Industry news, insider tips & the secrets for success.
by the MyDentistCalls Marketing Professor Need to catch up? Read Part 1 or Part 2 of our SEO Series. Welcome to Part 3 of the MyDentistCalls Search Engine Optimization (SEO) Tips. In Part 2 we discussed keyword analysis, choosing the keywords to rank for, and the overall outline of your website. As a refresher, it is important […]Continue Reading »
Many doctors are concerned with overhead costs. One of the most important documents your executive coach will be using in analyzing your profitability is your profit and loss statement. The first step is to set up your chart of accounts in Quickbooks. Refining or Defining Quickbooks to Create Budget? Quickbooks: Chart of Accounts Use a […]Continue Reading »
The reception room is the first and most impressionable space in your practice. What’s your waiting room saying about you and your practice? The end of the year is a perfect time to take stock of this impressionable space. Often, because we see it on a daily basis, we tend to overlook little things that […]Continue Reading »
Great leaders come from all walks of life, but there are traits that are universally consistent and well documented among the best. Great leaders are: Future Focused with a Compelling Vision The best leaders are future focused. They have a strong and compelling vision and are able to transform it into a clear picture that […]Continue Reading »
by the MyDentistCalls Marketing Professor Welcome to Part 2 of the MyDentistCalls Search Engine Optimization (SEO) Tips. In Part 1, we introduced you to the importance of SEO and explained the first step in the process: determining the words you want to rank for. As a quick review, before you can build a new website (or revamp […]Continue Reading »
I often get asked “What reports should I be looking at each month?”. I realize that dentists usually trust their office manager or administrator to run their office, yet they themselves hardly review the data. I will discuss which three reports are the most important for the doctor to review, and why. The first report […]Continue Reading »
As practices move into the set up their goals and strategies for reaching their goals, I often find that many doctors prefer to practice in the safe zone. Doctors that are producing an hourly average from the previous year, still prefer to set their goals lower than that number that they’ve already been reaching. I […]Continue Reading »
It is important to connect with your patients on more than a clinical or dental “level”. Helping them to understand their treatment through a story is an effective tool when presenting dental treatment. Create a story that most people can relate to. Most commonly, at The Academy, we use stories about cars, because most patients either […]Continue Reading »
Fact: Over 83 million moms nationwide exert a whopping $2.1 trillion in spending power and control most family spending and shopping When it comes to their family’s health care, it’s no secret that Mom is the primary decision maker or CPO, Chief Purchasing Officer. She chooses the practitioners, schedules the appointments, and approves (or vetoes) the […]Continue Reading »
What To Have In Place BEFORE You Leave To Learn Your New Skill You have spent countless hours researching, contemplating, questioning, running numbers and at times, likely banging your head deciding where to spend your precious time and hard earned money to upgrade your technology and expand your service mix. But most fail to consider the one element that will ensure a […]Continue Reading »
At the start of your day the schedule is full and beautiful, but then the no-show happens. This can be stressful for all the team members, and sometimes it seems as no one knows how to handle it, or what to do about it. No-shows happen, but it’s what you do about it that will […]Continue Reading »
Great assistants tend to be naturally empathetic and comforting to their patients and spend countless hours honing their clinical skills to be as proficient and efficient as possible. The best assistants take their role in contributing to office productivity and taking amazing care of their patients to a whole new level. Consumer confidence is the number one […]Continue Reading »
Productive Dentist Academy is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 10/1/2016 to 9/30/2020. Provider ID# 217561
Bruce B. Baird, DDS is a well respected cosmetic and family dentist in the Dallas/Fort Worth area. His practice is located in Granbury, Texas. Dr. Baird’s expertise as an implant dentist has afforded him the skill to perform dental implant surgery and restorations since the mid-1980s. In 1990, he established the Texas Centers for Implant Dentistry, a mobile practice that allowed him to work with more than 25 doctors in the region. Recognizing his ability to help other dentists to achieve the same success he has experienced in his practice, Dr. Baird partnered with Vicki McManus, RDH to create Productive Dentist Academy. The Academy has been an invaluable resource to dentists nationwide.
Editorial Highlights with Dr. Bruce B. Baird
Smile Maker since 1979. Thirty years in dentistry has combined my education in dental hygiene and marketing/PR nicely. I’ve been coaching doctors to achieve business success since 1996. Our systems are based on clinical excellence, team communication, and streamlining data. As a public speaker, I’ve had the opportunity to share the stage with Tony Robbins, and most keynote speakers in Dentistry. From 1999 – 2003, I was co-director of the aesthetic hygiene program for PAC~Live at the University of Pacific, San Francisco. Teaching with David Hornbrook, and a great team of mentors. In 2005, Dr. Bruce Baird and I joined forces to create Productive Dentist Academy.
Editorial Highlights with Vicki McManus Peterson
“I believe at the heart of every business is the people and groups it serves. As a leader, I am responsible for developing and steering initiatives that create a positive transformation that enhances client experiences, employee satisfaction, and the overall market.
Success lies within teamwork. Fostering the collaboration between like minded businesses and teams to achieve the best results possible is a driving factor in my life. I help weave the vision of the company throughout divisions in a way that is consistent and translates seamlessly to the market.
My personal passion is in supporting the arts. A graphic designer, illustrator, and color guru at heart, it is our duty to help the next generation experience as many opportunities at flexing their creativity muscles as much as possible”.
“If the Academy had a front door, that’s where you’d find me. Doctors and teams reach out to me everyday to see what we might accomplish together. I’ve spent years listening to doctors and teams from across the county describe the highs and lows of the profession. I’ve given hundreds of dental webinars and spoken at dozens of events on topics ranging from communication and marketing to dental caries. It’s absolutely amazing to watch our clients develop and I am humbled everyday by the trust and faith they have in the Academy”.
Editorial highlights with Chris Moriarity
“What our doctors appreciate the most from our Coaching program is that we provide a ‘safe place’ to vent frustrations. We give them peace of mind that we can help them handle their challenges and create wealth.”
As Clinical Director of Oral Systemic Health, PDA acknowledges and supports this rapidly growing niche of advanced preventive philosophy, technique, tools, procedures, and products that will transform the general dental practice to a leadership position in oral wellness. By partnering with your patient to enhance their overall health, dentists discover conversations that greatly enhance patient relationships, broadens team vision and purpose, and allows the dentist to live out the full potential of the healthcare professional that they always intended to become.
The latest research draws a clear connection between the health of the mouth and the significant impact on overall health. Personalized healthcare is the wave of the future where risk factors for disease are accurately identified, customized treatment plans are defined and implemented, and patients and healthcare professionals become “partners” in their overall healthcare journey.
Business, leadership and helping others has always been a passion of mine . Prior to entering the world of dentistry I enjoyed a decade long career with Washington Mutual Bank and JPMorgan Chase as a Bank Branch Manager. I was able to work daily with individuals and Small Businesses to help them achieve their financial goals. I became passionate about leading my large team to achieve individual and team goals. I joined dentistry when my husband asked for me to lead his dental practice through a major transition. I fell in love with the field and never left. Over the last seven years I have enjoyed learning all aspects of what makes a successful dental practice thrive. From dental assisting to practice management, I’ve done it all. Our practice is part of the PDA alumni tribe and it’s awesome to see PDA systems in action every day. I have a B.A. in Communication from San Diego State University. When not business focused I love travelling the world enjoying new cultures, great food and great wine.
“The world of dentistry is a great place to be. Through smart, goal focused leadership we get to improve our patient’s lives while enriching the lives of every person on our team. Productive Dentist Academy has an amazing way of innovating processes that make all goals achievable.”
“I have over 30 years of experience in management and coaching general, periodontal, orthodontic and oral surgery dentists. I am passionate about being a part of the PDA team, and am grateful for the opportunities to assist dentists and their teams in achieving new levels of success.”
“One of the biggest challenges facing assistants is time – time for training and time for patient care. Another challenge is earning the trust of the doctor in gaining more responsibilities once we are trained. The most rewarding part for assistants is the patient relationships – we really love our patients!”
Kathryn Gilliam, RDH, BA is a published author, consultant, and speaker who is passionate about empowering dental hygienists to elevate the standard of care for their patients. Under Kathryn’s guidance, dental hygienists become oral health care providers who powerfully impact the lives and health of their patients.
Comprehensive periodontal care results in improved systemic health and creates loyal patients who accept treatment and refer family and friends. This practice builder is a win-win for patients and care providers.
How may I help you? I’m your first point of service as you begin your journey with the Academy. I’m happy to assist you with pre-seminar homework, hotel reservations, or any special needs that you may have. My passion is to handle the details so that our doctors and teams can focus on growth and success. Working with PDA for over 5 years, I’ve been honored to witness the accomplishments of so many dental offices. Please let me know how I can support you!
“What I enjoy most about my job is helping doctors achieve their goals by holding them accountable for their own vision, increasing productivity and profitability while reducing everyday stress in the office, and reenergizing their teams.”
“I love helping doctors get their entire team on board by making the team a part of the planning process, customizing systems by improving what is already working, and giving well-deserved recognition, kudos and incentives!”
“The most important things I do for my doctors include providing insight into industry trends, providing necessary resources for growth, and most importantly, giving them confidence in themselves.”
“The top 3 questions I hear from doctors are:
I take great pride in providing tangible solutions to help my doctors achieve their goals.”
“The biggest opportunities facing hygiene teams lie in individualizing the treatment plan, identifying site specific perio, co-diagnosing restorative care, and utilizing new preventive protocols for caries and perio care.”
“I absolutely love to help doctors and teams learn how to set goals, create action steps and then celebrate their success. To be surrounded by positive people is addicting! I love my job!”