Maximize The Value of Your Dental Practice Today! | Schedule Consultation

Episode 7 – Deeper Dive: Owning Your Comfort Zone

“Great leaders demonstrate ease. When they walk into a room people feel better because they walked into the room.”  

To build an Investment Grade PracticeTM, you need to be comfortable with who you are. People often talk about getting dental practice owners out of their comfort zone, but today I want to invite you to own your comfort zone. 

In my interview with Dr. Bruce B. Baird, he talk a lot about comfort. The more you understand and clarify your value the more you show up with ease. Get comfortable with who you are, what your values are, and then align everything else around that. Today, I’m talking more about how getting comfortable with yourself affects how you craft an Investment Grade PracticeTM and:

  • The decisions you make
  • How your team reacts
  • How you show up in all your interactions

EPISODE TRANSCRIPT

It’s always a pleasure spending time with my partner, Dr. Baird. And if you haven’t met him yet, you probably are already getting a sense that he’s just a really great guy. And in dentistry, I think it’s a unicorn. He is a diplomat and the icoi. He is one of the top educators in the nation clinically. But he’s also a very savvy business person. And balancing both business and clinical effort is an art form that I think Bruce has elevated to the highest levels.

Here’s what I took away from that conversation. Everywhere you go, you hear people say, get out, get outside of your comfort zone, outside of your comfort zone. That’s where the growth is. That’s where the excitement in life is. And I don’t disagree with that. However, today, I want to invite you to get in your comfort zone. Get comfortable, you heard Bruce say that word a lot. Get comfortable having crucial conversations, stop comparing yourself to other people get comfortable, I guess in your own skin, get comfortable about who you are, what your values are, and then align everything in your world around that any case, some real great examples.

So for example, if your value is high tech, high touch, I really value having the latest innovations available for my patients. What Bruce is really saying and that value of high tech, high touch is I value learning, I value progress. I value, staying up to date and current. So I can deliver the most current technology and techniques to my patients. So he’s really valuing progress that informs you on what technologies Am I going to purchase he purchases technology at a higher rate than someone that doesn’t have that as part of their value thread. And he’s comfortable with that he’s comfortable spending money on that. And he’s developed a way of valuing is this piece of technology correct. For my practice, you probably heard that as well.

I had a lot of a lot of equipment that ended up in the boneyard in the attic. So that’s the next thing. I’d love for you to get comfortable and get comfortable saying no, no, this is not the right technology for my practice today. No, I will not implement this until I know I have team support and I can and I can train them to use it. No, I will not let this sit in the corner team we are going to be trained on this. So knowing your core values and getting comfortable. Being in your comfort zone is different than being afraid and not trying anything new. Can you hear the difference there? The more you understand and clarify your value, the more value you can bring. Because you’re very comfortable having those Crucial Conversations. This fits this doesn’t. This is correct for me in my practice today. This is not correct for me in my practice today.

It’s not a right or wrong conversation. Everyone gets to have their values. Most of the time. We’re not living in our value. So we’re running out of fear. We’re running out of panic. The world around us the digital age that we’re in the pace that we’re in, has really turned on our splenic centers that is turned on our amygdala, our fight or flight, panic, anxiety, freeze states. So get comfortable, being relaxed, get comfortable working from a place of ease.

I have had the pleasure of being surrounded by world leaders since my early 20s. I can remember the president of Coca Cola back in 1984 came to my house and Robert Keogh. Just a gracious gentlemen, and I thought here is a gentleman who is in charge of Coca Cola globally, every franchise, every bottler, all the marketing, all the advertising, all the storms that was back when new coke was coming out and boy oh boy was that just a colossal mess. And this gentleman was so poised, so polished, so at ease in his own skin. And in my mind in my early 20s, a paradigm locked in, the higher you go on the leadership ladder, the less stressed you are.

Now I know that’s not true. But I know that great leaders demonstrate ease. When they walk in the room, people feel better, because they walked in the room. Having these “o shit” moments when natural walks in the room is not good for your team. If you can be clear about who you are, you can be clear about the roles and the expectations. And you can bring ease to the situation what you’re actually doing as a leader is down regulating that fight or flight. Since it’s down regulating, the adrenaline is down regulating the cortisol within your teammates.

Here’s the big benefit. It down regulates the drama, less drama, less resistance, the faster the easier, the smoother your day goes. And Bruce was really pointing to that, you know, his advice was learn everything you can about leadership, building relationships, body language, communication, Neuro Linguistic neurolinguistics, everything that you can get your hand on, because at the heart of leadership is communication. That communication starts with your core beliefs, your values, what you tell yourself, about other people.

And if you’ve been around PDA for very long, you’ve heard a lot of Bruce’s stories and he tells the story. So frowny smiley face frowny face. And he said, What is this? And they said, Oh, well, you’re going to have to go talk to Emily to go to the office manager. Emily, what’s his smiling face frowny face I see. And she goes, Oh, are you just now seeing them? He goes, Yeah, how long has that been there? Oh, three years? or What is it? She goes, Well, every day when you walk in, we judge what kind of mood you’re in. So I put up a frowny face or a smiling face. And the team knows whether it’s going to be a good day, or if they should duck and run. And he’s like, Really? That’s me. You see, as a leader we don’t often see or feel the impact we have on others. And it really is a gift when your team can reflect back to you. Yeah, you’re kind of a butthead today. And it’s bringing people down.

So what an interesting concept that to build an Investment Grade PracticeTM, you got to get in your comfort zone. You have to get clarity within yourself about who I am, what I’m building and where I’m going, then you’re not pulled off track. And you can give permission for others to get comfortable. Hear me well. I’m not saying lazy. I’m not saying unaccountable. I’m not saying uncreative or unimaginably imaginative or innovative. Those are different words. So don’t confuse being comfortable in your own skin, with being locked in your comfort zone and never changing to very different things. I want to thank Dr. Baird for being my partner 17 years of leading the way in dentistry on what an investment grade practice looks like. And for this incredible interview, I learned a lot.

Have a great experience with PDA recently?

Leave a Review

Menu
Need help?
Accessibility
Accessibility Options
Accessibility On Our Website

We are committed to continuously improving access to our goods and services by individuals with disabilities. If you are unable to use any aspect of this website because of a disability, please call (800) 757-6077 and we will provide you with prompt personalized assistance.

If you have trouble seeing web pages, the US Social Security Administration offers these tips for optimizing your computer and browser to improve your online experience.

If you are looking for mouse and keyboard alternatives, speech recognition software such as Dragon Naturally Speaking may help you navigate web pages and online services. This software allows the user to move focus around a web page or application screen through voice controls.

If you are deaf or hard of hearing, there are several accessibility features available to you.

Closed Captioning
Closed captioning provides a transcript for the audio track of a video presentation that is synchronized with the video and audio tracks. Captions are generally visually displayed over the video, which benefits people who are deaf and hard of hearing, and anyone who cannot hear the audio due to noisy environments. Most of our website’s video content includes automated captions. Learn how to turn captioning on and off in YouTube.

Volume Controls
Your computer, tablet, or mobile device has volume control features. Each video and audio service has its own additional volume controls. Try adjusting both your device’s volume controls and your media players’ volume controls to optimize your listening experience.

Read More About Accessibility and Why It Matters

Appointments
Need help?

Oops! We could not locate your form.

Do not include sensitive personal, financial, or other confidential information (Social Security, account number, login, passwords, etc.). This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Helpful Resources

Below are links you may find helpful when scheduling an appointment with us.

Notifications
Podcasts

Episode 209 – Requested Replay: What Does PDA Do?

“We didn’t set out to do it, it was our members who said we want...

Episode 209 – Requested Replay: What Does PDA Do? (featured image)

Episode 235 – Empowered Voices

“There is a privilege of standing at the podium. It’s not about...

Episode 235 – Empowered Voices (featured image)

Episode 112 – Requested Replay: Your Philosophy of Care

“Figure out who you are, who you serve, and then develop your...

Episode 112 – Requested Replay: Your Philosophy of Care (featured image)
In the Press

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years.

from Dental Entrepreneur – Winter 2023 By Dr. Maggie Augustyn...

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years. (featured image)
From Our Blog

Investment Grade Practice™ News – May 2024

Dear Doctor, Spring signals a time of renewal and re-energization....

Investment Grade Practice™ News – May 2024 (featured image)
Follow Us On Social Media

Facebook

Stay informed on updates and upcoming events from our office.

LinkedIn

Connect and learn more about Productive Dentist Academy.

YouTube

Subscribe to our YouTube channel.

Instagram

View fun photos and follow our team on Instagram.

Your Privacy
Privacy Policy

This privacy notice discloses our privacy practices and the use of Google Analytics 4(GA4), an analytic advertising feature. This privacy notice applies solely to information collected by this website and the GA4 platform. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website and GA4 platform, how it is used, and with whom it may be shared.
  2. The choices available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

While Productive Dentist Academy is the primary data controller, Google, in the context of providing Google Analytics service, acts as a data processor. We use Google Analytics 4, a widely recognized web analytics service provided by Google, Inc., to track user interactions and gather data for advertising purposes. As a third-party vendor, Google Analytics operates independently and maintains its own privacy policy, which can be found at https://policies.google.com/privacy. We carefully select our third-party vendors for their commitment to user privacy and adherence to data protection standards. As part of our ongoing commitment to your privacy, we implement measures to ensure that services like GA4 comply with our high standards of data protection.

GA4 collects certain personally identifiable information from you as you interact with our website. This information includes but is not limited to your device ID, IP address, and geographic location. The information collected through GA4 is used to analyze user behavior, optimize our website’s performance, and tailor our content to better serve your needs. This data is compiled and anonymized, ensuring that it cannot be linked back to individual users.

Please note that GA4 may share the information collected with Google and other third-party service providers to enable data processing and reporting on website usage. However, we will not sell, rent, or share your information, especially your personally identifiable information, with any third party outside of our organization.

Your Access to and Control Over Information

You have certain rights regarding the data collected by GA4. You have the right to do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

In addition to opting out of any future communications from us at any time, you may also opt out of the GA4 feature if you so choose. You can opt out of the GA4 Advertising Features we use through Ads Settings, Ad Settings for mobile apps, or through the NAI’s. This link points to Google Analytics’ currently available opt-outs for the web https://tools.google.com/dlpage/gaoptout/ 

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. GA4 also follows industry best practices to protect your data both online and offline.

To ensure data protection while we are using GA4, we are implementing additional security measures that include and are not limited to:

  • limiting data access, 
  • using secure protocols, 
  • managing data sharing with Google

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Contact Us

If you have any concerns about the use of GA4 or believe that we are not abiding by this privacy policy, please contact us immediately. We are committed to addressing any privacy-related issues promptly and transparently.

By using our website and consenting to the use of GA4, you acknowledge and agree to the data collection and processing practices described in this notice. For more information about GA4 and its privacy practices, please review Google’s Privacy Policy on this link https://policies.google.com/privacy.

If you feel that we are not abiding by this privacy policy, you should contact us immediately.

Read More About Our Privacy Policy and Why It Matters

Terms of Service
Terms of Service

Entering this site or the links accessible through this site, you agree to be bound by this agreement. The information and the resources contained on and accessible through this site are made available by Productive Dentist Academy and/or its suppliers and vendors, and are subject to your agreement to their terms and conditions.

All contents copyright (c) Productive Dentist Academy

All rights reserved, Productive Dentist Academy makes this website available to all users for the sole purpose of providing educational information on health-related issues.

The accuracy of website, information, and resources identified are not warranted or guaranteed, or intended to be a substitute for professional health advice, to contradict health advice given, or for health care of any kind.

Your use of this website indicates your agreement to be bound by the Terms of Use and you expressly agree to be bound to the foregoing terms and conditions.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy, or its suppliers or vendors, and are protected by U.S. and international copyrights.

Material on this site may be used for personal use only. Commercial use of any sort is strictly prohibited.

Use of Resources & Information
This site may not be used as a supplement or alternative for health care, and is not intended and does not warrant or guarantee the quality or quantity of any services of any of the advertisers identified; further, the information provided is merely for educational purposes, and its accuracy is not guaranteed. Do not use this site as a substitute for health care. Please consult with your doctor or other health care provider regarding any health questions you may have. This site may not be used for health diagnosis or treatment. Do not use this site to disregard any health advice, nor to delay seeking health advice, because of something you read or see in this site.

You understand and agree that neither Productive Dentist Academy nor its suppliers or vendors or linked domain names are responsible or liable for any claim, loss, or damage of any kind, directly or indirectly resulting from your use of this site or the information or the resources contained on or accessible through it.

Productive Dentist Academy expressly disclaims any implied warranty or representation about the information or accuracy, relevance, completeness, timeliness or appropriateness for any particular purpose of any kind. Your use of this site is also subject to all additional disclaimers that may appear throughout the site.

Other Internet Sites Links
This site also includes links to other internet sites created and maintained by Productive Dentist Academy’s suppliers, vendors, affiliates, or subscribers. Be aware that Productive Dentist Academy does not control, makes no guarantees about, and disclaims any express or implied representations or warranties about the accuracy, relevance, completeness, timeliness or appropriateness for a particular purpose of the information or the resources contained on these or any other internet sites.

Further, the inclusion of these links is merely for your convenience and is not intended and does not reflect Productive Dentist Academy’s opinion on the accuracy or the importance of these other sites; further, Productive Dentist Academy does not endorse in any manner any of the views expressed in, or products or services offered by these other sites. All information in any site by Productive Dentist Academy, or associated or linked site, is extracted, read, used, or relied upon by you at your own risk.

Disclaimer of Warranty
Productive Dentist Academy and its suppliers and vendors disclaim all express or implied representations or warranties regarding the information, services, products, materials, and any other resources contained on or accessible through this site, including without limitation any implied warranties of merchantability or fitness for a particular purpose. All information provided by Productive Dentist Academy is made available “as is” and “as available” without warranty of any kind, or any express or implied promise, including, by way of example, its continuing availability.

Limitation of Liability
With respect to products, goods, or services purchased from any entity identified, listed, named or contacted through Productive Dentist Academy’s website, or any links to Productive Dentist Academy’s website, to the maximum extent permitted by applicable law, in no event shall Productive Dentist Academy or its suppliers or vendors be liable for any direct, indirect, special, punitive, incidental, exemplary, contractual, or consequential damages, or any damages whatsoever of any kind, resulting from any loss, which by way of example, includes loss of use, loss of data, loss of profits, business interruption, litigation, or any other pecuniary loss, whether based on breach of contract, tort (including negligence), product liability, or otherwise, arising out of or in any way connected with the use or performance of this site, with the delay or inability to use this site, or with the provision of or failure to make available any information, services, products, materials, or other resources contained on or accessible through this site, even if advised of the possibility of such damages.

You acknowledge and agree that the limitations set forth above are elements of this agreement, and that this site would not be provided to you absent such limitations.

Indemnification
You agree to indemnify, defend, and hold harmless Productive Dentist Academy and its suppliers and vendors from any liability, loss, claim, and expense (including reasonable attorneys’ fees) related to your violation of this agreement or use of this site in any manner. Your use of this site shall constitute your acceptance of the terms of this Agreement, as revised and modified, if any, each time you access this site. Productive Dentist Academy may modify this agreement at any time, and such modifications shall be effective immediately upon posting of the modified agreement.

Miscellaneous
Productive Dentist Academy’s failure to insist upon strict enforcement of any provision(s) of this agreement shall not be construed as a waiver of any provision or right.

This agreement and the resolution of any dispute related to this agreement or this site shall be governed by and construed in accordance with the laws of the State of Washington, without giving effect to any principles or conflicts of law. Any legal action or proceeding between Productive Dentist Academy or its links, suppliers or vendors and you related to this agreement or this site shall be brought exclusively in a state or federal court of competent jurisdiction sitting in Skagit County, Washington.

Copyright
All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy or its suppliers or vendors, and are protected by U.S. and international copyrights.

Links
This site contains links to other sites. Productive Dentist Academy is not responsible for the privacy practices of other sites that are linked to us.

Questions
Should you have any questions or concerns regarding Productive Dentist Academy’s Privacy Policy and Terms of Use, please contact us.

Read More About Our Terms of Service and Why It Matters

Search
Search the Website

Use keywords in the search box below to find what you're looking for.

Go to the Top of the Page