Episode 198 – How to Build a Successful Dental Marketing Strategy

“When we think about marketing we usually think about the external piece – website, ads, etc. But there are internal processes we need to think about too. Can we get them to accept an appointment and treatment?”

Do you cringe when you hear the word marketing? If you do, you’re not alone. For many dentists, marketing is an area of frustration with the changing regulations, unwanted solicitations, and not knowing if what you’re doing is working.

Today, Dr. Chad and I have invited Sara Hansen marketing coach at PDA to talk about implementing successful patient attraction and retention strategies. Marketing can be fun…if you can understand how to weave it through the entire patient experience.

Get ready to learn the secret to activating a successful strategy that works and that your patients will love as we dive into:

  • The marketing puzzle pieces most docs miss
  • Strategies for creating long-term dental patients
  • Results – it’s not just about getting “more new patients”


REGAN: Hello everyone. Regan Robertson here from Everyday Practices Podcast. Do you cringe when you hear the word marketing? If you do, you’re not alone. For so many dentists it can be an area of frustration, from the changing regulations to constant solicitations to not knowing if what you’re doing is actually working. Marketing can give you the same reaction that many patients have to hear the dental drill. That’s why Chad and I have invited a special guest to this episode, Sarah Hansen, a marketing consultant with Productive Dentist Academy understands the struggle many docs face implementing successful patient attraction and retention strategies.

The reality is marketing can be fun if you understand how to weave it through the entire patient experience. Get ready to learn the secret to activating a successful marketing strategy you can feel great about and your patients will love. Enjoy.

CHAD: Hey, everybody, it’s Chad Johnson and do you hear the sound? Did you hear it? I’m gonna do it again. You know what that is? That’s me kicking this podcast off and I’m trying to also get my co-host Regan to laugh here. Regan, how are you doing today?

REGAN: Every day is a good day with Chad.

CHAD: That’s right and we have a PDA specialist today, Sarah Hansen here to talk about our marketing and not only that, but my marketing because she helps Veranda Dentistry killing it and we’re here to talk about everything marketing. So Sarah, how are you today?

SARA: Hello, everyone. I’m good thanks.


CHAD: So our goal today was trying to look at the overall process of getting patients to say yes, but from a marketing perspective, it’s not just simply, you know, looking from the doctors perspective of, “Okay, how do we get a patient to say yes,” but we need to get patients in the door and it begs the question, how do we do that and where along the line, do people drop the ball? So let me ask where are some important pieces where people end up dropping the ball?

SARA: Yeah, yeah, I am so happy to talk about this. So I think when we think about marketing, we think about just that external attraction key, right, and what does that look like for all those books, which you know, digital advertising, or social media or websites? But yes, while all that’s important, there are other key components that we really need to focus on too, which is one, once they find us once that attraction strategy has worked, and they take interest in that, and then they call our practice, can we get them to accept an appointment? So the call conversion rate with the team really is so critical, you know, does your team have the tools and the skills to help answer the questions that that potential patient has? Do we have options for them within the practice and then, you know, did they form a good enough relationship with them that they trust us to make an appointment? From there, we then have that third key component, which is, once they come in for their appointment, do they accept treatment? And I think sometimes that is those missing links that we think about with marketing is it’s all about that attraction strategy but really, it’s not that is one piece that is yes, important, but what we teach our dcs and what we feel like is the most important is that not only are they finding you through attraction, but they’re also carrying that all the way through the funnel and then getting to accepting treatment and becoming long term loyal patients with you.

Right, so some people could get frustrated, why aren’t we getting phone calls and we might be getting phone calls, but for example, it could be at 6 pm, have you ever done that like as a customer, you know, where you, you’re calling going, why aren’t the answer and oh, a popular one for me, I don’t know why I did this for years, but I’d be calling the admissions office at the University of Iowa, you know, to pay the bill or something like that and I would call, you know, let’s say at 4:30 and I’m like, “What the heck, why are they not open?”, and you’d listen to the message, and they’d be like, our offices closed at four o’clock and I was like, “Must be nice.” Now here. I’m a dentist, and I do the same thing but, you know, if we only have people there from eight to four, I mean, are you getting phone calls at 7 am? Are you getting phone calls at 6 pm? Are you getting people upset because you want them, you know, like, you’re paying, let’s say, online advertising, you’re getting, you know, so now you’ve already incurred a cost, they call, they get frustrated, because they can’t make a connection and now they just call the office down the street, because they’re just, they’re just tired of it. So you not only spent money to try and get them there, you wasted money, because they’re not going to come to you, because you, it wasn’t convenient or they make the phone call, like you said, but we’re dropping the ball and you know, you pick up the phone, and it’s yeah and it’s like, “Is this the dental office?” Uh huh. What, you know, it’s like, “Okay, this isn’t going so hard, you know, is this where I, where I want to be and so I mean, you know, there’s a broad spectrum from when you’ve first advertised to where the patient actually gets in the chair,” and only then can you drop the ball at your treatment presentation, right. So yeah, you know, there’s, there’s a whole litany of things along the line. So you wanted to talk today about the three scenarios, or the three pieces of the puzzle for marketing, can you frame that for us?

Yeah, yeah. So of course, you know, again, it starts with the attraction, they have to know who you are, they have to know what you have to offer, you know, and that’s where those external pieces come in. Who are you? You know, what is the story from your practice? How do you help patients? From there, the patient then takes that information and decides what to do with it. Chad, what we know about a lot of these patients is if you think about the new patients that come to your practice, very few of them have come to you because they’re new to the area, most of your patients have come to you because they’ve had some type of, we’ll use a big word trauma, right? Either they had a bad experience, the financial options didn’t work for them, whatever that is. So they’re looking for somebody that they trust, somebody that can take care of them and that’s where your team is that second crucial part of how do we help or kind of like the ER trauma surgeons, right? Firstly, you need to identify what their needs are, a patient is calling you because they need something, you’re not cold calling them, this isn’t, you know, door-to-door salesman knocking on the door, they’re calling you because they need something. So what we love to train the teams on is, “Hey, listen to what their needs are, listen to their trauma, what has happened to them in the past that now they’re looking for a new dentist and how do we capitalize on that?” You know, is it that they need IV sedation? Is it that, you know, they just lost a job and now budget is really tight? Is it that they had a bad experience with a previous dentist? You know, somewhere along the line, that trust has been broken, and now they’re trying to go somewhere else? So when we can work with the team to really train them to understand, you know, what their role is, give them the tools, then all the sudden that becomes very successful with call conversion for them and then we carry that through to the third part, which is now that they’re in our practice, how does the doctor’s relationship or the hygienist’s relationship build to trust, right, so that now when you’re presenting a treatment plan to them, that this patient is like, “Hey, I really feel like he has my best interest at heart,” instead of just, “Well, I see your brand new boat sitting outside attach your brand new truck.” It seems like you need to, to make some money today, right? So it’s kind of this now a reversal of roles of we’re almost interviewing, or the patient’s interviewing us to find out, “Hey, is there a connection? Do I trust them with the trauma that I’ve previously had?”

CHAD: Right?

SARA: Yeah.

CHAD: In two broad categories, some of the aspects that I’ve, you know, well, that any dentist really has tried focusing on is splitting it up in between internal marketing and external marketing. As far as the listener who’s new to the subject, can you help kind of broadly define those?

SARA: Yeah, yeah. So external marketing, yes, is going to be more of a bigger investment strategy into what you do to get your brand and your name out there, it’s your awareness but what I try and teach teams about and what’s really important is your internal marketing really is that foundation and if your internal marketing such as asking for Google reviews, internal referral programs, following up on past your continuing care and pass to treatment report, you know, that sort of thing. When you have that solid foundation of those internal pieces posting on social media,  another great one, then what it does when we then layer in those external marketing pieces, it now accelerate what you’re doing, because you already have that core foundation of those internal pieces. There was actually a practice that I work with and what happened is, we launched a big external campaign and because Chad, as you know, we track everything internally, we do all the ROI trackers, I pull all the data, I want to make sure that all our campaigns are successful, right and what we found very early on with the campaign is that they were getting a lot of calls coming into the practice, however, the team was only at like a 50% call conversion rate and so what that was telling me was like, “Hey, the docs are investing in this strategy, that now that we’ve got a hiccup in the system, right, the team can’t get that in.” So the doc at that point had two options, the option was one, either he needs to increase his investment into marketing, to make up for the lack of skills that the team had to get those calls in, or the patients in or we had, he had to invest in his team, and I spent time with the team, helping them understand, you know, how to listen to what those patients needs are, and the call conversion rate went up to 80% and so I loved that because again, it that, that’s like, you know, I mean, that’s, that’s a true, you know, opportunity of maximizing our investments into marketing. The external internal place such a cohesive role with each other, that you really can’t have one without the other.

CHAD: So you were talking about cold calls, and kind of the opposite of that would be your internal marketing. The internal marketing is when you’re taking people that are already fans, and it could be, it could be literally, you know, your Facebook fans, that might not even be patients, but at least you know, they’re, they are captive audience and then also your existing patients and having them be the, the announcers to, you know, when someone on Facebook, for example, says, “Man, I hate going to the dentist, I wish, do any of you guys have a dentist that you like going to?” and in Productive Dentist Academy, what we call raving fans, you know, that we’re wanting patients to help kind of express the good news like, “Man, I’ve gone to mine for 10 years, he’s awesome.” That’s internal marketing and, and you didn’t really pay for it, though you can but you know, that’s an example where you didn’t really pay for it except, indirectly, everything that you did intangibly over the last few years to make that patient into a raving fan, to keep them a raving fan. So that way, they will freely tell others, and so that your best dollars are internal marketing, as opposed to when we think of traditional marketing, which is external marketing of, “Hey, let’s put up a billboard. Let’s have something in the yellow book, Yellow Pages. Let’s, let’s send out mailers.” You know, those are, those are kind of getting closer to cold call.

SARA: Yeah, yeah, absolutely and what we know about those internal referrals of their family and friends is that, you know, when you ask your best friend, right, “Hey, who do you go to as a dentist?” And they all the sudden they’re like, “Oh, man, Veranda Dentistry is the best. Doctor Chad and his team,” and they start going on. Well, all of a sudden, I’m listening to that and I trust my friend, right? So my level of trust with that practice is already elevated, because hey, if my friend has had a great experience, then I know this is going to be a good experience, cuz she wants to tell me about it. So yeah, what we know is that those referrals turn into the most loyal patients and so it really is, like you said. Dr. Chad, I mean, a lot of Doc’s will, depending on the state that you live in, you can give you know, $25 gift card for referral, but I mean, the ROI on an internal referral is through the roof. It’s awesome, you know, and it is creates the most loyal patients. So it’s a win-win.

CHAD: I think when we’ve been tracking mine, historically, you know, well, and here’s why. I think historically, ours is close to 100 to one ROI on, on internal marketing, but the reason why is when we ask people, you know, what made you come here, and when we find out that it was because of the internal referral dollars that we’ve spent, it’s like 1000 bucks, you know, that we’ve put into it, and that $1,000 might have $100,000 return that year, on on the marketing when we track it and knowing that is important, because it’s just like, wow, you know, 100 to one that’s way bigger and I’m still satisfied when we get five to one or 10 to one returns on an ROI. I mean, a two-to-one is still good. I mean, you know, like it’s still getting bringing you in what you need. So when you’re 100 to one you go, “Man, you know, like how are we maximizing how our associates hand out business cards are, is the team handing out referral request forms and asking, you know, like, “Hey, I’m glad you had a great day today. Would you do us a favor?” And, you know, anytime anyone has asked him, you know, just let them know that you love coming here, you know, just stuff like it. Yeah, planting the seed that maybe three years from now, their friend says, Hey, I am moving to the area. Who should I go to? And you put that out there or? That’s it. I’ve had it with Dr. x. He’s always blank and now I want to switch. Who should I go to? And I see those things on, you know, Facebook, because my friends and family around here, they’ll tag me in it and so like, I’ll actually see it.

REGAN: Yeah. So what do I guess I have a question for both of you, since both of you work together. Hey,

CHAD: Regan. I guess I’ve been hogging you. How are you?

REGAN: Well, I love, I love how we went right down the path of everything is marketing. It’s all connected together. What do you recommend Sarah for making it sticky, because you get what you focus on to say like, it sounds good to see the success of 100 to one and but, that tells me that there’s something running underneath that has to be well-oiled. So what do you recommend to make this sticky so that internal? internally, the team can really, you know, shout the benefits?

CHAD: Sara, please don’t say a really good-looking owner, Doc, because I get it. I mean, that’s me, but we just don’t have to go there.

SARA: Yeah, I mean, have we seen Chad’s face? I mean, it just, he just sells it by himself. He doesn’t even need me. Um, yeah, that’s a great question. So it really is that internal piece. You know, one thing that I think we forget is that our teams are an extension of us, you know, so what Chad believes and how he runs his practice and how he wants to practice and what his philosophy of care is really needs to be practiced by everyone in the office, you know, they all need to believe that and I know with so many of our Doc’s, that patient care, right, the wow experience really is top of mind for a lot of these Doc’s.

If we can focus on that internal peace, meaning, you know, that we are treating our patients with the care and respect and the quality dentistry that we know that they deserve, then all of a sudden, it’s speaking for itself. You know, with social media, I know a lot of our docs get a little bit nervous about that. Like, what do I post? How do I post you know what? And really, it’s very simple, meaning, you know, let it let your team take that piece on. How many Docs have great team members that love to get on the Tictock, I mean, I’m too old for the Tictock, but you know, that their team members love social media, they’re on social media a lot. And so let your team members take it over, you know, show up on time at, you know, lunch that day with the team or, you know, let’s highlight each team member or let’s talk about patients of the month or you know, other things like that. Just start very simple with just getting out there, you know, making yourself available, and that attraction started.

REGAN: Oh, good. So that, thank you, Chad. Well that leads to the next question, so if you’ve got a doctor, like Dr. Chad, who’s not really shy about getting the practice out there getting himself out there, he’ll bring like a shaved ice truck into the parking lot to celebrate things like, like, creativity is really easy. What do you recommend for doctors that, you know, I mean, that this is not naturally intuitive to them, they’re a little bit shy, how do they put their authentic self out there?

SARA: Mm hmm. No, I think again, I think the team can be a big asset to them. Right, but the other thing is that it’s interesting, because you have, you know, patients that yes, Chad’s right, we have a great time, but not all patients, you know, are always looking for that Chad. Right, right, looking for different doc and really, at the end of the day, what patients are looking for, and where they make that connection is that trust. So regardless of the docs, personality, or regardless if you put themselves out there or not, if they feel the connection, they need to hear the voice, they need to hear the stories that are coming from the practice, because that ultimately, if you can get the stories out of how that doc has changed lives are helped patients in need or whatever that is, then really, it’s it’s creating the voice, and that’s what people are looking for.

Yes. You know, a lot of things that we do a chat are really fun. But ultimately, you know, where that connection comes from, is those people saying, Hey, I know that doc can help me. I trust him. I know he’s helped my friends and family. You know, I’ve heard that he does x, y, z, right and that’s where that connection can be made. So really, it doesn’t have to be a big elaborate event, it really can just be that authentic story that’s coming out of how they change lives.

CHAD: I’ve heard an interesting, take on it before. Normally what you would do is have your team come in and ask the patient, hey, do you mind if I got a picture with you in the doctor? But it was a different take on it and I wish I could remember where I heard it from where they said, hey, what you should do is the team member comes in and says, “Hey, Doc, do you mind if I were to take a picture with you and this patient, you know?” and you’re actually asking the doctor for permission to do it assuming what it does is it assumes that the patient was okay taking the picture.

Normally, we’re asking the patient, assuming that it’s okay with the doctor but if you flip it around, that you’re actually making it seem like it’s some kind of, I don’t know, many reward that it’s like, “Oh, yeah, I mean, why not? You know that you’re taking the picture with the doctor and so it was kind of a cool flip and I was like, I really liked that. What’s your what’s your thought on that little nugget?

SARA: Yeah, I think anything that can really elevate the relationship part of it, because really, that’s what you’re talking about, you know, is that relationship with the patient? Chad, I know you and I’ve talked about in the past about even having you have the great idea of having, like photos, scrolling through like the computer monitors and waiting for a screensaver like that,

CHAD: Yeah, on the screensaver.

SARA: Again, it’s, you know, you’re forming that connection with them, though, I think, you know, learning a little bit more about the docs and the team members without necessarily having to be, you know, in their face about it, just those subtle things where they’re like, Oh, hey, I saw Chad, you know, riding his bike. “Hey, Dr. Chad, are you a cyclist?” You know, tell me about that, you know. So, again, there’s all these little ways to really bring out those stories, not only just about dentistry, but about who they are, and about who the team is, as well.

CHAD: Yep, agreed. So, the three things that we were kind of hoping to, we’ve already talked about a couple of them, the internal marketing, and obviously, everyone knows external marketing, that’s what they think of with marketing and we’ve, we’ve kind of touched on, you know, case acceptance and so when you’re, when you’re looking at, you know, what, what most doctors think of when they hear marketing, I mean, just in general.

SARA: Yeah, well, the phrase that I get most often when I say, “Hey, Doc, What’s your goal?” Usually, they say, “I just want more new patients, I just want more new patients, right.” So it’s very limited in what their goal is. So what I do is I try and take a little deeper dive like, okay, you know, talk to me about what that means for you. You know, are we really trying to target certain things? You know, are you really wanting to target implants? Are you really wanting to target just overall new patients? What does that go look like?

And then the other conversation I really like to have with them, too, is, you know, who are we targeting, but also what have you done in the past and, of course, we know that our patients sometimes go through, you know, bad experience, but so have our Docs and, you know, I am sure that there are many Docs on this podcast, that are listening, that have had bad experiences with marketing and so here are a PDA, we actually approach things very differently. What we do is we do a lot of deep discovery, as you know, Chad, we try and figure out what’s gonna work and then what we do too, is we track everything through an ROI tracker, I pull all the analytics, Chad knows all of this, we meet all the time about how his campaigns are performing, because we want to know not every campaign is going to work as successful as another, you know, for example, the internal marketing campaign is hugely successful and you know, where another campaign may still produce a great ROI but it may not be you know, as successful right? So, and those are all things that we like to pull and look at, before we start working with a doc so that it doesn’t become a bad experience for them. Sometimes I think that, you know, marketing is I believe Regan said this, and I absolutely love this quote, but Regan said, marketing is only a piece but yet, you know, marketing really is all of it. Right? Regan, you said that I love that because it is you know and marketing can be just a small piece of the puzzle that the dogs look at and really want to be focused on but what we know is that it really is a strategy that involves the entire team, the doc you know myself. It becomes such a big puzzle. We don’t just want to focus on one little piece of that puzzle. There really is so much that goes into that.

REGAN: Oh Sarah, I love that, when, if I’m the doctor sitting here what puzzle pieces am I in danger of missing what puzzle pieces do a lot of Docs miss?

SARA: They miss that story parts. They miss that really authentic part of why they do what they do. You know, again, it’s, there’s a story that belongs to demonstrate right, there’s a connection that needs to be made, because these patients are investing a lot within their, their health and you know, dentistry is expensive, it can be expensive snd so what we want to do is create the story of why you trust me? Why I’m here to help you, you know? I’m a health care provider, because I care about you, you know, and here’s how I change other people’s lives and so I think sometimes we get so caught up in getting our brand out there but what we like to do is peel that layer back, what is your brand saying about you? You know, what, what is it that you want patients to know about you?

CHAD: And I honestly think a lot of people sabotage their own brand when they advertise, for example, unless this is your thing, but we do cleanings, we clean your teeth, like we’re, we like, you haven’t clean teeth and it’s like, that’s great and all but what’s funny is it reminds me of that, that girl in Napoleon Dynamite that went door to door and at the beginning of the movie, and she goes up to the door, and she’s like, “Would you like a bracelet?” “Sure, we all do,” and it’s just like, this is just like a that’s a cold call mess and it’s just like, what, why did I even answer the door? Like, what what are you even here for? And it’s just like, “Well, you happen to be the next house I was knocking on and I was just hoping that you would need a bracelet,” and it’s or, or whatever it was hair ties, or nails or it was something kind of corny, I don’t even remember and it was a great movie, right? But the point of that was almost just like this. It’s a great marketing example, where it’s just like, what, what are we trying to tell people when it’s like, “Hey, you need to come in and get your teeth cleaned.” It’s just like, Yeah, that’s great.

No, but like, is that what you’re about? And sure enough, that’s what people think you’re about and if you say, you know, “It’s time to use up your insurance money,” it’s just like, because we’re that’s what we’re looking for and listen, if that’s what we need, like as a as a point, fine but is that what you’re, like, is that your only message to people throughout the year is we do cleanings and get in for your cleaning. Would you like to have cleaner teeth? And you know, it’s just blood, I mean, then they just think, “Well, I mean, yeah, I guess,” you know, it’s just like, I mean, I don’t think about Do I need my tires filled up? And it’s like I probably do, but I don’t have time for that, you know? And if someone said, “Well, how full are your tires?” “I don’t know but it’s probably less than ideal, but I don’t care. Like it’s just life will go on with less than ideal tire pressure and I’m sure you want me to come in and get my tire pressure checked but I don’t have time for that.” Right. That’s what people are thinking when they hear of our dumb marketing that we sabotage ourselves with what exactly is our message? I said it Reagan, I said it.

SARA: He’s getting feisty today. No, you’re exactly right. So what’s interesting about that, is that how many times have we heard document industry like get really frustrated because patients will cancel and the verbage they use is, “Oh, well, it’s just a cleaning,” and the doctors get frustrated because they’re like, but what they don’t, what they fail to realize is that but that’s how the patient feels is that, “Oh, well. It’s just a cleaning like it’s okay. It’s no big deal. Like I do it twice a year.”

You know, we don’t place the value on the things that that really are important. cleanings. Yes, they are important, right? It’s how we do a lot of preventative measures. However, when we treat it as like, oh, we’ll get in by Wednesday for your $59 whatever, we’re now taking the value of the importance of what that is and I do love a call to action, don’t get me wrong but I also think there’s a way that we can be strategic with a call to action that still creates the value of the dental treatments that we want to portray to all those patients coming in. When we devalue it, then the patients then call and cancel their appointment and the verbiage they say every time is, “Well, It’s just a cleaning, I’ll call back later, when my schedule is a little more open.” They don’t see the value. So I’m glad you brought that up.

CHAD: You know, something that I realized when I was going from PPO to fee for service was that when I would get a two-to-one return on the investment. So our ROI was two to one for marketing. I really it had to be a minimum of two to one just because of the insurance write-off. So what I thought was cool was and the reason why is because you weren’t collecting everything that you were producing.

So if you’re if you’re looking at your ROI as far as production based off of it, that might be a pie-in-the-sky number and you need to also factor in it’s like you’re not necessarily collecting on all that production. So if your collection production ratio is 60% then it’s like well then you really needed it. It let’s say it’s 50% just for easy math, then it has to be two to one just to break even But what’s cool is after having switched to fee for service, is it allowed for me to, to get a two to one that actually was beneficial at that point, because my collection and production ratio are the same, then I can actually get a one to one and it’s still profitable, right?

So it’s just I just thought I’d throw that out there, it’s important for people to think about, are they getting the ROI that they should and are they tracking that based off of production or collection and if you’re probably basing it off of production, you should look at what your collection ratio is with production, and factor that into what is your bare minimum ROI that you need it to be?

SARA: Yep. Oh, you’re exactly right. Yep.

REGAN: That to me, Chad, I think that’s where a lot of that fear and uncertainty and doubt creeps in because you’re you’re really not looking at the numbers. So there’s the emotional hook, what you’re actually saying in the market, how you’re presenting yourself in the market and then there’s the actual reality of knowing, and it can be scary kind of in between that. Now, Sarah, I’ve heard that you are going to be sharing your message live on stage coming up in October. Speaking of fear, uncertainty and doubt, can you tell us about that?

SARA: Yes, I am, I will be at the smell that the event in in Florida in October, it’s going to be an awesome event, we actually will have an opportunity to you can tune in virtually or you can be in attendance. So there’s several different options, you know, they need to eat, but I will be focusing on marketing, the fear, uncertainty, and doubt and some of the things that we did talk about today are some of the things that I would love to just talk more about within the industry because I think it is, you know, something that Docs very, very much relate to me that, “Hey, I’m not like I trust you but I’m a little bit scared about this, you know, how can you help me, or how can we make this a little bit better?” So I do think it is much needed and I’m excited to share that with many docs. So

CHAD: Yeah and then naturally to people if they if they want the, to go deeper into like discussing how you might be able to help them the productivity workshop and in September, that’s a shameless plug, you know?

SARA: Yeah. Yeah. Have in September, I’ll be there to talking about marketing. It’s my favorite subject but yeah, we do offer through PDA, which is awesome a lot of online events, too. We know sometimes it is a little tricky with travel to leave the practice for a few days but that’s what’s great about the virtual world, right. So we do have a lot of different opportunities for docs to still get, you know, some more knowledge and some more tools to put in their tool belt.

REGAN: Well, thank you, Sarah, for your time today and Chad, your insights as well and giving people a peek behind your marketing curtain. Sara, if we can leave doctors with one piece of advice. What do you wish all doctors knew about marketing that would make their lives easier?

SARA: Marketing is fun. Let go a little bit and just let the true you show and you will always be successful with that. So that would be my advice.

REGAN: That’s a great answer, I love that answer. That surprised me too. I like it, yeah

Have a great experience with PDA recently?

Leave a Review

Need help?
Accessibility Options
Accessibility On Our Website

We are committed to continuously improving access to our goods and services by individuals with disabilities. If you are unable to use any aspect of this website because of a disability, please call (800) 757-6077 and we will provide you with prompt personalized assistance.

If you have trouble seeing web pages, the US Social Security Administration offers these tips for optimizing your computer and browser to improve your online experience.

If you are looking for mouse and keyboard alternatives, speech recognition software such as Dragon Naturally Speaking may help you navigate web pages and online services. This software allows the user to move focus around a web page or application screen through voice controls.

If you are deaf or hard of hearing, there are several accessibility features available to you.

Closed Captioning
Closed captioning provides a transcript for the audio track of a video presentation that is synchronized with the video and audio tracks. Captions are generally visually displayed over the video, which benefits people who are deaf and hard of hearing, and anyone who cannot hear the audio due to noisy environments. Most of our website’s video content includes automated captions. Learn how to turn captioning on and off in YouTube.

Volume Controls
Your computer, tablet, or mobile device has volume control features. Each video and audio service has its own additional volume controls. Try adjusting both your device’s volume controls and your media players’ volume controls to optimize your listening experience.

Read More About Accessibility and Why It Matters

Need help?

Oops! We could not locate your form.

Do not include sensitive personal, financial, or other confidential information (Social Security, account number, login, passwords, etc.). This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Helpful Resources

Below are links you may find helpful when scheduling an appointment with us.


Episode 218: Associates Deserve Clinical Calibration

 “On the backside of fear we find confidence. And once we’re...

Episode 218: Associates Deserve Clinical Calibration (featured image)

Episode 244 – Navigating the Dental Media

“If I can help my audience and make sure they don’t fall into the...

Episode 244 – Navigating the Dental Media (featured image)

Episode 121 – Success Requires Support

 “Success requires support, but which support, who are you...

Episode 121 – Success Requires Support (featured image)
In the Press

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years.

from Dental Entrepreneur – Winter 2023 By Dr. Maggie Augustyn...

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years. (featured image)
From Our Blog

Embrace the Digital Communication Shift

Why More Practices Are Moving Away from Phones and Towards Text &...

Embrace the Digital Communication Shift (featured image)
Follow Us On Social Media


Stay informed on updates and upcoming events from our office.


Connect and learn more about Productive Dentist Academy.


Subscribe to our YouTube channel.


View fun photos and follow our team on Instagram.

Your Privacy
Privacy Policy

This privacy notice discloses our privacy practices and the use of Google Analytics 4(GA4), an analytic advertising feature. This privacy notice applies solely to information collected by this website and the GA4 platform. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website and GA4 platform, how it is used, and with whom it may be shared.
  2. The choices available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

While Productive Dentist Academy is the primary data controller, Google, in the context of providing Google Analytics service, acts as a data processor. We use Google Analytics 4, a widely recognized web analytics service provided by Google, Inc., to track user interactions and gather data for advertising purposes. As a third-party vendor, Google Analytics operates independently and maintains its own privacy policy, which can be found at https://policies.google.com/privacy. We carefully select our third-party vendors for their commitment to user privacy and adherence to data protection standards. As part of our ongoing commitment to your privacy, we implement measures to ensure that services like GA4 comply with our high standards of data protection.

GA4 collects certain personally identifiable information from you as you interact with our website. This information includes but is not limited to your device ID, IP address, and geographic location. The information collected through GA4 is used to analyze user behavior, optimize our website’s performance, and tailor our content to better serve your needs. This data is compiled and anonymized, ensuring that it cannot be linked back to individual users.

Please note that GA4 may share the information collected with Google and other third-party service providers to enable data processing and reporting on website usage. However, we will not sell, rent, or share your information, especially your personally identifiable information, with any third party outside of our organization.

Your Access to and Control Over Information

You have certain rights regarding the data collected by GA4. You have the right to do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

In addition to opting out of any future communications from us at any time, you may also opt out of the GA4 feature if you so choose. You can opt out of the GA4 Advertising Features we use through Ads Settings, Ad Settings for mobile apps, or through the NAI’s. This link points to Google Analytics’ currently available opt-outs for the web https://tools.google.com/dlpage/gaoptout/ 


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. GA4 also follows industry best practices to protect your data both online and offline.

To ensure data protection while we are using GA4, we are implementing additional security measures that include and are not limited to:

  • limiting data access, 
  • using secure protocols, 
  • managing data sharing with Google

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Contact Us

If you have any concerns about the use of GA4 or believe that we are not abiding by this privacy policy, please contact us immediately. We are committed to addressing any privacy-related issues promptly and transparently.

By using our website and consenting to the use of GA4, you acknowledge and agree to the data collection and processing practices described in this notice. For more information about GA4 and its privacy practices, please review Google’s Privacy Policy on this link https://policies.google.com/privacy.

If you feel that we are not abiding by this privacy policy, you should contact us immediately.

Read More About Our Privacy Policy and Why It Matters

Terms of Service
Terms of Service

Entering this site or the links accessible through this site, you agree to be bound by this agreement. The information and the resources contained on and accessible through this site are made available by Productive Dentist Academy and/or its suppliers and vendors, and are subject to your agreement to their terms and conditions.

All contents copyright (c) Productive Dentist Academy

All rights reserved, Productive Dentist Academy makes this website available to all users for the sole purpose of providing educational information on health-related issues.

The accuracy of website, information, and resources identified are not warranted or guaranteed, or intended to be a substitute for professional health advice, to contradict health advice given, or for health care of any kind.

Your use of this website indicates your agreement to be bound by the Terms of Use and you expressly agree to be bound to the foregoing terms and conditions.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy, or its suppliers or vendors, and are protected by U.S. and international copyrights.

Material on this site may be used for personal use only. Commercial use of any sort is strictly prohibited.

Use of Resources & Information
This site may not be used as a supplement or alternative for health care, and is not intended and does not warrant or guarantee the quality or quantity of any services of any of the advertisers identified; further, the information provided is merely for educational purposes, and its accuracy is not guaranteed. Do not use this site as a substitute for health care. Please consult with your doctor or other health care provider regarding any health questions you may have. This site may not be used for health diagnosis or treatment. Do not use this site to disregard any health advice, nor to delay seeking health advice, because of something you read or see in this site.

You understand and agree that neither Productive Dentist Academy nor its suppliers or vendors or linked domain names are responsible or liable for any claim, loss, or damage of any kind, directly or indirectly resulting from your use of this site or the information or the resources contained on or accessible through it.

Productive Dentist Academy expressly disclaims any implied warranty or representation about the information or accuracy, relevance, completeness, timeliness or appropriateness for any particular purpose of any kind. Your use of this site is also subject to all additional disclaimers that may appear throughout the site.

Other Internet Sites Links
This site also includes links to other internet sites created and maintained by Productive Dentist Academy’s suppliers, vendors, affiliates, or subscribers. Be aware that Productive Dentist Academy does not control, makes no guarantees about, and disclaims any express or implied representations or warranties about the accuracy, relevance, completeness, timeliness or appropriateness for a particular purpose of the information or the resources contained on these or any other internet sites.

Further, the inclusion of these links is merely for your convenience and is not intended and does not reflect Productive Dentist Academy’s opinion on the accuracy or the importance of these other sites; further, Productive Dentist Academy does not endorse in any manner any of the views expressed in, or products or services offered by these other sites. All information in any site by Productive Dentist Academy, or associated or linked site, is extracted, read, used, or relied upon by you at your own risk.

Disclaimer of Warranty
Productive Dentist Academy and its suppliers and vendors disclaim all express or implied representations or warranties regarding the information, services, products, materials, and any other resources contained on or accessible through this site, including without limitation any implied warranties of merchantability or fitness for a particular purpose. All information provided by Productive Dentist Academy is made available “as is” and “as available” without warranty of any kind, or any express or implied promise, including, by way of example, its continuing availability.

Limitation of Liability
With respect to products, goods, or services purchased from any entity identified, listed, named or contacted through Productive Dentist Academy’s website, or any links to Productive Dentist Academy’s website, to the maximum extent permitted by applicable law, in no event shall Productive Dentist Academy or its suppliers or vendors be liable for any direct, indirect, special, punitive, incidental, exemplary, contractual, or consequential damages, or any damages whatsoever of any kind, resulting from any loss, which by way of example, includes loss of use, loss of data, loss of profits, business interruption, litigation, or any other pecuniary loss, whether based on breach of contract, tort (including negligence), product liability, or otherwise, arising out of or in any way connected with the use or performance of this site, with the delay or inability to use this site, or with the provision of or failure to make available any information, services, products, materials, or other resources contained on or accessible through this site, even if advised of the possibility of such damages.

You acknowledge and agree that the limitations set forth above are elements of this agreement, and that this site would not be provided to you absent such limitations.

You agree to indemnify, defend, and hold harmless Productive Dentist Academy and its suppliers and vendors from any liability, loss, claim, and expense (including reasonable attorneys’ fees) related to your violation of this agreement or use of this site in any manner. Your use of this site shall constitute your acceptance of the terms of this Agreement, as revised and modified, if any, each time you access this site. Productive Dentist Academy may modify this agreement at any time, and such modifications shall be effective immediately upon posting of the modified agreement.

Productive Dentist Academy’s failure to insist upon strict enforcement of any provision(s) of this agreement shall not be construed as a waiver of any provision or right.

This agreement and the resolution of any dispute related to this agreement or this site shall be governed by and construed in accordance with the laws of the State of Washington, without giving effect to any principles or conflicts of law. Any legal action or proceeding between Productive Dentist Academy or its links, suppliers or vendors and you related to this agreement or this site shall be brought exclusively in a state or federal court of competent jurisdiction sitting in Skagit County, Washington.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy or its suppliers or vendors, and are protected by U.S. and international copyrights.

This site contains links to other sites. Productive Dentist Academy is not responsible for the privacy practices of other sites that are linked to us.

Should you have any questions or concerns regarding Productive Dentist Academy’s Privacy Policy and Terms of Use, please contact us.

Read More About Our Terms of Service and Why It Matters

Search the Website

Use keywords in the search box below to find what you're looking for.

Go to the Top of the Page