Episode 25 – Dental Partnerships that Support Your Lifestyle with Dr. Clint Euse

“It was never about a number, it was about lifestyle.” ~Dr. Clint Euse

When he was a new dentist and saw an ad that said he could make $1000 an hour, work 3 days a week, and take a month of vacation each year, Dr. Clint Euse thought that was crazy…impossible. Now, ten years down the road, he’s not only achieved that goal but has built a valuable practice that supports the lifestyle he wants to live. 

One of the things you’ll notice about Dr. Clint is how calm he is. I don’t know about you, but calm is not usually a term used to describe most dental practice owners! But his confidence comes from reaping the benefits of the Investment Grade PracticeTM he’s built. He knows his numbers, he’s crafted his schedule, his systems are solid and self-governing, and he knows what to next invest in that will grow his practice’s value even further. 

This is why I’m so excited to have Dr. Clint join me on today’s episode to share his insights on partnerships, knowing your numbers, and finding the support you need. 

As we say on this podcast, having an Investment Grade PracticeTM means you have choices. Choices about how you craft your lifestyle, choices about who you hire, and choices about when you choose to sell. So listen in as Dr. Clint and I discuss his experience building his Investment Grade PracticeTM including:

• The keys to exceptional dental partnerships
• Finding the right support, connections, relationships
• The most important thing to understand as you grow your business

Want to know if you have an Investment Grade Practice? Click here to use the completely free Investment Grade PracticeTM calculator: What’s my IgP Freedom Number?

Want to have a conversation about your Investment Grade PracticeTM? Contact Brent at brent@productivedentist.com.
Never miss an episode! Subscribe to Investment Grade PracticesTM Podcast on iTunes & Spotify.

EPISODE TRANSCRIPT

Victoria Peterson
Welcome to another episode of Investment Grade Practices. I am so thrilled to be here today with Dr. Clint Euse from Carson City, Nevada. Welcome, Clint. Well,

Dr. Clint Euse
thank you, Victoria, it’s great to be with you.

Victoria Peterson
You are one of the nicest, kindest people I have ever met and you are such a badass in the operatory and in business?

Dr. Clint Euse
Well, wow, well, thank you. I appreciate that.

Victoria Peterson
We don’t have to get into the details. But you’ve been producing over $1,000 an hour for I don’t even know how many years now? Do you?

Dr. Clint Euse
Well, gosh, probably, oh, man, eight, nine years, something like that, you know, is that we, uh, we did interesting, I was just thinking about this morning, we started our journey, you know, where I started when I started in practice and joined the practice that I currently own. You know, I was sitting there at a desk in my office, and I was flipping through dental town and I saw an ad for PTA and you know, it said on there, you know, the PTA dentist produces $1,200 An hour and takes this much vacation and everything else and I remember at the time thinking like, that is crazy. Like, there is no way that that is possible and I think I think I was producing $450 an hour at the time and so I guess just ironic in the fact that you know I’m kind of 1200 1300 plus in hourly production, and it’s just kind of hard to believe that. You know, and it seems I don’t want to say effortless but it doesn’t seem overwhelming and you know, so it’s just kind of fun to look back at where things started.

Victoria Peterson
Yeah, it’s amazing. When we jumped on the phone, I said, How is it that you have Mondays available for podcasting? And your response was? Yeah, I don’t,

Dr. Clint Euse
I don’t work Mondays. Yeah, that’s ideal. I think, for me, it’s interesting, because I want to like even when we started with, with, with PDA, you know, to me, it was never really about a number it was never about, like what we have to deal with, as far as like a, like, a total number, we have to, you know, have a $5 million practice, it was always really more about kind of lifestyle and maximizing the time that we were in the office and so, you know, from, from early on, in my career, you know, I was starting kind of typical, working more before the day, you know, for four and a half-day work week and after going to PDA I was like, You know what, I’m going to cut down to three, and see what happens, and which was awesome. I mean, I was at the time, I was probably early, who probably early 30s. You know, and I didn’t know anybody else that was working three days a week in but because of that we had to get really good at focusing on our hourly production and so that’s always been something that’s been important to me. I have two boys. Well, my wife and I have two boys, Kelly, she’s a dentist as well and, you know, we’ve always looked at more, you know, what, how does dentistry kind of fit around our lifestyle? And, and that’s been super important to us to not be kind of consumed and always at the office and so we work a pretty awesome, pretty awesome schedule at this point.

Victoria Peterson
I love it. So talk to us a little about it because Kelly works in your practice, right? Correct. Yes. How do you set up your schedule?

Dr. Clint Euse
Well, so we actually, we have two boys and so we feel it’s important that we spend as much time with them as possible and so we actually alternate or kind of have a staggered schedule where Kelly is in the office on Mondays and Thursdays and then I’m in the office on Tuesday, Wednesday and then usually every other Thursday, is when I come in and do some of the bigger cases and things like that and so it was just something that we’re super blessed and appreciated about dentistry is that we’ve been able to, to still kind of have our professional careers but have that time where you know we can take the boys to school, pick them up with school, be involved in their sports and coaching and then those

kinds of things.

Victoria Peterson
I love it and you said early in your career, that you started out actually like right out of the gates in a partnership or are pretty close to it. Is that right?

Dr. Clint Euse
Yeah, I joined the practice and then worked for probably just a little less than a year and then bought into the practice and so yeah, most of my practicing career has been in a partnership recently is I just bought out my partner. He’s still part of the practice. So practicing. You know, but up until about a year ago is that yes, I have been in a partnership.

Victoria Peterson
I love it and so let’s dive into that a little bit. What do you think are the keys to success in partnership and is there a difference between like the first stage being a partner And now being a solo doctor, that’s a big chunk of bytes. We’ll start wherever you want to start. Well, I think,

Dr. Clint Euse
you know, I mean, partnerships, there’s a ton of benefits to partnerships. You know, I mean, I think that, that my partner, Randy, and I worked really, really well. You know, I think that we probably beat the odds, compared to a lot of partnerships that, that we got along really well, we had similar philosophies and practice. You know, I guess there’s a lot of compromises and I think that a lot of is probably personalities, you know, Randy, was, what when I joined the practice, he, I think he’s, he’s older than I am and so he was at a stage where I think he was willing to kind of let go the reins a little bit, and let me take over as probably the younger, more energetic dentists, you know, with, with big goals and dreams and visions, and things like that and so, we found in our partnership that it worked best, you know, that I basically did most of the management running the practice and that, because of our personality types, he was okay with that, and I think trusted me and kind of saw the growth and saw the benefits of doing that and so we found that compromise and that arrangement early on, but it really, you know, he was okay with me taking over that part of the practice.

Victoria Peterson
I love that so much because that is one of the biggest challenges in partnerships there’s this duality of senior partner, junior partner, and senior partner wanting to hold on a little too long and I know what works and do what I say. But I love that you brought it up that he saw that I have the energy and the vision to grow the practice. That’s huge.

Dr. Clint Euse
Yeah, yeah and I’m very thankful and I think that’s why our partnership works. So well, you know, is that he, you know, he saw that realize that and was at a place in his career that he was okay, kind of giving that up and so, you know, being a partner, I mean, the great thing is, I mean, we, you know, there’s, as far as the technology, we’re able to bring in the practice having these days, I’m not sure you call it a big practice, but a bigger practice that hasn’t three doctors in it, you know, I can’t imagine honestly, practicing by myself, is that you know, it’s being able to take more vacation, you know, more, you know, kind of revenue in the practice to have better technology and, and things like that, I would have a really hard time. You know, and that also just kind of the camaraderie of having other dentists in the office is it’s great having people in the office that you can, you know, run things by, you know if you have a tough case, or you have a great case, or you have, you know, crazy looking X-ray or anything, it’s just, it’s just nice to have other people and other dentists in the office that you can bounce things off of. So I’ve always appreciated that.

Victoria Peterson
Well, it has been wonderful watching you, we’ve been a part of your small part of your journey for 10 years and you and Randy really do seem to complement each other clinically and you’re both very astute. You’re both very comprehensive, you seem to have a hunger to stay on edge. Or, I mean, are you still doing amalgam fillings or?

Dr. Clint Euse
Gosh, I can’t imagine, you know, how you had the last amalgam I did was in dental school and, you know, and we leave? Yeah, I think that’s one thing we always shared was our appreciation for technology and what that would do in our practice your Randy had, he had the first stereo machine and more than the Vatta when I joined the practice, and so you know, so he, he always saw and was excited about technology. You know, and we really run with that and I think that’s been a part of our success, you know, in that we are a very profitable practice, because of a lot of that because of the procedures that we do, but also the technology that we use, you know, I was, I was looking over our p&l Recently, and just looking at our lab bills, and I don’t know exactly what the average is for that. I think it was 8% 10% something like that is the average lab bill for a dentist, you know, and ours is usually around 3%

Victoria Peterson
Because in house Sirak and other things.

Dr. Clint Euse
Yeah, just because we do I mean I do almost everything with you know, with Ceric with you know, implant planning for implants for obviously the kind of the day-to-day crowns and bridges and things like that. Probably my fit one of my favorite procedures that I just absolutely love is the same day smiles that we do in the office, which is a crazy profitable procedure and when you’re doing anterior teeth with Ceric, you know, and not having those big, those big lab bills and so you know, definitely having that the technology in our practice and the Randy and I have been on the same page and not fighting each other over. You know, we’re both being on board with the technology that we have has been a huge benefit.

Victoria Peterson
I love it. You know, a lot of dentists like you’re, you’re not even close to being older yet you’re only 44 You know, there’s this wave of unsolicited offers, hitting doctors’ desks saying, Please do join our DSO because we take the headache of management off your shoulders, you don’t sound stressed out about managing the practice. Well,

Dr. Clint Euse
I’ll tell you, it’s, it’s certainly been a process, you know, to get to that point is, I agree, I think it’s, it’s a really interesting time that we’re in dentistry right now. Because you do get you to get, I mean, I get in the mail, probably every week, I get something from some DSO, you know, where I get probably 10 emails a week about, you know, check this out and this is much how much we’ll give you and, and so it’s, it is an interesting time trying to balance that and try to figure out what’s right, you know, what to do with, with practice our size? You know, I, I have I’ve chosen, I think, at this point, because the practice is very profitable and we put a lot of effort into the team and the culture, and the management and those kinds of things are that, you know, there’s certainly stresses there. But, you know, a lot of things because of the systems and everything else are somewhat on autopilot, which is, which is an awesome place to be and so, you know, because we’ve worked so hard to get to this point, like, for me personally, right now, it doesn’t feel time like it’s the right time to kind of give that up. You know, just because there potentially could be a big payout. You know, and I’m not sure from, from the dentists that I’ve spoken with that have sold the DSOs. You know, I’ve kind of gotten varied opinions, but that, that the idea that they’re going to take everything off of your plate, I’m not sure that’s really the reality. You know, I mean, you still gotta be there in the office, you still have to, there’s still, you know, manage your team, because they’re not they’re in there with you So, and to kind of build the culture and those things, I think that they can’t do for sure.

Victoria Peterson
And I remember you and I have in this conversation, a few months ago, you got an offer and you know, what do you think, and I go, Well, you need to have at least 20% EBITA and you’re like, Well, I meant 38%. Do you think that’s and we don’t have to share numbers if you’re not comfortable. But I wanted all the listeners to understand, that you have built an investment, great practice, and you’re reaping the benefits of that investment. So, you know, there is this tipping point, whereas you said, the systems are running the team culture is in place, it’s not totally self-managed, but it’s self-governed, you know, you have to do that you trust, and your profit margins go up and up and up as debt goes down, down, down and you get to this point of, well, why would I sell in essence, what you’re doing is you’re hiring someone to come in and make this efficient and fun and there, and you get to reap the benefit of this for the next 10 years, you know, you’ve got a 38% margin for the next 10 years, that’s far better than a payout and you’re still growing? How did your mindset shift? Once you own the practice? 100% I’m really curious about that because we talked about that a little bit. You’re like, Man, I’m ready for the next phase.

Dr. Clint Euse
Yeah. Yeah,

I mean, I think certainly just owning 100% of the practice, it just kind of was a definitely a shift for me, you know, we were on the, we’ve always been, I guess, growth-focused, I mean, we’ve always done our, our planning and really looked at our numbers and, and, and not that we haven’t been focused on growth, but like I said, it, some of it was more focused on kind of lifestyle, and, and, you know, working a certain amount of days, and being very productive within those within those hours. You know, but it just, I guess, it’s just that change of mindset and now that I own the practice completely is it just kind of feels like now there’s that next step of where do we go from here, and it’s been a lot of back and forth, because, you know, there are the offers out there and I’ve talked with DSOs and I know, you know, I have a pretty decent idea of what our practice would be worth, you know, and just recently have kind of made that decision that we’re not going to go down that road right now and we just had an opportunity to buy the building that we’re in you know, so we’re kind of in full growth mode we’re expanding we’re bringing on you know, probably why well for sure we’re bringing on one more dentist this year and then probably another the following year and yeah, so it has been a total mind shift but it is hard to say why except for just it just feels right it just kind of a time it’s like okay, you know what, this is the time that you know that that it just feels like this as the next evolution in the practice and it’s exciting you know, and I think that’s part of the reason I don’t heavily interest in giving up the practice and some of those the control the practice because right now I’ve felt like we’re at that point where it’s actually fun and exciting and I don’t want to be part of that.

Victoria Peterson
So and you’ve got the, because of the productive systems you have in place, you know, the formulary for growing 10% 20% 30% In a year, and not effortlessly, but you can start new cycles of growth. I also love that you are investing in another asset. So you have the asset of the practice, now you’re getting the asset of the building. So you’re really moving into this third stage of ownership where firstly, just liability, like Top Ramen and salad is great. Yes, you’re starting the family, and you’re starting the business and it’s all exciting, but it’s pretty lean and you’re just wondering, did you ever feel like can you remember feeling like how in the world will I ever pay this debt? And now you’re, like, worried about it?

Dr. Clint Euse
Yes. 100%. You know, I mean, I remember, you know, when I first bought into the practice, and just I mean, it just seemed so overwhelming, that there was no way that you know, that you can make it happen and yeah, I mean, you wish you could have that perspective now that you, you know, that you had now to look back and realize that it’s all going to be fine. But oh, my gosh, yeah. It’s, you know, and I think that that’s, you know, as young dentists today, you know, I’m not sure it’s hard to say, you know, whether I want to start my career in today’s environment, just because I think it’s tougher and tougher for younger dentists to find opportunities that aren’t kind of corporate-based, you know, and be able to kind of follow their vision. I mean, I think most people go into, or a lot of people go into dentistry because they want, they kind of have that entrepreneurial spirit, and they want to own a business and, and I think in a way that’s becoming a little bit tougher than it has been in the past.

Victoria Peterson
But, um, you’re proving that it’s a worthy endeavor?

Dr. Clint Euse
Oh, 100%.

Victoria Peterson
I’ll tell you, I talk to a lot of millennial dentists, and, excuse me, there are some hot shots out there that if you are entrepreneurial, and you’ve got charisma like you have the young doctors are saying, they’re planting this stake and saying, hey, I’ll build my practice, I’m gonna get amazing, then I get a second location and then they bring all their buddies in, who don’t want to be entrepreneurs, and they grow five to 10 to 20, practice private groups, not private equity back, but just groups, which are really cool, too. So I think the millennials are extremely entrepreneurial, and looking for mentors, like you who have done it, who, who just give them this confidence. So it’s really valuable and important for you to be here today, sharing your journey.

Dr. Clint Euse
Yeah, and I definitely have seen that you know, I know that you know, the dentists that we’re just in the process of hiring right now. I mean, one of his biggest, um, he’s in the, he’s in the corporate world looking to get out of that, you know, but he is just, he’s just dying for mentorship. You know, he just, you’re just dying to have somebody to kind of, you know, in a way, kind of show him the path of ownership and, obviously, clinical dentistry as well. But I think, yeah, I think that that’s something that’s unfortunately, lacking in the corporate world, you know, as the dentists come out, and they need to make a paycheck, and they, they, they join certain practices, you know, but they never, in that environment, kind of get that mentorship that you could get in private practice and so I pretty personally, it’s important at this stage to be able to provide that, you know, and kind of keep the dream alive, I guess, private ownership.

Victoria Peterson
Yeah. Do you think that’s the key to good partnerships is willing to mentor and share?

Dr. Clint Euse
Oh, for sure. Yeah.

You know, yeah, and, I mean, there’s no perfect partnership, and there’s no perfect scenario. But, you know, I think that, in my mind, a good partnership scenario is, you know, a little more experienced dentist and a newer dentist, you know, because you get that, you know, you can build the older dentists can, can mentor and provide some knowledge and, and kind of streamline the process of, you know, hopefully minimizing some of the bumps along the way. You know, and then you have that you have the younger dentists that have kind of has the excitement and the energy and the, you know, that is a drive, you know, partly probably just because they’re new and partly because they got to pay their bills they have that drive is exciting and so I think I think that’s a good situation for a lot of partnerships is that kind of that mentorship model? I think it does work really, really well.

Victoria Peterson
How do you stay on top of, you know, some of the things that really are stressful for owners in our private situation, our accounting and taxes, and payroll taxes and all of that kind of stuff? How do you organize the financial aspect of the business so that it runs like clockwork?

Dr. Clint Euse
Well, yeah, I mean, I think, honestly, is to surround yourself with good people. That’s something that that I’ve always believed in, you know, is that there’s, there are certain things that I do well, and certain things that I enjoy doing certain things that that should be done by others a lot of things that should be done by others. You know, and so I think that we have done a good job of really surrounding ourselves and hiring a lot of the right people, you know, I mean, obviously, with our relationship with you guys has been one of our greatest decisions was to join PDA and, you know, and start there, because you guys have had so many resources for us over the years, and connections and relationships and things and so, you know, I think with it with practice, that is our size, you know, we’ve certainly had to hire a lot of those things out of the practice, you know, but I think it’s just finding the right people, it’s just finding it and trusting them that they know what they’re doing and having that relationship with a good you know, a good CPA and a good financial planner and a deal, someone that is an expert in their, in their field that can advise you on those things.

Victoria Peterson
Yeah, and we talk about that a lot. Like knowing your end goal talking to you is so much fun because you’re like, I know what my total term is, I know what my financial freedom number is, and I’m working towards that and if I make this choice to create this asset, then I know that it might take me a little bit longer, but I’ll develop a more secure asset and a long term asset. I mean, it really, it’s fun to watch you play the game, you and Bruce seem to be very similar in that way that business is a game and you have these internal dialogues with yourself that says, How can I optimize this? What do I do? They’re

Dr. Clint Euse
fun watch?

Yeah. You know, for sure, you know, is that that, you know, I think that the business side of dentistry is something that, that I’ve always enjoyed, you know, if there’s one thing I would, you know, for the listeners to kind of encourage everyone is to really understand, like, the numbers in your business and your personal life, you know, is understanding, I mean, there’s so much clarity that comes from, from looking at your numbers, understanding your numbers, you know, and then like, on the personal financial side, like you mentioned, kind of the, you know, total term, and what does that number need to be to retire? And

that, it’s,

it’s so much easier to make decisions when you have that information, you know, and, you know, one of the most impactful courses, you know, it’s funny, I mean, I’ve done spear I’ve done I mean, I’ve done a million different clinical courses that have all been great for the clinical side of dentistry, but, you know, when, when you guys did driving the bus, you know, which is, you know, that kind of the business management, understanding the numbers and setting up budgets and those things, for our business, there are hands down, there was, there was not a better course than that one that we took that that kind of brought that to the forefront where you look at, you’re like, Man, I got to understand my numbers and, and what all this means, and kind of setting budgets and really running it like a business. You know, I think Dentistry has been profitable enough for most that they can just kind of show up and do it and still make a good living and, and do what they want to do. But what really took it to the next level for us was understanding those numbers and being able to make decisions based on that understanding.

Victoria Peterson
Oh, that’s awesome. I’m glad you brought that up. Because I was really going back in time and I remember a, one of the very first thank you note I ever got from a spouse was from Kelly after you went to driving the bus and you came back and she said, Thank you for giving them my husband back. He’s no longer working nights and weekends to balance the business and political side of life and that was really so special to me, that as a spouse, she noticed your stress going down and that you got so much more organized.

Dr. Clint Euse
Yeah. Yeah and that so I think that is huge is understanding, you know, understanding those numbers and really how to run your business, like a business is something that I think a lot of dentists, maybe they don’t enjoy that maybe they’re just too busy on the clinical side, but has made a huge difference for you know, for our practice and then maybe the other encouragement, you know, something that we’ve always done a PDA which has been kind of our highlight of the year is doing that annual planning and spending time looking at your business and setting goals and looking at the year to come and you know, looking at how much time off you’re gonna take and kind of working backward from there. You know, is that well, you know, that and that’s always been I mean why we may Do we made you guys? We made you guys come out here. You know, the year that we didn’t have the annual planning. We made our own annual planning.

Victoria Peterson
Yeah, there were two years that. Yeah, we started doing it every other year for whatever reason in those particular years, we won’t have one you came out to Anacortes and you saw us, and the other one we met in Tahoe and went to dinner in Truckee.

Dr. Clint Euse
I know, that was awesome.

Victoria Peterson
Well, we are definitely having it this year, I’ll you’ll be one of the first to know it’s going to be in September. So September 22, through 24th. Go ahead and mark your calendar. Perfect. The way that November December’s on top of the pandemic crunch, we thought we’d better back this up and I know that you and a lot of our clients are updating your plans quarterly now or every six months, we’re not even going out a whole year because like being on an associate now how will that impact my schedule, there may be another one. So we’re starting to shorten the timeframes a little bit and looking at more like do a 12-month rollout, but every six months, look at it again, and roll it back out and roll it back out. So we’re going to be doing that in Dallas, on September 22. Through the 24th and taking it to a whole new level. I can’t tell you all my special. Oh, yeah, you’re gonna love it. Yeah.

Dr. Clint Euse
We can’t wait. That’s always a highlight for us. So yeah, we are actually we are doing a quarterly now, you know, with our coach who I got to give a little shout out to is Chris, you know, who’s awesome. You know, I mean, more of a member of our family than our coach now, but yeah, we do that quarterly now is that we’re meeting and doing more of our kind of business planning and things that we used to do annually. Just because we got a lot going on, which means that needs to be figured out. So

Victoria Peterson
you know, it just rolls off your tongue, your confidence, your business acumen, your clinical acumen, you’re like, Oh, of course, I meet with my coach, and we do this we do. It’s so wonderful to see an example of someone who’s integrated, so many moving parts. one more topic I want to hit on because I know this is a passion of yours as well. Marketing. I remember when Kelly joined your practice, and you and Randy, not that you were like Tarzan beating your chest, but you’re very strong, masculine energy and figures in this practice and we bring in this beautiful blonde blue eyed mom and her energy in it, and it changed everything and for me, I thought it made your marketing even stronger. Not marketing a little bit.

Dr. Clint Euse
Yeah, love to.

I love marketing. You know, I think marketing? Well, yes, I agree with all that is that one just having Kelly join the practice, you know, having the kind of a woman’s touch and something that you know, there’s a lot of patients out there that would prefer to see a female dentist that you know, kind of are looking for maybe a little bit different experience, a little softer side and things like that and so having Kelly joined, the practice was amazing and the marketing of that was really fun because it did kind of change our marketing message. From the technology and all the things we that we always did to like now we have something else that we can offer and I think marketing is something that may be most dentists just don’t understand the importance of, you know, I mean, it’s been such a huge part of our business and what is the average dentists spend on marketing don’t even know what’s

Victoria Peterson
average is such a big word. But let’s say that you are a doctor in a heavy PPO environment, you’re probably dollars out the door, spending half a percent to one and a half percent. But you don’t realize you’re spending 40% in the 25 to 40% of unseen dollars with your write-offs. So I think they actually end up spending more than you feel less.

Dr. Clint Euse
Yep. Okay. But yeah, so I mean, our marketing budget is obviously a lot higher than that. I mean, we’re probably in the 5% you know, and easily could go up from there and probably will go up from there just as we’re growing and, and changing the message a little bit. So, but yeah, I think I think marketing is something that if someone’s not doing that, you know, they’re kind of missing the boat, for sure. You know, and that’s like the kind of the next evolution of our practice you know, that’s that one of the reasons I am excited to bring on you know, some more doctors and things like that that I’ll be able to cut back some in my schedule, which will be great kind of the goal to go to two days and really do expand into the procedures that I love doing the most you know, with implants and the same day smiles and, and those kinds of things. You know, and then a lot of those things cuz I mean, you can do a lot of great internal marketing, you, which is awesome. But when you start getting into more of those targeted procedures and the higher profit procedures, you know, you really gotta let the world know that you’re out there, let them know what you’re doing, and it’s there to help them out. So anyway, a huge, huge, huge proponent of, of marketing, you know, and kind of making that shift between Yeah, you’re right, if you’re, when you’re signed up with BPOS, and you’re, you’re given away 2030 40%, you know, off the top, just to get patients in your practice, that money is much better spent, you know, spending four or five 6% of your budget, you’re getting patients in. So,

yeah,

Victoria Peterson
and I would say that you know, in the Reno Carson City area, I don’t think that you’re any different demographically the most of America where insurance is prolific. A lot of people take it a lot of people feel like they hate they have to take it. But you know, you’re a fairly fee-for-service or indemnity-based insurance practice where patients pay their copay, and you’re not locked in the network, are you?

Dr. Clint Euse
We do have some, you know, is that we’re, you know, in Carson City, it’s such a, you know, that’s like the obviously the Capitol and so we have a lot of state patients and that’s kind of our that’s our big, that’s our big kind of PPO contract that we have currently. Yeah, but we can say we are very actively trying to distance ourselves as much as we can from that, you know, it’s, it’s a certainly a process and probably not the, something that to discuss today, class. There’s a lot to that. But

Victoria Peterson
what I learned is that you’ve made space for everyone, right? You, you grew the practice beyond one service neck, so I love that you’ve got a heart for people who work for the state, you can still take care of them and their families, and you have the aesthetic component, you’ve got Botox, you’ve got implants, you’ve got st. Baseball, you grew your service mix beyond the insurable component and that makes it really robust, it makes it economically almost bulletproof. The marketing dollars, as you said, you’ve got four to 6% going external, you’re also spending money on team training and internal marketing and all of those things. So thank you for being here today and showing up, I wish we had two hours. If you’re there in September, a lot of young doctors are going to come and pick your brain because being an investment grade leader, you’re modeling the way I want to have you back and we could spend an entire episode on leadership and what that means to you, and how you’re raising meters in the practice. I know your team, and you’re not dragging followers, you certainly are inspiring leaders.

Dr. Clint Euse
Well, thank you. Yes, I would love to talk anytime, you know, into to, you know, if we have ideas, or just run into some of those dentists out there know, please come and talk to me because, you know, I feel strongly about mentorship, and, and passing along, you know, not that I know everything, but just passing along what I do know, you know, to anybody that’s out there and I think that that’s something you know, especially at this stage in my career that I’m probably most excited about is just that is being able to pass along some of that knowledge, whether it’s clinical or business and things like that. So I’m available anytime, Victoria, us, let me know. So but I Yeah, super appreciate you having me on. It’s been fun, but on to share a little bit and it’s always great to spend time with you. You’re the best. Well, thank you, you as well. I can’t I can’t thank you guys enough for what you’ve done for our business and just the relationships, and we are excited. It’s been such a bummer with COVID and, and things that are, you know, tougher to travel and get groups together and all that and so we are we will be there in September because that’s always a highlight for us as seeing our PDA family. So thank you, guys.

I love it.

Victoria Peterson
Thanks so much, Clint.

Dr. Clint Euse
Well, you’re welcome. Thank you.

Victoria Peterson
I have a question for you. It’s the end of March, your CPA is preparing your first quarter financials? Are you excited to see the result? Or do you have a little bit of hesitancy wondering if you’re profitable enough to sustain the business and move it forward? You see it productive dentist Academy, we know that looking at a profit and loss statement and looking at the budget versus the actual can be daunting and that’s why 18 years ago, my partner, Dr. Bruce Baird, and I created the Productivity Workshop. If you’re wondering, what are the benchmarks for my practice, and how do I move my practice forward? How do I clearly articulate my vision and the passion that I have so that my team wants to join me in this endeavor? How do I elevate patient care so that I’m not at the mercy of insurance limitations? These are all things Things that we cover at our signature productivity workshop. Our next one is September 22, through the 24th in Frisco, Texas and I certainly hope that you and your team can come and learn the exact tools that we not only have shared with 1000s of dental practices across the country, to help them be successful, whether the exact tools that I used in my own network of five dental practices that helped me create a sustainable legacy company that is thriving today. So to make things a little bit easier, as you’re looking at your p&l and wondering, is this a great time to invest in myself and my team if you sign up during the month of April, this gives us plenty of time to work with you between now in the September workshop, you won’t have to wait another few more months to get the benefits of signing up.

So sign up in the month of April, and we will open up our PDA online program. It’s a recording of a previous PDA workshop, you’ll have access to a full year following our workshop. You will also have a complimentary to our business session with some of my top business coaches. Every day of the week, they are helping doctors build Investment Grade Practices, building the value of their business, securing the system so that they are durable and it’s our gift to you to work with one of these high-level coaches to identify opportunities before you come to the workshop. We did this in February and I will have to say that the doctors who took advantage of it were sharing stories that they were already up to $50 An hour $100 An hour $200 An Hour. So here’s the challenge right now. Pick up a pencil and write down the number of hours that you work per month, let’s say 114 Multiply that by 100. Now, what could you do with an extra $11,000 per month? If you’re ready to get started on the journey, I encourage you to check out productivedentist.com You can reserve your spot by going to productivedentist.com/workshop and get in touch with our team and see what we can do to help move you forward.