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Industry news, insider tips & the secrets for success.

June 27th, 2015

How to Develop a Demand-Driven Practice

Are you building your practice on what your patients need today? If so, your business model may be gravely outdated. “There’s an old Wayne Gretzky quote that I love,” Steve Jobs said in 2007 – ‘I skate to where the puck is going to be, not where it has been’ – and we’ve always tried […]

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June 18th, 2015

How To Do Treatment Follow-Up In 3 Easy Steps

There are literally dozens of reasons patients are unable to schedule an appointment for their treatment the same day that they were diagnosed with it, but they definitely understand that they need the work. So how do you follow up to ensure they get their work done? Here are 3 steps to ensure all dentistry […]

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June 13th, 2015

Adding a new doctor to the team? Here are 6 great tips!

It is time in the practice to bring on a new doctor, whether it is a new associate, partner, or new owner, some things must happen for this to have a chance of being successful.  I will share with you eight must do’s to help during this process. Step 1: Be excited and get the team […]

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May 27th, 2015

Search Engine Optimization (SEO) Tips – Part 3

by the MyDentistCalls Marketing Professor Need to catch up? Read Part 1 or Part 2 of our SEO Series. Welcome to Part 3 of the MyDentistCalls Search Engine Optimization (SEO) Tips. In Part 2 we discussed keyword analysis, choosing the keywords to rank for, and the overall outline of your website. As a refresher, it is important […]

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May 13th, 2015

A Simple Guide to Creating a Profit and Loss

Many doctors are concerned with overhead costs.  One of the most important documents your executive coach will be using in analyzing your profitability is your profit and loss statement. The first step is to set up your chart of accounts in Quickbooks.   Refining or Defining Quickbooks to Create Budget? Quickbooks: Chart of Accounts   Use a […]

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April 27th, 2015

5 Quick & Inexpensive Dental Office Makeover Tips

The reception room is the first and most impressionable space in your practice. What’s your waiting room saying about you and your practice? The end of the year is a perfect time to take stock of this impressionable space. Often, because we see it on a daily basis, we tend to overlook little things that […]

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April 13th, 2015

5 Characteristics Needed in a Successful Dental Practice Leader

Great leaders come from all walks of life, but there are traits that are universally consistent and well documented among the best. Great leaders are:  Future Focused with a Compelling Vision The best leaders are future focused. They have a strong and compelling vision and are able to transform it into a clear picture that […]

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March 27th, 2015

Search Engine Optimization (SEO) Tips – Part 2

by the MyDentistCalls Marketing Professor Welcome to Part 2 of the MyDentistCalls Search Engine Optimization (SEO) Tips. In Part 1, we introduced you to the importance of SEO and explained the first step in the process: determining the words you want to rank for. As a quick review, before you can build a new website (or revamp […]

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March 13th, 2015

3 Reports Every Dentist Should Review Each Month!

I often get asked “What reports should I be looking at each month?”. I realize that dentists usually trust their office manager or administrator to run their office, yet they themselves hardly review the data. I will discuss which three reports are the most important for the doctor to review, and why. The first report […]

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February 27th, 2015

Production Goals: Are you Practicing in the Safe Zone?

As practices move into the set up their goals and strategies for reaching their goals, I often find that many doctors prefer to practice in the safe zone.  Doctors that are producing an hourly average from the previous year, still prefer to set their goals lower than that number that they’ve already been reaching.  I […]

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February 13th, 2015

Chairside Stories to Improve Case Acceptance

It is important to connect with your patients on more than a clinical or dental “level”.  Helping them to understand their treatment through a story is an effective tool when presenting dental treatment. Create a story that most people can relate to.  Most commonly, at The Academy, we use stories about cars, because most patients either […]

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January 27th, 2015

Mama Mia! Media, Marketing, and the Power of Mom’s Purse

Fact: Over 83 million moms nationwide exert a whopping $2.1 trillion in spending power and control most family spending and shopping When it comes to their family’s health care, it’s no secret that Mom is the primary decision maker or CPO, Chief Purchasing Officer. She chooses the practitioners, schedules the appointments, and approves (or vetoes) the […]

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Academy of General Dentistry | PACE: Program Approval for Continuing Education

Productive Dentist Academy is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by AGD for Fellowship, Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 10/1/2016 to 9/30/2020. Provider ID# 217561