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Episode 199 – Transitions: DSOs vs. Private Practice

“Private practices should learn how to make their practices as attractive to sell as possible – even if they don’t want to sell them.” ~Dr. Paul Goodman

In this episode of award-winning The Productive Dentist Podcast, your host Dr. Bruce B. Baird is joined by Dr. Paul Goodman of Dental Nachos. This influential pair discuss the ever-changing landscape of the dental profession, DSOs, private practice, ownership, the challenges of finding and nurturing associates, and the importance of embracing change. 

They also talk about misconceptions and challenges faced by dentists who are contemplating their career paths, be it joining a DSO or continuing with private practice. Dr. Baird and Dr. Goodman also preview the upcoming event, “Dental Nachos Presents: The Real Deal on What it Means to Sell Your Practice to a DSO of Keep it and Grow it Yourself!” on April 7, at the Warwick Hotel in Philadelphia, Pennsylvania.

As you listen to this episode, ask yourself the following:

  • If you’re considering transitioning to a DSO or pondering the future of your own practice, what factors are driving your decisions? What opportunities lie ahead? What challenges do you anticipate?
  • Are you adequately prepared to navigate the challenges inherent in transitioning your practice?
  • How open are you to new ideas? How far outside your comfort zone are you willing to go to adequately explore innovative approaches and prioritize your own professional development?


Regan 0:00
Hi, Doctor. Regan Robertson, CCO of Productive Dentist Academy here and I have a question for you. Are you finding it hard to get your team aligned to your vision, but you know, you deserve growth just like everybody else? That’s why we’ve created the PDA productivity workshop. For nearly 20 years, PDA workshops have helped dentists just like you align their teams, get control of scheduling, and create productive practices that they love walking into every day. Just imagine how you will feel when you know your schedule is productive, your systems are humming, and your team is aligned to your vision. It’s simple, but it’s not necessarily easy. We can help visit that’s to secure your seats now.

Dr. Paul Goodman 0:46
We talked so much about failure in dentistry to a problematic degree, right? Whether it’s implants, whether it’s a crown, we just too much focus on when things go wrong. You should totally be aware and mitigate risk factors right. Don’t do a crown on a tooth with someone who has rampant decay and eat Jolly Ranchers but we I think are just not trained to navigate the business world with practicality.

Dr. Bruce Baird 1:16
Hello, everyone, this is Dr. Bruce B. Baird and you’re listening to the Productive Dentist Podcast. In this podcast, I will give you everything that I’ve learned over the last 40 years in dentistry working with 1000s of dentists. I’ll tell you it’s not that my way is the only way, it’s just one that has worked extremely well for me and I’d love to share that with you so you too can enjoy the choices and lifestyle the productivity allows, more time for things you love, increased pay, better team relationships, and lowered stress. Let’s get into it with this week’s episode of the Productive Dentist Podcast.

Dr. Bruce Baird 1:58
Hi, everybody, my name is Dr. Bruce Baird with Productive Dentist Podcast and I have a special guest with me today. One of my good friends, Dr. Paul Goodman, Dr. Nacho, thank you, buddy for being on with me today.

Dr. Paul Goodman 2:10
Thrilled to be here. I always love chatting with you, Bruce.

Dr. Bruce Baird 2:13
Hey, tell me a little bit, you’ve got, you’re retiring from big meetings and I’ve heard and you’re doing some other really cool stuff. Yes, Dental, Dentists Job Connect, a bunch of different really cool things, but tell us a little bit about the meeting that’s coming up in April.

Dr. Paul Goodman 2:31
Well, I want to say a couple things. Thanks for that. Well, first I know my people, the dentist and they are the most literal brain people ever because I knew that if I said I’m retiring dot, dot, dot from running big events, I knew my dentist people, they wouldn’t read that second part. So now, all over the country people are asking my team, “Is Paul retiring?” and I think that’s so fun, and I love it but I’m only retired from running big events. I’ve done my contributions for over a decade and big events to me, you know, are over 120 is dentists right, where you have to get room blocks and what I’m sharing is, while I’m happy to go to Productive Dentist or the Dental Success Summit, there’s a lot of behind the scenes planning that most dentists don’t know about, right, you know about it and I am going to take a break from that and not but I’m going to refocus on some of our smaller, more intimate things we do Super Dentists Bootcamp, you’ve been to that during my retirement party on that Sunday, and you’re going to be there in April. We’re doing DSO or private practice, which way should I go? I think that, as we’ve talked about in previous podcasts, Bruce, dentists, dentists are confused. Would you agree? If you say, “Hey, what’s the deal with DSOs?” They’re just confused and my hope is to de-confuse them like we do for our patients. I mean, I feel please share with me too. What are you seeing in this? Should I sell to a DSL or private practice world?

Dr. Bruce Baird 3:57
You know, it always comes down to that it comes down to that individual person, you know, what is it that they want, you know, you got some that just hate the management, hate all that stuff. That, you know, they tend to lean more towards the DSO, DSO route, although I will tell you, they also tend to think that “I just don’t like being a leader of the practice.” Well, you’re gonna have to be a leader in that. If you sell to a DSL, I don’t care what you’re doing but, you know, as consolidation happens in the marketplace, we’re gonna see, we’re gonna see some fantastic group practices that are maybe two practices or three in a region that have a bunch of dentists that do everything, super practices that are really not private, equity-driven or driven or anything else and that’s always going to be a part of dentistry, and that’s where I’ve been most of my career, just doing pretty much everything walks in the door, but yeah, we’re seeing definitechanges, we’re seeing the age of doctors that are that are selling to a DSO. We’re seeing them be younger and younger and at first, I thought, “That’s a crazy idea,” but there are some reasons, you know, there are some reasons to take cash off the table, if you do the right kind of practice.

Dr. Paul Goodman 5:20
I mean, I’ll tell you a good story. But I don’t want to get this. So I have this mug here. It says, “Be kind, be bold, be you” and that’s from Dr. Maggie Augustine. I really appreciate this one and that really is part of our conversation here, pick the right career treatment plan, we talked to patients, pick the right treatment plan for your mouth, picked the right career treatment plan. So here’s the story. Just from last week, I had an implant seminar, a local one and the dentist said, “Hey, Paul, I just got a practice at the age of 55, because I sold my previous one to a DSO,” and the reason he did that was he was in a partnership partner and didn’t want to buy him out. He didn’t want to be in that area anymore geographically. So he sold to a DSO he stayed on and then world keeps spinning Bruce, he moves to a certain location and now he’s a private practice owner. So my goal with featuring awesome people like you, as a speaker, is to provide good information on what’s actually happening. Not fearful information, not wild information. I’m gonna have the shirt, I’ll get you one at the event that says “Biceps and EBITA here”, you know, so I said you got to work on your biceps even.

Dr. Bruce Baird 6:24
Yeah, just just work on my biceps. Yeah.

Dr. Paul Goodman 6:28
But the other thing is, you know, why should private practice is should learn how to make their practices as attractive to sell as possible, even if they don’t want to sell them?

Dr. Bruce Baird 6:41
That’s a perfect point. And you know, when I started Compassion Finance years ago, it was it was really funny, because everybody asked me the same question. “What’s your exit strategy? What’s your exit strategy?” I said, “You know what, I don’t have an exit strategy,” and these guys were like, “What? You’re not going to just build it and flip it?” and I said, “No, I want to build a great company, take great care of our customers take, take great care of patients. We do all that, guess what, then maybe, maybe a sale will happen someday,” but it was never an intention. Make your practice as great as it can possibly be and then you’ll have options. If you don’t, you won’t.

Dr. Paul Goodman 7:19
So, I love that. Bruce, one of the things I say is that life happens when you’re making other treatment plans and you know, it’s true. I mean, there are so many amazing stories that I get from dentists and then I get flat-out awful once, disability, death, family problems. So you may not be able to do this on your own terms. So my goal on that Sunday featuring you and brokers and private practice dentists, and the rodeo dental guys, and all the people that I admire, is to just say, “Let’s share what’s happening out there in authentic and genuine way so that the next generation,” you know, this is who I’m talking to at this event and you know, you’re a speaker, you’re talking to a 42-year-old dentist that does $1.8 million a year and sort of saying, “What’s the next 10 years for me?” and one road could be to partner with a corporate group, another road could be to buy more practices and grow it, grow it and I just think there’s way too much judgment out there. You know, dentists, they’re just a, what is it about dentists? It’s people in general, but I will have people say to me, I will never sell to a DSO. They’re ruining dentistry. And I go, what’s a DSO to go? I have no idea. Why do you think that happens? Is it is it insecurity? Is it emotional instability? Is it just not knowing what’s out there? I mean, it happens so frequently, and it’s not a cool look. To be so judgmental about something you don’t know. Well,

Dr. Bruce Baird 8:44
that’s usually the reason they’re so judgmental is because they don’t. And I mean, you can look at that through Gosh, investing, you know, you go on, you go on the different threads on, you know, people start hammering each other you Look, man, I’m learning you know, I’m just, you know, or they’re saying I’d never do that. I’d never do this. Have you ever done it before now? Well, I’m okay. Well, you have an opinion that’s worth

Dr. Paul Goodman 9:08
Yeah. And also, I mean, it’s just the human brain happy news doesn’t get attention because I say “Oh, come to my see event in Philly,” they go, “Is there crime everywhere?” I go, “There’s not crime everywhere you crazy person.” Yes, you should be aware that when you’re in a city to be cognizant of, of, you know, safe practices, but I just think it’s also because, and I will bolt dental school a little bit for this route is that we talk so much about failure in dentistry to a problematic degree, right? Whether it’s implants, whether it’s a crown, we just too much focus on when things go wrong. You should totally be aware and mitigate risk factors, right. Don’t do a crown on a tooth with someone who has rampant decay and eats Jolly Ranchers, but we, I think are just not trained to navigate the business world with practicality.

Dr. Bruce Baird 9:58
Yeah, I mean, there’s, there’s no question as you know, when you’re in dental school, I mean, they basically teach you if something fails, it’s your fault, which my margin wasn’t, you know, my Kalos surface margin wasn’t at this angle, so it failed. And they don’t even talk about the Dr. Pepper and mountain dew that there. You know, so it’s it is it. I mean, a lot of it is ingrained into us. And a lot of it’s ingrained in human nature, you probably see that all the time, just doing seminars and having doctors with different experience come in and wow, I mean, how much fun and how much fun is it to take somebody where they don’t know anything about a topic and they grow? They I always used to saying that when I go to a seminar, or to any meeting that matter. When I leave, I’m hopeful that I’ve learned something that I will never look at it the same way again, you know, I learned so much about X, Y, Z that I’m just never that’s that then I know, I’ve done something good. I’m not wasting time, you know, and, you know, tell me a little bit more about your seminar that you guys are, I know the one we’re doing, but tell tell us about you’re gonna have a couple of days ahead of that you’re gonna happen. Yeah,

Dr. Paul Goodman 11:14
we so what I’m doing with this was we took the first two days is bringing one of the best restorative dentists, Dr. Jason Smith, and from the UK, I liked food. So I described as a top chef dentist, and he is going to teach on inlays onlays, veneers, adhesive dentistry, crowns, the stuff you don’t get enough of in dental school. So we have amazing people there for that event. That’s Friday, Saturday, if anybody’s interested in learning more about please go to Please reach out to me directly for those clinical events and then on Sunday is going to be the you know, the DSO or Private Practice Show which way to get you go and you’re gonna be one of our awesome presenters there. And my whole thing is, you know, I said this with our good friend Mark Costas. He said, I was gonna write this down and you know, Mark, such a bright guy. So I’m glad I said something to help you because I said, “You know what, Mark dentistry is a very lonely profession, even though you’re surrounded by people,” and he said, “That is so true.” So we are a cave and island profession and my goal is to bring people together food, fun, and friends, you’ve been to these events and I know I get inspired by going to other people’s events, you know, it’s a, a, you can leave with a new friend and one of the things that, you know, as I’m 46, and I know, you’re just like a year or two older than me, Bruce, like, maybe a year, maybe, but um, as you age, there’s certain friends that help you with certain things and I actually will share authentically, it’s not healthy to bring your dental problems home to your spouse who’s not a dentist, it just isn’t. I mean, I don’t know, it’s not a healthy interchange and you need people who know what you’re going through. I described this all the time, just like my amazing wife, Mary, who loves you heard sort of join a new moms group, because I said you want to go and talk to people who are dealing with what you’re dealing with and you know, now she has moms that she can rely on and chat with about things that don’t affect me in the same way and I think that’s what we need more of. So if I can be part of the solution for that for dentistry, because, see, to me, they see meetings, they’re just like, I mean, Mark talks about too, it’s like almost like these walking, can I get my C credit zombies, you call it, they don’t really care about the content. You know, I have, as we talk about, learning happens at the coffee beforehand, and the wine after time. So that, that’s my goal to do that and you know, I appreciate your support and, you know, I share this a lot of times, I know it’s stressed the big plans to travel, I know it’s stressed to beware, but dentists are glad they did it after it’s over. They always come to me and say, “I’m glad I invested in this,” and my hope is to encourage them and I mean you you’ve been a speaker for many years and a participant and we know what I think is cool, too is I learned from these things as well. Would you agree?

Dr. Bruce Baird 13:53
Oh 100%, I mean, every time I do a productive dentist program, I became more productive because I just focus my thoughts and, and I’d hear people speak and I’d go here Mark and I’m into your programs and,and I’m just saying you know, the dentist who thinks or they’ve learned everything in dental school and just sits around is just so far behind the eight ball day one. You know, I’m so excited that you’re continuing to do programs you’re not retired, I was on the road. I was on the road for oh gosh, about eight to 10 years doing 80 to 100 days out and what I call the beer and barbecue circuit where and nobody cares about CE, they’re just there to get their ticket punch and just get out there but and nowadays it really for the last 20 years plus it’s just been camp programs that we do on our own if you want to come, great but.

Dr. Paul Goodman 14:52
And I think you know one of the things I want to share is do both right and what I mean by do both is the practice of Dentist Academy is that you sponsored me during the pandemic, and you met Maggie Augustine, right, so she wouldn’t have met you without my online world. I took that online awareness and turned it into in-person actions. So I want to make sure that everyone understands I am not. I believe that online learning is awesome and just translated into in-person action do both because you cannot replicate on Zoom, the human connections you make being at these events and we just need more of that in a profession that I mean, Dentistry has a lot of problems, right? Insurance is paying us less, dental school debts affecting dental students, I actually think that, you know, someone posted a thread on my friend, Bob, this group Dentistry in general is like, “Hey, I was gonna post this anonymously but I just want to share, I’m pretty tired of being a practice owner, I kind of want to quit and you’re most people said, “I understand where you’re coming from. I feel that way too,” and they didn’t tell the person who quit but I just thought that was such a cool exchange, you know, of sometimes as practice owners, we feel we can’t be vulnerable and authentic and say, “You know what, this is pretty tough,” because someone goes, “Oh, but don’t you have a nice car and go, “Maybe you have a nice car, and it’s tough to run this thing.” So I know, that’s what you guys do and I just want to kind of continue that.

Dr. Bruce Baird 16:14
Yeah, I couldn’t, I couldn’t agree more. I mean, everybody looks at you know, dentistry is hard and I touch, one of my first things back, the first thing I speak at a PDA when we have our meetings is how to reduce stress because you can’t be productive when you’re stressed out and, and believe me, I’ve been stressed out for many years, you know, and just how do I reduce stress? How do I, how do I come to work with a smile on my face and not a frowny face? And how do I, you know, and I’m always going to be in character with, with patients, that’s, I’m always in character, I’m always going to be you know, that person but as soon as I walked into that room for many years, I was just, I was so stressed out, don’t ask the question. I’m just like, “leave me alone, you know, or whatever it is,”

Dr. Paul Goodman 17:01
I respect your that can affect your life with your team and your life at home, if I can share one story that made me think of you. So last night, on my drive home from the office, a young dentist who did my boot camp, called me up and said, “Paul, I might need to hire an associate. I’m doing, you know, $100,000 a month and you know, I took over the practice two years ago, but I was, you know, Paul, I’m doing four and a half days a week of dentistry, and I’m doing all this stuff outside the operator and I’m just burnout,” and he goes, “I want to know if I should hire an associate.” I said, “Why don’t you explore two days a week one, right? Why don’t you explore someone helping you two days a week?” And he goes, “How do I know if I can afford it?” I say, “Guess what? You don’t know. You don’t know until you test it. Why not create a two-day a weak position for an associate dentist 100 days a year? Guarantee 750 a day $75,000. Bruce, see how that year goes?” I know. He said, “That sounds like a great plan,” and what’s it because at the end of that year, Bruce, he’s either gonna say, “This was really great. I want the associate do a day three and four,” or he might say, “Hey, this wasn’t for me.” Like, it’s pointed to me that, I mean, we can talk about this for a minute. They say that, but practice ownership gives you a lot of freedom but in many ways, I totally disagree. I take off when you want to. You can’t just leave and go to your you know, go to your child play. I mean, maybe people should listen to people like us for a minute. There’s many times I felt very not free owning a dental practice. Have you, have you felt that way?

Dr. Bruce Baird 18:26
Oh, yeah. Yeah, I mean, for sure. I mean, it’s, you know, I use, I was able to carve out stuff when I needed to for kids programs and stuff but I will tell you, being a practice owner is tough and it is very restricted. I mean, 99% of dentists are longer in practice and I can say this across the board had never taken more than one week off in a row and, you know, I built a system to where my last 20 years, you know, I can take three or four weeks off, because it’s all about planning, it’s all about doing that and making sure that your people are taking care of when you’re not there nd so usually that’s in a kind of a group setting with a couple of associates or whatever but it also has to do with your productivity. You know, sometimes I would stack my productivity for a couple of weeks so that I can take a couple of weeks.

Dr. Paul Goodman 19:18
And you know, you and I enjoy a glass of wine, right? So here, what I’ll share is, when you’re a dentist, you have to serve everything at your restaurant, right? So you can’t just say I’m only going to serve a seven course tasting meal. So if somebody wants to sit at a bar and have a glass of wine, and I’ll use that as a filling, right? You have to do it. So my good friend, Dr. Todd, he proudly showed it his last bootcamp speaking he goes “Look at this text I got.” He was on a beach in Jamaica, and one of his closest patients but also I think one of the most frustrating said, “Hey, Todd, I just left your office and your associate was awesome,” and guess what that associate did Bruce ready? One hygiene check, right? So these patients are so obsessed sometimes with their solo GP owner, that it was an enormous deal for Todd’s patient to have his teeth examined. He didn’t say full-mouth extractions. He didn’t say eight crowns. Todd said, “Oh, I’m so proud. I’m glad you told me what happened?”  “One hygiene check.” So it just shows you how stressful it can be and I believe that most dentists I know I run dentists job connect, so I don’t want to sound too self-interested, should look to hire help, as a dentist help sooner than they think they need it.

Dr. Bruce Baird 20:27
You know, I couldn’t agree more and I will tell you that I’m really impressed with the Dentists Job Connect. Not only me, and I’m online quite a bit, you know, looking at talking to Doc’s and all that stuff. But I just see so many cool, cool opportunities that doctors are taking advantage of by using you guys and bringing in great associates. I just read one today that had just gone into a doctor’s office and I’m like, “That’s what, that’s what I like, see,” and because, you know, where do you find her? You know, it’s kind of a crapshoot, I and you and I talked about this several months ago, it’s nice to have somebody at least do some screening. You know, Leah, do you know this person is really has shown an interest in XY and Z and, and so I think doing that is awesome and I think you had said something about the working interview, you know, what is that like? It’s hard to get to know somebody you know, in that was

Dr. Paul Goodman 21:22
Well someone just posted or was it a share? Well, first Maggie has an amazing story. We found her an associate, and she did about it. So you know what, it’s amazing. I think you and I are the same way dentists want the answer to the test that doesn’t have the answers and what I’ll share is identity and said, “Hey, Paul, I know you don’t like clinical working interviews, but how am I going to be able to determine if my associate is going to be an excellent clinician, good with my patients and go with my team?” I said, “Easy answer can’t determine it. You gotta hire him and see, yeah, one one day is no test.” So in general, you have to have I say, hire, onboard, train, have them start seeing patients and constantly be monitoring and understand, you know, some of these dentists and it’s their fault, they go, “My friend told me he hired an associate and he had to redo all the work they did for a year,” and you know what I have to say is,”Who was watching this work for the first month? I know, like who?” So I think it’s because, you know, if you want my honest opinion on this, I think that dentists don’t love conflict and I think that if you’re a practice owner, and you have an associate, manage them as conflict, hey, this isn’t how we do thing and I don’t think they are comfortable with conflict and, you know, it’s wild to me, that they go I mean, I hire people daily job, connect nachos. Also, if they go, I don’t know, if they’re going to be really good before they start. Now the hire on board train monitor, see what happens?

Dr. Bruce Baird 22:47
Yeah, oh, I’m 100% with you. One of the things and and one of the things that I’ve always thought is, you know, get a doc in there and I, it’s, it’s some dentists just have an arrogance about them sometimes and when I see that arrogance, I run, you know, I just, you know, I know what I’m doing or whatever but you’ll get to know pretty quickly, you know, within a few months, you know, in working with somebody, is this the kind of person that takes criticism, or is this the person that takes advice? I looked at it when I was teaching at Baylor, and you know, I love my students and it was kind of like, “Oh, wow,” and so I had an associate. And I’d go in and say, “Hey, man, if I look over your shoulder, and just oh, man, that’s awesome. Good job.” You know, they need that, you know, they’re out of school, they did two craps, or they did two root canals, and they need your feedback and if they are hurting, it’s so arrogant that they think they already know everything, then pretty soon you can invite them in or not.

Dr. Paul Goodman 23:51
What I’ll share is we help dentists out of dental school find jobs, Bruce, and GPRS and HDDs. Like the dental education has changed over the years. So one of the things that the GPR AC does is it does give them more clinical reps. Most of the time, there are some great schools Midwestern but when I talk to practice owners, and they say, “Oh, well, some of those 27 crowns is a better if they’ve done that,” then someone’s going to obviously not necessarily but the person who’s done a residency is used to that feedback you talk to, because you cannot get through a GPRAGD unless you understand how to take feedback and when you go into practice with your associate, if you have not been receptive to feedback, and you see this with sometimes very high maintenance wide receivers on a football team, remember the guy who took off Antonio Brown took in less room to try to give him feedback and

Dr. Bruce Baird 24:44
Right in the middle of it.

Dr. Paul Goodman 24:45
Yeah, and that is what I would tell practice owners and new dentists is that being able to accept feedback on what you’re doing is a key to growth and you know, dental school is wild. You’re always being told what’s wrong, right. It’s easy to develop a hard shell. You got a lot a different, you get a lot of different voices, you know and I feel for new dentists and you know, they tell me for a minute, I don’t want to keep you too long, but you’re productive dentist, clients who will you know, just using if someone’s a solo practice owner, they’re doing $2 million a year, and they want to bring in an associate, what are some of the challenges that they face that even, you know, finding the person training them, getting them to be like them? I just Hi, I just interviewed a guy, just three months. He’s like a blue spirit. 3 million a year. One solo dentist with four hygienists. Right. So he’s, but he’s burnout. He needs an associate. And he said, “You know, I’m a super GP, but I don’t expect my associates to be a super GP. I expect them to do that.” How do your clients handle that?

Dr. Bruce Baird 25:43
Yeah, I mean, first of all, you have to be a saturation numbers, or you’re totally done as far as thought process but it’s like, I know that I can increase ramp up my market and I can bring in associates in the end.  Associates, I bring them in to lighten the load for me. Yes, it may adjust your, your take home for a little bit. That’s okay. I don’t mind that. I’m well aware of that but it also allows me to shift my marketing so that I’m able to do procedures that I typically want to do and the associate it’s kind of like Jeff Buske, my partner, Jeff, phenomenal plant diagram but when he started really 18 years ago, he didn’t do implants, he seemed in a ton of stuff but you just bring them along. That’s how you transition is you can’t walk away. Well, some people do but it’s hard to walk away from a practice without it imploding if you’ve been a, if you’ve been a lead authority in that practice, or the cultural Northstar. So you have to build these associates to become that person and they want to be like you. I mean, they do and so what happens is, they’ll follow and, and so I think you’re

Dr. Paul Goodman 26:59
I think your sharing has such great value, I want to press like, so we watched that TV show the bear, the guy won the award for it. Now, if you saw it is about the chef in Chicago, I’ve worked in the restaurant industry for over 10 years, you know, when I was younger, the thing that they do, right is the top chef doesn’t make the grilled cheese, right? So if during a shift a dinner session, the top chefs making all the best dinners and there’s a caterer needs a grilled cheese. Well, they got a different chef who does grilled cheeses and then one day the grilled cheese chef becomes the Top Chef but when you’re a super solo GP, you’re making grilled cheeses from payayas to this and I actually believe that that’s just too much stress on one person’s mind to shift gears like that.

Dr. Bruce Baird 27:40
Yeah, I don’t disagree but I tell you, I really appreciate you being on with me today with the Productive Dentist Podcast. Thanks, everybody that voted us number one podcast in dentistry this past year. So I am but, but it’s always a pleasure to talk to you prospers. I can’t wait to see you in about five weeks.

Dr. Paul Goodman 28:02
Yeah, can’t wait to see you. You’re going to be awesome. Have fun in Philadelphia. If anybody wants to find out more about it, just go to We’d love to have some of your followers and high or low-five them in Philadelphia.

Dr. Bruce Baird 28:11
Absolutely, absolutely but thanks so much, Paul. Appreciate it, buddy.

Dr. Paul Goodman 28:16
Thanks, Bruce.

Dr. Bruce Baird 28:19
Thank you for joining me for this episode of the Productive Dentist Podcast. If you found this episode helpful, make sure you subscribe, pass it along to a friend. Give us a like on iTunes and Spotify or drop me an email at don’t forget to check out other podcasts from the Productive Dentist Academy of Join me again next week for another episode of the Productive Dentist Podcast

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If you have trouble seeing web pages, the US Social Security Administration offers these tips for optimizing your computer and browser to improve your online experience.

If you are looking for mouse and keyboard alternatives, speech recognition software such as Dragon Naturally Speaking may help you navigate web pages and online services. This software allows the user to move focus around a web page or application screen through voice controls.

If you are deaf or hard of hearing, there are several accessibility features available to you.

Closed Captioning
Closed captioning provides a transcript for the audio track of a video presentation that is synchronized with the video and audio tracks. Captions are generally visually displayed over the video, which benefits people who are deaf and hard of hearing, and anyone who cannot hear the audio due to noisy environments. Most of our website’s video content includes automated captions. Learn how to turn captioning on and off in YouTube.

Volume Controls
Your computer, tablet, or mobile device has volume control features. Each video and audio service has its own additional volume controls. Try adjusting both your device’s volume controls and your media players’ volume controls to optimize your listening experience.

Read More About Accessibility and Why It Matters

Need help?

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Do not include sensitive personal, financial, or other confidential information (Social Security, account number, login, passwords, etc.). This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Helpful Resources

Below are links you may find helpful when scheduling an appointment with us.


Episode 204 – Requested Replay: Defining Private Equity

“Dentistry is the star right now. It’s what private equity...

Episode 204 – Requested Replay: Defining Private Equity (featured image)

Episode 230 – Implant Marketing Mastery

“Sixty implants at $4,000 a piece … that’s $240,000 that’s...

Episode 230 – Implant Marketing Mastery (featured image)

Episode 107 – Requested Replay: Authentic Marketing Best Practices

“Talk about what you care about. Being authentic attracts the...

Episode 107 – Requested Replay: Authentic Marketing Best Practices (featured image)
In the Press

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years.

from Dental Entrepreneur – Winter 2023 By Dr. Maggie Augustyn...

I’ve Arrived: From $100 in the Bank to Generational Wealth in Less Than 3 Years. (featured image)
From Our Blog

Investment Grade Practice™ News – April 2024

Dear Doctor, It is with great pleasure that we reach out to you...

Investment Grade Practice™ News – April 2024 (featured image)
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Your Privacy
Privacy Policy

This privacy notice discloses our privacy practices and the use of Google Analytics 4(GA4), an analytic advertising feature. This privacy notice applies solely to information collected by this website and the GA4 platform. It will notify you of the following:

  1. What personally identifiable information is collected from you through the website and GA4 platform, how it is used, and with whom it may be shared.
  2. The choices available to you regarding the use of your data.
  3. The security procedures in place to protect the misuse of your information.
  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing

We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

While Productive Dentist Academy is the primary data controller, Google, in the context of providing Google Analytics service, acts as a data processor. We use Google Analytics 4, a widely recognized web analytics service provided by Google, Inc., to track user interactions and gather data for advertising purposes. As a third-party vendor, Google Analytics operates independently and maintains its own privacy policy, which can be found at We carefully select our third-party vendors for their commitment to user privacy and adherence to data protection standards. As part of our ongoing commitment to your privacy, we implement measures to ensure that services like GA4 comply with our high standards of data protection.

GA4 collects certain personally identifiable information from you as you interact with our website. This information includes but is not limited to your device ID, IP address, and geographic location. The information collected through GA4 is used to analyze user behavior, optimize our website’s performance, and tailor our content to better serve your needs. This data is compiled and anonymized, ensuring that it cannot be linked back to individual users.

Please note that GA4 may share the information collected with Google and other third-party service providers to enable data processing and reporting on website usage. However, we will not sell, rent, or share your information, especially your personally identifiable information, with any third party outside of our organization.

Your Access to and Control Over Information

You have certain rights regarding the data collected by GA4. You have the right to do the following at any time by contacting us via the email address or phone number given on our website:

  • See what data we have about you, if any.
  • Have us delete any data we have about you.
  • Express any concern you have about our use of your data.

In addition to opting out of any future communications from us at any time, you may also opt out of the GA4 feature if you so choose. You can opt out of the GA4 Advertising Features we use through Ads Settings, Ad Settings for mobile apps, or through the NAI’s. This link points to Google Analytics’ currently available opt-outs for the web 


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. GA4 also follows industry best practices to protect your data both online and offline.

To ensure data protection while we are using GA4, we are implementing additional security measures that include and are not limited to:

  • limiting data access, 
  • using secure protocols, 
  • managing data sharing with Google

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Contact Us

If you have any concerns about the use of GA4 or believe that we are not abiding by this privacy policy, please contact us immediately. We are committed to addressing any privacy-related issues promptly and transparently.

By using our website and consenting to the use of GA4, you acknowledge and agree to the data collection and processing practices described in this notice. For more information about GA4 and its privacy practices, please review Google’s Privacy Policy on this link

If you feel that we are not abiding by this privacy policy, you should contact us immediately.

Read More About Our Privacy Policy and Why It Matters

Terms of Service
Terms of Service

Entering this site or the links accessible through this site, you agree to be bound by this agreement. The information and the resources contained on and accessible through this site are made available by Productive Dentist Academy and/or its suppliers and vendors, and are subject to your agreement to their terms and conditions.

All contents copyright (c) Productive Dentist Academy

All rights reserved, Productive Dentist Academy makes this website available to all users for the sole purpose of providing educational information on health-related issues.

The accuracy of website, information, and resources identified are not warranted or guaranteed, or intended to be a substitute for professional health advice, to contradict health advice given, or for health care of any kind.

Your use of this website indicates your agreement to be bound by the Terms of Use and you expressly agree to be bound to the foregoing terms and conditions.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy, or its suppliers or vendors, and are protected by U.S. and international copyrights.

Material on this site may be used for personal use only. Commercial use of any sort is strictly prohibited.

Use of Resources & Information
This site may not be used as a supplement or alternative for health care, and is not intended and does not warrant or guarantee the quality or quantity of any services of any of the advertisers identified; further, the information provided is merely for educational purposes, and its accuracy is not guaranteed. Do not use this site as a substitute for health care. Please consult with your doctor or other health care provider regarding any health questions you may have. This site may not be used for health diagnosis or treatment. Do not use this site to disregard any health advice, nor to delay seeking health advice, because of something you read or see in this site.

You understand and agree that neither Productive Dentist Academy nor its suppliers or vendors or linked domain names are responsible or liable for any claim, loss, or damage of any kind, directly or indirectly resulting from your use of this site or the information or the resources contained on or accessible through it.

Productive Dentist Academy expressly disclaims any implied warranty or representation about the information or accuracy, relevance, completeness, timeliness or appropriateness for any particular purpose of any kind. Your use of this site is also subject to all additional disclaimers that may appear throughout the site.

Other Internet Sites Links
This site also includes links to other internet sites created and maintained by Productive Dentist Academy’s suppliers, vendors, affiliates, or subscribers. Be aware that Productive Dentist Academy does not control, makes no guarantees about, and disclaims any express or implied representations or warranties about the accuracy, relevance, completeness, timeliness or appropriateness for a particular purpose of the information or the resources contained on these or any other internet sites.

Further, the inclusion of these links is merely for your convenience and is not intended and does not reflect Productive Dentist Academy’s opinion on the accuracy or the importance of these other sites; further, Productive Dentist Academy does not endorse in any manner any of the views expressed in, or products or services offered by these other sites. All information in any site by Productive Dentist Academy, or associated or linked site, is extracted, read, used, or relied upon by you at your own risk.

Disclaimer of Warranty
Productive Dentist Academy and its suppliers and vendors disclaim all express or implied representations or warranties regarding the information, services, products, materials, and any other resources contained on or accessible through this site, including without limitation any implied warranties of merchantability or fitness for a particular purpose. All information provided by Productive Dentist Academy is made available “as is” and “as available” without warranty of any kind, or any express or implied promise, including, by way of example, its continuing availability.

Limitation of Liability
With respect to products, goods, or services purchased from any entity identified, listed, named or contacted through Productive Dentist Academy’s website, or any links to Productive Dentist Academy’s website, to the maximum extent permitted by applicable law, in no event shall Productive Dentist Academy or its suppliers or vendors be liable for any direct, indirect, special, punitive, incidental, exemplary, contractual, or consequential damages, or any damages whatsoever of any kind, resulting from any loss, which by way of example, includes loss of use, loss of data, loss of profits, business interruption, litigation, or any other pecuniary loss, whether based on breach of contract, tort (including negligence), product liability, or otherwise, arising out of or in any way connected with the use or performance of this site, with the delay or inability to use this site, or with the provision of or failure to make available any information, services, products, materials, or other resources contained on or accessible through this site, even if advised of the possibility of such damages.

You acknowledge and agree that the limitations set forth above are elements of this agreement, and that this site would not be provided to you absent such limitations.

You agree to indemnify, defend, and hold harmless Productive Dentist Academy and its suppliers and vendors from any liability, loss, claim, and expense (including reasonable attorneys’ fees) related to your violation of this agreement or use of this site in any manner. Your use of this site shall constitute your acceptance of the terms of this Agreement, as revised and modified, if any, each time you access this site. Productive Dentist Academy may modify this agreement at any time, and such modifications shall be effective immediately upon posting of the modified agreement.

Productive Dentist Academy’s failure to insist upon strict enforcement of any provision(s) of this agreement shall not be construed as a waiver of any provision or right.

This agreement and the resolution of any dispute related to this agreement or this site shall be governed by and construed in accordance with the laws of the State of Washington, without giving effect to any principles or conflicts of law. Any legal action or proceeding between Productive Dentist Academy or its links, suppliers or vendors and you related to this agreement or this site shall be brought exclusively in a state or federal court of competent jurisdiction sitting in Skagit County, Washington.

All materials on this website, including the site’s design, layout, and organization, are owned and copyrighted by Productive Dentist Academy or its suppliers or vendors, and are protected by U.S. and international copyrights.

This site contains links to other sites. Productive Dentist Academy is not responsible for the privacy practices of other sites that are linked to us.

Should you have any questions or concerns regarding Productive Dentist Academy’s Privacy Policy and Terms of Use, please contact us.

Read More About Our Terms of Service and Why It Matters

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