Posted by Productive Dentist Academy | February 10th, 2020
Most dentists are spending about 1% of their budget on marketing. I market at 8% and what I realized was not only was my market penetration getting better, my overhead was also going down. That’s the concept of net zero marketing: as you start producing more, you drive all your fixed costs down. So today I’m going to dive into how net zero marketing can help you grow your business and profits.