Maximize The Value of Your Dental Practice Today! | Schedule Consultation

Episode 98 – Requested Replay: Reinforcing Your Team

“If you have high turnover, that usually means people have stopped growing in your practice.” -Dr. Victoria Peterson

Your team is one of the foundational pillars to building your Investment Grade Practice™. In the last episode, we had an exceptional conversation with Dr. Adrienne Reynolds about how to hire and retain a fantastic dental team.

One of the things I love about Adrienne is what she shares about her philosophy of business management: “As I manage or build organizations, all my decisions are based on will the action or direction I take help others learn and apply their learning.”

I think that’s a fantastic viewpoint to have as a leader.

In today’s society, safety, certainty, security, and stability are what employees are demanding. But at the same time they want variety, and surprise, and something new. So how do you build stable processes and clear roles, and give the team the freedom to explore their roles and grow?

In this classic follow-up to my original conversation with Dr. Adrienne Reynolds, I build on my conversation with her and dig deeper into how you can foster the development of a rock-solid dental team:

  • Are the actions you’re taking allowing your people to grow?
  • Are you doing anything to undermine your team?
  • What are the unwritten rules you need to know about?


Regan 0:00
Hi, Dr. Regan, Robertson, CCO of Productive Dentist Academy here and have a question for you. Are you finding it hard to get your team aligned to your vision, but you know, you deserve growth just like everybody else? That’s why we’ve created the PDA productivity workshop. For nearly 20 years PDA workshops have helped dentists just like you align their teams, get control of scheduling, and create productive practices that they love walking into every day. Just imagine how you will feel when you know your schedule is productive, your systems are humming, and your team is aligned to your vision. It’s simple, but it’s not necessarily easy. We can help visit that’s to secure your seats now.

Victoria Peterson 0:46
Once your team understands if you’re, if you’ve got high turnover, that usually is an indication that people have stopped growing in your practice.

Narrator 0:58
Welcome to Investment Grade Practices podcast where we believe private practice dentists deserve to get the lifestyle today while building an asset for tomorrow. Join your host Victoria Peterson who designed the practice of your dreams and secure your financial independence. Let’s get started.

Victoria Peterson 1:20
What an incredible pleasure to spend time with my good friend, Dr. Adrian Reynolds. She has both a Masters and a PhD in Organizational Management and has lived around the world, spending 18 years in the Middle East. I, she is an incredible woman and her outlook on managing people and building organizations is unique and in her bio, it says “All of my professional decisions are based on this question, will the action or direction I take help others learn and to apply their learning?” I think that is just a fantastic viewpoint as a leader and I learned so much on my podcast with her. So let’s walk through a little bit of this, is the action that you’re taking as a leader, is the way that you’re delegating to your team, is it helping them to learn and grow and is it helping them to apply the learning? What does that mean? Well, I think that you have to have time baked in for the learning to absorb. Many times we’ll show people how to do something once and expect them to be an expert tomorrow, get disappointed the next week and take it back. When that happens in your team, when others see you delegating or requesting and then pulling things back from team members, you automatically create a hesitation amongst your team.

Victoria Peterson 2:58
“Well, if she wasn’t good enough, I’m sure I’m not good enough, either.” This is particularly true in doctors who are women. If women feel like they can’t fulfill everything on the checklist, oftentimes they don’t even start. So when you’re looking at growing the people make sure that there is a learning plan, that’s my invitation is that, they can already do 80% of the job well, and there’s 20% growth. Adrian talked about this, that once your team understands if you’re, if you’ve got high turnover, that usually is an indication that people have stopped growing in your practice, so if they can’t grow and learn and contribute more, oftentimes, they will find it somewhere else and I know you’re, you’re gonna think they leave you for the money and maybe they do and it really is a sense of significance and growth and contribution. Let’s explore a couple of points that she brought in from her worldview, knowing that she had lived in the United Arab Emirates, Indonesia, and Saudi Arabia. I can tell you that she has a perspective that’s a lot broader than mine and she brought in a lot of perspective about cultural restrictions and I remember her saying that these weren’t laws necessarily or even religious, it was social cultural tenants that were accepted in the area. So let’s look at that in our business, are there cultural restrictions in place? These are usually the unwritten rules and I don’t know how you as an owner might go about in your company to find the grapevine, but there is always a grapevine, and there are always unwritten rules.

Victoria Peterson 4:47
Oftentimes, it’s really neat when you have a new employee come in, do orientation, you can model written rules, and about two to three weeks into their employment, they’re still excited about being there. Pull them aside and say, “I know the written rules in the practice, what are some of the unwritten rules that you’ve learned? Have you been here?” Or ask your team, “What are the unwritten rules? What are the things that need to be updated about our culture to make our work environment feel safe?” And in this time that we’re living in today, safety, certainty, security, are fundamental, teams are demanding this. At the same time they want variety, and uncertainty and surprise, and something new and that really is what change management is all about, is how do I build stable processes and systems where everybody has clear roles? They know the part that they’re playing and they now have the freedom to express that role in new ways, taking it in places that you may never have thought of. So once you understand what cultural restrictions might be there, let’s give an example of that. Don’t talk to Mary before 10 o’clock, and she’s had her cup of coffee. Seems innocent enough, but when you tolerate poor performance or bad behavior, attitudes, with one, it will trickle throughout the company, the higher they are in their perceived level of power, the more impact that’s going to have on the culture.

Victoria Peterson 6:33
So look for those cultural clues. It’ll point you to policies that may be creating tension or anxiety amongst your team. There’s a lot of variety and what that could be, but at least twice a year, review the policies in your practice. Sit down and talk to your team about their agreements, about their code of conduct, how they’re treating each other, how they want to be treated in the practice. These are all foundational because as your team treats each other, it’s a direct reflection on how they will treat the team. What an amazing time to think about the four P’s of business and the true rewards of being an owner. Adrian really highlighted the P of people know, how are we growing and developing our people. Growing your people, investing in your team, is one of the best ways to grow the assets of your company. practices are simply a collection of people doing the best they can towards a common goal. When you get the people in place and the processes are in place, they can start living on purpose, expressing their passions. This is the correct order to gain predictable profits over time. Thank you, Dr. Adrian, for being with us today and showing us how people really are the fuel for the business and as wise investors in our practices, investing in your people, it’s one of the smartest investments you can make.

Narrator 8:05
Thank you for tuning in to this episode of Investment Grade Practices podcast. If you find value in this episode, help us spread the word by passing it along to a dental friend, subscribe and give us a like on iTunes or Spotify. Learn more about building your Investment Grade Practice at Today

Have a great experience with PDA recently?

Leave a Review

Need help?
Accessibility Options
Accessibility On Our Website

We are committed to continuously improving access to our goods and services by individuals with disabilities. If you are unable to use any aspect of this website because of a disability, please call (800) 757-6077 and we will provide you with prompt personalized assistance.

If you have trouble seeing web pages, the US Social Security Administration offers these tips for optimizing your computer and browser to improve your online experience.

If you are looking for mouse and keyboard alternatives, speech recognition software such as Dragon Naturally Speaking may help you navigate web pages and online services. This software allows the user to move focus around a web page or application screen through voice controls.

If you are deaf or hard of hearing, there are several accessibility features available to you.

Closed Captioning
Closed captioning provides a transcript for the audio track of a video presentation that is synchronized with the video and audio tracks. Captions are generally visually displayed over the video, which benefits people who are deaf and hard of hearing, and anyone who cannot hear the audio due to noisy environments. Most of our website’s video content includes automated captions. Learn how to turn captioning on and off in YouTube.

Volume Controls
Your computer, tablet, or mobile device has volume control features. Each video and audio service has its own additional volume controls. Try adjusting both your device’s volume controls and your media players’ volume controls to optimize your listening experience.

Read More About Accessibility and Why It Matters

Need help?

Oops! We could not locate your form.

Do not include sensitive personal, financial, or other confidential information (Social Security, account number, login, passwords, etc.). This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Helpful Resources

Below are links you may find helpful when scheduling an appointment with us.


Episode 204 – Requested Replay: Defining Private Equity

“Dentistry is the star right now. It’s what private equity...

Episode 204 – Requested Replay: Defining Private Equity (featured image)

Episode 230 – Implant Marketing Mastery

“Sixty implants at $4,000 a piece … that’s $240,000 that’s...

Episode 230 – Implant Marketing Mastery (featured image)

Episode 107 – Requested Replay: Authentic Marketing Best Practices

“Talk about what you care about. Being authentic attracts the...

Episode 107 – Requested Replay: Authentic Marketing Best Practices (featured image)
In the Press

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years.

from Dental Entrepreneur – Winter 2023 By Dr. Maggie Augustyn...

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years. (featured image)
From Our Blog

Investment Grade Practice™ News – April 2024

Dear Doctor, It is with great pleasure that we reach out to you...

Investment Grade Practice™ News – April 2024 (featured image)
Follow Us On Social Media


Stay informed on updates and upcoming events from our office.


Connect and learn more about Productive Dentist Academy.


Subscribe to our YouTube channel.


View fun photos and follow our team on Instagram.

Your Privacy
Privacy Policy

This privacy notice discloses our privacy practices and the use of Google Analytics 4(GA4), an analytic advertising feature. This privacy notice applies solely to information collected by this website and the GA4 platform. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website and GA4 platform, how it is used, and with whom it may be shared.
  2. The choices available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

While Productive Dentist Academy is the primary data controller, Google, in the context of providing Google Analytics service, acts as a data processor. We use Google Analytics 4, a widely recognized web analytics service provided by Google, Inc., to track user interactions and gather data for advertising purposes. As a third-party vendor, Google Analytics operates independently and maintains its own privacy policy, which can be found at We carefully select our third-party vendors for their commitment to user privacy and adherence to data protection standards. As part of our ongoing commitment to your privacy, we implement measures to ensure that services like GA4 comply with our high standards of data protection.

GA4 collects certain personally identifiable information from you as you interact with our website. This information includes but is not limited to your device ID, IP address, and geographic location. The information collected through GA4 is used to analyze user behavior, optimize our website’s performance, and tailor our content to better serve your needs. This data is compiled and anonymized, ensuring that it cannot be linked back to individual users.

Please note that GA4 may share the information collected with Google and other third-party service providers to enable data processing and reporting on website usage. However, we will not sell, rent, or share your information, especially your personally identifiable information, with any third party outside of our organization.

Your Access to and Control Over Information

You have certain rights regarding the data collected by GA4. You have the right to do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

In addition to opting out of any future communications from us at any time, you may also opt out of the GA4 feature if you so choose. You can opt out of the GA4 Advertising Features we use through Ads Settings, Ad Settings for mobile apps, or through the NAI’s. This link points to Google Analytics’ currently available opt-outs for the web 


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. GA4 also follows industry best practices to protect your data both online and offline.

To ensure data protection while we are using GA4, we are implementing additional security measures that include and are not limited to:

  • limiting data access, 
  • using secure protocols, 
  • managing data sharing with Google

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Contact Us

If you have any concerns about the use of GA4 or believe that we are not abiding by this privacy policy, please contact us immediately. We are committed to addressing any privacy-related issues promptly and transparently.

By using our website and consenting to the use of GA4, you acknowledge and agree to the data collection and processing practices described in this notice. For more information about GA4 and its privacy practices, please review Google’s Privacy Policy on this link

If you feel that we are not abiding by this privacy policy, you should contact us immediately.

Read More About Our Privacy Policy and Why It Matters

Terms of Service
Terms of Service

Entering this site or the links accessible through this site, you agree to be bound by this agreement. The information and the resources contained on and accessible through this site are made available by Productive Dentist Academy and/or its suppliers and vendors, and are subject to your agreement to their terms and conditions.

All contents copyright (c) Productive Dentist Academy

All rights reserved, Productive Dentist Academy makes this website available to all users for the sole purpose of providing educational information on health-related issues.

The accuracy of website, information, and resources identified are not warranted or guaranteed, or intended to be a substitute for professional health advice, to contradict health advice given, or for health care of any kind.

Your use of this website indicates your agreement to be bound by the Terms of Use and you expressly agree to be bound to the foregoing terms and conditions.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy, or its suppliers or vendors, and are protected by U.S. and international copyrights.

Material on this site may be used for personal use only. Commercial use of any sort is strictly prohibited.

Use of Resources & Information
This site may not be used as a supplement or alternative for health care, and is not intended and does not warrant or guarantee the quality or quantity of any services of any of the advertisers identified; further, the information provided is merely for educational purposes, and its accuracy is not guaranteed. Do not use this site as a substitute for health care. Please consult with your doctor or other health care provider regarding any health questions you may have. This site may not be used for health diagnosis or treatment. Do not use this site to disregard any health advice, nor to delay seeking health advice, because of something you read or see in this site.

You understand and agree that neither Productive Dentist Academy nor its suppliers or vendors or linked domain names are responsible or liable for any claim, loss, or damage of any kind, directly or indirectly resulting from your use of this site or the information or the resources contained on or accessible through it.

Productive Dentist Academy expressly disclaims any implied warranty or representation about the information or accuracy, relevance, completeness, timeliness or appropriateness for any particular purpose of any kind. Your use of this site is also subject to all additional disclaimers that may appear throughout the site.

Other Internet Sites Links
This site also includes links to other internet sites created and maintained by Productive Dentist Academy’s suppliers, vendors, affiliates, or subscribers. Be aware that Productive Dentist Academy does not control, makes no guarantees about, and disclaims any express or implied representations or warranties about the accuracy, relevance, completeness, timeliness or appropriateness for a particular purpose of the information or the resources contained on these or any other internet sites.

Further, the inclusion of these links is merely for your convenience and is not intended and does not reflect Productive Dentist Academy’s opinion on the accuracy or the importance of these other sites; further, Productive Dentist Academy does not endorse in any manner any of the views expressed in, or products or services offered by these other sites. All information in any site by Productive Dentist Academy, or associated or linked site, is extracted, read, used, or relied upon by you at your own risk.

Disclaimer of Warranty
Productive Dentist Academy and its suppliers and vendors disclaim all express or implied representations or warranties regarding the information, services, products, materials, and any other resources contained on or accessible through this site, including without limitation any implied warranties of merchantability or fitness for a particular purpose. All information provided by Productive Dentist Academy is made available “as is” and “as available” without warranty of any kind, or any express or implied promise, including, by way of example, its continuing availability.

Limitation of Liability
With respect to products, goods, or services purchased from any entity identified, listed, named or contacted through Productive Dentist Academy’s website, or any links to Productive Dentist Academy’s website, to the maximum extent permitted by applicable law, in no event shall Productive Dentist Academy or its suppliers or vendors be liable for any direct, indirect, special, punitive, incidental, exemplary, contractual, or consequential damages, or any damages whatsoever of any kind, resulting from any loss, which by way of example, includes loss of use, loss of data, loss of profits, business interruption, litigation, or any other pecuniary loss, whether based on breach of contract, tort (including negligence), product liability, or otherwise, arising out of or in any way connected with the use or performance of this site, with the delay or inability to use this site, or with the provision of or failure to make available any information, services, products, materials, or other resources contained on or accessible through this site, even if advised of the possibility of such damages.

You acknowledge and agree that the limitations set forth above are elements of this agreement, and that this site would not be provided to you absent such limitations.

You agree to indemnify, defend, and hold harmless Productive Dentist Academy and its suppliers and vendors from any liability, loss, claim, and expense (including reasonable attorneys’ fees) related to your violation of this agreement or use of this site in any manner. Your use of this site shall constitute your acceptance of the terms of this Agreement, as revised and modified, if any, each time you access this site. Productive Dentist Academy may modify this agreement at any time, and such modifications shall be effective immediately upon posting of the modified agreement.

Productive Dentist Academy’s failure to insist upon strict enforcement of any provision(s) of this agreement shall not be construed as a waiver of any provision or right.

This agreement and the resolution of any dispute related to this agreement or this site shall be governed by and construed in accordance with the laws of the State of Washington, without giving effect to any principles or conflicts of law. Any legal action or proceeding between Productive Dentist Academy or its links, suppliers or vendors and you related to this agreement or this site shall be brought exclusively in a state or federal court of competent jurisdiction sitting in Skagit County, Washington.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy or its suppliers or vendors, and are protected by U.S. and international copyrights.

This site contains links to other sites. Productive Dentist Academy is not responsible for the privacy practices of other sites that are linked to us.

Should you have any questions or concerns regarding Productive Dentist Academy’s Privacy Policy and Terms of Use, please contact us.

Read More About Our Terms of Service and Why It Matters

Search the Website

Use keywords in the search box below to find what you're looking for.

Go to the Top of the Page