Maximize The Value of Your Dental Practice Today! | Schedule Consultation

Episode 197 – What Do You Think About Coaching?

“A coach is somebody who helps you do things that you never thought you’d be able to do.” ~Dr. Bruce B. Baird

This episode of The Productive Dentist Podcast serves as a rallying call for dentists to approach professional development with an open mind and an eagerness to evolve. Your host, Dr. Bruce B. Baird confronts the assumptions, misconceptions and controversies surrounding consulting and coaching in the dental profession. Drawing from his extensive experience both as a practicing dentist and a coach, Dr. Baird highlights the collaborative nature of coaching, emphasizing how it empowers dentists to achieve feats they never thought possible, while challenging the notion that consulting is merely about following instructions. 

This insider’s perspective on the value of seeking guidance and support – particularly in a profession where business acumen is often overlooked in traditional education – offers listeners a compelling invitation to reassess their approach to professional development and embrace the transformative potential of mentorship.

As you listen to this episode, ask yourself the following:

  • How committed are you to continuous learning and professional development in your dental career?
  • What value do you place on coaching, and are you open to seeking guidance?
  • When it comes time for you to decide to bring on a coach, what due diligence will you perform in evaluating their credentials, track record, and approach?

EPISODE TRANSCRIPT

Regan 0:00
Hi, Doctor. Regan Robertson, CCO of Productive Dentist Academy here and I have a question for you. Are you finding it hard to get your team aligned to your vision, but you know, you deserve growth just like everybody else? That’s why we’ve created the PDA productivity workshop. For nearly 20 years, PDA workshops have helped dentists just like you align their teams, get control of scheduling, and create productive practices that they love walking into every day. Just imagine how you will feel when you know your schedule is productive. Your systems are humming, and your team is aligned to your vision. It’s simple, but it’s not necessarily easy. We can help, visit productivedentist.com/workshop that’s productivedentist.com/workshop to secure your seats now.

Dr. Bruce Baird 0:46
Do your due diligence, please, because coaching is a necessary thing to reach that next level of understanding. Hello, everyone, this is Dr. Bruce B. Baird and you’re listening to the Productive Dentist Podcast.  In this podcast, I will give you everything that I’ve learned over the last 40 years in dentistry working with 1000s of dentists. I’ll tell you it’s not that my way is the only way, it’s just one that has worked extremely well for me and I’d love to share that with you so you too can enjoy the choices and lifestyle the productivity allows, more time for things you love, increased pay, better team relationships, and lowered stress. Let’s get into it with this week’s episode of the Productive Dentist podcast.

Dr. Bruce Baird 1:41
Hi, this is Dr. Bruce Baird with the Productive Dentist Podcast and as we’re starting out this new year, one of the things that I have found to be very interesting on the threads on Facebook and DentalTown and everything else is, you know, what do you guys think about consultants, you know, or coaches and the truth is, you get so many different answers and so many people are throwing out the stuff that, “I’ve been ripped off by a consultant, I’ve been ripped off, you know, why would I pay that much money to somebody to show me what’s going on?” I guess I want to step back and talk about that for a bit because, you know, I consider myself a coach, a dentist, consulting, you know, consulting sounds like you’re gonna have somebody come in, and they’re gonna consult you on how to do every little thing and yeah, that, that, you know, that’s, that’s a possibility. Somebody who coaches you is somebody who helps you do things that you never thought you’d be able to do. That’s what a coach does. You know, they support you, they give you thoughts and ideas. It’s, it’s a two-way street, you know, consultants will come in and tell you what to do but if you don’t do it, well, you’re not going to get any, any benefit from it. Which is across the board? What tends to happen sometimes, with the folks that put the word out that, “Oh, no, you don’t need any consultants, you don’t need coaches,” and the people I know that are successful, they all have coaches, they all you know, I have coaches, I have mentors, I have, I hired nine different consulting firms to come in my office over 30 years. Why did I do that? I did it because I have a total understanding that I don’t know everything and, you know, you see these, these posts from arrogant just people who think just because they went to dental school, they know what the hell they’re doing and the truth is dental school teaches you the least amount necessary to, to open up a business without any knowledge of how to run a business and, and to think that you know, everything. Now if you grew up in a dental office, if you if you been with your dad or your mom and you, you’ve seen how the dental office works and all of that stuff, well, maybe, maybe you do have a head start but the truth is that once I realized, which was very early on, that I didn’t know everything. When I got out of the, when I got out of dental school and went straight in the military, which was very good because I got to work with 100 other dentists and I was looking at the work they were doing. I was go I don’t know how to do that. Well, I don’t know how to do this. I don’t know how to do that and that’s the that’s continuing ed, but the coaching is how do I you know, coaches, how do I handle my team? How do I, how can I run my business? What are the things that I can do better? And I see these folks saying, “Oh, yeah, that, you know, coaching is a rip off. You know, they’re, they’re charlatans out there that do this, they charge a jillion dollars,” and yes, there are charlatans out there, there are people who will screw you, I don’t give a crap, what business you’re in, they will screw you, you know.

Dr. Bruce Baird 5:27
The thing to do is look at, look at the potential that you want to learn something, look at the potential that I want to grow my business, I want to change the way I think, so that I can be successful. I don’t want to struggle. I don’t, you know, and there’s a lot of people who struggled and never had a consultant and finally figured it out. I have to say I probably was one of those early on for the first couple of years in private practice but then I realized I’ve got to have some help. I’ve got to find other thoughts, other ideas, just like when I was in dental school, they taught you all these different techniques and they certainly didn’t, again, teach us anything about business but you know, having said that, thinking about the possibilities, work working with a coach or working with a consultant. What would I recommend? Well, first of all, I called the consultant, I would find out about them, I might even ask questions on, on some of the threads. You know, if somebody had a great experience, I would reach out to him, I would call him if somebody had a bad experience, I would reach out and talk to him. You know, a, it’s due diligence, you know, don’t just blindly accept a coach, when you’re not ready for a coach. If you’re not ready to change and do things different than you don’t need a coach, you’re just, you know, you’re just going to continue to be do the same things you’ve always done, and you’re always gonna get the same things you’ve always gotten and one of the things when we started Productive Dentist Academy 20 years ago, you can go through the threads on dental town, you can go through and ask people, I mean, we have one of the largest threads on dental town, dental town history, and you won’t find very many negative comments and the reason is because I don’t need to be a consultant. I don’t need to coach dentists. We do it because we love it. Yes. Is it costly to do? Yeah, we’ve got coaches all over the country, we’ve got a marketing company, we’ve got those things, and we want to continue but we’ve built that by supporting dentists, by helping them get to the next level by helping them learn new technology, even new techniques, we’ll have, you know, a PDA doc that’s doing something a certain way and we’ll tell all the other Doc’s about it and say, “Hey, you need to call them out and go see them,” and as far as consulting, here’s the biggest problem with consultants is many of them are people who weren’t all that happy in a dental office and they decided to tell other people how to do it because they knew how to do it and so they either go out on their own and open up their own little shop and get a few clients charge, whatever it is they want and they only have one philosophy, they only have one thought process.

Dr. Bruce Baird 8:26
What we teach and Productive Dentist Academy is different. Well, we teach at Productive Dentist Academy is stuff is not the only way of doing things but it’s a tried and true approach of growing your productivity. It’s a tried and true approach in increasing your profitability. We put together we’ve talked about the Lampa Dental Group, this was a group of 15 Productive Dentist Academy practices that the largest, the largest broker firm in the country said, these guys are a bunch of unicorns and when I say guys, I use that collectively that this is these are unicorns, their practices are extremely profitable. They’re, you know, they’re just doing things in a low-stress environment. That dentistry is stressful, don’t get me wrong, but they’re doing it the right way. And I’m thankful that they followed him now they could have followed, you know, Mark Costas. Mark is a great friend, fantastic, Dennis, great guy and you can go see Mark and Mark can teach you things. It’ll be a little bit different than what we teach but find somebody that’s relatable to you. Now, some people say, you know, “Well, you’re older. You know, I’m the old guy in the group,” and the truth is, you know, maybe I have some experiences that I can share with you. Maybe there are things that that we can talk about, that maybe a younger consultant or a younger coach may haven’t gotten to that point, but I wouldn’t hesitate to sign up with Productive Dentist Academy I wouldn’t hesitate to sign up with the Dental Success Institute. I wouldn’t, I, you know, with Dental Nachos. Paul Goodman is phenomenal, has, has a whole group but when you see some guy at the end of his career, the end of his career decides he wants to be a consultant coach, I would call that being a mentor, not a coach, they’ve never done it their whole career and now all of a sudden, they want to become a coach. Okay, well, fine, you know, and I’m gonna listen, as a mentor would do but as far as me, them coming into my practice, and teaching me things, they have very little experience, they have very little stuff, and they’re popping up everywhere. Look at their body of work, if somebody is leading it, look at their body of work and look at the people that you’re going to go into business with, do your due diligence, please because coaching is a necessary thing, to reach that next level of understanding, and I know it, I’m continuing to be coached but don’t be the one that’s just because you’ve never done it say, “I’ve never have somebody come in and tell me what you mean.” If you’re, if you’re saying that, then that tells me what kind of person you are and, you know, PDA doesn’t really want to work with with guys who know everything. The condescending note, all dentists, there’s plenty of them out there and they will put the word out on social media, they will put the word out on DentalTown, they will put the word out all over. But they’re doing the same old, same old shit they’ve been doing for 10 years, 15 years, 20 years.

Dr. Bruce Baird 11:32
There are a lot of dentists who are, oh, I don’t know what angry, you know, they’re angry that other people are more successful, they’re angry that people are increasing their profitability. So it and they’ll complain about the cost of a coach. You know, if you pay $75,000 for a coach, or 50,000, or 60,000, for a year, I’ve heard it being as high as 150,000, for a year of coaching in the dental realm and your return on investment is not I don’t know, seven, eight times and so if you’re going to pay 150,000, you better increase your profitability by it’s not just production by, let’s say at least three or 4x, maybe a 5x, private equity looks at a 5x as a great return on their investment, they put the money in and they get a return on their investment of 5x. They look at that and say “Outstanding,” and sometimes even more, but if somebody is charging, you know, $60,000, you ought to see an increase in your profitability of over a period of time of 5x and can that be done? Absolutely. You were working with dogs all the time and we do that when, when somebody is charging you 150 grand or 100,000? Is it cost? Is it the price? It’s not the price, it’s the ROI is the return on your investment and I know that we have a 20 year track record. So when you’re talking to another consulting company, find out how long their track record is, find out who, what are the negatives? What are the things that people have said negative about him? What are the things that they say positive about them, do your due diligence and if you do your due diligence, what you’re going to find is coaching is a necessary thing in dentistry, I believe consulting is a necessary thing. I would say look at who it is that you’re working with and look at their look at what they’ve done, look at their, look at their history, look at their body of work, and then pull the trigger and then hold their feet to the fire but don’t pull the trigger if you’re not going to change if you’re going to just sit there and go, “Oh no, we never we tried that before and we don’t do that. We don’t do this, we don’t do that, we are not ready for Coach.” If you’re not willing to change and to get take better care of your patients and to get to a new level of profitability a new level of decreased stress, then you’re not ready for a coach if you’re not ready to do those things. Don’t do it. So anyway, I you know, this is probably straight in your face type podcast, but it’s the experience and me watching on Facebook, all these idiots saying stuff that they have no frickin clue what they’re talking about. They have no clue. They’ve never done it. So they’re going to be against it and you know what I don’t I don’t circle myself with people like that and if you do mine, but if you’re looking, if you’re looking for a coaching relationship and stuff Productive Dentist Academy is here. We also have transition strategies. We also have marketing, we have you know, across the board, business education on how to run a business. Those are all things that we do and and please do, do your due diligence and we’d love to work with you. So look forward to our next podcast and have a great year. Thank you for joining me for this episode of the Productive Dentist Podcast. If you found this episode helpful, make sure you subscribe, pass it along to a friend. Give us a like on iTunes and Spotify or drop me an email at podcast@productivedentist.com don’t forget to check out other podcasts from the Productive Dentist Academy at productivedentistpodcast.com Join me again next week for another episode of the Productive Dentist Podcast

Have a great experience with PDA recently?

Leave a Review

Menu
Need help?
Accessibility
Accessibility Options
Accessibility On Our Website

We are committed to continuously improving access to our goods and services by individuals with disabilities. If you are unable to use any aspect of this website because of a disability, please call (800) 757-6077 and we will provide you with prompt personalized assistance.

If you have trouble seeing web pages, the US Social Security Administration offers these tips for optimizing your computer and browser to improve your online experience.

If you are looking for mouse and keyboard alternatives, speech recognition software such as Dragon Naturally Speaking may help you navigate web pages and online services. This software allows the user to move focus around a web page or application screen through voice controls.

If you are deaf or hard of hearing, there are several accessibility features available to you.

Closed Captioning
Closed captioning provides a transcript for the audio track of a video presentation that is synchronized with the video and audio tracks. Captions are generally visually displayed over the video, which benefits people who are deaf and hard of hearing, and anyone who cannot hear the audio due to noisy environments. Most of our website’s video content includes automated captions. Learn how to turn captioning on and off in YouTube.

Volume Controls
Your computer, tablet, or mobile device has volume control features. Each video and audio service has its own additional volume controls. Try adjusting both your device’s volume controls and your media players’ volume controls to optimize your listening experience.

Read More About Accessibility and Why It Matters

Appointments
Need help?

Oops! We could not locate your form.

Do not include sensitive personal, financial, or other confidential information (Social Security, account number, login, passwords, etc.). This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Helpful Resources

Below are links you may find helpful when scheduling an appointment with us.

Notifications
Podcasts

Episode 204 – Requested Replay: Defining Private Equity

“Dentistry is the star right now. It’s what private equity...

Episode 204 – Requested Replay: Defining Private Equity (featured image)

Episode 230 – Implant Marketing Mastery

“Sixty implants at $4,000 a piece … that’s $240,000 that’s...

Episode 230 – Implant Marketing Mastery (featured image)

Episode 107 – Requested Replay: Authentic Marketing Best Practices

“Talk about what you care about. Being authentic attracts the...

Episode 107 – Requested Replay: Authentic Marketing Best Practices (featured image)
In the Press

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years.

from Dental Entrepreneur – Winter 2023 By Dr. Maggie Augustyn...

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years. (featured image)
From Our Blog

Investment Grade Practice™ News – April 2024

Dear Doctor, It is with great pleasure that we reach out to you...

Investment Grade Practice™ News – April 2024 (featured image)
Follow Us On Social Media

Facebook

Stay informed on updates and upcoming events from our office.

LinkedIn

Connect and learn more about Productive Dentist Academy.

YouTube

Subscribe to our YouTube channel.

Instagram

View fun photos and follow our team on Instagram.

Your Privacy
Privacy Policy

This privacy notice discloses our privacy practices and the use of Google Analytics 4(GA4), an analytic advertising feature. This privacy notice applies solely to information collected by this website and the GA4 platform. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website and GA4 platform, how it is used, and with whom it may be shared.
  2. The choices available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

While Productive Dentist Academy is the primary data controller, Google, in the context of providing Google Analytics service, acts as a data processor. We use Google Analytics 4, a widely recognized web analytics service provided by Google, Inc., to track user interactions and gather data for advertising purposes. As a third-party vendor, Google Analytics operates independently and maintains its own privacy policy, which can be found at https://policies.google.com/privacy. We carefully select our third-party vendors for their commitment to user privacy and adherence to data protection standards. As part of our ongoing commitment to your privacy, we implement measures to ensure that services like GA4 comply with our high standards of data protection.

GA4 collects certain personally identifiable information from you as you interact with our website. This information includes but is not limited to your device ID, IP address, and geographic location. The information collected through GA4 is used to analyze user behavior, optimize our website’s performance, and tailor our content to better serve your needs. This data is compiled and anonymized, ensuring that it cannot be linked back to individual users.

Please note that GA4 may share the information collected with Google and other third-party service providers to enable data processing and reporting on website usage. However, we will not sell, rent, or share your information, especially your personally identifiable information, with any third party outside of our organization.

Your Access to and Control Over Information

You have certain rights regarding the data collected by GA4. You have the right to do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

In addition to opting out of any future communications from us at any time, you may also opt out of the GA4 feature if you so choose. You can opt out of the GA4 Advertising Features we use through Ads Settings, Ad Settings for mobile apps, or through the NAI’s. This link points to Google Analytics’ currently available opt-outs for the web https://tools.google.com/dlpage/gaoptout/ 

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. GA4 also follows industry best practices to protect your data both online and offline.

To ensure data protection while we are using GA4, we are implementing additional security measures that include and are not limited to:

  • limiting data access, 
  • using secure protocols, 
  • managing data sharing with Google

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Contact Us

If you have any concerns about the use of GA4 or believe that we are not abiding by this privacy policy, please contact us immediately. We are committed to addressing any privacy-related issues promptly and transparently.

By using our website and consenting to the use of GA4, you acknowledge and agree to the data collection and processing practices described in this notice. For more information about GA4 and its privacy practices, please review Google’s Privacy Policy on this link https://policies.google.com/privacy.

If you feel that we are not abiding by this privacy policy, you should contact us immediately.

Read More About Our Privacy Policy and Why It Matters

Terms of Service
Terms of Service

Entering this site or the links accessible through this site, you agree to be bound by this agreement. The information and the resources contained on and accessible through this site are made available by Productive Dentist Academy and/or its suppliers and vendors, and are subject to your agreement to their terms and conditions.

All contents copyright (c) Productive Dentist Academy

All rights reserved, Productive Dentist Academy makes this website available to all users for the sole purpose of providing educational information on health-related issues.

The accuracy of website, information, and resources identified are not warranted or guaranteed, or intended to be a substitute for professional health advice, to contradict health advice given, or for health care of any kind.

Your use of this website indicates your agreement to be bound by the Terms of Use and you expressly agree to be bound to the foregoing terms and conditions.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy, or its suppliers or vendors, and are protected by U.S. and international copyrights.

Material on this site may be used for personal use only. Commercial use of any sort is strictly prohibited.

Use of Resources & Information
This site may not be used as a supplement or alternative for health care, and is not intended and does not warrant or guarantee the quality or quantity of any services of any of the advertisers identified; further, the information provided is merely for educational purposes, and its accuracy is not guaranteed. Do not use this site as a substitute for health care. Please consult with your doctor or other health care provider regarding any health questions you may have. This site may not be used for health diagnosis or treatment. Do not use this site to disregard any health advice, nor to delay seeking health advice, because of something you read or see in this site.

You understand and agree that neither Productive Dentist Academy nor its suppliers or vendors or linked domain names are responsible or liable for any claim, loss, or damage of any kind, directly or indirectly resulting from your use of this site or the information or the resources contained on or accessible through it.

Productive Dentist Academy expressly disclaims any implied warranty or representation about the information or accuracy, relevance, completeness, timeliness or appropriateness for any particular purpose of any kind. Your use of this site is also subject to all additional disclaimers that may appear throughout the site.

Other Internet Sites Links
This site also includes links to other internet sites created and maintained by Productive Dentist Academy’s suppliers, vendors, affiliates, or subscribers. Be aware that Productive Dentist Academy does not control, makes no guarantees about, and disclaims any express or implied representations or warranties about the accuracy, relevance, completeness, timeliness or appropriateness for a particular purpose of the information or the resources contained on these or any other internet sites.

Further, the inclusion of these links is merely for your convenience and is not intended and does not reflect Productive Dentist Academy’s opinion on the accuracy or the importance of these other sites; further, Productive Dentist Academy does not endorse in any manner any of the views expressed in, or products or services offered by these other sites. All information in any site by Productive Dentist Academy, or associated or linked site, is extracted, read, used, or relied upon by you at your own risk.

Disclaimer of Warranty
Productive Dentist Academy and its suppliers and vendors disclaim all express or implied representations or warranties regarding the information, services, products, materials, and any other resources contained on or accessible through this site, including without limitation any implied warranties of merchantability or fitness for a particular purpose. All information provided by Productive Dentist Academy is made available “as is” and “as available” without warranty of any kind, or any express or implied promise, including, by way of example, its continuing availability.

Limitation of Liability
With respect to products, goods, or services purchased from any entity identified, listed, named or contacted through Productive Dentist Academy’s website, or any links to Productive Dentist Academy’s website, to the maximum extent permitted by applicable law, in no event shall Productive Dentist Academy or its suppliers or vendors be liable for any direct, indirect, special, punitive, incidental, exemplary, contractual, or consequential damages, or any damages whatsoever of any kind, resulting from any loss, which by way of example, includes loss of use, loss of data, loss of profits, business interruption, litigation, or any other pecuniary loss, whether based on breach of contract, tort (including negligence), product liability, or otherwise, arising out of or in any way connected with the use or performance of this site, with the delay or inability to use this site, or with the provision of or failure to make available any information, services, products, materials, or other resources contained on or accessible through this site, even if advised of the possibility of such damages.

You acknowledge and agree that the limitations set forth above are elements of this agreement, and that this site would not be provided to you absent such limitations.

Indemnification
You agree to indemnify, defend, and hold harmless Productive Dentist Academy and its suppliers and vendors from any liability, loss, claim, and expense (including reasonable attorneys’ fees) related to your violation of this agreement or use of this site in any manner. Your use of this site shall constitute your acceptance of the terms of this Agreement, as revised and modified, if any, each time you access this site. Productive Dentist Academy may modify this agreement at any time, and such modifications shall be effective immediately upon posting of the modified agreement.

Miscellaneous
Productive Dentist Academy’s failure to insist upon strict enforcement of any provision(s) of this agreement shall not be construed as a waiver of any provision or right.

This agreement and the resolution of any dispute related to this agreement or this site shall be governed by and construed in accordance with the laws of the State of Washington, without giving effect to any principles or conflicts of law. Any legal action or proceeding between Productive Dentist Academy or its links, suppliers or vendors and you related to this agreement or this site shall be brought exclusively in a state or federal court of competent jurisdiction sitting in Skagit County, Washington.

Copyright
All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy or its suppliers or vendors, and are protected by U.S. and international copyrights.

Links
This site contains links to other sites. Productive Dentist Academy is not responsible for the privacy practices of other sites that are linked to us.

Questions
Should you have any questions or concerns regarding Productive Dentist Academy’s Privacy Policy and Terms of Use, please contact us.

Read More About Our Terms of Service and Why It Matters

Search
Search the Website

Use keywords in the search box below to find what you're looking for.

Go to the Top of the Page