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Never Stop Learning

Industry news, insider tips & the secrets for success.

November 27th, 2015

How to Help your Hygienist Sell

(1) She likely needs some ideas on how to present.  Using the word ‘sell’ likely scares her – she needs to know that she is introducing an answer– a benefit, a solution. (2) She is likely lacking confidence and knowledge.  Gaining knowledge will help boost confidence (along with experience). (3) Add-ons are only half of the problem. […]

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November 24th, 2015

Leading with Integrity

Developing as a leader is a unique experience for everyone. We all start at different points in our educational background and experience, yet there are common values that we must all attain in order to succeed. Here’s a great lesson from Benjamin Franklin that may help in your journey. Fearlessly take a stand: 50 years before […]

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October 27th, 2015

How to Use Twitter in Your Dental Practice

by The Marketing Professor at MyDentistCalls As of 2013, Twitter has over 550 million users and has quickly become one of the most popular forms of interaction on the Internet.  But how can you use Twitter to grow your practice? First and foremost, it’s important to understand that Twitter is NOT going to directly acquire new […]

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October 13th, 2015

Productive Hygiene – It’s Possible

Having worked as a hygienist for over 30 years, I know that hygiene within any dental office should be profitable. Hygienists at a bare minimum should be producing three times their wages and benefits value (yes, include the entire value of the salary and benefit package).  If your hygiene department is not at that level […]

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September 27th, 2015

Simplicity Sells, Even in Dentistry

Offering too many options to your patients backfires when it comes to case acceptance. Research backs me up on this one! In a recent article published by Inc Magazine, thought leader Debra Kaye explains. “Barry Schwartz, a psychology professor and author of The Paradox of Choice, found that when people are confronted with too many options, […]

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September 13th, 2015

What Dentistry can Learn from Casinos

I admit, it may be a stretch for many readers to connect the dots between casinos and dental practices, but the research is clear. Controlling the environment in which people experience your product or service has a profound effect on the outcome. Las Vegas is known for smoke filled casinos with low ceilings, dim lighting, […]

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August 27th, 2015

Building a Team Built to Last

You’re back now and you’re fired up, ready to go!  And so is your team…. or at least most of them…. you think….. “This time it’s going to be different,” you say.  “This time we are going to follow through and we’re going to implement!” You sit down with the team and start to discuss […]

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August 13th, 2015

It’s a Lie to Think You’re Not Good Enough

As a single footstep will not make a path on the earth, so a single thought will not make a pathway in the mind. To make a deep physical path, we walk again and again. To make a deep mental path, we must think over and over the kind of thoughts we wish to dominate […]

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July 27th, 2015

Search Engine Optimization (SEO) Tips – Part 4

by the MyDentistCalls Marketing Professor Welcome to Part 4 of the MyDentistCalls Search Engine Optimization (SEO) Tips. In our previous edition, we discussed the creation of your content based off of your previous keyword analysis. We explained what keyword percentage means, the significance of “stop words” in the eyes of the engines, and the importance of lengthy […]

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July 13th, 2015

Team Meetings Like A Pro

Staff meetings are the opportunity for the team to refocus and create winning action steps. Think of it this way, has a major league baseball team every made it to the World Series without intense practice session? Staff meetings are your ‘practice sessions’, time off the field to improve your game, review the tapes, and […]

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June 27th, 2015

How to Develop a Demand-Driven Practice

Are you building your practice on what your patients need today? If so, your business model may be gravely outdated. “There’s an old Wayne Gretzky quote that I love,” Steve Jobs said in 2007 – ‘I skate to where the puck is going to be, not where it has been’ – and we’ve always tried […]

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June 18th, 2015

How To Do Treatment Follow-Up In 3 Easy Steps

There are literally dozens of reasons patients are unable to schedule an appointment for their treatment the same day that they were diagnosed with it, but they definitely understand that they need the work. So how do you follow up to ensure they get their work done? Here are 3 steps to ensure all dentistry […]

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Academy of General Dentistry | PACE: Program Approval for Continuing Education

Productive Dentist Academy is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 10/1/2016 to 9/30/2020. Provider ID# 217561