Industry news, insider tips & the secrets for success.
This article was printed in Modern Hygienist. You can tell the patient in your chair is frightened. She tenses up when you ask her to open her mouth and grimaces before you even touch her teeth or gums. Her mouth is in pretty bad shape, and when you mention something about tartar, she starts to […]Continue Reading »
Is your website a dynamic portal for your practice, or a static, online brochure? For too many dental practices, creating a website is the equivalent of checking off an item on a list. You hire a designer, you approve the final draft, and you put it online. You pay the web hosting service once a […]Continue Reading »
The day had gone wrong from the start. The computer system was on the fritz, and patient check-in was taking forever. The hygienists were having trouble accessing patient charts. There was no way to book new appointments. Everyone was trying to use paper-based workarounds, and their frustration levels soared. Meanwhile, the waiting room filled up. […]Continue Reading »
How one hour a week can turn your practice from good to great As a dentist, it’s understandable that you tend to focus your energy on taking excellent care of your patients. It’s what you’re passionate about, it’s what you went to school for, it’s what you know. It’s easy to focus on what we’ve […]Continue Reading »
Our Tribe has grown. It’s been quite a year. A year full of cheer, another year we’re still here! We are grateful and faithful as we look ahead, to a year that promises bright times are ahead. This season we wish you a happy heart and healthy body, surrounded by those you love. We created […]Continue Reading »
Q: My team does not interact with the Associate in the same way as they do with me. What can I do? A: Ah, the substitute teacher syndrome! Mentoring Associates on communication style is one of the toughest aspects of being an owner. Without proper training, the team gains mixed messages. Whenever there is confusion, […]Continue Reading »
One of the most effective ways for the practice to grow is through an internal referral system. The referral program is created as a Thank You program for your existing patients. It is designed to give your patient’s an incentive to refer their friends, family, neighbors and colleagues. A referral program allows your marketing dollars to be spent after a referral […]Continue Reading »
We’ve all experienced the excitement of cheering for our favorite athlete or team, especially when they have a great start! While it is important to take an early lead, that is not always the determining factor in who wins the game; the same is true for dental marketing. Most practices focus on measuring “fast start” […]Continue Reading »
Running a successful business requires dedication and leadership. There are only a few naturally born leaders. The good news for the rest of us is that the strengths of leaders are acquired skills. How do you stop “wishing” and start leading? Step one is to develop a backbone! Backbone is an internal certainty that things will work […]Continue Reading »
PART ONE Increasing productivity is achieved through intentional activity. It doesn’t just happen, or magically appear. The doctor and team must work together on a daily (sometimes hourly) basis to continuously improve. In this three-part series, we’ll discover the measurable activities that occur to help you continuously rachet up production. These activities include: Diagnosis / […]Continue Reading »
There are hundreds of phone training systems available in dentistry, and you may have been through many of those yourself. No doubt, if you work in any industry where the telephone is the first point of contact, you understand the importance of handing that initial greeting in the right way. Most likely, you have learned […]Continue Reading »
As a single footstep will not make a path on the earth, so a single thought will not make a pathway in the mind. To make a deep physical path, we walk again and again. To make a deep mental path, we must think over and over the kind of thoughts we wish to dominate […]Continue Reading »
Productive Dentist Academy is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 10/1/2016 to 9/30/2020. Provider ID# 217561
Bruce B. Baird, DDS is a well respected cosmetic and family dentist in the Dallas/Fort Worth area. His practice is located in Granbury, Texas. Dr. Baird’s expertise as an implant dentist has afforded him the skill to perform dental implant surgery and restorations since the mid-1980s. In 1990, he established the Texas Centers for Implant Dentistry, a mobile practice that allowed him to work with more than 25 doctors in the region. Recognizing his ability to help other dentists to achieve the same success he has experienced in his practice, Dr. Baird partnered with Vicki McManus, RDH to create Productive Dentist Academy. The Academy has been an invaluable resource to dentists nationwide.
Editorial Highlights with Dr. Bruce B. Baird
Smile Maker since 1979. Thirty years in dentistry has combined my education in dental hygiene and marketing/PR nicely. I’ve been coaching doctors to achieve business success since 1996. Our systems are based on clinical excellence, team communication, and streamlining data. As a public speaker, I’ve had the opportunity to share the stage with Tony Robbins, and most keynote speakers in Dentistry. From 1999 – 2003, I was co-director of the aesthetic hygiene program for PAC~Live at the University of Pacific, San Francisco. Teaching with David Hornbrook, and a great team of mentors. In 2005, Dr. Bruce Baird and I joined forces to create Productive Dentist Academy.
Editorial Highlights with Vicki McManus Peterson
“I believe at the heart of every business is the people and groups it serves. As a leader, I am responsible for developing and steering initiatives that create a positive transformation that enhances client experiences, employee satisfaction, and the overall market.
Success lies within teamwork. Fostering the collaboration between like minded businesses and teams to achieve the best results possible is a driving factor in my life. I help weave the vision of the company throughout divisions in a way that is consistent and translates seamlessly to the market.
My personal passion is in supporting the arts. A graphic designer, illustrator, and color guru at heart, it is our duty to help the next generation experience as many opportunities at flexing their creativity muscles as much as possible”.
“If the Academy had a front door, that’s where you’d find me. Doctors and teams reach out to me everyday to see what we might accomplish together. I’ve spent years listening to doctors and teams from across the county describe the highs and lows of the profession. I’ve given hundreds of dental webinars and spoken at dozens of events on topics ranging from communication and marketing to dental caries. It’s absolutely amazing to watch our clients develop and I am humbled everyday by the trust and faith they have in the Academy”.
Editorial highlights with Chris Moriarity
“What our doctors appreciate the most from our Coaching program is that we provide a ‘safe place’ to vent frustrations. We give them peace of mind that we can help them handle their challenges and create wealth.”
As Clinical Director of Oral Systemic Health, PDA acknowledges and supports this rapidly growing niche of advanced preventive philosophy, technique, tools, procedures, and products that will transform the general dental practice to a leadership position in oral wellness. By partnering with your patient to enhance their overall health, dentists discover conversations that greatly enhance patient relationships, broadens team vision and purpose, and allows the dentist to live out the full potential of the healthcare professional that they always intended to become.
The latest research draws a clear connection between the health of the mouth and the significant impact on overall health. Personalized healthcare is the wave of the future where risk factors for disease are accurately identified, customized treatment plans are defined and implemented, and patients and healthcare professionals become “partners” in their overall healthcare journey.
Business, leadership and helping others has always been a passion of mine . Prior to entering the world of dentistry I enjoyed a decade long career with Washington Mutual Bank and JPMorgan Chase as a Bank Branch Manager. I was able to work daily with individuals and Small Businesses to help them achieve their financial goals. I became passionate about leading my large team to achieve individual and team goals. I joined dentistry when my husband asked for me to lead his dental practice through a major transition. I fell in love with the field and never left. Over the last seven years I have enjoyed learning all aspects of what makes a successful dental practice thrive. From dental assisting to practice management, I’ve done it all. Our practice is part of the PDA alumni tribe and it’s awesome to see PDA systems in action every day. I have a B.A. in Communication from San Diego State University. When not business focused I love travelling the world enjoying new cultures, great food and great wine.
“The world of dentistry is a great place to be. Through smart, goal focused leadership we get to improve our patient’s lives while enriching the lives of every person on our team. Productive Dentist Academy has an amazing way of innovating processes that make all goals achievable.”
“I have over 30 years of experience in management and coaching general, periodontal, orthodontic and oral surgery dentists. I am passionate about being a part of the PDA team, and am grateful for the opportunities to assist dentists and their teams in achieving new levels of success.”
“One of the biggest challenges facing assistants is time – time for training and time for patient care. Another challenge is earning the trust of the doctor in gaining more responsibilities once we are trained. The most rewarding part for assistants is the patient relationships – we really love our patients!”
Kathryn Gilliam, RDH, BA is a published author, consultant, and speaker who is passionate about empowering dental hygienists to elevate the standard of care for their patients. Under Kathryn’s guidance, dental hygienists become oral health care providers who powerfully impact the lives and health of their patients.
Comprehensive periodontal care results in improved systemic health and creates loyal patients who accept treatment and refer family and friends. This practice builder is a win-win for patients and care providers.
How may I help you? I’m your first point of service as you begin your journey with the Academy. I’m happy to assist you with pre-seminar homework, hotel reservations, or any special needs that you may have. My passion is to handle the details so that our doctors and teams can focus on growth and success. Working with PDA for over 5 years, I’ve been honored to witness the accomplishments of so many dental offices. Please let me know how I can support you!
“What I enjoy most about my job is helping doctors achieve their goals by holding them accountable for their own vision, increasing productivity and profitability while reducing everyday stress in the office, and reenergizing their teams.”
“I love helping doctors get their entire team on board by making the team a part of the planning process, customizing systems by improving what is already working, and giving well-deserved recognition, kudos and incentives!”
“The most important things I do for my doctors include providing insight into industry trends, providing necessary resources for growth, and most importantly, giving them confidence in themselves.”
“The top 3 questions I hear from doctors are:
I take great pride in providing tangible solutions to help my doctors achieve their goals.”
“The biggest opportunities facing hygiene teams lie in individualizing the treatment plan, identifying site specific perio, co-diagnosing restorative care, and utilizing new preventive protocols for caries and perio care.”
“I absolutely love to help doctors and teams learn how to set goals, create action steps and then celebrate their success. To be surrounded by positive people is addicting! I love my job!”