Industry news, insider tips & the secrets for success.
Zappos. Everyone knows the name. It is an extraordinary business story. In less than 10 years, it has gone from almost zero to $1billion in gross merchandise sales while building a reputation for remarkable customer service. The primary driver of growth at Zappos is from repeat customers and word of mouth. Zappos’ philosophy is to […]Continue Reading »
Hello, I’m Patti Sooy+. As Productive Dentist Academy’s Director of Coaching, it’s my pleasure to discover opportunities to improve your personal productivity, and the efficiency and cohesiveness of your team. I look forward to finding solutions to help you soar! In a mere 5-10 minutes per day you can organize your day and enhance patient care […]Continue Reading »
We’ve all experienced the bad roller coaster ride of busy, non productive days and slower, more productive days. And too often, the “bad” days of high volume, low production outnumber the “good” days. Yet, in order to make your production goals, you NEED those occasional high production days or your stress level goes through the […]Continue Reading »
In two powerful video interviews, Dr. Bruce B. Baird and Vicki McManus share their thoughts with Dr. Howard Farran, creator of Dentaltown, on why patients fail to schedule and refer.Continue Reading »
Many dentists falsely think that productivity has something to do with numbers. Nothing could be further from the truth. Whenever our team is off goal, we review our relationships! At The Academy, we define the word relationship as “an agreed upon course of action between two people.” If there are openings in the schedule, new patient flow is […]Continue Reading »
We all know that in PDA we teach that we can schedule and make financials from the clinical side, but there are still occasions that we need to hand off a patient to another team member. We also realize that doing the scheduling and financials from the back are still a challenge for some offices […]Continue Reading »
by the MyDentistCalls Marketing Professor Welcome to Part 1 of the MyDentistCalls Search Engine Optimization (SEO) Tips. Our goal is to provide you step-by-step processes on how to build your Internet presence and dominate the first page listings in Google, Yahoo, Bing, AOL and others, for your local area. The goal of this SEO Campaign will be […]Continue Reading »
Thousands of practices have patients that like and appreciate them, but only the elite practices have patients that act as proactive ambassadors— the individuals who willingly go out of their way to share their experiences and refer others. These evangelists are not only brand advocates, but they are ‘marketing partners’ who are also members of […]Continue Reading »
Here are my tips: 1. Have your team tee you up for your comprehensive exam by asking the patient, “How can I make this a great experience or appointment for you today? I am going to help Dr. discover ways to get you 100% healthy. Dr. is going to be doing a comprehensive exam, talking […]Continue Reading »
Are you interested in finding out more about sleep apnea? Here are some helpful tips on what to look into to get the most of adding sleep apnea to your service mix. Kent Smith DDS –http://www.21stcenturydental.com/ has a great course to look into as well as Dental Writer Software this helps with questionnaires, letters to physicians, […]Continue Reading »
Dentistry is all about the patients-right? Without them, we wouldn’t have a business. So what are we doing to make every patient that calls our office or walks through the door feel extraordinary? I’m willing to bet that we aren’t as extraordinary as we’d like to think. Every person has the choice to go to […]Continue Reading »
Storytelling is a great way to get your message across to your patients without yelling or “preaching” at them. One message that is a constant challenge in any dental office is to explain why routine dental hygiene appointments are necessary. This story helps answer the patient’s question of “why should I worry about this appointment, […]Continue Reading »
Productive Dentist Academy is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 10/1/2016 to 9/30/2020. Provider ID# 217561
Bruce B. Baird, DDS is a well respected cosmetic and family dentist in the Dallas/Fort Worth area. His practice is located in Granbury, Texas. Dr. Baird’s expertise as an implant dentist has afforded him the skill to perform dental implant surgery and restorations since the mid-1980s. In 1990, he established the Texas Centers for Implant Dentistry, a mobile practice that allowed him to work with more than 25 doctors in the region. Recognizing his ability to help other dentists to achieve the same success he has experienced in his practice, Dr. Baird partnered with Vicki McManus, RDH to create Productive Dentist Academy. The Academy has been an invaluable resource to dentists nationwide.
Editorial Highlights with Dr. Bruce B. Baird
Smile Maker since 1979. Thirty years in dentistry has combined my education in dental hygiene and marketing/PR nicely. I’ve been coaching doctors to achieve business success since 1996. Our systems are based on clinical excellence, team communication, and streamlining data. As a public speaker, I’ve had the opportunity to share the stage with Tony Robbins, and most keynote speakers in Dentistry. From 1999 – 2003, I was co-director of the aesthetic hygiene program for PAC~Live at the University of Pacific, San Francisco. Teaching with David Hornbrook, and a great team of mentors. In 2005, Dr. Bruce Baird and I joined forces to create Productive Dentist Academy.
Editorial Highlights with Vicki McManus Peterson
“I believe at the heart of every business is the people and groups it serves. As a leader, I am responsible for developing and steering initiatives that create a positive transformation that enhances client experiences, employee satisfaction, and the overall market.
Success lies within teamwork. Fostering the collaboration between like minded businesses and teams to achieve the best results possible is a driving factor in my life. I help weave the vision of the company throughout divisions in a way that is consistent and translates seamlessly to the market.
My personal passion is in supporting the arts. A graphic designer, illustrator, and color guru at heart, it is our duty to help the next generation experience as many opportunities at flexing their creativity muscles as much as possible”.
“If the Academy had a front door, that’s where you’d find me. Doctors and teams reach out to me everyday to see what we might accomplish together. I’ve spent years listening to doctors and teams from across the county describe the highs and lows of the profession. I’ve given hundreds of dental webinars and spoken at dozens of events on topics ranging from communication and marketing to dental caries. It’s absolutely amazing to watch our clients develop and I am humbled everyday by the trust and faith they have in the Academy”.
Editorial highlights with Chris Moriarity
“What our doctors appreciate the most from our Coaching program is that we provide a ‘safe place’ to vent frustrations. We give them peace of mind that we can help them handle their challenges and create wealth.”
As Clinical Director of Oral Systemic Health, PDA acknowledges and supports this rapidly growing niche of advanced preventive philosophy, technique, tools, procedures, and products that will transform the general dental practice to a leadership position in oral wellness. By partnering with your patient to enhance their overall health, dentists discover conversations that greatly enhance patient relationships, broadens team vision and purpose, and allows the dentist to live out the full potential of the healthcare professional that they always intended to become.
The latest research draws a clear connection between the health of the mouth and the significant impact on overall health. Personalized healthcare is the wave of the future where risk factors for disease are accurately identified, customized treatment plans are defined and implemented, and patients and healthcare professionals become “partners” in their overall healthcare journey.
Business, leadership and helping others has always been a passion of mine . Prior to entering the world of dentistry I enjoyed a decade long career with Washington Mutual Bank and JPMorgan Chase as a Bank Branch Manager. I was able to work daily with individuals and Small Businesses to help them achieve their financial goals. I became passionate about leading my large team to achieve individual and team goals. I joined dentistry when my husband asked for me to lead his dental practice through a major transition. I fell in love with the field and never left. Over the last seven years I have enjoyed learning all aspects of what makes a successful dental practice thrive. From dental assisting to practice management, I’ve done it all. Our practice is part of the PDA alumni tribe and it’s awesome to see PDA systems in action every day. I have a B.A. in Communication from San Diego State University. When not business focused I love travelling the world enjoying new cultures, great food and great wine.
“The world of dentistry is a great place to be. Through smart, goal focused leadership we get to improve our patient’s lives while enriching the lives of every person on our team. Productive Dentist Academy has an amazing way of innovating processes that make all goals achievable.”
“I have over 30 years of experience in management and coaching general, periodontal, orthodontic and oral surgery dentists. I am passionate about being a part of the PDA team, and am grateful for the opportunities to assist dentists and their teams in achieving new levels of success.”
“One of the biggest challenges facing assistants is time – time for training and time for patient care. Another challenge is earning the trust of the doctor in gaining more responsibilities once we are trained. The most rewarding part for assistants is the patient relationships – we really love our patients!”
Kathryn Gilliam, RDH, BA is a published author, consultant, and speaker who is passionate about empowering dental hygienists to elevate the standard of care for their patients. Under Kathryn’s guidance, dental hygienists become oral health care providers who powerfully impact the lives and health of their patients.
Comprehensive periodontal care results in improved systemic health and creates loyal patients who accept treatment and refer family and friends. This practice builder is a win-win for patients and care providers.
How may I help you? I’m your first point of service as you begin your journey with the Academy. I’m happy to assist you with pre-seminar homework, hotel reservations, or any special needs that you may have. My passion is to handle the details so that our doctors and teams can focus on growth and success. Working with PDA for over 5 years, I’ve been honored to witness the accomplishments of so many dental offices. Please let me know how I can support you!
“What I enjoy most about my job is helping doctors achieve their goals by holding them accountable for their own vision, increasing productivity and profitability while reducing everyday stress in the office, and reenergizing their teams.”
“I love helping doctors get their entire team on board by making the team a part of the planning process, customizing systems by improving what is already working, and giving well-deserved recognition, kudos and incentives!”
“The most important things I do for my doctors include providing insight into industry trends, providing necessary resources for growth, and most importantly, giving them confidence in themselves.”
“The top 3 questions I hear from doctors are:
I take great pride in providing tangible solutions to help my doctors achieve their goals.”
“The biggest opportunities facing hygiene teams lie in individualizing the treatment plan, identifying site specific perio, co-diagnosing restorative care, and utilizing new preventive protocols for caries and perio care.”
“I absolutely love to help doctors and teams learn how to set goals, create action steps and then celebrate their success. To be surrounded by positive people is addicting! I love my job!”