PDA Conference March 13 -15, 2025 in Frisco, Texas

Episode 133: Requested Replay – Diagnosing on Risk Factors

“I want patients to know their role in the damage in their mouth.” ~Dr. Bruce B. Baird

I thought it was my fault. 

I don’t know about you, but when I see a patient in my chair who is upset with their failed dentistry, I take it personally. Or at least I used to. I came out of dental school thinking if my work was perfect, then my dentistry would last and I spent many frustrating years early in my career redoing failed dentistry that I thought was my fault.

But here’s the thing: it wasn’t my fault. The patients’ history and behaviors were increasing their risk factors and causing the dentistry to fail. You can do the best work in the world but if your patients drink soda all day, take certain medications for other health factors, don’t have good oral hygiene practices, and don’t come in for recare, the work you do won’t last. 

It’s time to start putting the blame for dental problems in the right place. It’s time to start educating patients on what is going on in their mouths. It’s time to start diagnosing risk factors. 

So join me today as I talk about how you can incorporate risk factors in your diagnosing and treatment planning, including:

  • How to frame a conversation about risk factors
  • Phrases to use with patients to bring up their risk factors
  • Framing the conversation so patients take responsibility for their oral health

Never miss an episode! Subscribe on iTunes & Spotify. Visit us at http://www.productivedentistpodcast.com

EPISODE TRANSCRIPT

Dr. Bruce Baird

Hi, this is Dr. Bruce Baird on the Productive Dentists Podcast I wanted to talk today in general, about risk factors and how important using risk factors in your diagnosis and treatment planning is The first time I heard the term risk factor I was at a program that John Kois was putting on kind of a special program for PDA Docs and he began talking about risk factors and you know, a lot of people you know, he talks about periodontal risk and biomechanical risk, functional risk and aesthetic risk and as I heard him talking about these things, it became apparent to me it was actually like an epiphany.

I wasn’t thinking about the periodontal disease, I wasn’t thinking about those things but what I was thinking is, for all these years, I’ve spent my entire career redoing dentistry that I thought was my fault. I thought it was my fault that something failed. When the truth is every patient had different risk factors. They had different things that they were doing that were affecting them. It might have been the sugar they were drinking, and I never talked to him about it.

So they kept drinking the sugar and guess what they kept getting the decay and I and I thought because, in dental school, they taught me if my margins were good, and if all these things it was perfect, then my dentistry would last when the truth is, it was the risk factor that was causing the problem all of us have seen, oh my gosh, we’ve seen you know, metal cans put on teeth, you know, they use these aluminum cans that were put on and they’ve been in the math for 25 years, and there’s no decay, and there’s no perio but why is that?

Well, for whatever reason that tooth had a problem early on but the factors changed. We know that if it didn’t, then that thing would have decay and periodontal disease. We know that there are some folks who don’t come in for their weight care. We know people that don’t, don’t wear their clothes or guard, we know that those things are there but we don’t really talk to patients about it. We don’t actually get down, in the grass with them and start talking about why are having these dental problems. And why are you continuing to have them? If you think about it, you know, people come in with all different types of things going on.

I like to use the term, you know, I see this every day. You know, everyone who grew up in the timeframe that we grew up, and a lot of my patients are over the age of 50 but they’ve been through all of this. They had mercury fillings, they’ve had Endo, they’ve had an extraction, they’ve had an implant, possibly they’ve had all this dentistry done and the truth is, most of these patients are frustrated. I don’t think as dentists we’ve done a good job of putting the blame in the right place.

You know, we spend our entire career being in rapport and rapport is when you’re just high-fiving people and men are particularly bad about doing that. I mean, we tend to even our buddies, we don’t know a lot about our buddies, but we have five them and we know they hit a seven iron, you know, 170 or one, you know, they can darn sure hit it a long way but we don’t get down to you know, get down in the grass and talk about things that are serious. So I think part of it is just how we’re brought up. I know women, they do a great job. You get four women at lunch and they’re gonna know everything about each other but that’s what you need to know and that’s what when you’re talking with patients, there are times to be in rapport and there are times to be in a relationship. There are times to be in relationships and agreed upon course of action between two parties.

There are times when you got to tell that patient that every appointment This is what I see. These are the things that you’re doing, that you’re doing, that are causing these problems because the patients are frustrated. They look at a dentist, like a mechanic, you fix my car. Why is it not staying fixed? Well, it’s not staying fixed because you’re driving off-road and you don’t have an off-road vehicle. You know, you’re going through rocks, and all these different things and parts are coming loose and it’s causing you problems. The math is the same way.

You know, you keep getting this case, that has to be pretty frustrating Mary, oh, it’s it crazy. You know, I had this done and this dentist did this work and it only lasted for like two years. You know, I’m always having to have my dentistry redone. Every time I go to the dentist, there’s always something else. Well, Mary, what would it be like if we set up a game plan where you knew exactly why things were happening? And here’s what’s important, I don’t want you to waste a penny in our office, I really don’t want you to waste a penny but here are the things that we’ve got to do together to make sure that that doesn’t happen. First of all, let’s look at you know, let’s look at your risk factors. These are the things that whether it be genetics, whether it be your habits, whether it be things, there’s a reason why this, that you got the cavity in the first place, there’s a reason you started to have the periodontal problem in the first place.

There’s a reason why your teeth were being ground down. We have to identify those things and figure out what is what are your risk factors ? What are the things that are affecting your long term, we know that if you sit on the couch and never exercise, you’re probably going to gain weight. We know that if we, you know, smoke cigarettes, you know, all day long, we know that that’s probably not the best thing for us. We know that if we sat around and you know cheeseburgers all day long.

You know, we know as people as human beings, there are things that we do that are destructive but we rarely ever talk to patients about things that are destructive to their mouths. To me, that is oh my gosh, I never did it before I heard John talk about it and once John talked about it, I thought, Gosh, this isn’t my fault. You know, we’ll delve into each one of the risk factors individually and I’ve added a couple of risk factors since hearing John talk about it but what I look at is I say to the patient, let’s make sure we don’t waste money and let’s look at your risk factors. What are you drinking? What do you what are you drinking during the day? You know, what is your favorite drink? You know some will say I like beer.

Or some will say well, I drink milk all day long? Well, milk can be broken down into simple sugars and can cause decay. Especially if you throw in a few medications with it. When was the last time you had your teeth pain, Mary? Oh, it’s been probably four years or five years? Well, this is a bacterial infection with your teeth and it’s important that, you know we get that under control and that we keep it under control. Because of your genetics, you know, your mom, you know, we’re gonna find out did mom or dad lose their teeth because of gum disease? Oh, yeah, my dad lost his teeth. He was probably 30. Do you know if he had cavities? Or did he have gum problems?

Well, I don’t know and I said, Well, looking at your own genetics, I think it looks like you know, your problem is mainly with decay. So maybe that’s why your dad lost 30 A lot of the habits that people have not gone to the dentist, I use a really good one, which I see often a patient who’s never had cavities as a kid, they become periodontal patients later because they never go to the dentist they never had to and they think well, I’m fine.

I don’t have to go to the dentist, I never had a cavity. I never had anything hurting. Those are patients that I want to educate and education to me is critical and productive. When you go through risk factors with patients. At the end of going through that, you’re going to have patients say and you’ll hear them say it. If not every single time 90% of the time, they’re going to say and they’ll a lot of times not ask me but they’ll ask my treatment coordinator, gay or summer or Shannon. They’ll say Why is no one else ever gone over this stuff with me before?

So what is that doing for the patient’s perception of the value that they’re getting? Because, you know, value is a perception. They don’t know what the margin should look like. They don’t know those things but their perception of the quality of care that we’re going to give we have to show them what that quality of care is. We have to show them why things fail in the mouth and we also have to show them why things are successful in the mouth and if we’re able to go through and do those things with our patients, what you’ll find is when it comes down to treatment plans, that’s great. You go through the treatment plan with a patient, and they, you know, they understand it, because now we’ve gone over risk factors.

First, why do we do risk factors? First, why do I go through my exam process by laying the patient back and then bringing them back up? And then talking about risk factors because then I want them to know their role in the damage in their mouth, I would do the same thing. If I was a physician, you know, I would talk to them that these are the things you’re doing that are not helping you. I went through Brad Bradley’s bail and Amy don’t Ames program, bailed on me, and it’s beating the heart attack gene and I went through and my wife and I both went through an entire day with Brad bale and he went through all of the risk factors that we had, he went through all of our genetics, he went through this stuff.

Now we don’t have time to spend a whole day. I can do it usually in five minutes or eight minutes but the thing that struck me, was when Brad ended our conversation, he said, Bruce, I’ve given you everything you need to be healthy, and live the rest of your life healthy. I’ve given you everything and he said, If you do it if you follow my recommendations, that’s what you’re going to find. You’re going to stay healthy. If you don’t, then shame on you. Because I’ve given you all the info. Well, that’s strictly between the eyes, I’ll tell you straight up, you know when somebody says you follow my recommendations, and I believe in Brad, and I believe in anything and what they’re doing. So it’s easy for me to say, wow, you know, you hit me in the eyes, I look at the patients and I say something similar.

I said, you know, Mary, what God gave you has broken down in 3030 years. What I do won’t last any time. Unless we figure out what’s causing it. I think dentists as dentists, we’ve learned, oh, insurance pays every five years, that’s okay when I put a crown on my expectation is that crown is going to be in for the rest of their life. That’s my expectation, not that it’s going to last six years, and I’m going to remake it. I mean, that’s frustrating. That’s not what we want to do as dentists is be.

You know, I don’t know, being an auto repair guy. What I want is to help people live a healthy life and today we know now the oral-systemic connection, I was just talking about brand naming, if you want to find out about that, you know, talk to you know, talk to them, talk to Michelle, you know, our hygienist and one of our PDA coaches. I mean, she teaches this stuff and it’s important. So when I’m looking at patients, and I’m, I’m figuring out, these are all the things that you’re doing? Well, that’s it almost seems threatening, but you don’t present it in a threatening way I’ll go into each one of the risk factors and how I talk to them in future episodes but overall, I’m going to be honest with them, because as you know, they came to me for my opinion, I’m going to give them my honest evaluation, I’m going to say this is what I would do if it was me.

This is, you know, as long as we continue doing this, what I will promise you is I will always do dentistry at the highest level I can possibly do it at and I’m going to look at those margins. I’m going to do pre segmentation X rays, I’m going to do everything I can do to make sure that your Dentistry has the best materials, the best margins, I’m going to do everything within my power to make sure you have the best dentistry that you can possibly have done but it will fail if we don’t follow up with all the other things that we’re talking about. So I hope this makes sense.

I think it does. It does to me, certainly and I do believe that if we talk to our patients about their risk factors and about what things are causing their problems. They will love you forever. That can you know you can have a crown fail you can have something happen and they will believe in you because you have given them kind of a ticket or directions on how can they stop spending money every three to five years. How can they stop spending this money?

You know dentistry is expensive when you don’t know what’s going on. It gets really really expensive. I mean, I tell people all the time it doesn’t take that many cavities that many big cavities to get four or five $6,000 with dentistry yet the average crown has done one at a time in the US. You know 95 out of 100 crowns are done. One at a time even though the patient may need more. So those were all conversations that we’ll have in future episodes but I hope this was of interest to you. I look forward to sharing some more information with you in the future. You know, lux not by chance, and you know, these are my opinions.

Could be wrong, but I’ve been doing it now for 36 years and I know it works. So 36 years in private practice, so I do know it works. So hope you guys have a great day and look forward to talking to you again in the next podcast. Thank you for joining me for this episode of the Productive Dentists Podcast. If you found this episode helpful, make sure you subscribe and pass it along to a friend. Give us a like on iTunes and Spotify or drop me an email at podcast@productivedentist.com don’t forget to check out other podcasts from the productive dentist Academy on productivedentistpodcast.com Join me again next week for another episode of the Productive Dentists Podcast

Have a great experience with PDA recently?

Leave a Review

Download PDA Doctor Case Studies

Dr. Devin Giron
PDA Member Since 2018
Vida Dental Studio
Santa Fe, NM

Dr. Devin Giron's Experience with Productive Dentist Academy

Download Case Study

Dr. Anthony Baird
PDA Member Since 2019
Millcreek Family Dental
Bountiful, UT

Dr. Anthony Baird's Experience with Productive Dentist Academy

Download Case Study

Dr. Jon Ehlers
PDA Member Since 2022
Tiger Family Dental
Sedalia, MO

Dr. Jon Ehlers's Experience with Productive Dentist Academy

Download Case Study

Dr. Maggie Augustyn
PDA Member Since 2020
Happy Tooth
Elmhurst, IL

Dr. Maggie Augustyn's Experience with Productive Dentist Academy

Download Case Study

Drs. Clint & Kelly Euse
PDA Members Since 2008
Advanced Dentistry by Design
Carson City, NV

Dr. Drs. Clint & Kelly Euse's Experience with Productive Dentist Academy

Download Case Study

Menu
Need help?
Accessibility
Accessibility Options
Accessibility On Our Website

We are committed to continuously improving access to our goods and services by individuals with disabilities. If you are unable to use any aspect of this website because of a disability, please call (800) 757-6077 and we will provide you with prompt personalized assistance.

If you have trouble seeing web pages, the US Social Security Administration offers these tips for optimizing your computer and browser to improve your online experience.

If you are looking for mouse and keyboard alternatives, speech recognition software such as Dragon Naturally Speaking may help you navigate web pages and online services. This software allows the user to move focus around a web page or application screen through voice controls.

If you are deaf or hard of hearing, there are several accessibility features available to you.

Closed Captioning
Closed captioning provides a transcript for the audio track of a video presentation that is synchronized with the video and audio tracks. Captions are generally visually displayed over the video, which benefits people who are deaf and hard of hearing, and anyone who cannot hear the audio due to noisy environments. Most of our website’s video content includes automated captions. Learn how to turn captioning on and off in YouTube.

Volume Controls
Your computer, tablet, or mobile device has volume control features. Each video and audio service has its own additional volume controls. Try adjusting both your device’s volume controls and your media players’ volume controls to optimize your listening experience.

Read More About Accessibility and Why It Matters

Appointments
Need help?

Oops! We could not locate your form.

Do not include sensitive personal, financial, or other confidential information (Social Security, account number, login, passwords, etc.). This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Helpful Resources

Below are links you may find helpful when scheduling an appointment with us.

Notifications
Podcasts

Self Reflection & the Dental Practice, Part 1 (E.239)

“There is nothing more heartbreaking than to witness somebody get...

Self Reflection & the Dental Practice, Part 1 (E.239) (featured image)

Handling Difficult Patient Encounters (E.265)

“Get rid of the need to be right.” ~Dr. Paul Etchison Ever had a...

Handling Difficult Patient Encounters (E.265) (featured image)

Preparing for the Sale of Your Dental Practice (E.142)

“Ninety-five percent of dentists cannot retire and maintain their...

Preparing for the Sale of Your Dental Practice (E.142) (featured image)
In the Press

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years.

from Dental Entrepreneur – Winter 2023 By Dr. Maggie Augustyn...

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years. (featured image)
From Our Blog

Why Every Dental Team Should Attend a Dental Workshop

In the fast-evolving dental profession of today, staying competitive...

Why Every Dental Team Should Attend a Dental Workshop (featured image)
Follow Us On Social Media

Facebook

Stay informed on updates and upcoming events from our office.

LinkedIn

Connect and learn more about Productive Dentist Academy.

YouTube

Subscribe to our YouTube channel.

Instagram

View fun photos and follow our team on Instagram.

Your Privacy
Privacy Policy

This privacy notice discloses our privacy practices and the use of Google Analytics 4(GA4), an analytic advertising feature. This privacy notice applies solely to information collected by this website and the GA4 platform. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website and GA4 platform, how it is used, and with whom it may be shared.
  2. The choices available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

While Productive Dentist Academy is the primary data controller, Google, in the context of providing Google Analytics service, acts as a data processor. We use Google Analytics 4, a widely recognized web analytics service provided by Google, Inc., to track user interactions and gather data for advertising purposes. As a third-party vendor, Google Analytics operates independently and maintains its own privacy policy, which can be found at https://policies.google.com/privacy. We carefully select our third-party vendors for their commitment to user privacy and adherence to data protection standards. As part of our ongoing commitment to your privacy, we implement measures to ensure that services like GA4 comply with our high standards of data protection.

GA4 collects certain personally identifiable information from you as you interact with our website. This information includes but is not limited to your device ID, IP address, and geographic location. The information collected through GA4 is used to analyze user behavior, optimize our website’s performance, and tailor our content to better serve your needs. This data is compiled and anonymized, ensuring that it cannot be linked back to individual users.

Please note that GA4 may share the information collected with Google and other third-party service providers to enable data processing and reporting on website usage. However, we will not sell, rent, or share your information, especially your personally identifiable information, with any third party outside of our organization.

Your Access to and Control Over Information

You have certain rights regarding the data collected by GA4. You have the right to do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

In addition to opting out of any future communications from us at any time, you may also opt out of the GA4 feature if you so choose. You can opt out of the GA4 Advertising Features we use through Ads Settings, Ad Settings for mobile apps, or through the NAI’s. This link points to Google Analytics’ currently available opt-outs for the web https://tools.google.com/dlpage/gaoptout/ 

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. GA4 also follows industry best practices to protect your data both online and offline.

To ensure data protection while we are using GA4, we are implementing additional security measures that include and are not limited to:

  • limiting data access, 
  • using secure protocols, 
  • managing data sharing with Google

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Contact Us

If you have any concerns about the use of GA4 or believe that we are not abiding by this privacy policy, please contact us immediately. We are committed to addressing any privacy-related issues promptly and transparently.

By using our website and consenting to the use of GA4, you acknowledge and agree to the data collection and processing practices described in this notice. For more information about GA4 and its privacy practices, please review Google’s Privacy Policy on this link https://policies.google.com/privacy.

If you feel that we are not abiding by this privacy policy, you should contact us immediately.

Read More About Our Privacy Policy and Why It Matters

Terms of Service
Terms of Service

Entering this site or the links accessible through this site, you agree to be bound by this agreement. The information and the resources contained on and accessible through this site are made available by Productive Dentist Academy and/or its suppliers and vendors, and are subject to your agreement to their terms and conditions.

All contents copyright (c) Productive Dentist Academy

All rights reserved, Productive Dentist Academy makes this website available to all users for the sole purpose of providing educational information on health-related issues.

The accuracy of website, information, and resources identified are not warranted or guaranteed, or intended to be a substitute for professional health advice, to contradict health advice given, or for health care of any kind.

Your use of this website indicates your agreement to be bound by the Terms of Use and you expressly agree to be bound to the foregoing terms and conditions.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy, or its suppliers or vendors, and are protected by U.S. and international copyrights.

Material on this site may be used for personal use only. Commercial use of any sort is strictly prohibited.

Use of Resources & Information
This site may not be used as a supplement or alternative for health care, and is not intended and does not warrant or guarantee the quality or quantity of any services of any of the advertisers identified; further, the information provided is merely for educational purposes, and its accuracy is not guaranteed. Do not use this site as a substitute for health care. Please consult with your doctor or other health care provider regarding any health questions you may have. This site may not be used for health diagnosis or treatment. Do not use this site to disregard any health advice, nor to delay seeking health advice, because of something you read or see in this site.

You understand and agree that neither Productive Dentist Academy nor its suppliers or vendors or linked domain names are responsible or liable for any claim, loss, or damage of any kind, directly or indirectly resulting from your use of this site or the information or the resources contained on or accessible through it.

Productive Dentist Academy expressly disclaims any implied warranty or representation about the information or accuracy, relevance, completeness, timeliness or appropriateness for any particular purpose of any kind. Your use of this site is also subject to all additional disclaimers that may appear throughout the site.

Other Internet Sites Links
This site also includes links to other internet sites created and maintained by Productive Dentist Academy’s suppliers, vendors, affiliates, or subscribers. Be aware that Productive Dentist Academy does not control, makes no guarantees about, and disclaims any express or implied representations or warranties about the accuracy, relevance, completeness, timeliness or appropriateness for a particular purpose of the information or the resources contained on these or any other internet sites.

Further, the inclusion of these links is merely for your convenience and is not intended and does not reflect Productive Dentist Academy’s opinion on the accuracy or the importance of these other sites; further, Productive Dentist Academy does not endorse in any manner any of the views expressed in, or products or services offered by these other sites. All information in any site by Productive Dentist Academy, or associated or linked site, is extracted, read, used, or relied upon by you at your own risk.

Disclaimer of Warranty
Productive Dentist Academy and its suppliers and vendors disclaim all express or implied representations or warranties regarding the information, services, products, materials, and any other resources contained on or accessible through this site, including without limitation any implied warranties of merchantability or fitness for a particular purpose. All information provided by Productive Dentist Academy is made available “as is” and “as available” without warranty of any kind, or any express or implied promise, including, by way of example, its continuing availability.

Limitation of Liability
With respect to products, goods, or services purchased from any entity identified, listed, named or contacted through Productive Dentist Academy’s website, or any links to Productive Dentist Academy’s website, to the maximum extent permitted by applicable law, in no event shall Productive Dentist Academy or its suppliers or vendors be liable for any direct, indirect, special, punitive, incidental, exemplary, contractual, or consequential damages, or any damages whatsoever of any kind, resulting from any loss, which by way of example, includes loss of use, loss of data, loss of profits, business interruption, litigation, or any other pecuniary loss, whether based on breach of contract, tort (including negligence), product liability, or otherwise, arising out of or in any way connected with the use or performance of this site, with the delay or inability to use this site, or with the provision of or failure to make available any information, services, products, materials, or other resources contained on or accessible through this site, even if advised of the possibility of such damages.

You acknowledge and agree that the limitations set forth above are elements of this agreement, and that this site would not be provided to you absent such limitations.

Indemnification
You agree to indemnify, defend, and hold harmless Productive Dentist Academy and its suppliers and vendors from any liability, loss, claim, and expense (including reasonable attorneys’ fees) related to your violation of this agreement or use of this site in any manner. Your use of this site shall constitute your acceptance of the terms of this Agreement, as revised and modified, if any, each time you access this site. Productive Dentist Academy may modify this agreement at any time, and such modifications shall be effective immediately upon posting of the modified agreement.

Miscellaneous
Productive Dentist Academy’s failure to insist upon strict enforcement of any provision(s) of this agreement shall not be construed as a waiver of any provision or right.

This agreement and the resolution of any dispute related to this agreement or this site shall be governed by and construed in accordance with the laws of the State of Washington, without giving effect to any principles or conflicts of law. Any legal action or proceeding between Productive Dentist Academy or its links, suppliers or vendors and you related to this agreement or this site shall be brought exclusively in a state or federal court of competent jurisdiction sitting in Skagit County, Washington.

Copyright
All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy or its suppliers or vendors, and are protected by U.S. and international copyrights.

Links
This site contains links to other sites. Productive Dentist Academy is not responsible for the privacy practices of other sites that are linked to us.

Questions
Should you have any questions or concerns regarding Productive Dentist Academy’s Privacy Policy and Terms of Use, please contact us.

Read More About Our Terms of Service and Why It Matters

Search
Search the Website

Use keywords in the search box below to find what you're looking for.

Go to the Top of the Page