Industry news, insider tips & the secrets for success.
Baseball’s leading players have a batting average of .300. That means they hit the ball one out of every three times at bat. Think about it. The best of the best strike out two-thirds of the time! This type of “rejection” surely suggests strong personal belief in one’s skills. One look at a dental journal […]Continue Reading »
Many new doctors beginning their careers take a broad approach to marketing; often casting a wide net to attract “families”. This type of generalized marketing can often backfire without guidelines for succes. There are five common mistakes most dentists make in marketing to young families: Fail to track success Advertise convenience, yet have traditional hours […]Continue Reading »
by The Marketing Professor at MyDentistCalls When advertising your company on Google Pay-Per-Click (PPC), otherwise known as Google AdWords, you would be wise to utilize a strategy we like to call “Burn to Earn.” “Burn to Earn” means you need to overbid your keywords so that you get the highest position early in your campaign. There are several […]Continue Reading »
3 Ways to Inspire a Lift in Leadership 1. Model The Way We’ve all heard “Do unto others as you would have done unto you”. There is a lot of truth to following The Golden Rule. Does your team see you giving it your all, or are you barely giving more than what is required? […]Continue Reading »
How many times does the phone ring and you groan that you have to answer it? It amazes me how many times I hear “I can’t get any work done because the phone keeps ringing.” I say “hallelujah – keep it ringing!” That means we have a good shot at scheduling patients and meeting our […]Continue Reading »
As healthcare professionals and preventive specialists, we would never do anything to put up roadblocks to care; or would we? Have you ever heard someone in a morning huddle say: “I saw Joyce this weekend and her Dad is sick. She is going to want to postpone treatment.” “The last time Bill was in, he […]Continue Reading »
There are literally dozens of reasons patients are unable to schedule an appointment for their treatment the same day that they were diagnosed, but they definitely understand that they need the work done. So how do you follow up with them to ensure they get their work done? Here are 3 steps to ensure all […]Continue Reading »
by the MyDentistCalls Marketing Professor Part 1 Part 2 Part 3 Part 4 Welcome to Part 5 of the MyDentistCalls Search Engine Optimization (SEO) Tips. In our previous editions we discussed the use of Page Titles, Meta Descriptions, Meta Keywords and Headers for SEO purposes. We explained the format of each of these critical components and how […]Continue Reading »
(1) She likely needs some ideas on how to present. Using the word ‘sell’ likely scares her – she needs to know that she is introducing an answer– a benefit, a solution. (2) She is likely lacking confidence and knowledge. Gaining knowledge will help boost confidence (along with experience). (3) Add-ons are only half of the problem. […]Continue Reading »
Developing as a leader is a unique experience for everyone. We all start at different points in our educational background and experience, yet there are common values that we must all attain in order to succeed. Here’s a great lesson from Benjamin Franklin that may help in your journey. Fearlessly take a stand: 50 years before […]Continue Reading »
by The Marketing Professor at MyDentistCalls As of 2013, Twitter has over 550 million users and has quickly become one of the most popular forms of interaction on the Internet. But how can you use Twitter to grow your practice? First and foremost, it’s important to understand that Twitter is NOT going to directly acquire new […]Continue Reading »
Having worked as a hygienist for over 30 years, I know that hygiene within any dental office should be profitable. Hygienists at a bare minimum should be producing three times their wages and benefits value (yes, include the entire value of the salary and benefit package). If your hygiene department is not at that level […]Continue Reading »
Productive Dentist Academy is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 10/1/2016 to 9/30/2020. Provider ID# 217561
Bruce B. Baird, DDS is a well respected cosmetic and family dentist in the Dallas/Fort Worth area. His practice is located in Granbury, Texas. Dr. Baird’s expertise as an implant dentist has afforded him the skill to perform dental implant surgery and restorations since the mid-1980s. In 1990, he established the Texas Centers for Implant Dentistry, a mobile practice that allowed him to work with more than 25 doctors in the region. Recognizing his ability to help other dentists to achieve the same success he has experienced in his practice, Dr. Baird partnered with Vicki McManus, RDH to create Productive Dentist Academy. The Academy has been an invaluable resource to dentists nationwide.
Editorial Highlights with Dr. Bruce B. Baird
Smile Maker since 1979. Thirty years in dentistry has combined my education in dental hygiene and marketing/PR nicely. I’ve been coaching doctors to achieve business success since 1996. Our systems are based on clinical excellence, team communication, and streamlining data. As a public speaker, I’ve had the opportunity to share the stage with Tony Robbins, and most keynote speakers in Dentistry. From 1999 – 2003, I was co-director of the aesthetic hygiene program for PAC~Live at the University of Pacific, San Francisco. Teaching with David Hornbrook, and a great team of mentors. In 2005, Dr. Bruce Baird and I joined forces to create Productive Dentist Academy.
Editorial Highlights with Vicki McManus Peterson
“I believe at the heart of every business is the people and groups it serves. As a leader, I am responsible for developing and steering initiatives that create a positive transformation that enhances client experiences, employee satisfaction, and the overall market.
Success lies within teamwork. Fostering the collaboration between like minded businesses and teams to achieve the best results possible is a driving factor in my life. I help weave the vision of the company throughout divisions in a way that is consistent and translates seamlessly to the market.
My personal passion is in supporting the arts. A graphic designer, illustrator, and color guru at heart, it is our duty to help the next generation experience as many opportunities at flexing their creativity muscles as much as possible”.
“If the Academy had a front door, that’s where you’d find me. Doctors and teams reach out to me everyday to see what we might accomplish together. I’ve spent years listening to doctors and teams from across the county describe the highs and lows of the profession. I’ve given hundreds of dental webinars and spoken at dozens of events on topics ranging from communication and marketing to dental caries. It’s absolutely amazing to watch our clients develop and I am humbled everyday by the trust and faith they have in the Academy”.
Editorial highlights with Chris Moriarity
“What our doctors appreciate the most from our Coaching program is that we provide a ‘safe place’ to vent frustrations. We give them peace of mind that we can help them handle their challenges and create wealth.”
Business, leadership and helping others has always been a passion of mine . Prior to entering the world of dentistry I enjoyed a decade long career with Washington Mutual Bank and JPMorgan Chase as a Bank Branch Manager. I was able to work daily with individuals and Small Businesses to help them achieve their financial goals. I became passionate about leading my large team to achieve individual and team goals. I joined dentistry when my husband asked for me to lead his dental practice through a major transition. I fell in love with the field and never left. Over the last seven years I have enjoyed learning all aspects of what makes a successful dental practice thrive. From dental assisting to practice management, I’ve done it all. Our practice is part of the PDA alumni tribe and it’s awesome to see PDA systems in action every day. I have a B.A. in Communication from San Diego State University. When not business focused I love travelling the world enjoying new cultures, great food and great wine.
“The world of dentistry is a great place to be. Through smart, goal focused leadership we get to improve our patient’s lives while enriching the lives of every person on our team. Productive Dentist Academy has an amazing way of innovating processes that make all goals achievable.”
“I have over 30 years of experience in management and coaching general, periodontal, orthodontic and oral surgery dentists. I am passionate about being a part of the PDA team, and am grateful for the opportunities to assist dentists and their teams in achieving new levels of success.”
“One of the biggest challenges facing assistants is time – time for training and time for patient care. Another challenge is earning the trust of the doctor in gaining more responsibilities once we are trained. The most rewarding part for assistants is the patient relationships – we really love our patients!”
Kathryn Gilliam, RDH, BA is a published author, consultant, and speaker who is passionate about empowering dental hygienists to elevate the standard of care for their patients. Under Kathryn’s guidance, dental hygienists become oral health care providers who powerfully impact the lives and health of their patients.
Comprehensive periodontal care results in improved systemic health and creates loyal patients who accept treatment and refer family and friends. This practice builder is a win-win for patients and care providers.
How may I help you? I’m your first point of service as you begin your journey with the Academy. I’m happy to assist you with pre-seminar homework, hotel reservations, or any special needs that you may have. My passion is to handle the details so that our doctors and teams can focus on growth and success. Working with PDA for over 5 years, I’ve been honored to witness the accomplishments of so many dental offices. Please let me know how I can support you!
“What I enjoy most about my job is helping doctors achieve their goals by holding them accountable for their own vision, increasing productivity and profitability while reducing everyday stress in the office, and reenergizing their teams.”
Robyn is passionate about strengthening emotional intelligence to help others overcome limiting beliefs, break cycles of negativity, and interact in more constructive, productive ways. She provides solid strategies to help manage stress and turn frustration into positive action, career success and personal well-being.
“The most important things I do for my doctors include providing insight into industry trends, providing necessary resources for growth, and most importantly, giving them confidence in themselves.”
“The top 3 questions I hear from doctors are:
I take great pride in providing tangible solutions to help my doctors achieve their goals.”
“I absolutely love to help doctors and teams learn how to set goals, create action steps and then celebrate their success. To be surrounded by positive people is addicting! I love my job!”