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Industry news, insider tips & the secrets for success.

May 18th, 2016

It’s a Lie to Think You’re Not Good Enough

As a single footstep will not make a path on the earth, so a single thought will not make a pathway in the mind. To make a deep physical path, we walk again and again. To make a deep mental path, we must think over and over the kind of thoughts we wish to dominate […]

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April 27th, 2016

How to Catch a Kangaroo

I know this sounds crazy, but as a leader, do you sometimes feel you would stand a better chance of catching a kangaroo than getting all your team players moving in the same direction? Team building can be tough, but we have some insider secrets that make it easier. My Top Three: Understand basic human […]

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April 13th, 2016

Enrollment Starts with Relationship

So often Doctors get frustrated that they aren’t scheduling appointments after diagnosing.  You talk about a lot of stuff with patients and it seems they’ve been educated on the reason they need treatment.  But do they trust you?  If they don’t – they rarely schedule unless they are in a fair amount of pain.

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March 29th, 2016

Three Steps to Increased Productivity (part I)

Increasing productivity is achieved through intentional activity. It doesn’t just happen, or magically appear. The doctor and team must work together on a daily (sometimes hourly) basis to continuously improve. In this three part series, we’ll discover the measurable activities that occur to help you continuously ratchet up production. These activities include: Diagnosis / Case […]

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March 14th, 2016

Are You in the Case Presentation Hall of Fame?

Baseball’s leading players have a batting average of .300. That means they hit the ball one out of every three times at bat. Think about it. The best of the best strike out two-thirds of the time! This type of “rejection” surely suggests strong personal belief in one’s skills. One look at a dental journal […]

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February 27th, 2016

Can You Spot These 5 Common Mistakes in Dental Marketing for Young Families?

Many new doctors beginning their careers take a broad approach to marketing; often casting a wide net to attract “families”. This type of generalized marketing can often backfire without guidelines for succes. There are five common mistakes most dentists make in marketing to young families: Fail to track success Advertise convenience, yet have traditional hours […]

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February 13th, 2016

Google Pay-Per-Click: How to Rank Higher

by The Marketing Professor at MyDentistCalls When advertising your company on Google Pay-Per-Click (PPC), otherwise known as Google AdWords, you would be wise to utilize a strategy we like to call “Burn to Earn.” “Burn to Earn” means you need to overbid your keywords so that you get the highest position early in your campaign.  There are several […]

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February 1st, 2016

3 Ways to Inspire a Lift in Leadership

3 Ways to Inspire a Lift in Leadership 1. Model The Way We’ve all heard “Do unto others as you would have done unto you”. There is a lot of truth to following The Golden Rule. Does your team see you giving it your all, or are you barely giving more than what is required? […]

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January 27th, 2016

The Phone Keeps Ringing: Nine Skills for Telephone Effectiveness

How many times does the phone ring and you groan that you have to answer it? It amazes me how many times I hear “I can’t get any work done because the phone keeps ringing.”  I say “hallelujah – keep it ringing!”  That means we have a good shot at scheduling patients and meeting our […]

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January 13th, 2016

Are you the obstacle to care?

As healthcare professionals and preventive specialists, we would never do anything to put up roadblocks to care; or would we? Have you ever heard someone in a morning huddle say: “I saw Joyce this weekend and her Dad is sick. She is going to want to postpone treatment.”  “The last time Bill was in, he […]

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December 31st, 2015

How to Do Treatment Follow Up in 3 Easy Steps

There are literally dozens of reasons patients are unable to schedule an appointment for their treatment the same day that they were diagnosed, but they definitely understand that they need the work done. So how do you follow up with them to ensure they get their work done?  Here are 3 steps to ensure all […]

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December 13th, 2015

Search Engine Optimization (SEO) Tips – Part 5

by the MyDentistCalls Marketing Professor Part 1 Part 2 Part 3 Part 4 Welcome to Part 5 of the MyDentistCalls Search Engine Optimization (SEO) Tips. In our previous editions we discussed the use of Page Titles, Meta Descriptions, Meta Keywords and Headers for SEO purposes.  We explained the format of each of these critical components and how […]

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Academy of General Dentistry | PACE: Program Approval for Continuing Education

Productive Dentist Academy is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 10/1/2016 to 9/30/2020. Provider ID# 217561