key people maybe in the front desk or maybe who are patient focused, um, that the cracks start to reveal? Where you see not only the stress, but like maybe the true personality coming out [00:05:00] and going, oh, well this might be an area of disconnect for the practice, that maybe the doctor isn’t, you know, aware of or is aware.

[00:05:07] Matt Hutchings: Yeah. Yeah, but they’re in a position of influence. So if you’re in that position of influence, how do you navigate that with that person? And, you know, you would hope that, you know, us working at dental, that those things are addressed in huddle. Right? Things that are, yeah. Talked about how to, you know, daily maintain that patient experience.

[00:05:25] Matt Hutchings: So. You know, one of the biggest things I would say is just the vibe. Like you can walk into a place and you can tell that their systems are aligned, that the team is aligned, uh, by a feeling like you can sense it. Uh, even when you’re coming into a shoot, 

[00:05:41] Sara Hansen: we want every time they walk into the practice, if we’re marketing that we’re warm and friendly, then they better fill the warm and friendliness every time because whether you’re having a bad day or not.

[00:05:53] Sara Hansen: Is never an excuse for the patient because that really is that make or break moment. Um, 

[00:05:58] Matt Hutchings: well, and one of the things that [00:06:00] all doctors shouldn’t be afraid of is one of the, the coolest things is as a practice owner, you get to create your vibe. So, yeah. Yeah. If you feel like the vibe is down and slow, you know, figure out a way to discuss it, great.

[00:06:12] Matt Hutchings: Place to wood huddle, craft it. Yep. Yep. Um, and work towards it every day. And so, you know, for the most part. I think when I’m working with dental practices, uh, I generally work with everyone that’s excited. They’re happy to be there. You know, you can see the flow. Yeah. But those, the difference between a top tier practice and one that’s just kind of starting to figure out their voice is you can literally feel the difference.

[00:06:38] Matt Hutchings: You can walk into that. Mm. Regardless if a camera crew is there or not there. 

[00:06:43] Sara Hansen: Yeah. 

[00:06:44] Matt Hutchings: They know their role, their position, where they’re gonna go. Yeah. And you can really almost feel it when the team turns on and patients are coming in. 

[00:06:52] Sara Hansen: Yeah. 

[00:06:53] Matt Hutchings: You feel that flow change in the practice? That’s, you know, even with a distraction like me, who’s there, you [00:07:00] know, to film and capture.

[00:07:01] Matt Hutchings: Um, and that really what sets some of those practices apart is they will, it’s like a, if you’ve played any sports, right? Like you practice all day long on, like in baseball, A, B, C drills. They’re annoying and they’re boring. But then the second, like that muscle memory of like, we’re in go time kicks in.

[00:07:19] Sara Hansen: Yeah, 

[00:07:19] Matt Hutchings: right. Like the team kicks right in and they, they get into their flow and you can feel it, you can see it. And you know, with the video, we can make anyone sound great. We can get those great captures. But the goal is, is when you. Transition into those top tier type of practices, right? Like 

[00:07:38] Speaker 2: yeah, 

[00:07:38] Matt Hutchings: it’s the messaging now connecting to, you know, those outcomes when the patients show up and you know, those, those practices really get it.

[00:07:48] Sara Hansen: Yeah. I love that. Matt, I have to shout you out. One of your little tricks that you do while you film, because I’ve been with you, which is. There have been a few [00:08:00] times that we’ve had practices bring in patients and they have incredible transformation stories. However, you know, you put a patient in a chair and the lights are on and they’re micd up and they have a CRA camera crew in front of them, and oftentimes they get really nervous, they wanna say the right thing and you know, they, they kind of.

[00:08:20] Sara Hansen: Clam up a little bit. And what’s interesting is I’ve seen you kind of go through an interview and then you tell them, all right, it’s all over now. Hey, but I wanna know more about that. And you have been able to capture the most incredible patient testimonials because from that moment on, once that pressure, as you would say, is off of that patient, now they’re able to open up and really talk, you know, about their experience in such an authentic way.

[00:08:48] Sara Hansen: Why, why is that so important? Not only for our teams, but for the doctors to kind of be able to like, let that guard down and what, what advice would we give [00:09:00] teams and doctors for, you know, kind of breaking some of those barriers down for the team to be able to have those authentic conversations with their patients and really with each other?

[00:09:12] Matt Hutchings: Well, I, I think the ultimate. The thing that I think sometimes even doctors forget is they own their own destiny. Right? Like this is your, yeah. So they get to paint this. And create the story that they want to create. So regardless if they’re living in a story that they currently don’t like or they’re not happy with 

[00:09:32] Sara Hansen: mm-hmm.

[00:09:33] Matt Hutchings: Take step back and create what you want to create. Right? Like, you know, we’re ultimate goal with, you know, dental practices to give patients health. Um, but what story do you wanna say when you’re giving them that health? Like how do you want them to achieve it? Like, are you a doctor that. Sits and listens and really wants to get to know their patients.

[00:09:52] Sara Hansen: Yeah. 

[00:09:52] Matt Hutchings: You know, are you a doctor that wants to, even though it’s dentistry, wants to make sure that every time someone comes through the door, [00:10:00] like they, you know, have this certain experience between, if it’s a. You know, kind of like a spa feel or like, are you the doctor that’s like, we understand that you’re coming in on your lunch break and we want to get you in and get you back to work and you know, you weren’t late for work.

[00:10:17] Matt Hutchings: Like 

[00:10:17] Speaker 2: yeah, 

[00:10:17] Matt Hutchings: you get to paint this story, you know? 

[00:10:19] Sara Hansen: Yeah. 

[00:10:20] Matt Hutchings: I think sometimes doctors forget that like they’re. They are crafting their story and they do take time to go time out. Maybe this isn’t the story I want to tell and they get to pivot at any time. Mm-hmm. So I’d like to remind every doctor when you’re doing this, um.

[00:10:38] Matt Hutchings: You are an entrepreneur, like Yeah. And how cool is that? And the, the area that you focus is in dentistry. And don’t be afraid to sit back and figure out what story you want to tell, even if it needs to pivot from where you currently are. Um, because in the end of the day, it’s gonna come back to that vibe, right?

[00:10:55] Matt Hutchings: If that vibe is not aligned to the story that you think you’re saying [00:11:00] or what you 

[00:11:00] Sara Hansen: Yeah. 

[00:11:01] Matt Hutchings: In your head versus what reality. The video’s gonna do great, but that’s only going to last so long when they come through the door. If they’re getting a bad experience or someone who’s not happy and we get it, you know, sometimes the front desk isn’t happy, but if that is an ongoing scenario, right?

[00:11:18] Matt Hutchings: Those are some of the things that. I think from your experience where you see, you know, these practices where they, they have figured it out, they do discuss, 

[00:11:26] Sara Hansen: yeah. 

[00:11:26] Matt Hutchings: As part of their daily huddles, which part of some of their metrics that they track. Right. You know, those are some of the things I would ask you is what, what have you seen in the practices that.

[00:11:38] Matt Hutchings: Is the pull through, right? It’s, it’s beyond the great video. But what are they doing now that the video’s done where they’re, they’re creating that message daily, um, even without the video crew there. 

[00:11:50] Sara Hansen: Yeah. You know, I think it’s so important that one doctors have to know who they are, what are going [00:12:00] to be the philosophy of care for the practice, the key characteristics for the practice, right?

[00:12:06] Sara Hansen: And once I think the doctor is grounded in knowing this is the type of practice that we want to be. Um, you know, this is how we’re gonna show up for every patient. Then it comes to the team to, Hey, if I am a team member here, this is how we show up for patients. This is how we carry those pieces through.

[00:12:25] Sara Hansen: Because again, in our marketing, we use those key characteristics. We use the philosophy of care. We use all these, you know. Key terms, right? When it comes to marketing, and yet oftentimes that’s where the biggest disconnect comes in is that we market all these things and the patient walks through the door and it is nothing like what they thought it was going to be.

[00:12:48] Sara Hansen: And that’s a huge break of trust. So I think one doctors. Getting grounded in who you are, how do you want your practice to be? Like Matt said, even what’s the vibe of your practice? Are you a more laid back doctor where [00:13:00] you have fun music and there’s laughter in the practice, you know, are you. Maybe a quieter leader where, you know, it doesn’t have to be laughter and like funniness all day, but there is this like calmness, right of a place that just feels good to a patient.

[00:13:17] Sara Hansen: So again, I don’t think there is one right way, but I think the biggest piece is not missing that. Through the team, and then the team has to carry that through to every patient so that they, they feel that, um, Matt, have you experienced somewhere that was just like, and not necessarily in dentistry, but is there a marketing.

[00:13:39] Sara Hansen: Piece of content that you’ve seen and then maybe experienced it and did it, did it align? And if so, like what did that look like or feel like for you? You know, that made it a great experience. 

[00:13:54] Matt Hutchings: Well, I’d take it even maybe a little bit deeper than that. Like just if I was the doctor sitting in a chair, [00:14:00] you know what’s, what’s scarier to hear all this?

[00:14:03] Matt Hutchings: Like marketing words, like key characteristics and all these things and, oh, I have to change. 

[00:14:07] Sara Hansen: Yeah. 

[00:14:08] Matt Hutchings: Or like. Working really in a place that like isn’t authentically you. Yeah. So every day you’re like something else, like at some point like that would break you. Right? So, 

[00:14:19] Sara Hansen: yep. 

[00:14:20] Matt Hutchings: You know? Is it scarier to, you know, not pivot and reposition yourself that’s a little bit more authentic?

[00:14:26] Matt Hutchings: Or is it worse to like do something day in and day out that just is like. That’s not you. And then the end, the end of the day, like, you’ve now created this thing, you’ve molded it, you’ve like taken this piece of clay and now you’ve made 

[00:14:38] Sara Hansen: Yeah. 

[00:14:40] Matt Hutchings: And you know, and that, that is to me, when I go into some of these practices and you see the doctors, uh, and they’ve done that, 

[00:14:48] Sara Hansen: yeah.

[00:14:48] Matt Hutchings: It’s the best because now I get to just help them tell their story and then, you know, once it’s videoed to work with our team to make sure that it’s maintained right. Yeah. And once you’ve, [00:15:00] you’ve created it. Don’t be afraid to have to change it. If it, like, you know, months down the road, you know, a year down the road, that’s not you.

[00:15:07] Matt Hutchings: That’s, that’s fine. That’s called growth. Things have changed. Right? And you’ve found yourself a different path. Um, and if the ultimate goal is patient experience, keep giving the patient experience, but if there’s small pivots along the way, you know, that’s not bad. You’re growing. 

[00:15:22] Sara Hansen: Yeah. Matt, why don’t you give doctors and team scripts when you go into their practice and film them?

[00:15:31] Sara Hansen: Like video scripts 

[00:15:34] Matt Hutchings: because again, you know, for the most part, you know, most doctors and most patients, you’re not trained actors with film school and 

[00:15:42] Sara Hansen: yeah. 

[00:15:42] Matt Hutchings: One of the things that I think us as humans are good at is deciphering authenticity. Authenticity, 

[00:15:49] Sara Hansen: yes. Yes. I, 

[00:15:50] Matt Hutchings: something that sounds scripted in a testimonial.

[00:15:53] Matt Hutchings: Well, it may be a, a patient and you know. But what it’s going to sound like is a [00:16:00] really bad actor that tried to read something for you that’s gonna come off as like a really bad nineties commercial. Yeah. I opposed to like, you know, just something that’s authentically that person. Maybe it’s not a hundred percent perfect because they got a couple lines here and there.

[00:16:15] Sara Hansen: Yeah. 

[00:16:16] Matt Hutchings: Could hear who this person was as a patient and what they went through and sound like it’s them versus like a Yeah. You know, local, you know, 10 10 to 11:00 PM nineties commercial about 

[00:16:30] Sara Hansen: right. 

[00:16:31] Matt Hutchings: Go get whatever, you know, with probably percent discount if I apply this like slash TV promo today. Uh, and I, and I think at the end of the day, uh, more patients we know, even through the data and the numbers, that more patients are gonna resonate with that than yeah.

[00:16:48] Matt Hutchings: What sounds like a 32nd scripted spot. Yeah. Not, not to say that 32nd scripted spots don’t have their place in where you’ve got a time constraint in something that might be a commercial, but from a [00:17:00] testimonial standpoint, if they’re on your website, you know? Yeah. Social media, um, you know, people are now generally just, they’re tuning out the, the 32nd.

[00:17:09] Matt Hutchings: Script. 

[00:17:09] Yeah. 

[00:17:11] Sara Hansen: Yeah. I ask you that because I know you and I worked with a practice that they were terrified to do a video shoot. Um, and it was actually one of the best. Video shoots that you were a part of and we got amazing content from them, um, as far as the testimonials and how the doctors spoke and that sort of thing.

[00:17:37] Sara Hansen: And they were so nervous and they were asking you for scripts and you kind of said, Hey, I need you to trust this process. Right? And so what I love about that is because you were able to truly capture that authenticity from them. You know, that came through so beautifully on screen that the end results was exactly what the doctors wanted, [00:18:00] and they didn’t think it was possible.

[00:18:01] Sara Hansen: You know, they, they were like, I guess I’ll do this thing ’cause I know I need to. But again, what I love is that being you, being that authentic. Authenticity piece within your marketing. That’s what patients are looking for. They’re not looking for, you know, the dentist that has the white coat and the 15 certifications and the latest technology.

[00:18:24] Sara Hansen: They don’t know what that means. What our patients are looking for is they’re looking for, can I go to this practice? Will I be treated right? Are they going to listen to me? You know, um, is it providing what I’m. Looking for, for an experience and really that that is the essence of that marketing and why it’s so important to the patient experience.

[00:18:47] Matt Hutchings: Yeah, I mean, I think every human is like its own little, I mean, through evolution or however long, like our instincts, right? Like we sense all of these things. Some of the things that we’re looking for is, you know, [00:19:00] safety, you know, truth, like all of these things that were, all of the touches that are gonna happen along the way.

[00:19:05] Matt Hutchings: You know, video is just a part of that touch that gets them through the door. Yeah. But if the second they open the door and it’s revealed as something different, right? All of these little sensors are gonna fire off. And it might not be one thing that does this, but if there’s 10 trips along the way, that just don’t align to everything else.

[00:19:23] Matt Hutchings: Right. At some point that that patient’s gonna call the BS factor, right? Like it’s gonna buzz to, yeah, maybe they got in and they got their cleaning and they didn’t do the next ’cause they’re gonna move on, you know, they’re gonna move to the next part. So, 

[00:19:34] Speaker 2: yeah. 

[00:19:35] Matt Hutchings: You know, I think, I think as humans, you know, we’re, we’re really good at trying to detect and, you know.

[00:19:42] Matt Hutchings: See if this is a safe place or if this is, if it meets those goals. Um, you 

[00:19:47] Sara Hansen: know, 

[00:19:47] Matt Hutchings: and so I think really what does that is at the end, end of the day, if I can authentically capture who you are, well now that’s going to align to all of those patients who are going to connect to you, right? Like [00:20:00] I’m giving you the better.

[00:20:01] Matt Hutchings: Chance of when that door opens up, that person’s gonna hear your voice, they’re gonna see your mannerisms. Mm-hmm. They’re gonna see how you act and how you interact with them. Uh, very similar to what comes in, into the video. So yeah, it’s just a lot more authentic and you know, the goals. Hopefully it gets you the types of patients you wanna.

[00:20:22] Sara Hansen: Exactly. So Matt, what are your thoughts on reels and tiktoks and you know, some of that short video content that. Obviously is taking over our social media on all platforms. What are your thoughts on that and what advice would you give to teams on maybe if that’s where they’re starting, just adding more of that authenticity to their marketing to help ignite that patient experience?

[00:20:52] Sara Hansen: What would you recommend for them? 

[00:20:55] Matt Hutchings: Uh, I would say discover the, the [00:21:00] types of. Mix that you want to, to, to show people, right? Mm-hmm. So it doesn’t have to always be like the crazy out of the pocket, like wild duh, you know, which is great. Um, but if that’s not who you are, you’re gonna struggle to try to capture that all the time.

[00:21:17] Sara Hansen: Yeah. 

[00:21:17] Matt Hutchings: So, you know, what I would do is, is try to look at. Things that happen throughout the practice where there are intersections of, um, great things that you would like to show and things that you’re doing on a day to day that maybe the patient wouldn’t see. Um, so a patient isn’t gonna see you getting to the practice an hour early to prep the team.

[00:21:43] Matt Hutchings: Is that important though, that you guys get there early and you’re discussing who the patients are throughout that day and who’s going to come and. Certain patients like things a certain way, so you’re gonna address it to make sure that that patient has the best experience possible. Do you necessarily need to [00:22:00] record like those moments or do you show that, hey, we take, we get together as a huddle, we, we look at who the patients are?

[00:22:07] Matt Hutchings: You can, you can show that and tell that story, right? Um, 

[00:22:11] Sara Hansen: yeah, 

[00:22:12] Matt Hutchings: you can show. The day-to-day, just human interactions of who you guys are together, right? The interactions between the hallway and the fun stuff that you guys do. Like the things that are already happening day to day that you’re, you may not know are important.

[00:22:28] Matt Hutchings: It gives people an understanding of who you are. Like look for those moments and try to capture those. I think that that’ll do really well for you because the reels are, you know, 30 seconds. It should not be. Uh, let me tell you all of the things that we give in 30 seconds. To try to get you to come to me.

[00:22:44] Matt Hutchings: And it’s almost counterproductive. It’s gonna make them go right even farther. 

[00:22:48] Sara Hansen: And that’s, that’s exactly what matters, right? It’s really that messaging being backed up by the team, by the doctor, so that that patient can clearly [00:23:00] see that patient experience. Um, and really that’s the team carrying the doctor’s vision in real life, and that is what those patients connect with, so, okay.

[00:23:12] Matt Hutchings: Does your team even know your vision? Like, do they know they just there, right? Are they aligned to the vision or are they just employees? Right. And 

[00:23:19] Sara Hansen: right. 

[00:23:20] Matt Hutchings: If you wanna be a top 1% practice that you know is excelling and has that vibe when you walk through the door, your team better know what your vision is and they better know how to align to it.

[00:23:30] Matt Hutchings: Um, because if not, they’re just, they’re collecting a paycheck and most likely there’s going to be a disconnect with them. That’s not gonna feel right. And remember, you get to paint this picture, you get to craft it. And part of crafting it is giving them the understanding of what the vision and the goal is in helping them align, uh, you know, and which is exciting.

[00:23:51] Matt Hutchings: You have the opportunity to do that daily. 

[00:23:53] Sara Hansen: Yeah, I love that. So really doctors, your marketing is only as [00:24:00] strong as the experience that the patients have when they walk into your practice. And really the strongest marketing doesn’t create the experience, but it actually reveals it. So it’s about getting those pieces in place, understanding your core values and philosophy of care, and what is the vibe.

[00:24:21] Sara Hansen: That you want your patients to experience. Um, thank you so much Matt for being here today for sharing your insights, um, your thoughts and kind of your expertise within this realm of marketing. I appreciate it. 

[00:24:36] Matt Hutchings: Yep. And if you’re looking to, uh, figure out ways to help tell your story or if you’re even just looking for ways to help craft that story, if you’re in that discovery phase, um, you know, reach out to us.

[00:24:46] Matt Hutchings: Give 

[00:24:47] Sara Hansen: yeah, 

[00:24:47] Matt Hutchings: uh, give Sarah scheduled time with her. We’ll do a discovery. We’ll sit down, we’ll, we’ll figure out where you’re at in your practice. What area or what level of story that we’re looking to tell, and we’ll craft that [00:25:00] around that for you. Um, and then we’ll also help you take to the next steps, right from the, from the video messaging, all the way to how you pull it through.

[00:25:08] Matt Hutchings: We can help you with both of those. So, you know, don’t be afraid. To help, you know, craft that story. Don’t be afraid to put yourself out there, you know, don’t be afraid to, um, think that this is too much or too overwhelming. You know, it sits, it just starts with that initial conversation. Yeah. And then everything can be crafted off after that.

[00:25:29] Matt Hutchings: Um, and we can help you with that. 

[00:25:31] Sara Hansen: Thank you, Matt. Thanks everyone.